Data / Investment advisers / Wisconsin / Dana Investment Advisors Inc
Dana Investment Advisors Inc, Waukesha, WI: $6.1 billion AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
Dana Investment Advisors Inc is an SEC registered investment adviser with its main office in Waukesha, Wisconsin and reports $6.1 billion in regulatory assets under management in its Form ADV filed March 24, 2026. Its clients include high net worth individuals, state and municipal governments and corporations and other businesses. It is paid through a percentage of assets under management, fixed fees and performance based fees.
The request: Watch Dana Investment Advisors Inc (CRD number 105879): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.
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- Registration
- SEC registered investment adviser
- CRD number
- 105879
- SEC file number
- 801-14828
- SEC status
- Approved, effective September 21, 1979
- Main office
- 20700 Swenson Drive, Suite 400, Waukesha, WI 53186
- Phone
- (262) 782-3631
- Website
- danainvestment.com
- Regulatory AUM
- $6,076,522,387 in the Form ADV filed March 24, 2026
- Discretionary AUM
- $5,520,702,623
- Non discretionary AUM
- $555,819,764
- Accounts
- 3,979
- Employees
- 60, of which 28 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, fixed fees, performance based fees
- Other offices
- 1
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- March 24, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 710 | $1.93 billion |
| State or municipal government entities | 57 | $1.03 billion |
| Corporations or other businesses | 103 | $823.6 million |
| Pension and profit sharing plans | 41 | $717.2 million |
| Charitable organizations | 68 | $415.3 million |
| Investment companies | 6 | $350.7 million |
| Individuals (other than high net worth individuals) | 620 | $321.4 million |
| Insurance companies | 11 | $203.7 million |
| Banking or thrift institutions | 1 | $123,998 |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $6.08 billion | March 24, 2026 |
| December 1, 2025 | $5.76 billion | March 28, 2025 |
Other advisers in Wisconsin
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Harbour Investments, Inc. | Madison | $9.60 billion | Not listed | adviserinfo.sec.gov |
| Orgel Wealth Management, LLC | Altoona | $9.55 billion | Not listed | adviserinfo.sec.gov |
| Annex Wealth Management, LLC | Brookfield | $8.05 billion | Not listed | adviserinfo.sec.gov |
| Provident Trust Company | Waukesha | $6.86 billion | Not listed | adviserinfo.sec.gov |
| Nicholas Co Inc | Milwaukee | $6.08 billion | Not listed | adviserinfo.sec.gov |
| Geneva Capital Management LLC | Milwaukee | $5.60 billion | Not listed | adviserinfo.sec.gov |
| Baker Tilly Wealth Management, LLC | Madison | $5.19 billion | Not listed | adviserinfo.sec.gov |
| Madison Asset Management | Madison | $4.86 billion | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Wisconsin
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving state and municipal governments
- Dana Investment Advisors Inc on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.