Data / Investment advisers / Wisconsin / Nicholas Co Inc
Nicholas Co Inc, Milwaukee, WI: $6.1 billion AUM, SEC registered investment adviser
Nicholas Co Inc is an SEC registered investment adviser with its main office in Milwaukee, Wisconsin and reports $6.1 billion in regulatory assets under management in its Form ADV filed January 23, 2026. Its clients include investment companies, charitable organizations and corporations and other businesses. It is paid through a percentage of assets under management and performance based fees.
SpecStream is the live web data engine for teams and agents. It reads the SEC's Form ADV files every month, and this page is that reading, keyed on the CRD number. Ask for the advisers you track by state, city, size, client type or private funds, and new registrations and filings arrive in your sheet, CRM, Slack or agent as the SEC publishes them.
- Registration
- SEC registered investment adviser
- CRD number
- 108347
- SEC file number
- 801-4658
- SEC status
- Approved, effective January 8, 1968
- Main office
- 411 E. Wisconsin Ave. Ste 2100, Milwaukee, WI 53202
- Phone
- (414) 272-4650
- Website
- nicholasinvestments.com
- Regulatory AUM
- $6,076,875,451 in the Form ADV filed January 23, 2026
- Discretionary AUM
- $6,076,875,451
- Accounts
- 13
- Employees
- 16, of which 7 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, performance based fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- January 23, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| Investment companies | 4 | $6.04 billion |
| Charitable organizations | 5 | $19.4 million |
| Corporations or other businesses | Fewer than 5 | $11.9 million |
| High net worth individuals | 3 | $8.2 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| February 2, 2026 | $6.08 billion | January 23, 2026 |
| December 1, 2025 | $6.32 billion | January 24, 2025 |
Other advisers in Milwaukee
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Tidal Investments LLC | Milwaukee | $45.83 billion | Not listed | adviserinfo.sec.gov |
| Mason Street Advisors, LLC | Milwaukee | $39.08 billion | Not listed | adviserinfo.sec.gov |
| National Investment Services of America, LLC | Milwaukee | $16.25 billion | 12 | adviserinfo.sec.gov |
| Fiduciary Management, Inc. | Milwaukee | $11.36 billion | Not listed | adviserinfo.sec.gov |
| Johnson Wealth Inc. | Milwaukee | $10.35 billion | Not listed | adviserinfo.sec.gov |
| Geneva Capital Management LLC | Milwaukee | $5.60 billion | Not listed | adviserinfo.sec.gov |
| 1834 Investment Advisors Co. | Milwaukee | $2.20 billion | Not listed | adviserinfo.sec.gov |
| Operose Advisors LLC | Milwaukee | $2.06 billion | 3 | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Milwaukee, WI
- Investment advisers in Wisconsin
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving investment companies
- Advisers serving charitable organizations
- Nicholas Co Inc on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.