| Robert W. Baird & Co. Incorporated | Milwaukee | 82,420 | $135.03 billion | $394.07 billion | adviserinfo.sec.gov |
| Orgel Wealth Management, LLC | Altoona | 1,493 | $6.35 billion | $9.55 billion | adviserinfo.sec.gov |
| Provident Trust Company | Waukesha | 814 | $5.81 billion | $6.86 billion | adviserinfo.sec.gov |
| Annex Wealth Management, LLC | Brookfield | 2,891 | $5.25 billion | $8.05 billion | adviserinfo.sec.gov |
| Johnson Wealth Inc. | Milwaukee | 2,058 | $3.89 billion | $10.35 billion | adviserinfo.sec.gov |
| Madison Investment Advisors, LLC | Madison | 2,243 | $3.04 billion | $13.84 billion | adviserinfo.sec.gov |
| Resonant Capital Advisors, LLC | Madison | 416 | $2.82 billion | $2.96 billion | adviserinfo.sec.gov |
| North Star Asset Management Inc | Neenah | 839 | $2.62 billion | $3.35 billion | adviserinfo.sec.gov |
| Harbour Investments, Inc. | Madison | 1,502 | $2.60 billion | $9.60 billion | adviserinfo.sec.gov |
| Nicolet Wealth Management | Green Bay | 612 | $2.06 billion | $4.29 billion | adviserinfo.sec.gov |
| Heck Capital Advisors, LLC | Rhinelander | 496 | $1.99 billion | $11.31 billion | adviserinfo.sec.gov |
| Dana Investment Advisors Inc | Waukesha | 710 | $1.93 billion | $6.08 billion | adviserinfo.sec.gov |
| Diversified Management Inc | Milwaukee | 212 | $1.70 billion | $1.87 billion | adviserinfo.sec.gov |
| Schaper Benz & Wise Investment Counsel Inc | Neenah | 277 | $1.67 billion | $1.76 billion | adviserinfo.sec.gov |
| KLCM Advisors, Inc. | Milwaukee | 397 | $1.66 billion | $1.88 billion | adviserinfo.sec.gov |
| Ellenbecker Investment Group | Waukesha | 684 | $1.54 billion | $2.06 billion | adviserinfo.sec.gov |
| Operose Advisors LLC | Milwaukee | 302 | $1.51 billion | $2.06 billion | adviserinfo.sec.gov |
| Landaas & Company | Milwaukee | 617 | $1.43 billion | $1.93 billion | adviserinfo.sec.gov |
| Gateway Wealth Partners, LLC | Appleton | 1,605 | $1.31 billion | $2.28 billion | adviserinfo.sec.gov |
| Iag Wealth Partners, LLC | Waukesha | 547 | $1.18 billion | $1.87 billion | adviserinfo.sec.gov |
| Isthmus Partners, LLC | Madison | 208 | $1.14 billion | $1.44 billion | adviserinfo.sec.gov |
| Fiduciary Management, Inc. | Milwaukee | 196 | $1.14 billion | $11.36 billion | adviserinfo.sec.gov |
| Oarsman Capital, Inc | Milwaukee | 356 | $1.04 billion | $1.17 billion | adviserinfo.sec.gov |
| Canopy Wealth Management | Middleton | 293 | $1.02 billion | $1.15 billion | adviserinfo.sec.gov |
| Baker Tilly Wealth Management, LLC | Madison | 214 | $996.2 million | $5.19 billion | adviserinfo.sec.gov |
| 1834 Investment Advisors Co. | Milwaukee | 210 | $949.6 million | $2.20 billion | adviserinfo.sec.gov |
| Capital Investment Services of America Inc | Milwaukee | 256 | $898.6 million | $1.31 billion | adviserinfo.sec.gov |
| McGlone Suttner Wealth Management, Inc. | Appleton | 290 | $812 million | $1.01 billion | adviserinfo.sec.gov |
| N.E.W. Advisory Services, LLC | De Pere | 535 | $808.3 million | $1.60 billion | adviserinfo.sec.gov |
| Madison Partners | Madison | 367 | $807 million | $1.30 billion | adviserinfo.sec.gov |
| Goldstein Advisors, LLC | Madison | 334 | $806.4 million | $1.08 billion | adviserinfo.sec.gov |
| Walkner Condon Financial Advisors LLC | Verona | 327 | $757.8 million | $1.03 billion | adviserinfo.sec.gov |
| PJS Wealth Partners | Cedarburg | 188 | $722 million | $852 million | adviserinfo.sec.gov |
| Milestone Investment Advisors, LLC | Middleton | 218 | $718.7 million | $877.6 million | adviserinfo.sec.gov |
| Copper Harbor Investment Advisors, LLC | Appleton | 120 | $700 million | $805 million | adviserinfo.sec.gov |
| Thompson Investment Management, Inc. | Madison | 153 | $681.5 million | $3.08 billion | adviserinfo.sec.gov |
| Broadview Financial Management, LLC | Wauwatosa | 209 | $661 million | $699.2 million | adviserinfo.sec.gov |
| Campbell Newman Asset Management Inc | Milwaukee | 236 | $628.9 million | $1.44 billion | adviserinfo.sec.gov |
| Bernicke Wealth Management | Altoona | 355 | $605 million | $887.4 million | adviserinfo.sec.gov |
| Form Wealth Advisors, LLC | Lake Geneva | 142 | $586 million | $1.06 billion | adviserinfo.sec.gov |
| Marietta Investment Partners, LLC | Milwaukee | 55 | $575.5 million | $683.7 million | adviserinfo.sec.gov |
| Rosemeyer Management Group | Platteville | 243 | $568.1 million | $914 million | adviserinfo.sec.gov |
| Shakespeare Wealth Management, LLC | Pewaukee | 184 | $546.8 million | $641.9 million | adviserinfo.sec.gov |
| Richmond Investment Services LLC | Mequon | 570 | $544.7 million | $742 million | adviserinfo.sec.gov |
| Leverty Financial Group, LLC | Hudson | 263 | $539.1 million | $676.8 million | adviserinfo.sec.gov |
| Richardson Capital Management, LLC | Menomonee Falls | 153 | $533.5 million | $582.2 million | adviserinfo.sec.gov |
| Enrich Financial Partners LLC | Madison | 288 | $527.1 million | $556.8 million | adviserinfo.sec.gov |
| Midwest Professional Planners, LTD. | Wausau | 264 | $524.4 million | $649.3 million | adviserinfo.sec.gov |
| Friedlander & Co Inc | Milwaukee | 26 | $514.1 million | $564.8 million | adviserinfo.sec.gov |
| Packerland Brokerage Services, Inc. | Green Bay | 1,120 | $494 million | $1.36 billion | adviserinfo.sec.gov |
| The Milwaukee Company | Thiensville | 29 | $484.5 million | $1.35 billion | adviserinfo.sec.gov |
| BKM Wealth Management | Brookfield | 202 | $483.3 million | $651.8 million | adviserinfo.sec.gov |
| The Milwealth Group, LLC | Milwaukee | 179 | $467.2 million | $496.9 million | adviserinfo.sec.gov |
| Riverwater Partners LLC | Milwaukee | 87 | $462.6 million | $660.9 million | adviserinfo.sec.gov |
| Jacobson & Schmitt Advisors, LLC | Middleton | 138 | $454.9 million | $676.4 million | adviserinfo.sec.gov |
| Associated Investment Services, Inc. | Green Bay | 577 | $452.6 million | $1.17 billion | adviserinfo.sec.gov |
| Poehling Capital Management, Inc. | Madison | 162 | $437.2 million | $591.3 million | adviserinfo.sec.gov |
| Geneva Capital Management LLC | Milwaukee | 95 | $424.1 million | $5.60 billion | adviserinfo.sec.gov |
| Spectrum Investment Advisors, Inc. | Mequon | 209 | $404.5 million | $1.06 billion | adviserinfo.sec.gov |
| Mbe Wealth Management, LLC | Tomah | 180 | $391.5 million | $977.1 million | adviserinfo.sec.gov |
| Arcataur Capital Management LLC | Milwaukee | 141 | $385.5 million | $469.5 million | adviserinfo.sec.gov |
| Kerberrose Wealth Management, LLC | Shawano | 140 | $377.2 million | $1.16 billion | adviserinfo.sec.gov |
| Affiliated Financial Advisors Inc | Milwaukee | 178 | $371.6 million | $541.5 million | adviserinfo.sec.gov |
| Charter Capital Management, Inc | Brookfield | 139 | $365 million | $462.2 million | adviserinfo.sec.gov |
| Winch Financial | Appleton | 147 | $364.9 million | $580.2 million | adviserinfo.sec.gov |
| Blackhawk Capital Partners, LLC | Thiensville | 162 | $354.6 million | $452 million | adviserinfo.sec.gov |
| Envision Financial LLC | Brookfield | 125 | $349.8 million | $352.9 million | adviserinfo.sec.gov |
| Endowment Wealth Management, Inc. | Appleton | 145 | $346.5 million | $609.2 million | adviserinfo.sec.gov |
| Vestura, LLC | Hobart | 61 | $331.7 million | $336.7 million | adviserinfo.sec.gov |
| Geneva Partners, LLC | Lake Geneva | 79 | $318.5 million | $423.6 million | adviserinfo.sec.gov |
| Avaii Wealth Management, LLC | Appleton | 184 | $316.2 million | $602.8 million | adviserinfo.sec.gov |
| John F Suby Wealth Management LLC | Madison | 61 | $315 million | $464.9 million | adviserinfo.sec.gov |
| Uncommon Cents Investing | Janesville | 148 | $306.2 million | $519.6 million | adviserinfo.sec.gov |
| Park Capital Management, LLC | Madison | 87 | $304.5 million | $868 million | adviserinfo.sec.gov |
| Advisors Management Group Inc | LA Crosse | 105 | $274.3 million | $819.6 million | adviserinfo.sec.gov |
| Kom Wealth Management Group, LLC | Appleton | 156 | $271.9 million | $407.8 million | adviserinfo.sec.gov |
| Fortress Planning Group | Pewaukee | 68 | $271.7 million | $345.3 million | adviserinfo.sec.gov |
| Evexia Wealth, LLC | Stevens Point | 122 | $270.5 million | $386.1 million | adviserinfo.sec.gov |
| T. Anton Investment House, Inc. | Madison | 125 | $267.3 million | $366.6 million | adviserinfo.sec.gov |
| Walleye Partners LLC | Madison | 51 | $264.2 million | $276.7 million | adviserinfo.sec.gov |
| Atlatl Advisers | Madison | 101 | $260.8 million | $392.7 million | adviserinfo.sec.gov |
| Drake & Associates, LLC | Waukesha | 645 | $246.5 million | $607.3 million | adviserinfo.sec.gov |
| Cushing Capital Partners, LLC | Delafield | 97 | $234.8 million | $274.7 million | adviserinfo.sec.gov |
| Global View Capital Management LLC | Waukesha | 128 | $231.7 million | $775.2 million | adviserinfo.sec.gov |
| Buska Wealth Management, LLC | Wausau | 193 | $230.5 million | $538.7 million | adviserinfo.sec.gov |
| The Kieckhefer Group | Mequon | 29 | $229.4 million | $240.8 million | adviserinfo.sec.gov |
| Googins Advisors, Inc. | Middleton | 277 | $226.4 million | $565.5 million | adviserinfo.sec.gov |
| Beadell a D Investment Counsel Inc | Mequon | 65 | $224.2 million | $250 million | adviserinfo.sec.gov |
| Sugar Maple Asset Management, LLC | Sister Bay | 42 | $220.5 million | $291.5 million | adviserinfo.sec.gov |
| Morgan Dempsey Capital Management LLC | Milwaukee | 454 | $213.7 million | $252.3 million | adviserinfo.sec.gov |
| Mendota Financial Group, LLC | Madison | 77 | $212.9 million | $254.2 million | adviserinfo.sec.gov |
| Sentinel Advisory Group, LLC | Middleton | 95 | $195 million | $320.8 million | adviserinfo.sec.gov |
| Retirement Wealth Solutions LLC | Marshfield | 75 | $193 million | $227 million | adviserinfo.sec.gov |
| H. C. Denison Co. | Sheboygan | 93 | $188.8 million | $310 million | adviserinfo.sec.gov |
| Boardwalk Financial Strategies LLC | Hartland | 67 | $188.7 million | $197.6 million | adviserinfo.sec.gov |
| Duell Financial Strategies | Appleton | 154 | $186.7 million | $319.2 million | adviserinfo.sec.gov |
| Macco Financial Group, Inc. | Green Bay | 81 | $186 million | $277.8 million | adviserinfo.sec.gov |
| Review Services Inc | Brookfield | 94 | $182.9 million | $227.4 million | adviserinfo.sec.gov |
| Sterling Capital Management Inc | Brookfield | 123 | $181.7 million | $296.9 million | adviserinfo.sec.gov |
| Denali Wealth Management, Inc. | Mequon | 95 | $172.6 million | $226.1 million | adviserinfo.sec.gov |
| Heartland Advisors, Inc. | Milwaukee | 48 | $167.7 million | $1.92 billion | adviserinfo.sec.gov |
| Brook Capital | Brookfield | 68 | $166.4 million | $283.3 million | adviserinfo.sec.gov |
| Transcend Advisor Group, LLC | Milwaukee | 60 | $165.2 million | $253.2 million | adviserinfo.sec.gov |
| Global Value Investment Corporation | Milwaukee | 54 | $157.6 million | $225.6 million | adviserinfo.sec.gov |
| Black Maple Capital Management LP | Milwaukee | 5 | $155.3 million | $352.9 million | adviserinfo.sec.gov |
| 1492 Capital Management, LLC | Milwaukee | 74 | $153.8 million | $274.6 million | adviserinfo.sec.gov |
| Financial Service Group Inc | Mount Pleasant | 74 | $147.1 million | $215 million | adviserinfo.sec.gov |
| Wisconsin Capital Management, LLC | Madison | 29 | $145.5 million | $293.6 million | adviserinfo.sec.gov |
| Collar Capital Management, LLC | Appleton | 50 | $143.7 million | $176.3 million | adviserinfo.sec.gov |
| Schamberger, Greylak & Utterback Wealth Management, LLC | LA Crosse | 184 | $142.7 million | $236.4 million | adviserinfo.sec.gov |
| Verus Wealth Management | De Pere | 36 | $135.8 million | $143.1 million | adviserinfo.sec.gov |
| Titletown Wealth Management, LLC | Green Bay | 154 | $134.1 million | $150.3 million | adviserinfo.sec.gov |
| Reinhart Partners, LLC | Mequon | 148 | $134 million | $2.47 billion | adviserinfo.sec.gov |
| Entasis Asset Management LLC | Brookfield | 47 | $128.2 million | $197.9 million | adviserinfo.sec.gov |
| Breakthru Advisory Services, LLC | Muskego | 15 | $124.6 million | $125.7 million | adviserinfo.sec.gov |
| Kult Wealth Management Group, LLC | Brookfield | 40 | $121.5 million | $135.1 million | adviserinfo.sec.gov |
| CWP Private Wealth Management | West Bend | 71 | $114.3 million | $276.1 million | adviserinfo.sec.gov |
| Windward Wealth Strategies, Inc. | Oshkosh | 100 | $113.2 million | $251.2 million | adviserinfo.sec.gov |
| McKinley Money, LLC | Eau-Claire | 78 | $112.6 million | $163.7 million | adviserinfo.sec.gov |
| Central Wealth Management LLC | Madison | 49 | $110.5 million | $136.8 million | adviserinfo.sec.gov |
| Cornerstone Financial Group | Appleton | 56 | $108 million | $220.2 million | adviserinfo.sec.gov |
| Sumnicht & Associates, LLC | Appleton | 10 | $107.9 million | $107.9 million | adviserinfo.sec.gov |
| Yahara Wealth Management LLC | Madison | 48 | $106.5 million | $112 million | adviserinfo.sec.gov |
| Conceptual Financial Advisors, LLC | Appleton | 72 | $106.1 million | $189.9 million | adviserinfo.sec.gov |
| Granite Financial Group | Brookfield | 50 | $100 million | $186.2 million | adviserinfo.sec.gov |
| Fiduciary Financial Planning Network | Onalaska | 41 | $98.3 million | $175.7 million | adviserinfo.sec.gov |
| Neuenschwander Asset Management, LLC | McFarland | 35 | $92.7 million | $173.5 million | adviserinfo.sec.gov |
| American Investment Advisors Inc | Madison | 33 | $90.3 million | $137.9 million | adviserinfo.sec.gov |
| Sycamore Investment Consulting Services, LLC | Madison | 27 | $90.2 million | $159.6 million | adviserinfo.sec.gov |
| Intrinsic Investors LLC | Wauwatosa | 34 | $88.1 million | $129.4 million | adviserinfo.sec.gov |
| Coordinated Capital Securities, Inc. | Fort Atkinson | 39 | $87.8 million | $136.8 million | adviserinfo.sec.gov |
| CLF Asset Management, Inc. | Madison | 98 | $86.9 million | $146.9 million | adviserinfo.sec.gov |
| Lasalle Investment Advisors, Inc. | Pewaukee | 37 | $84.7 million | $133.6 million | adviserinfo.sec.gov |
| Pavlic Investment Advisors, Inc. | Delafield | 28 | $81.5 million | $108.8 million | adviserinfo.sec.gov |
| Stonehaven Wealth & Tax Solutions | Appleton | 43 | $80.9 million | $168.2 million | adviserinfo.sec.gov |
| Hoff Private Wealth | Wausau | 30 | $78.8 million | $177.5 million | adviserinfo.sec.gov |
| Liberty Financial Group, Inc. | Elm Grove | 28 | $78.3 million | $194.3 million | adviserinfo.sec.gov |
| Omni Financial LLC | Madison | 115 | $73.6 million | $116.9 million | adviserinfo.sec.gov |
| Jansen Wealth Management LLC | Altoona | 39 | $73 million | $132.3 million | adviserinfo.sec.gov |
| Portfolio Design Services, LLC | River Falls | 13 | $68.6 million | $159.8 million | adviserinfo.sec.gov |
| Wisconsin Wealth Advisors, LLC | Sun Prairie | 26 | $68.5 million | $178 million | adviserinfo.sec.gov |
| Capital Wealth Advisors, LTD. | West Bend | 38 | $67.8 million | $126.1 million | adviserinfo.sec.gov |
| Leach, Bickmore & Weiss Wealth Management, LLC | Madison | 42 | $66.6 million | $115.3 million | adviserinfo.sec.gov |
| Professional Financial Management, Inc. | Appleton | 38 | $64.5 million | $115.5 million | adviserinfo.sec.gov |
| Elite Wealth Management, Inc. | Plover | 35 | $64.5 million | $161.4 million | adviserinfo.sec.gov |
| Artisan Partners Limited Partnership | Milwaukee | 7 | $64.1 million | $183.62 billion | adviserinfo.sec.gov |
| KCD Financial, Inc. | Green Bay | 22 | $64 million | $202.1 million | adviserinfo.sec.gov |
| Morgan-Aly Wealth Management, LLC | Waukesha | 20 | $62.9 million | $105.3 million | adviserinfo.sec.gov |
| Mueller Wealth | Mishicot | 55 | $62.7 million | $148.1 million | adviserinfo.sec.gov |
| Jordan Financial Life Planning | Kenosha | 35 | $61.6 million | $107.1 million | adviserinfo.sec.gov |
| Financial Strategies, Inc. | Brookfield | 19 | $55.9 million | $149.8 million | adviserinfo.sec.gov |
| Retirement Income Strategies, LLC | Evansville | 30 | $52.4 million | $159 million | adviserinfo.sec.gov |
| Plus Group Wealth Advisors, LLC | Belgium | 28 | $44.9 million | $158.9 million | adviserinfo.sec.gov |
| Milborn Advisors, LTD | Milwaukee | 17 | $44 million | $107.7 million | adviserinfo.sec.gov |
| Client First Investment Management LLC | West Bend | 67 | $41.8 million | $271.9 million | adviserinfo.sec.gov |
| Skylands Capital, LLC | Milwaukee | 9 | $36.3 million | $746.5 million | adviserinfo.sec.gov |
| Valley Wealth Management | Oshkosh | 19 | $35.8 million | $111.5 million | adviserinfo.sec.gov |
| Coast Advisory LLC | East Troy | 21 | $30.1 million | $122.5 million | adviserinfo.sec.gov |
| Tidal Investments LLC | Milwaukee | 4 | $16.6 million | $45.83 billion | adviserinfo.sec.gov |
| Alpha Investment Consulting Group, LLC | Milwaukee | 14 | $12.2 million | $713.6 million | adviserinfo.sec.gov |
| Ecio, Inc. | Madison | 5 | $9.5 million | $395.6 million | adviserinfo.sec.gov |
| Calculated Wealth | Madison | 40 | $8.5 million | $200.8 million | adviserinfo.sec.gov |
| Nicholas Co Inc | Milwaukee | 3 | $8.2 million | $6.08 billion | adviserinfo.sec.gov |
| ETF Model Solutions, LLC | Appleton | 12 | $5.9 million | $18.1 million | adviserinfo.sec.gov |
| Significance Capital Management LLC | Milwaukee | Fewer than 5 | $3.8 million | $3.8 million | adviserinfo.sec.gov |
| 401k Investment Professionals | Waunakee | 3 | $3 million | $311 million | adviserinfo.sec.gov |
| Paladin Partners | Hartland | 32 | $1.7 million | $198.5 million | adviserinfo.sec.gov |
| Capital Innovations, LLC | Waukesha | Fewer than 5 | $1.4 million | $806.7 million | adviserinfo.sec.gov |