Data / Investment advisers / Wisconsin / Nicolet Wealth Management
Nicolet Wealth Management, Green Bay, WI: $4.3 billion AUM, SEC registered investment adviser
Nicolet Wealth Management is an SEC registered investment adviser with its main office in Green Bay, Wisconsin and reports $4.3 billion in regulatory assets under management in its Form ADV filed March 31, 2026. Its clients include high net worth individuals, banks and thrifts and individuals. It is paid through a percentage of assets under management.
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- Registration
- SEC registered investment adviser
- CRD number
- 283940
- SEC file number
- 801-108012
- SEC status
- Approved, effective August 5, 2016
- Legal name
- Nicolet Advisory Services, LLC
- Main office
- 111 N. Washington Street, Green Bay, WI 54301
- Phone
- (920) 430-1400
- Website
- nicoletbank.com
- Regulatory AUM
- $4,293,915,904 in the Form ADV filed March 31, 2026
- Discretionary AUM
- $4,292,299,178
- Non discretionary AUM
- $1,616,726
- Accounts
- 9,812
- Employees
- 75, of which 45 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management
- Other offices
- 13
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- March 31, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 612 | $2.06 billion |
| Banking or thrift institutions | Fewer than 5 | $1.38 billion |
| Individuals (other than high net worth individuals) | 3,179 | $740.8 million |
| Corporations or other businesses | 41 | $81.6 million |
| Charitable organizations | 17 | $16.8 million |
| State or municipal government entities | Fewer than 5 | $12.8 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $4.29 billion | March 31, 2026 |
| December 1, 2025 | $3.85 billion | March 28, 2025 |
Other advisers in Wisconsin
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Nicholas Co Inc | Milwaukee | $6.08 billion | Not listed | adviserinfo.sec.gov |
| Dana Investment Advisors Inc | Waukesha | $6.08 billion | Not listed | adviserinfo.sec.gov |
| Geneva Capital Management LLC | Milwaukee | $5.60 billion | Not listed | adviserinfo.sec.gov |
| Baker Tilly Wealth Management, LLC | Madison | $5.19 billion | Not listed | adviserinfo.sec.gov |
| Madison Asset Management | Madison | $4.86 billion | Not listed | adviserinfo.sec.gov |
| North Star Asset Management Inc | Neenah | $3.35 billion | Not listed | adviserinfo.sec.gov |
| Thompson Investment Management, Inc. | Madison | $3.08 billion | Not listed | adviserinfo.sec.gov |
| Resonant Capital Advisors, LLC | Madison | $2.96 billion | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Wisconsin
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving banks and thrifts
- Nicolet Wealth Management on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.