Data / Investment advisers / Wisconsin / Milwaukee
Investment advisers in Milwaukee, WI: 52 firms, $1.1 trillion in AUM
52 investment advisers have their main office in Milwaukee, Wisconsin: 47 SEC registered and 5 exempt reporting. The registered advisers report $1.1 trillion in regulatory assets under management in the SEC's Form ADV file of November 2, 2026, and the largest is Robert W. Baird & Co. Incorporated with $394 billion.
SpecStream is the live web data engine for teams and agents. It reads the SEC's Form ADV files every month, and this page is that reading, keyed on the CRD number. Ask for the advisers you track by state, city, size, client type or private funds, and new registrations and filings arrive in your sheet, CRM, Slack or agent as the SEC publishes them.
- 52Advisers
- 47SEC registered
- 5Exempt reporting
- $1.1 trillionTotal AUM
- 40Advisers over $100 million
- 19Manage private funds
- November 2, 2026File date
Largest advisers by AUM
Ranked by regulatory AUM, then by private funds. Each row links to the firm page where it has one, and to its SEC record.
| Adviser | City | AUM | Accounts | Employees | Private funds | Phone | Website | Source |
|---|---|---|---|---|---|---|---|---|
| Robert W. Baird & Co. Incorporated | Milwaukee | $394.07 billion | 367,123 | 4,322 | 3 | (414) 765-3500 | adviserinfo.sec.gov | |
| Northwestern Mutual Investment Management Company, LLC | Milwaukee | $323.08 billion | 32 | 246 | 25 | (414) 665-1444 | capital.northwesternmutual.com | adviserinfo.sec.gov |
| Artisan Partners Limited Partnership | Milwaukee | $183.62 billion | 255 | 496 | 10 | (414) 390-6100 | adviserinfo.sec.gov | |
| Tidal Investments LLC | Milwaukee | $45.83 billion | 491 | 207 | Not listed | (855) 843-2534 | adviserinfo.sec.gov | |
| Mason Street Advisors, LLC | Milwaukee | $39.08 billion | 34 | 13 | Not listed | (414) 665-5400 | adviserinfo.sec.gov | |
| National Investment Services of America, LLC | Milwaukee | $16.25 billion | 360 | 38 | 12 | (414) 765-1980 | nisi.net | adviserinfo.sec.gov |
| Fiduciary Management, Inc. | Milwaukee | $11.36 billion | 577 | 25 | Not listed | (414) 226-4545 | adviserinfo.sec.gov | |
| Johnson Wealth Inc. | Milwaukee | $10.35 billion | 6,701 | 142 | Not listed | (414) 291-4500 | johnsonfinancialgroup.com | adviserinfo.sec.gov |
| Nicholas Co Inc | Milwaukee | $6.08 billion | 13 | 16 | Not listed | (414) 272-4650 | nicholasinvestments.com | adviserinfo.sec.gov |
| Geneva Capital Management LLC | Milwaukee | $5.60 billion | 4,049 | 20 | Not listed | (414) 224-6002 | genevacap.com | adviserinfo.sec.gov |
| 1834 Investment Advisors Co. | Milwaukee | $2.20 billion | 966 | 45 | Not listed | (414) 615-1012 | 1834investmentadvisors.com | adviserinfo.sec.gov |
| Operose Advisors LLC | Milwaukee | $2.06 billion | 1,655 | 20 | 3 | (414) 209-3280 | adviserinfo.sec.gov | |
| Hammes Realty Advisors, LLC | Milwaukee | $2.02 billion | 5 | 40 | 5 | (414) 509-2500 | hammespartners.com | adviserinfo.sec.gov |
| Landaas & Company | Milwaukee | $1.93 billion | 4,098 | 27 | Not listed | (414) 223-1099 | adviserinfo.sec.gov | |
| Heartland Advisors, Inc. | Milwaukee | $1.92 billion | 93 | 26 | Not listed | (414) 347-7777 | adviserinfo.sec.gov | |
| KLCM Advisors, Inc. | Milwaukee | $1.88 billion | 637 | 11 | Not listed | (414) 765-1234 | adviserinfo.sec.gov | |
| Diversified Management Inc | Milwaukee | $1.87 billion | 1,650 | 8 | Not listed | (414) 292-1900 | creamcityinvest.com | adviserinfo.sec.gov |
| Campbell Newman Asset Management Inc | Milwaukee | $1.44 billion | 1,475 | 9 | Not listed | (414) 908-6670 | campbellnewman.com | adviserinfo.sec.gov |
| Mason Wells, Inc. | Milwaukee | $1.42 billion | 4 | 22 | 4 | (414) 727-6400 | masonwells.com | adviserinfo.sec.gov |
| Capital Investment Services of America Inc | Milwaukee | $1.31 billion | 937 | 9 | Not listed | (414) 278-7744 | capinv.com | adviserinfo.sec.gov |
| Oarsman Capital, Inc | Milwaukee | $1.17 billion | 2,256 | 21 | Not listed | (414) 221-0081 | adviserinfo.sec.gov | |
| Skylands Capital, LLC | Milwaukee | $746.5 million | 15 | 9 | 4 | (414) 256-3380 | skylandscapital.com | adviserinfo.sec.gov |
| Baird Capital Management Company, LLC | Milwaukee | $737.9 million | 10 | 34 | 11 | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Alpha Investment Consulting Group, LLC | Milwaukee | $713.6 million | 11 | 8 | Not listed | (414) 319-4100 | adviserinfo.sec.gov | |
| Marietta Investment Partners, LLC | Milwaukee | $683.7 million | 151 | 7 | Not listed | (414) 289-9080 | mariettallc.com | adviserinfo.sec.gov |
| Riverwater Partners LLC | Milwaukee | $660.9 million | 548 | 11 | Not listed | (414) 858-8000 | adviserinfo.sec.gov | |
| Friedlander & Co Inc | Milwaukee | $564.8 million | 64 | 1 | Not listed | (414) 273-0308 | adviserinfo.sec.gov | |
| Affiliated Financial Advisors Inc | Milwaukee | $541.5 million | 2,207 | 4 | Not listed | (414) 476-4999 | affiliatedfa.com | adviserinfo.sec.gov |
| The Milwealth Group, LLC | Milwaukee | $496.9 million | 822 | 8 | Not listed | (414) 475-1369 | adviserinfo.sec.gov | |
| Arcataur Capital Management LLC | Milwaukee | $469.5 million | 766 | 9 | Not listed | (414) 225-8200 | arcataur.com | adviserinfo.sec.gov |
| Black Maple Capital Management LP | Milwaukee | $352.9 million | 8 | 9 | 3 | (414) 294-7777 | blackmaplecapital.com | adviserinfo.sec.gov |
| Uniplan Investment Counsel, Inc. | Milwaukee | $330.5 million | 437 | 11 | Not listed | (262) 534-3000 | adviserinfo.sec.gov | |
| 1492 Capital Management, LLC | Milwaukee | $274.6 million | 98 | 5 | Not listed | (414) 276-1492 | 1492capitalmanagement.com | adviserinfo.sec.gov |
| Transcend Advisor Group, LLC | Milwaukee | $253.2 million | 799 | 5 | Not listed | (262) 884-9983 | adviserinfo.sec.gov | |
| Morgan Dempsey Capital Management LLC | Milwaukee | $252.3 million | 464 | 6 | Not listed | (414) 319-1080 | adviserinfo.sec.gov | |
| Baird Venture Partners Management Company IV, LLC | Milwaukee | $252.1 million | 3 | 14 | 2 | (414) 765-3500 | adviserinfo.sec.gov | |
| Global Value Investment Corporation | Milwaukee | $225.6 million | 539 | 11 | 1 | (262) 478-0640 | gvi-corp.com | adviserinfo.sec.gov |
| Baird Venture Partners Management Company V, LLC | Milwaukee | $195.2 million | 3 | 14 | 2 | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| River1 Asset Management LLC | Milwaukee | $107.8 million | 1 | 5 | Not listed | (920) 583-1476 | adviserinfo.sec.gov | |
| Milborn Advisors, LTD | Milwaukee | $107.7 million | 659 | 2 | Not listed | (414) 585-0070 | adviserinfo.sec.gov | |
| Baird Principal Group Management Company, LLC | Milwaukee | $83.7 million | 1 | 3 | Not listed | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Baird Principal Group Management Company II, LLC | Milwaukee | $81.7 million | 1 | 3 | Not listed | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Sims Capital Management LLC | Milwaukee | $56.4 million | 17 | 2 | Not listed | (414) 765-1107 | simstotalreturn.com | adviserinfo.sec.gov |
| Baird Principal Group Management Company I, LLC | Milwaukee | $22.4 million | 1 | 3 | Not listed | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Significance Capital Management LLC | Milwaukee | $3.8 million | 4 | 2 | Not listed | (414) 293-3926 | significancecapital.com | adviserinfo.sec.gov |
| Baird Venture Partners Management Company III, LLC | Milwaukee | $1.3 million | 3 | 14 | 2 | (414) 765-3500 | rwbaird.com | adviserinfo.sec.gov |
| Character Capital LLC | Milwaukee | Not listed | Not listed | Not listed | 4 | (414) 704-9254 | character.vc | adviserinfo.sec.gov |
| Racon Capital | Milwaukee | Not listed | Not listed | Not listed | 3 | (414) 877-1270 | raconcapital.com | adviserinfo.sec.gov |
| CVC Manager, LLC | Milwaukee | Not listed | Not listed | Not listed | 1 | (414) 301-1358 | wvvcapital.com | adviserinfo.sec.gov |
| Generation Growth Capital Partners III, LLC | Milwaukee | Not listed | Not listed | Not listed | 1 | (414) 291-8908 | adviserinfo.sec.gov | |
| Generation Growth Capital Partners IV, LLC | Milwaukee | Not listed | Not listed | Not listed | 1 | (414) 291-8908 | adviserinfo.sec.gov | |
| Northwestern Mutual Investment Services,Llc | Milwaukee | Not listed | 0 | 2,294 | Not listed | (866) 950-4644 | adviserinfo.sec.gov |
Advisers in Milwaukee that manage private funds
19 advisers report private funds. The 30 with the most funds.
| Adviser | City | State | Private funds | Hedge | Private equity | Venture capital | Real estate | Fund gross assets | AUM | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| Northwestern Mutual Investment Management Company, LLC | Milwaukee | WI | 25 | Not listed | 16 | Not listed | Not listed | $5.05 billion | $323.08 billion | adviserinfo.sec.gov |
| National Investment Services of America, LLC | Milwaukee | WI | 12 | 4 | Not listed | Not listed | Not listed | $7.73 billion | $16.25 billion | adviserinfo.sec.gov |
| Baird Capital Management Company, LLC | Milwaukee | WI | 11 | Not listed | 11 | Not listed | Not listed | $1.25 billion | $737.9 million | adviserinfo.sec.gov |
| Artisan Partners Limited Partnership | Milwaukee | WI | 10 | 9 | 1 | Not listed | Not listed | $2.95 billion | $183.62 billion | adviserinfo.sec.gov |
| Hammes Realty Advisors, LLC | Milwaukee | WI | 5 | 2 | Not listed | Not listed | 3 | $2.24 billion | $2.02 billion | adviserinfo.sec.gov |
| Mason Wells, Inc. | Milwaukee | WI | 4 | Not listed | 4 | Not listed | Not listed | $1.42 billion | $1.42 billion | adviserinfo.sec.gov |
| Skylands Capital, LLC | Milwaukee | WI | 4 | 4 | Not listed | Not listed | Not listed | $652.6 million | $746.5 million | adviserinfo.sec.gov |
| Character Capital LLC | Milwaukee | WI | 4 | Not listed | Not listed | 4 | Not listed | $113.4 million | Not listed | adviserinfo.sec.gov |
| Robert W. Baird & Co. Incorporated | Milwaukee | WI | 3 | 1 | Not listed | Not listed | Not listed | $527.7 million | $394.07 billion | adviserinfo.sec.gov |
| Operose Advisors LLC | Milwaukee | WI | 3 | Not listed | 1 | Not listed | 2 | $25.6 million | $2.06 billion | adviserinfo.sec.gov |
| Black Maple Capital Management LP | Milwaukee | WI | 3 | 3 | Not listed | Not listed | Not listed | $197.7 million | $352.9 million | adviserinfo.sec.gov |
| Racon Capital | Milwaukee | WI | 3 | Not listed | 1 | Not listed | Not listed | $59.8 million | Not listed | adviserinfo.sec.gov |
| Baird Venture Partners Management Company IV, LLC | Milwaukee | WI | 2 | Not listed | 2 | Not listed | Not listed | $228.5 million | $252.1 million | adviserinfo.sec.gov |
| Baird Venture Partners Management Company V, LLC | Milwaukee | WI | 2 | Not listed | 2 | Not listed | Not listed | $179.2 million | $195.2 million | adviserinfo.sec.gov |
| Baird Venture Partners Management Company III, LLC | Milwaukee | WI | 2 | Not listed | 2 | Not listed | Not listed | $1.1 million | $1.3 million | adviserinfo.sec.gov |
| Global Value Investment Corporation | Milwaukee | WI | 1 | 1 | Not listed | Not listed | Not listed | $347,719 | $225.6 million | adviserinfo.sec.gov |
| CVC Manager, LLC | Milwaukee | WI | 1 | Not listed | Not listed | 1 | Not listed | $79.1 million | Not listed | adviserinfo.sec.gov |
| Generation Growth Capital Partners III, LLC | Milwaukee | WI | 1 | Not listed | 1 | Not listed | Not listed | $48.8 million | Not listed | adviserinfo.sec.gov |
| Generation Growth Capital Partners IV, LLC | Milwaukee | WI | 1 | Not listed | 1 | Not listed | Not listed | $35 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.