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Data / Investment advisers / Wisconsin / Milwaukee

Investment advisers in Milwaukee, WI: 52 firms, $1.1 trillion in AUM

52 investment advisers have their main office in Milwaukee, Wisconsin: 47 SEC registered and 5 exempt reporting. The registered advisers report $1.1 trillion in regulatory assets under management in the SEC's Form ADV file of November 2, 2026, and the largest is Robert W. Baird & Co. Incorporated with $394 billion.

SpecStream is the live web data engine for teams and agents. It reads the SEC's Form ADV files every month, and this page is that reading, keyed on the CRD number. Ask for the advisers you track by state, city, size, client type or private funds, and new registrations and filings arrive in your sheet, CRM, Slack or agent as the SEC publishes them.

  • 52Advisers
  • 47SEC registered
  • 5Exempt reporting
  • $1.1 trillionTotal AUM
  • 40Advisers over $100 million
  • 19Manage private funds
  • November 2, 2026File date

Largest advisers by AUM

Ranked by regulatory AUM, then by private funds. Each row links to the firm page where it has one, and to its SEC record.

AdviserCityAUMAccountsEmployeesPrivate fundsPhoneWebsiteSource
Robert W. Baird & Co. IncorporatedMilwaukee$394.07 billion367,1234,3223(414) 765-3500adviserinfo.sec.gov
Northwestern Mutual Investment Management Company, LLCMilwaukee$323.08 billion3224625(414) 665-1444capital.northwesternmutual.comadviserinfo.sec.gov
Artisan Partners Limited PartnershipMilwaukee$183.62 billion25549610(414) 390-6100adviserinfo.sec.gov
Tidal Investments LLCMilwaukee$45.83 billion491207Not listed(855) 843-2534adviserinfo.sec.gov
Mason Street Advisors, LLCMilwaukee$39.08 billion3413Not listed(414) 665-5400adviserinfo.sec.gov
National Investment Services of America, LLCMilwaukee$16.25 billion3603812(414) 765-1980nisi.netadviserinfo.sec.gov
Fiduciary Management, Inc.Milwaukee$11.36 billion57725Not listed(414) 226-4545adviserinfo.sec.gov
Johnson Wealth Inc.Milwaukee$10.35 billion6,701142Not listed(414) 291-4500johnsonfinancialgroup.comadviserinfo.sec.gov
Nicholas Co IncMilwaukee$6.08 billion1316Not listed(414) 272-4650nicholasinvestments.comadviserinfo.sec.gov
Geneva Capital Management LLCMilwaukee$5.60 billion4,04920Not listed(414) 224-6002genevacap.comadviserinfo.sec.gov
1834 Investment Advisors Co.Milwaukee$2.20 billion96645Not listed(414) 615-10121834investmentadvisors.comadviserinfo.sec.gov
Operose Advisors LLCMilwaukee$2.06 billion1,655203(414) 209-3280adviserinfo.sec.gov
Hammes Realty Advisors, LLCMilwaukee$2.02 billion5405(414) 509-2500hammespartners.comadviserinfo.sec.gov
Landaas & CompanyMilwaukee$1.93 billion4,09827Not listed(414) 223-1099adviserinfo.sec.gov
Heartland Advisors, Inc.Milwaukee$1.92 billion9326Not listed(414) 347-7777adviserinfo.sec.gov
KLCM Advisors, Inc.Milwaukee$1.88 billion63711Not listed(414) 765-1234adviserinfo.sec.gov
Diversified Management IncMilwaukee$1.87 billion1,6508Not listed(414) 292-1900creamcityinvest.comadviserinfo.sec.gov
Campbell Newman Asset Management IncMilwaukee$1.44 billion1,4759Not listed(414) 908-6670campbellnewman.comadviserinfo.sec.gov
Mason Wells, Inc.Milwaukee$1.42 billion4224(414) 727-6400masonwells.comadviserinfo.sec.gov
Capital Investment Services of America IncMilwaukee$1.31 billion9379Not listed(414) 278-7744capinv.comadviserinfo.sec.gov
Oarsman Capital, IncMilwaukee$1.17 billion2,25621Not listed(414) 221-0081adviserinfo.sec.gov
Skylands Capital, LLCMilwaukee$746.5 million1594(414) 256-3380skylandscapital.comadviserinfo.sec.gov
Baird Capital Management Company, LLCMilwaukee$737.9 million103411(414) 765-3500rwbaird.comadviserinfo.sec.gov
Alpha Investment Consulting Group, LLCMilwaukee$713.6 million118Not listed(414) 319-4100adviserinfo.sec.gov
Marietta Investment Partners, LLCMilwaukee$683.7 million1517Not listed(414) 289-9080mariettallc.comadviserinfo.sec.gov
Riverwater Partners LLCMilwaukee$660.9 million54811Not listed(414) 858-8000adviserinfo.sec.gov
Friedlander & Co IncMilwaukee$564.8 million641Not listed(414) 273-0308adviserinfo.sec.gov
Affiliated Financial Advisors IncMilwaukee$541.5 million2,2074Not listed(414) 476-4999affiliatedfa.comadviserinfo.sec.gov
The Milwealth Group, LLCMilwaukee$496.9 million8228Not listed(414) 475-1369adviserinfo.sec.gov
Arcataur Capital Management LLCMilwaukee$469.5 million7669Not listed(414) 225-8200arcataur.comadviserinfo.sec.gov
Black Maple Capital Management LPMilwaukee$352.9 million893(414) 294-7777blackmaplecapital.comadviserinfo.sec.gov
Uniplan Investment Counsel, Inc.Milwaukee$330.5 million43711Not listed(262) 534-3000adviserinfo.sec.gov
1492 Capital Management, LLCMilwaukee$274.6 million985Not listed(414) 276-14921492capitalmanagement.comadviserinfo.sec.gov
Transcend Advisor Group, LLCMilwaukee$253.2 million7995Not listed(262) 884-9983adviserinfo.sec.gov
Morgan Dempsey Capital Management LLCMilwaukee$252.3 million4646Not listed(414) 319-1080adviserinfo.sec.gov
Baird Venture Partners Management Company IV, LLCMilwaukee$252.1 million3142(414) 765-3500adviserinfo.sec.gov
Global Value Investment CorporationMilwaukee$225.6 million539111(262) 478-0640gvi-corp.comadviserinfo.sec.gov
Baird Venture Partners Management Company V, LLCMilwaukee$195.2 million3142(414) 765-3500rwbaird.comadviserinfo.sec.gov
River1 Asset Management LLCMilwaukee$107.8 million15Not listed(920) 583-1476adviserinfo.sec.gov
Milborn Advisors, LTDMilwaukee$107.7 million6592Not listed(414) 585-0070adviserinfo.sec.gov
Baird Principal Group Management Company, LLCMilwaukee$83.7 million13Not listed(414) 765-3500rwbaird.comadviserinfo.sec.gov
Baird Principal Group Management Company II, LLCMilwaukee$81.7 million13Not listed(414) 765-3500rwbaird.comadviserinfo.sec.gov
Sims Capital Management LLCMilwaukee$56.4 million172Not listed(414) 765-1107simstotalreturn.comadviserinfo.sec.gov
Baird Principal Group Management Company I, LLCMilwaukee$22.4 million13Not listed(414) 765-3500rwbaird.comadviserinfo.sec.gov
Significance Capital Management LLCMilwaukee$3.8 million42Not listed(414) 293-3926significancecapital.comadviserinfo.sec.gov
Baird Venture Partners Management Company III, LLCMilwaukee$1.3 million3142(414) 765-3500rwbaird.comadviserinfo.sec.gov
Character Capital LLCMilwaukeeNot listedNot listedNot listed4(414) 704-9254character.vcadviserinfo.sec.gov
Racon CapitalMilwaukeeNot listedNot listedNot listed3(414) 877-1270raconcapital.comadviserinfo.sec.gov
CVC Manager, LLCMilwaukeeNot listedNot listedNot listed1(414) 301-1358wvvcapital.comadviserinfo.sec.gov
Generation Growth Capital Partners III, LLCMilwaukeeNot listedNot listedNot listed1(414) 291-8908adviserinfo.sec.gov
Generation Growth Capital Partners IV, LLCMilwaukeeNot listedNot listedNot listed1(414) 291-8908adviserinfo.sec.gov
Northwestern Mutual Investment Services,LlcMilwaukeeNot listed02,294Not listed(866) 950-4644adviserinfo.sec.gov

Advisers in Milwaukee that manage private funds

19 advisers report private funds. The 30 with the most funds.

AdviserCityStatePrivate fundsHedgePrivate equityVenture capitalReal estateFund gross assetsAUMSource
Northwestern Mutual Investment Management Company, LLCMilwaukeeWI25Not listed16Not listedNot listed$5.05 billion$323.08 billionadviserinfo.sec.gov
National Investment Services of America, LLCMilwaukeeWI124Not listedNot listedNot listed$7.73 billion$16.25 billionadviserinfo.sec.gov
Baird Capital Management Company, LLCMilwaukeeWI11Not listed11Not listedNot listed$1.25 billion$737.9 millionadviserinfo.sec.gov
Artisan Partners Limited PartnershipMilwaukeeWI1091Not listedNot listed$2.95 billion$183.62 billionadviserinfo.sec.gov
Hammes Realty Advisors, LLCMilwaukeeWI52Not listedNot listed3$2.24 billion$2.02 billionadviserinfo.sec.gov
Mason Wells, Inc.MilwaukeeWI4Not listed4Not listedNot listed$1.42 billion$1.42 billionadviserinfo.sec.gov
Skylands Capital, LLCMilwaukeeWI44Not listedNot listedNot listed$652.6 million$746.5 millionadviserinfo.sec.gov
Character Capital LLCMilwaukeeWI4Not listedNot listed4Not listed$113.4 millionNot listedadviserinfo.sec.gov
Robert W. Baird & Co. IncorporatedMilwaukeeWI31Not listedNot listedNot listed$527.7 million$394.07 billionadviserinfo.sec.gov
Operose Advisors LLCMilwaukeeWI3Not listed1Not listed2$25.6 million$2.06 billionadviserinfo.sec.gov
Black Maple Capital Management LPMilwaukeeWI33Not listedNot listedNot listed$197.7 million$352.9 millionadviserinfo.sec.gov
Racon CapitalMilwaukeeWI3Not listed1Not listedNot listed$59.8 millionNot listedadviserinfo.sec.gov
Baird Venture Partners Management Company IV, LLCMilwaukeeWI2Not listed2Not listedNot listed$228.5 million$252.1 millionadviserinfo.sec.gov
Baird Venture Partners Management Company V, LLCMilwaukeeWI2Not listed2Not listedNot listed$179.2 million$195.2 millionadviserinfo.sec.gov
Baird Venture Partners Management Company III, LLCMilwaukeeWI2Not listed2Not listedNot listed$1.1 million$1.3 millionadviserinfo.sec.gov
Global Value Investment CorporationMilwaukeeWI11Not listedNot listedNot listed$347,719$225.6 millionadviserinfo.sec.gov
CVC Manager, LLCMilwaukeeWI1Not listedNot listed1Not listed$79.1 millionNot listedadviserinfo.sec.gov
Generation Growth Capital Partners III, LLCMilwaukeeWI1Not listed1Not listedNot listed$48.8 millionNot listedadviserinfo.sec.gov
Generation Growth Capital Partners IV, LLCMilwaukeeWI1Not listed1Not listedNot listed$35 millionNot listedadviserinfo.sec.gov

Also on SpecStream

Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.