Data / Investment advisers / Wisconsin
Investment advisers in Wisconsin: 213 firms, $1.3 trillion in AUM
213 investment advisers have their main office in Wisconsin: 196 SEC registered and 17 exempt reporting. The registered advisers report $1.3 trillion in regulatory assets under management in the SEC's Form ADV file of November 2, 2026, and the largest is Robert W. Baird & Co. Incorporated with $394 billion.
SpecStream is the live web data engine for teams and agents. It reads the SEC's Form ADV files every month, and this page is that reading, keyed on the CRD number. Ask for the advisers you track by state, city, size, client type or private funds, and new registrations and filings arrive in your sheet, CRM, Slack or agent as the SEC publishes them.
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- 213Advisers
- 196SEC registered
- 17Exempt reporting
- $1.3 trillionTotal AUM
- 184Advisers over $100 million
- 36Manage private funds
- November 2, 2026File date
Largest advisers by AUM
Ranked by regulatory AUM, then by private funds. Each row links to the firm page where it has one, and to its SEC record.
| Adviser | City | AUM | Accounts | Employees | Private funds | Phone | Website | Source |
|---|---|---|---|---|---|---|---|---|
| Robert W. Baird & Co. Incorporated | Milwaukee | $394.07 billion | 367,123 | 4,322 | 3 | (414) 765-3500 | adviserinfo.sec.gov | |
| Northwestern Mutual Investment Management Company, LLC | Milwaukee | $323.08 billion | 32 | 246 | 25 | (414) 665-1444 | capital.northwesternmutual.com | adviserinfo.sec.gov |
| Artisan Partners Limited Partnership | Milwaukee | $183.62 billion | 255 | 496 | 10 | (414) 390-6100 | adviserinfo.sec.gov | |
| Tidal Investments LLC | Milwaukee | $45.83 billion | 491 | 207 | Not listed | (855) 843-2534 | adviserinfo.sec.gov | |
| Trustage Investment Management | Madison | $39.46 billion | 349 | 62 | 6 | (608) 238-5851 | trustage.com | adviserinfo.sec.gov |
| Mason Street Advisors, LLC | Milwaukee | $39.08 billion | 34 | 13 | Not listed | (414) 665-5400 | adviserinfo.sec.gov | |
| National Investment Services of America, LLC | Milwaukee | $16.25 billion | 360 | 38 | 12 | (414) 765-1980 | nisi.net | adviserinfo.sec.gov |
| Madison Investment Advisors, LLC | Madison | $13.84 billion | 16,164 | 92 | Not listed | (608) 274-0300 | adviserinfo.sec.gov | |
| Fiduciary Management, Inc. | Milwaukee | $11.36 billion | 577 | 25 | Not listed | (414) 226-4545 | adviserinfo.sec.gov | |
| Heck Capital Advisors, LLC | Rhinelander | $11.31 billion | 4,004 | 30 | Not listed | (715) 361-1500 | heckcapital.com | adviserinfo.sec.gov |
| Johnson Wealth Inc. | Milwaukee | $10.35 billion | 6,701 | 142 | Not listed | (414) 291-4500 | johnsonfinancialgroup.com | adviserinfo.sec.gov |
| Harbour Investments, Inc. | Madison | $9.60 billion | 44,629 | 232 | Not listed | (608) 662-6100 | adviserinfo.sec.gov | |
| Orgel Wealth Management, LLC | Altoona | $9.55 billion | 10,680 | 79 | Not listed | (715) 835-6525 | adviserinfo.sec.gov | |
| Annex Wealth Management, LLC | Brookfield | $8.05 billion | 22,003 | 151 | Not listed | (262) 786-6363 | annexwealth.wistia.com | adviserinfo.sec.gov |
| Provident Trust Company | Waukesha | $6.86 billion | 1,037 | 12 | Not listed | (262) 521-2300 | provtrust.com | adviserinfo.sec.gov |
| Nicholas Co Inc | Milwaukee | $6.08 billion | 13 | 16 | Not listed | (414) 272-4650 | nicholasinvestments.com | adviserinfo.sec.gov |
| Dana Investment Advisors Inc | Waukesha | $6.08 billion | 3,979 | 60 | Not listed | (262) 782-3631 | danainvestment.com | adviserinfo.sec.gov |
| Geneva Capital Management LLC | Milwaukee | $5.60 billion | 4,049 | 20 | Not listed | (414) 224-6002 | genevacap.com | adviserinfo.sec.gov |
| Baker Tilly Wealth Management, LLC | Madison | $5.19 billion | 2,666 | 31 | Not listed | (833) 761-0673 | bakertilly.com | adviserinfo.sec.gov |
| Madison Asset Management | Madison | $4.86 billion | 36 | 92 | Not listed | (800) 767-0300 | madisoninvestments.com | adviserinfo.sec.gov |
| Nicolet Wealth Management | Green Bay | $4.29 billion | 9,812 | 75 | Not listed | (920) 430-1400 | nicoletbank.com | adviserinfo.sec.gov |
| North Star Asset Management Inc | Neenah | $3.35 billion | 3,554 | 19 | Not listed | (920) 729-7900 | northstarinvestments.com | adviserinfo.sec.gov |
| Thompson Investment Management, Inc. | Madison | $3.08 billion | 941 | 17 | Not listed | (608) 827-5700 | thompsonim.com | adviserinfo.sec.gov |
| Resonant Capital Advisors, LLC | Madison | $2.96 billion | 2,816 | 25 | Not listed | (608) 733-6220 | adviserinfo.sec.gov | |
| Kellogg Asset Management, LLC | Green Bay | $2.86 billion | 104 | 9 | Not listed | (800) 236-5215 | adviserinfo.sec.gov | |
| Reinhart Partners, LLC | Mequon | $2.47 billion | 217 | 16 | Not listed | (262) 241-2020 | reinhartpartners.com | adviserinfo.sec.gov |
| Gateway Wealth Partners, LLC | Appleton | $2.28 billion | 10,635 | 83 | Not listed | (920) 731-9293 | joingateway.com | adviserinfo.sec.gov |
| 1834 Investment Advisors Co. | Milwaukee | $2.20 billion | 966 | 45 | Not listed | (414) 615-1012 | 1834investmentadvisors.com | adviserinfo.sec.gov |
| Operose Advisors LLC | Milwaukee | $2.06 billion | 1,655 | 20 | 3 | (414) 209-3280 | adviserinfo.sec.gov | |
| Ellenbecker Investment Group | Waukesha | $2.06 billion | 2,287 | 51 | Not listed | (262) 691-3200 | ellenbecker.com | adviserinfo.sec.gov |
| Hammes Realty Advisors, LLC | Milwaukee | $2.02 billion | 5 | 40 | 5 | (414) 509-2500 | hammespartners.com | adviserinfo.sec.gov |
| Landaas & Company | Milwaukee | $1.93 billion | 4,098 | 27 | Not listed | (414) 223-1099 | adviserinfo.sec.gov | |
| Heartland Advisors, Inc. | Milwaukee | $1.92 billion | 93 | 26 | Not listed | (414) 347-7777 | adviserinfo.sec.gov | |
| KLCM Advisors, Inc. | Milwaukee | $1.88 billion | 637 | 11 | Not listed | (414) 765-1234 | adviserinfo.sec.gov | |
| Iag Wealth Partners, LLC | Waukesha | $1.87 billion | 6,310 | 15 | Not listed | (262) 446-8150 | adviserinfo.sec.gov | |
| Diversified Management Inc | Milwaukee | $1.87 billion | 1,650 | 8 | Not listed | (414) 292-1900 | creamcityinvest.com | adviserinfo.sec.gov |
| Schaper Benz & Wise Investment Counsel Inc | Neenah | $1.76 billion | 1,077 | 15 | Not listed | (920) 727-1137 | sbw-invest.com | adviserinfo.sec.gov |
| N.E.W. Advisory Services, LLC | De Pere | $1.60 billion | 9,375 | 23 | Not listed | (920) 712-7800 | johnsonwealth.net | adviserinfo.sec.gov |
| Campbell Newman Asset Management Inc | Milwaukee | $1.44 billion | 1,475 | 9 | Not listed | (414) 908-6670 | campbellnewman.com | adviserinfo.sec.gov |
| Isthmus Partners, LLC | Madison | $1.44 billion | 1,894 | 17 | Not listed | (608) 729-0949 | adviserinfo.sec.gov | |
| Sentry Investment Management, L.L.C. | Stevens Point | $1.43 billion | 2 | 10 | Not listed | (715) 346-6000 | adviserinfo.sec.gov | |
| Mason Wells, Inc. | Milwaukee | $1.42 billion | 4 | 22 | 4 | (414) 727-6400 | masonwells.com | adviserinfo.sec.gov |
| Packerland Brokerage Services, Inc. | Green Bay | $1.36 billion | 6,993 | 318 | Not listed | (920) 662-9500 | adviserinfo.sec.gov | |
| The Milwaukee Company | Thiensville | $1.35 billion | 319 | 7 | Not listed | (262) 238-6980 | adviserinfo.sec.gov | |
| Capital Investment Services of America Inc | Milwaukee | $1.31 billion | 937 | 9 | Not listed | (414) 278-7744 | capinv.com | adviserinfo.sec.gov |
| Madison Partners | Madison | $1.30 billion | 6,213 | 17 | Not listed | (608) 210-1021 | themadisonpartners.com | adviserinfo.sec.gov |
| Associated Investment Services, Inc. | Green Bay | $1.17 billion | 5,422 | 60 | Not listed | (800) 595-7722 | associatedbank.com | adviserinfo.sec.gov |
| Oarsman Capital, Inc | Milwaukee | $1.17 billion | 2,256 | 21 | Not listed | (414) 221-0081 | adviserinfo.sec.gov | |
| Kerberrose Wealth Management, LLC | Shawano | $1.16 billion | 3,345 | 13 | Not listed | (715) 526-9400 | adviserinfo.sec.gov | |
| Canopy Wealth Management | Middleton | $1.15 billion | 2,608 | 12 | Not listed | (608) 662-9018 | canopy-wealth.com | adviserinfo.sec.gov |
| Goldstein Advisors, LLC | Madison | $1.08 billion | 4,070 | 19 | Not listed | (608) 831-3230 | adviserinfo.sec.gov | |
| Spectrum Investment Advisors, Inc. | Mequon | $1.06 billion | 1,090 | 27 | Not listed | (262) 238-4010 | adviserinfo.sec.gov | |
| Form Wealth Advisors, LLC | Lake Geneva | $1.06 billion | 2,724 | 17 | Not listed | (262) 686-3005 | adviserinfo.sec.gov | |
| Walkner Condon Financial Advisors LLC | Verona | $1.03 billion | 3,164 | 18 | Not listed | (608) 234-4127 | walknercondon.com | adviserinfo.sec.gov |
| McGlone Suttner Wealth Management, Inc. | Appleton | $1.01 billion | 2,913 | 15 | Not listed | (920) 882-5299 | adviserinfo.sec.gov | |
| Mbe Wealth Management, LLC | Tomah | $977.1 million | 5,412 | 18 | Not listed | (608) 372-5521 | adviserinfo.sec.gov | |
| Rosemeyer Management Group | Platteville | $914 million | 1,170 | 23 | Not listed | (608) 348-2274 | rosemeyermg.com | adviserinfo.sec.gov |
| Bernicke Wealth Management | Altoona | $887.4 million | 2,606 | 26 | Not listed | (715) 832-1173 | adviserinfo.sec.gov | |
| Milestone Investment Advisors, LLC | Middleton | $877.6 million | 1,264 | 7 | Not listed | (608) 826-5730 | milestoneia.com | adviserinfo.sec.gov |
| Park Capital Management, LLC | Madison | $868 million | 1,853 | 9 | Not listed | (608) 440-8608 | adviserinfo.sec.gov | |
| PJS Wealth Partners | Cedarburg | $852 million | 1,368 | 18 | Not listed | (262) 377-0484 | pjsinvestment.com | adviserinfo.sec.gov |
| Advisors Management Group Inc | LA Crosse | $819.6 million | 4,960 | 17 | Not listed | (608) 782-0200 | adviserinfo.sec.gov | |
| Capital Innovations, LLC | Waukesha | $806.7 million | 9 | 4 | Not listed | (262) 746-3100 | capinnovations.com | adviserinfo.sec.gov |
| Copper Harbor Investment Advisors, LLC | Appleton | $805 million | 250 | 6 | Not listed | (920) 441-0300 | copperharbor.us | adviserinfo.sec.gov |
| Global View Capital Management LLC | Waukesha | $775.2 million | 8,863 | 122 | Not listed | (262) 650-1030 | adviserinfo.sec.gov | |
| Skylands Capital, LLC | Milwaukee | $746.5 million | 15 | 9 | 4 | (414) 256-3380 | skylandscapital.com | adviserinfo.sec.gov |
| Richmond Investment Services LLC | Mequon | $742 million | 2,643 | 22 | Not listed | (262) 242-4200 | adviserinfo.sec.gov | |
| Baird Capital Management Company, LLC | Milwaukee | $737.9 million | 10 | 34 | 11 | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Alpha Investment Consulting Group, LLC | Milwaukee | $713.6 million | 11 | 8 | Not listed | (414) 319-4100 | adviserinfo.sec.gov | |
| Broadview Financial Management, LLC | Wauwatosa | $699.2 million | 1,284 | 9 | Not listed | (414) 390-1492 | unbiasedfeeonly.com | adviserinfo.sec.gov |
| Marietta Investment Partners, LLC | Milwaukee | $683.7 million | 151 | 7 | Not listed | (414) 289-9080 | mariettallc.com | adviserinfo.sec.gov |
| Leverty Financial Group, LLC | Hudson | $676.8 million | 2,365 | 8 | Not listed | (715) 377-2080 | adviserinfo.sec.gov | |
| Jacobson & Schmitt Advisors, LLC | Middleton | $676.4 million | 1,292 | 15 | Not listed | (608) 662-7500 | jandsadvisors.com | adviserinfo.sec.gov |
| Riverwater Partners LLC | Milwaukee | $660.9 million | 548 | 11 | Not listed | (414) 858-8000 | adviserinfo.sec.gov | |
| BKM Wealth Management | Brookfield | $651.8 million | 1,921 | 9 | Not listed | (262) 955-7147 | bkmwm.com | adviserinfo.sec.gov |
| Midwest Professional Planners, LTD. | Wausau | $649.3 million | 2,726 | 29 | Not listed | (715) 848-3474 | adviserinfo.sec.gov | |
| Shakespeare Wealth Management, LLC | Pewaukee | $641.9 million | 1,871 | 9 | Not listed | (262) 814-1600 | adviserinfo.sec.gov | |
| Endowment Wealth Management, Inc. | Appleton | $609.2 million | 3,057 | 14 | 11 | (920) 785-6010 | adviserinfo.sec.gov | |
| Drake & Associates, LLC | Waukesha | $607.3 million | 3,401 | 36 | Not listed | (414) 409-7226 | adviserinfo.sec.gov | |
| Avaii Wealth Management, LLC | Appleton | $602.8 million | 2,927 | 18 | Not listed | (920) 214-1212 | adviserinfo.sec.gov | |
| Poehling Capital Management, Inc. | Madison | $591.3 million | 1,489 | 6 | Not listed | (608) 664-9600 | adviserinfo.sec.gov | |
| Richardson Capital Management, LLC | Menomonee Falls | $582.2 million | 261 | 9 | Not listed | (262) 255-4100 | richardson-financial.com | adviserinfo.sec.gov |
| Winch Financial | Appleton | $580.2 million | 2,323 | 18 | Not listed | (920) 739-8577 | adviserinfo.sec.gov | |
| Googins Advisors, Inc. | Middleton | $565.5 million | 1,667 | 8 | Not listed | (608) 514-1044 | googins.com | adviserinfo.sec.gov |
| Friedlander & Co Inc | Milwaukee | $564.8 million | 64 | 1 | Not listed | (414) 273-0308 | adviserinfo.sec.gov | |
| Enrich Financial Partners LLC | Madison | $556.8 million | 1,636 | 8 | Not listed | (608) 275-3442 | adviserinfo.sec.gov | |
| Affiliated Financial Advisors Inc | Milwaukee | $541.5 million | 2,207 | 4 | Not listed | (414) 476-4999 | affiliatedfa.com | adviserinfo.sec.gov |
| Buska Wealth Management, LLC | Wausau | $538.7 million | 3,532 | 8 | Not listed | (715) 355-4445 | buskabook.com | adviserinfo.sec.gov |
| Uncommon Cents Investing | Janesville | $519.6 million | 1,121 | 3 | Not listed | (608) 563-2437 | uncommoncentsinvesting.com | adviserinfo.sec.gov |
| Wea Financial Advisors, Inc. | Madison | $507.8 million | 616 | 4 | Not listed | (800) 279-4030 | adviserinfo.sec.gov | |
| The Milwealth Group, LLC | Milwaukee | $496.9 million | 822 | 8 | Not listed | (414) 475-1369 | adviserinfo.sec.gov | |
| Arcataur Capital Management LLC | Milwaukee | $469.5 million | 766 | 9 | Not listed | (414) 225-8200 | arcataur.com | adviserinfo.sec.gov |
| John F Suby Wealth Management LLC | Madison | $464.9 million | 287 | 3 | Not listed | (608) 273-3100 | adviserinfo.sec.gov | |
| Charter Capital Management, Inc | Brookfield | $462.2 million | 1,188 | 5 | Not listed | (414) 257-3700 | chartercapital.net | adviserinfo.sec.gov |
| Blackhawk Capital Partners, LLC | Thiensville | $452 million | 836 | 6 | Not listed | (262) 242-4487 | adviserinfo.sec.gov | |
| Geneva Partners, LLC | Lake Geneva | $423.6 million | 1,261 | 9 | Not listed | (262) 248-1350 | genevapartnersllc.com | adviserinfo.sec.gov |
| Kom Wealth Management Group, LLC | Appleton | $407.8 million | 2,126 | 7 | Not listed | (920) 733-3865 | onekom.com | adviserinfo.sec.gov |
| Ecio, Inc. | Madison | $395.6 million | 241 | 8 | Not listed | (608) 291-4646 | adviserinfo.sec.gov | |
| Atlatl Advisers | Madison | $392.7 million | 1,124 | 10 | Not listed | (608) 351-4500 | adviserinfo.sec.gov | |
| Evexia Wealth, LLC | Stevens Point | $386.1 million | 1,452 | 18 | Not listed | (715) 344-9496 | adviserinfo.sec.gov | |
| T. Anton Investment House, Inc. | Madison | $366.6 million | 891 | 6 | Not listed | (608) 501-1549 | tantoninvestmenthouse.com | adviserinfo.sec.gov |
| Black Maple Capital Management LP | Milwaukee | $352.9 million | 8 | 9 | 3 | (414) 294-7777 | blackmaplecapital.com | adviserinfo.sec.gov |
| Envision Financial LLC | Brookfield | $352.9 million | 126 | 5 | Not listed | (262) 354-7155 | envisionfinancial-llc.com | adviserinfo.sec.gov |
| Fortress Planning Group | Pewaukee | $345.3 million | 902 | 6 | Not listed | (262) 264-5838 | bestinwealth.com | adviserinfo.sec.gov |
| Vestura, LLC | Hobart | $336.7 million | 312 | 4 | Not listed | (920) 430-3775 | vestura.net | adviserinfo.sec.gov |
| Uniplan Investment Counsel, Inc. | Milwaukee | $330.5 million | 437 | 11 | Not listed | (262) 534-3000 | adviserinfo.sec.gov | |
| Sentinel Advisory Group, LLC | Middleton | $320.8 million | 1,089 | 10 | Not listed | (608) 579-9350 | adviserinfo.sec.gov | |
| Duell Financial Strategies | Appleton | $319.2 million | 1,583 | 4 | Not listed | (920) 832-3720 | adviserinfo.sec.gov | |
| 401k Investment Professionals | Waunakee | $311 million | 137 | 4 | Not listed | (608) 334-9367 | adviserinfo.sec.gov | |
| H. C. Denison Co. | Sheboygan | $310 million | 889 | 4 | Not listed | (920) 457-9451 | hcdenison.com | adviserinfo.sec.gov |
| Sterling Capital Management Inc | Brookfield | $296.9 million | 388 | 3 | Not listed | (262) 970-9700 | adviserinfo.sec.gov | |
| Wisconsin Capital Management, LLC | Madison | $293.6 million | 125 | 5 | Not listed | (608) 960-4616 | plumbfunds.com | adviserinfo.sec.gov |
| Sugar Maple Asset Management, LLC | Sister Bay | $291.5 million | 210 | 3 | 1 | (920) 585-4985 | sugarmapleam.com | adviserinfo.sec.gov |
| Brook Capital | Brookfield | $283.3 million | 1,490 | 5 | Not listed | (262) 784-7205 | brookcapital.com | adviserinfo.sec.gov |
| Macco Financial Group, Inc. | Green Bay | $277.8 million | 1,467 | 8 | Not listed | (920) 617-6830 | maccofinancial.com | adviserinfo.sec.gov |
| Walleye Partners LLC | Madison | $276.7 million | 363 | 5 | Not listed | (608) 332-8434 | adviserinfo.sec.gov | |
| CWP Private Wealth Management | West Bend | $276.1 million | 1,173 | 5 | Not listed | (262) 226-2729 | cwpwealth.com | adviserinfo.sec.gov |
| Cushing Capital Partners, LLC | Delafield | $274.7 million | 664 | 2 | Not listed | (262) 256-0590 | adviserinfo.sec.gov | |
| 1492 Capital Management, LLC | Milwaukee | $274.6 million | 98 | 5 | Not listed | (414) 276-1492 | 1492capitalmanagement.com | adviserinfo.sec.gov |
| Client First Investment Management LLC | West Bend | $271.9 million | 1,578 | 16 | Not listed | (262) 335-1700 | adviserinfo.sec.gov | |
| Mendota Financial Group, LLC | Madison | $254.2 million | 881 | 5 | Not listed | (608) 223-9211 | adviserinfo.sec.gov | |
| Transcend Advisor Group, LLC | Milwaukee | $253.2 million | 799 | 5 | Not listed | (262) 884-9983 | adviserinfo.sec.gov | |
| Morgan Dempsey Capital Management LLC | Milwaukee | $252.3 million | 464 | 6 | Not listed | (414) 319-1080 | adviserinfo.sec.gov | |
| Baird Venture Partners Management Company IV, LLC | Milwaukee | $252.1 million | 3 | 14 | 2 | (414) 765-3500 | adviserinfo.sec.gov | |
| Windward Wealth Strategies, Inc. | Oshkosh | $251.2 million | 397 | 3 | Not listed | (920) 230-2215 | adviserinfo.sec.gov | |
| Beadell a D Investment Counsel Inc | Mequon | $250 million | 130 | 2 | Not listed | (262) 241-0331 | adbeadell.com | adviserinfo.sec.gov |
| The Kieckhefer Group | Mequon | $240.8 million | 148 | 3 | Not listed | (414) 704-3826 | kieckhefergroup.com | adviserinfo.sec.gov |
| Schamberger, Greylak & Utterback Wealth Management, LLC | LA Crosse | $236.4 million | 902 | 7 | Not listed | (608) 784-9100 | adviserinfo.sec.gov | |
| Review Services Inc | Brookfield | $227.4 million | 768 | 3 | Not listed | (262) 784-9690 | adviserinfo.sec.gov | |
| Retirement Wealth Solutions LLC | Marshfield | $227 million | 589 | 4 | Not listed | (715) 384-5481 | retirews.com | adviserinfo.sec.gov |
| Denali Wealth Management, Inc. | Mequon | $226.1 million | 417 | 6 | Not listed | (414) 978-0020 | denaliwm.com | adviserinfo.sec.gov |
| Global Value Investment Corporation | Milwaukee | $225.6 million | 539 | 11 | 1 | (262) 478-0640 | gvi-corp.com | adviserinfo.sec.gov |
| Cornerstone Financial Group | Appleton | $220.2 million | 1,429 | 5 | Not listed | (920) 832-3821 | adviserinfo.sec.gov | |
| Financial Service Group Inc | Mount Pleasant | $215 million | 645 | 8 | Not listed | (262) 554-4500 | adviserinfo.sec.gov | |
| KCD Financial, Inc. | Green Bay | $202.1 million | 1,259 | 29 | Not listed | (920) 347-3400 | kcdfinancial.com | adviserinfo.sec.gov |
| Calculated Wealth | Madison | $200.8 million | 194 | 5 | Not listed | (608) 400-4072 | calcwealth.com | adviserinfo.sec.gov |
| Paladin Partners | Hartland | $198.5 million | 45 | 2 | Not listed | (414) 367-4675 | paladinpartners.biz | adviserinfo.sec.gov |
| Entasis Asset Management LLC | Brookfield | $197.9 million | 497 | 5 | Not listed | (262) 754-5299 | entasisassetmanagement.com | adviserinfo.sec.gov |
| Boardwalk Financial Strategies LLC | Hartland | $197.6 million | 593 | 6 | Not listed | (262) 423-7552 | adviserinfo.sec.gov | |
| Baird Venture Partners Management Company V, LLC | Milwaukee | $195.2 million | 3 | 14 | 2 | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Liberty Financial Group, Inc. | Elm Grove | $194.3 million | 766 | 5 | Not listed | (262) 785-1377 | adviserinfo.sec.gov | |
| Conceptual Financial Advisors, LLC | Appleton | $189.9 million | 778 | 4 | Not listed | (920) 731-9500 | ontrackadvisor.com | adviserinfo.sec.gov |
| Granite Financial Group | Brookfield | $186.2 million | 489 | 2 | Not listed | (262) 792-1111 | granitefgllc.com | adviserinfo.sec.gov |
| Wisconsin Wealth Advisors, LLC | Sun Prairie | $178 million | 293 | 3 | Not listed | (608) 837-9099 | wiwealthadvisors.com | adviserinfo.sec.gov |
| Hoff Private Wealth | Wausau | $177.5 million | 550 | 3 | Not listed | (715) 841-0405 | adviserinfo.sec.gov | |
| Collar Capital Management, LLC | Appleton | $176.3 million | 297 | 3 | Not listed | (920) 830-1556 | collarcapital.com | adviserinfo.sec.gov |
| Fiduciary Financial Planning Network | Onalaska | $175.7 million | 1,147 | 5 | Not listed | (608) 534-4444 | adviserinfo.sec.gov | |
| Neuenschwander Asset Management, LLC | McFarland | $173.5 million | 604 | 5 | Not listed | (608) 838-3330 | namadvisors.com | adviserinfo.sec.gov |
| Stonehaven Wealth & Tax Solutions | Appleton | $168.2 million | 832 | 3 | Not listed | (920) 882-0427 | adviserinfo.sec.gov | |
| McKinley Money, LLC | Eau-Claire | $163.7 million | 574 | 3 | Not listed | (715) 835-2732 | wpr.com | adviserinfo.sec.gov |
| Elite Wealth Management, Inc. | Plover | $161.4 million | 1,583 | 5 | Not listed | (715) 341-8899 | soundcloud.com | adviserinfo.sec.gov |
| Portfolio Design Services, LLC | River Falls | $159.8 million | 530 | 5 | Not listed | (715) 629-9095 | pdsadvisers.com | adviserinfo.sec.gov |
| Sycamore Investment Consulting Services, LLC | Madison | $159.6 million | 116 | 2 | Not listed | (608) 827-6414 | adviserinfo.sec.gov | |
| Retirement Income Strategies, LLC | Evansville | $159 million | 947 | 4 | Not listed | (608) 208-1800 | ri-strategies.com | adviserinfo.sec.gov |
| Plus Group Wealth Advisors, LLC | Belgium | $158.9 million | 1,050 | 4 | Not listed | (262) 285-7654 | myplusgroup.com | adviserinfo.sec.gov |
| Titletown Wealth Management, LLC | Green Bay | $150.3 million | 731 | 2 | Not listed | (920) 468-7443 | titletownwm.com | adviserinfo.sec.gov |
| Financial Strategies, Inc. | Brookfield | $149.8 million | 560 | 7 | Not listed | (262) 821-1664 | adviserinfo.sec.gov | |
| Mueller Wealth | Mishicot | $148.1 million | 936 | 5 | Not listed | (920) 267-6710 | adviserinfo.sec.gov | |
| CLF Asset Management, Inc. | Madison | $146.9 million | 1,160 | 5 | Not listed | (888) 505-3956 | clfasset.com | adviserinfo.sec.gov |
| MLG Fund Manager LLC | Brookfield | $143.6 million | 2 | 95 | 1 | (262) 797-9400 | mlgcapital.com | adviserinfo.sec.gov |
| Verus Wealth Management | De Pere | $143.1 million | 189 | 1 | Not listed | (920) 328-0793 | veruswealthmgmt.com | adviserinfo.sec.gov |
| CMG Wealth Advisors LLC | Madison | $138.4 million | 1,747 | 5 | Not listed | (608) 897-9265 | cmgwealthadvisors.com | adviserinfo.sec.gov |
| American Investment Advisors Inc | Madison | $137.9 million | 176 | 2 | Not listed | (608) 238-3500 | aiai.biz | adviserinfo.sec.gov |
| Coordinated Capital Securities, Inc. | Fort Atkinson | $136.8 million | 186 | 31 | Not listed | (608) 221-4545 | mdressmancpa.com | adviserinfo.sec.gov |
| Central Wealth Management LLC | Madison | $136.8 million | 443 | 4 | Not listed | (608) 841-1555 | centralwealthmanagement.com | adviserinfo.sec.gov |
| Kult Wealth Management Group, LLC | Brookfield | $135.1 million | 69 | 2 | Not listed | (262) 787-0704 | kultwealth.com | adviserinfo.sec.gov |
| Lasalle Investment Advisors, Inc. | Pewaukee | $133.6 million | 233 | 5 | Not listed | (262) 650-1099 | adviserinfo.sec.gov | |
| Jansen Wealth Management LLC | Altoona | $132.3 million | 678 | 4 | Not listed | (715) 481-0499 | adviserinfo.sec.gov | |
| Intrinsic Investors LLC | Wauwatosa | $129.4 million | 383 | 4 | Not listed | (414) 831-5700 | adviserinfo.sec.gov | |
| Capital Wealth Advisors, LTD. | West Bend | $126.1 million | 522 | 2 | Not listed | (262) 306-0066 | adviserinfo.sec.gov | |
| Breakthru Advisory Services, LLC | Muskego | $125.7 million | 82 | 4 | Not listed | (414) 837-5337 | breakthrufamily.com | adviserinfo.sec.gov |
| Coast Advisory LLC | East Troy | $122.5 million | 869 | 2 | Not listed | (262) 977-9907 | coastadvisory.net | adviserinfo.sec.gov |
| Omni Financial LLC | Madison | $116.9 million | 762 | 2 | Not listed | (608) 467-4333 | adviserinfo.sec.gov | |
| Professional Financial Management, Inc. | Appleton | $115.5 million | 659 | 5 | Not listed | (920) 687-2600 | pfmria.com | adviserinfo.sec.gov |
| Leach, Bickmore & Weiss Wealth Management, LLC | Madison | $115.3 million | 608 | 6 | 1 | (608) 286-1321 | adviserinfo.sec.gov | |
| Yahara Wealth Management LLC | Madison | $112 million | 283 | 2 | Not listed | (608) 467-1010 | yaharawealth.com | adviserinfo.sec.gov |
| Sullivan Investment Management LLC | Wisconsin Rapids | $111.8 million | 141 | 1 | Not listed | (715) 422-0701 | sullivanmgt.com | adviserinfo.sec.gov |
| Valley Wealth Management | Oshkosh | $111.5 million | 513 | 3 | Not listed | (920) 966-9520 | adviserinfo.sec.gov | |
| Pavlic Investment Advisors, Inc. | Delafield | $108.8 million | 195 | 2 | Not listed | (262) 646-4300 | adviserinfo.sec.gov | |
| Sumnicht & Associates, LLC | Appleton | $107.9 million | 72 | 3 | Not listed | (920) 731-4455 | sumnicht.com | adviserinfo.sec.gov |
| River1 Asset Management LLC | Milwaukee | $107.8 million | 1 | 5 | Not listed | (920) 583-1476 | adviserinfo.sec.gov | |
| Milborn Advisors, LTD | Milwaukee | $107.7 million | 659 | 2 | Not listed | (414) 585-0070 | adviserinfo.sec.gov | |
| Jordan Financial Life Planning | Kenosha | $107.1 million | 510 | 3 | Not listed | (262) 656-1141 | jordanfinancial.biz | adviserinfo.sec.gov |
| Morgan-Aly Wealth Management, LLC | Waukesha | $105.3 million | 390 | 3 | Not listed | (262) 691-0100 | adviserinfo.sec.gov | |
| Baird Principal Group Management Company, LLC | Milwaukee | $83.7 million | 1 | 3 | Not listed | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Baird Principal Group Management Company II, LLC | Milwaukee | $81.7 million | 1 | 3 | Not listed | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Sims Capital Management LLC | Milwaukee | $56.4 million | 17 | 2 | Not listed | (414) 765-1107 | simstotalreturn.com | adviserinfo.sec.gov |
| Anthony Capital Management, LLC | De Pere | $37.9 million | 1 | 2 | Not listed | (561) 371-1303 | anthonycm.com | adviserinfo.sec.gov |
| Baird Principal Group Management Company I, LLC | Milwaukee | $22.4 million | 1 | 3 | Not listed | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| ETF Model Solutions, LLC | Appleton | $18.1 million | 220 | 14 | Not listed | (920) 785-6010 | alpha-maven.com | adviserinfo.sec.gov |
| Significance Capital Management LLC | Milwaukee | $3.8 million | 4 | 2 | Not listed | (414) 293-3926 | significancecapital.com | adviserinfo.sec.gov |
| Baird Venture Partners Management Company III, LLC | Milwaukee | $1.3 million | 3 | 14 | 2 | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Gener8tor Management, LLC | Madison | Not listed | Not listed | Not listed | 31 | (608) 354-6606 | adviserinfo.sec.gov | |
| Healthx Management, LLC | Madison | Not listed | Not listed | Not listed | 9 | (608) 618-3863 | adviserinfo.sec.gov | |
| Venture Investors LLC | Madison | Not listed | Not listed | Not listed | 8 | (608) 441-2700 | ventureinvestors.com | adviserinfo.sec.gov |
| American Family Ventures | Madison | Not listed | Not listed | Not listed | 4 | (844) 927-2446 | amfamventures.com | adviserinfo.sec.gov |
| Character Capital LLC | Milwaukee | Not listed | Not listed | Not listed | 4 | (414) 704-9254 | character.vc | adviserinfo.sec.gov |
| Idea Fund Venture Management, LLC | LA Crosse | Not listed | Not listed | Not listed | 3 | (608) 498-4557 | ideafundvc.com | adviserinfo.sec.gov |
| Racon Capital | Milwaukee | Not listed | Not listed | Not listed | 3 | (414) 877-1270 | raconcapital.com | adviserinfo.sec.gov |
| NVNG Investment Advisors, LLC | Madison | Not listed | Not listed | Not listed | 2 | (608) 630-1428 | crunchbase.com | adviserinfo.sec.gov |
| Titletowntech Ventures LLC | Green Bay | Not listed | Not listed | Not listed | 2 | (920) 455-5527 | titletowntech.com | adviserinfo.sec.gov |
| BT Rei Manager, LLC | Madison | Not listed | Not listed | Not listed | 1 | (412) 315-6352 | bakertilly.com | adviserinfo.sec.gov |
| CVC Manager, LLC | Milwaukee | Not listed | Not listed | Not listed | 1 | (414) 301-1358 | wvvcapital.com | adviserinfo.sec.gov |
| Capital Midwest Advisors II, LLC | Mequon | Not listed | Not listed | Not listed | 1 | (414) 453-4488 | adviserinfo.sec.gov | |
| Capital Midwest Advisors III | Mequon | Not listed | Not listed | Not listed | 1 | (414) 453-4488 | adviserinfo.sec.gov | |
| Generation Growth Capital Partners III, LLC | Milwaukee | Not listed | Not listed | Not listed | 1 | (414) 291-8908 | adviserinfo.sec.gov | |
| Generation Growth Capital Partners IV, LLC | Milwaukee | Not listed | Not listed | Not listed | 1 | (414) 291-8908 | adviserinfo.sec.gov | |
| Prescient Capital Management, LLC | Delafield | Not listed | Not listed | Not listed | 1 | (888) 593-4440 | pcm-funding.com | adviserinfo.sec.gov |
| Rock River Capital Partners, LLC | Madison | Not listed | Not listed | Not listed | 1 | (312) 404-5452 | adviserinfo.sec.gov | |
| Francis LLC | Brookfield | Not listed | 0 | 26 | Not listed | (866) 232-6457 | francisway.com | adviserinfo.sec.gov |
| Iron Horse Asset Management LLC | Neenah | Not listed | 0 | 1 | Not listed | (920) 944-5480 | adviserinfo.sec.gov | |
| Isectors, LLC | Appleton | Not listed | 0 | 3 | Not listed | (920) 731-4455 | isectors.com | adviserinfo.sec.gov |
| Northwestern Mutual Investment Services,Llc | Milwaukee | Not listed | 0 | 2,294 | Not listed | (866) 950-4644 | adviserinfo.sec.gov |
Advisers in Wisconsin that manage private funds
36 advisers report private funds. The 40 with the most funds.
| Adviser | City | State | Private funds | Hedge | Private equity | Venture capital | Real estate | Fund gross assets | AUM | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| Gener8tor Management, LLC | Madison | WI | 31 | Not listed | Not listed | 31 | Not listed | $110.4 million | Not listed | adviserinfo.sec.gov |
| Northwestern Mutual Investment Management Company, LLC | Milwaukee | WI | 25 | Not listed | 16 | Not listed | Not listed | $5.05 billion | $323.08 billion | adviserinfo.sec.gov |
| National Investment Services of America, LLC | Milwaukee | WI | 12 | 4 | Not listed | Not listed | Not listed | $7.73 billion | $16.25 billion | adviserinfo.sec.gov |
| Baird Capital Management Company, LLC | Milwaukee | WI | 11 | Not listed | 11 | Not listed | Not listed | $1.25 billion | $737.9 million | adviserinfo.sec.gov |
| Endowment Wealth Management, Inc. | Appleton | WI | 11 | Not listed | 4 | 7 | Not listed | $93.5 million | $609.2 million | adviserinfo.sec.gov |
| Artisan Partners Limited Partnership | Milwaukee | WI | 10 | 9 | 1 | Not listed | Not listed | $2.95 billion | $183.62 billion | adviserinfo.sec.gov |
| Healthx Management, LLC | Madison | WI | 9 | Not listed | Not listed | 9 | Not listed | $173.6 million | Not listed | adviserinfo.sec.gov |
| Venture Investors LLC | Madison | WI | 8 | Not listed | Not listed | 8 | Not listed | $212.4 million | Not listed | adviserinfo.sec.gov |
| Trustage Investment Management | Madison | WI | 6 | Not listed | 6 | Not listed | Not listed | $3.03 billion | $39.46 billion | adviserinfo.sec.gov |
| Hammes Realty Advisors, LLC | Milwaukee | WI | 5 | 2 | Not listed | Not listed | 3 | $2.24 billion | $2.02 billion | adviserinfo.sec.gov |
| Mason Wells, Inc. | Milwaukee | WI | 4 | Not listed | 4 | Not listed | Not listed | $1.42 billion | $1.42 billion | adviserinfo.sec.gov |
| Skylands Capital, LLC | Milwaukee | WI | 4 | 4 | Not listed | Not listed | Not listed | $652.6 million | $746.5 million | adviserinfo.sec.gov |
| American Family Ventures | Madison | WI | 4 | Not listed | Not listed | 4 | Not listed | $461.3 million | Not listed | adviserinfo.sec.gov |
| Character Capital LLC | Milwaukee | WI | 4 | Not listed | Not listed | 4 | Not listed | $113.4 million | Not listed | adviserinfo.sec.gov |
| Robert W. Baird & Co. Incorporated | Milwaukee | WI | 3 | 1 | Not listed | Not listed | Not listed | $527.7 million | $394.07 billion | adviserinfo.sec.gov |
| Operose Advisors LLC | Milwaukee | WI | 3 | Not listed | 1 | Not listed | 2 | $25.6 million | $2.06 billion | adviserinfo.sec.gov |
| Black Maple Capital Management LP | Milwaukee | WI | 3 | 3 | Not listed | Not listed | Not listed | $197.7 million | $352.9 million | adviserinfo.sec.gov |
| Idea Fund Venture Management, LLC | LA Crosse | WI | 3 | Not listed | Not listed | 3 | Not listed | $39.4 million | Not listed | adviserinfo.sec.gov |
| Racon Capital | Milwaukee | WI | 3 | Not listed | 1 | Not listed | Not listed | $59.8 million | Not listed | adviserinfo.sec.gov |
| Baird Venture Partners Management Company IV, LLC | Milwaukee | WI | 2 | Not listed | 2 | Not listed | Not listed | $228.5 million | $252.1 million | adviserinfo.sec.gov |
| Baird Venture Partners Management Company V, LLC | Milwaukee | WI | 2 | Not listed | 2 | Not listed | Not listed | $179.2 million | $195.2 million | adviserinfo.sec.gov |
| Baird Venture Partners Management Company III, LLC | Milwaukee | WI | 2 | Not listed | 2 | Not listed | Not listed | $1.1 million | $1.3 million | adviserinfo.sec.gov |
| NVNG Investment Advisors, LLC | Madison | WI | 2 | Not listed | Not listed | 1 | Not listed | $56.8 million | Not listed | adviserinfo.sec.gov |
| Titletowntech Ventures LLC | Green Bay | WI | 2 | Not listed | Not listed | 2 | Not listed | $95.4 million | Not listed | adviserinfo.sec.gov |
| Sugar Maple Asset Management, LLC | Sister Bay | WI | 1 | 1 | Not listed | Not listed | Not listed | $10 million | $291.5 million | adviserinfo.sec.gov |
| Global Value Investment Corporation | Milwaukee | WI | 1 | 1 | Not listed | Not listed | Not listed | $347,719 | $225.6 million | adviserinfo.sec.gov |
| MLG Fund Manager LLC | Brookfield | WI | 1 | Not listed | Not listed | Not listed | 1 | $143.6 million | $143.6 million | adviserinfo.sec.gov |
| Leach, Bickmore & Weiss Wealth Management, LLC | Madison | WI | 1 | 1 | Not listed | Not listed | Not listed | Not listed | $115.3 million | adviserinfo.sec.gov |
| BT Rei Manager, LLC | Madison | WI | 1 | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed | adviserinfo.sec.gov |
| CVC Manager, LLC | Milwaukee | WI | 1 | Not listed | Not listed | 1 | Not listed | $79.1 million | Not listed | adviserinfo.sec.gov |
| Capital Midwest Advisors II, LLC | Mequon | WI | 1 | Not listed | Not listed | 1 | Not listed | $27.3 million | Not listed | adviserinfo.sec.gov |
| Capital Midwest Advisors III | Mequon | WI | 1 | Not listed | Not listed | 1 | Not listed | $86.4 million | Not listed | adviserinfo.sec.gov |
| Generation Growth Capital Partners III, LLC | Milwaukee | WI | 1 | Not listed | 1 | Not listed | Not listed | $48.8 million | Not listed | adviserinfo.sec.gov |
| Generation Growth Capital Partners IV, LLC | Milwaukee | WI | 1 | Not listed | 1 | Not listed | Not listed | $35 million | Not listed | adviserinfo.sec.gov |
| Prescient Capital Management, LLC | Delafield | WI | 1 | Not listed | Not listed | Not listed | Not listed | $39.8 million | Not listed | adviserinfo.sec.gov |
| Rock River Capital Partners, LLC | Madison | WI | 1 | Not listed | Not listed | 1 | Not listed | $26.5 million | Not listed | adviserinfo.sec.gov |
Newest SEC registrations in Wisconsin
2 advisers with an SEC status effective in the 90 days to November 2, 2026.
| Adviser | City | State | SEC status effective | AUM | Website | Source |
|---|---|---|---|---|---|---|
| Duell Financial Strategies | Appleton | WI | October 5, 2026 | $319.2 million | adviserinfo.sec.gov | |
| Iron Horse Asset Management LLC | Neenah | WI | August 14, 2026 | Not listed | adviserinfo.sec.gov |
Cities in Wisconsin
| City | Advisers | AUM |
|---|---|---|
| Milwaukee | 52 | $1.06 trillion |
| Madison | 37 | $89.04 billion |
| Appleton | 16 | $7.60 billion |
| Brookfield | 13 | $11.14 billion |
More ways to read Wisconsin
- Advisers in Wisconsin with $1 billion to $10 billion in AUM
- Advisers in Wisconsin with $500 million to $1 billion in AUM
- Advisers in Wisconsin with $100 million to $500 million in AUM
- Advisers in Wisconsin serving individuals
- Advisers in Wisconsin serving high net worth individuals
- Advisers in Wisconsin serving investment companies
- Advisers in Wisconsin serving pooled investment vehicles
- Advisers in Wisconsin serving pension and profit sharing plans
- Advisers in Wisconsin serving charitable organizations
- Advisers in Wisconsin serving state and municipal governments
- Advisers in Wisconsin serving other investment advisers
- Advisers in Wisconsin serving insurance companies
- Advisers in Wisconsin serving corporations and other businesses
- Private fund advisers in Wisconsin
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.