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Investment advisers in Wisconsin serving individuals: 162 firms

Name: Investment advisers in Wisconsin serving individuals: Form ADV data
Creator: SpecStream
License: https://creativecommons.org/licenses/by/4.0/

162 SEC registered investment advisers with a main office in Wisconsin report individuals among their clients in Form ADV item 5.D, and together they attribute $68.8 billion of their assets under management to them, in the SEC's file of November 2, 2026. The adviser with the most is Robert W. Baird & Co. Incorporated.

SpecStream is the live web data engine for teams and agents. It reads the SEC's Form ADV files every month, and this page is that reading, keyed on the CRD number. Ask for the advisers you track by state, city, size, client type or private funds, and new registrations and filings arrive in your sheet, CRM, Slack or agent as the SEC publishes them.

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162Advisers
$68.8 billionAUM from this client type
160Advisers over $100 million
November 2, 2026File date

Advisers in Wisconsin serving individuals

Ranked by the AUM the adviser attributes to this client type. Each row links to the firm page where it has one, and to its SEC record.

Adviser	City	Clients of this type	AUM from this type	Total AUM	Source
Robert W. Baird & Co. Incorporated	Milwaukee	153,711	$33.33 billion	$394.07 billion	adviserinfo.sec.gov
Harbour Investments, Inc.	Madison	28,325	$6.65 billion	$9.60 billion	adviserinfo.sec.gov
Madison Investment Advisors, LLC	Madison	12,359	$3.28 billion	$13.84 billion	adviserinfo.sec.gov
Annex Wealth Management, LLC	Brookfield	3,819	$2.25 billion	$8.05 billion	adviserinfo.sec.gov
Gateway Wealth Partners, LLC	Appleton	5,707	$920.8 million	$2.28 billion	adviserinfo.sec.gov
Packerland Brokerage Services, Inc.	Green Bay	3,725	$850.1 million	$1.36 billion	adviserinfo.sec.gov
N.E.W. Advisory Services, LLC	De Pere	4,307	$789.9 million	$1.60 billion	adviserinfo.sec.gov
Orgel Wealth Management, LLC	Altoona	2,293	$747.9 million	$9.55 billion	adviserinfo.sec.gov
Nicolet Wealth Management	Green Bay	3,179	$740.8 million	$4.29 billion	adviserinfo.sec.gov
Fiduciary Management, Inc.	Milwaukee	198	$720.8 million	$11.36 billion	adviserinfo.sec.gov
Associated Investment Services, Inc.	Green Bay	3,264	$711.6 million	$1.17 billion	adviserinfo.sec.gov
Iag Wealth Partners, LLC	Waukesha	1,792	$667.6 million	$1.87 billion	adviserinfo.sec.gov
Advisors Management Group Inc	LA Crosse	1,807	$545.2 million	$819.6 million	adviserinfo.sec.gov
Global View Capital Management LLC	Waukesha	3,658	$535.1 million	$775.2 million	adviserinfo.sec.gov
Ellenbecker Investment Group	Waukesha	1,593	$513.6 million	$2.06 billion	adviserinfo.sec.gov
Landaas & Company	Milwaukee	1,183	$490.4 million	$1.93 billion	adviserinfo.sec.gov
North Star Asset Management Inc	Neenah	2,603	$469.1 million	$3.35 billion	adviserinfo.sec.gov
Madison Partners	Madison	1,675	$449.3 million	$1.30 billion	adviserinfo.sec.gov
Campbell Newman Asset Management Inc	Milwaukee	1,186	$448.5 million	$1.44 billion	adviserinfo.sec.gov
Form Wealth Advisors, LLC	Lake Geneva	629	$410.7 million	$1.06 billion	adviserinfo.sec.gov
Drake & Associates, LLC	Waukesha	2,756	$360.7 million	$607.3 million	adviserinfo.sec.gov
Mbe Wealth Management, LLC	Tomah	2,356	$355 million	$977.1 million	adviserinfo.sec.gov
Googins Advisors, Inc.	Middleton	519	$339.2 million	$565.5 million	adviserinfo.sec.gov
Baker Tilly Wealth Management, LLC	Madison	323	$323.9 million	$5.19 billion	adviserinfo.sec.gov
Dana Investment Advisors Inc	Waukesha	620	$321.4 million	$6.08 billion	adviserinfo.sec.gov
Buska Wealth Management, LLC	Wausau	1,505	$308.2 million	$538.7 million	adviserinfo.sec.gov
Rosemeyer Management Group	Platteville	911	$293.2 million	$914 million	adviserinfo.sec.gov
Heck Capital Advisors, LLC	Rhinelander	553	$271.1 million	$11.31 billion	adviserinfo.sec.gov
Avaii Wealth Management, LLC	Appleton	802	$268.2 million	$602.8 million	adviserinfo.sec.gov
Walkner Condon Financial Advisors LLC	Verona	472	$268.1 million	$1.03 billion	adviserinfo.sec.gov
Goldstein Advisors, LLC	Madison	735	$261.4 million	$1.08 billion	adviserinfo.sec.gov
Bernicke Wealth Management	Altoona	513	$233.9 million	$887.4 million	adviserinfo.sec.gov
Uniplan Investment Counsel, Inc.	Milwaukee	405	$230.9 million	$330.5 million	adviserinfo.sec.gov
Kerberrose Wealth Management, LLC	Shawano	1,414	$216.4 million	$1.16 billion	adviserinfo.sec.gov
Uncommon Cents Investing	Janesville	441	$207.9 million	$519.6 million	adviserinfo.sec.gov
Winch Financial	Appleton	704	$201.5 million	$580.2 million	adviserinfo.sec.gov
Paladin Partners	Hartland	13	$196.8 million	$198.5 million	adviserinfo.sec.gov
Calculated Wealth	Madison	154	$192.2 million	$200.8 million	adviserinfo.sec.gov
Richmond Investment Services LLC	Mequon	846	$188.5 million	$742 million	adviserinfo.sec.gov
Park Capital Management, LLC	Madison	470	$187.7 million	$868 million	adviserinfo.sec.gov
Capital Investment Services of America Inc	Milwaukee	642	$178.8 million	$1.31 billion	adviserinfo.sec.gov
Affiliated Financial Advisors Inc	Milwaukee	720	$169.9 million	$541.5 million	adviserinfo.sec.gov
McGlone Suttner Wealth Management, Inc.	Appleton	418	$164.7 million	$1.01 billion	adviserinfo.sec.gov
CWP Private Wealth Management	West Bend	440	$161.8 million	$276.1 million	adviserinfo.sec.gov
Endowment Wealth Management, Inc.	Appleton	326	$157.8 million	$609.2 million	adviserinfo.sec.gov
Jacobson & Schmitt Advisors, LLC	Middleton	299	$141.5 million	$676.4 million	adviserinfo.sec.gov
CMG Wealth Advisors LLC	Madison	1,058	$138.4 million	$138.4 million	adviserinfo.sec.gov
KCD Financial, Inc.	Green Bay	1,235	$138.1 million	$202.1 million	adviserinfo.sec.gov
Isthmus Partners, LLC	Madison	149	$138 million	$1.44 billion	adviserinfo.sec.gov
Kom Wealth Management Group, LLC	Appleton	411	$135.3 million	$407.8 million	adviserinfo.sec.gov
BKM Wealth Management	Brookfield	388	$133 million	$651.8 million	adviserinfo.sec.gov
Duell Financial Strategies	Appleton	462	$132.5 million	$319.2 million	adviserinfo.sec.gov
Leverty Financial Group, LLC	Hudson	392	$131.7 million	$676.8 million	adviserinfo.sec.gov
Poehling Capital Management, Inc.	Madison	261	$130.8 million	$591.3 million	adviserinfo.sec.gov
Sentinel Advisory Group, LLC	Middleton	284	$125.4 million	$320.8 million	adviserinfo.sec.gov
Canopy Wealth Management	Middleton	299	$123.3 million	$1.15 billion	adviserinfo.sec.gov
H. C. Denison Co.	Sheboygan	250	$121.2 million	$310 million	adviserinfo.sec.gov
KLCM Advisors, Inc.	Milwaukee	228	$120.8 million	$1.88 billion	adviserinfo.sec.gov
Oarsman Capital, Inc	Milwaukee	314	$120.6 million	$1.17 billion	adviserinfo.sec.gov
Liberty Financial Group, Inc.	Elm Grove	210	$116 million	$194.3 million	adviserinfo.sec.gov
Evexia Wealth, LLC	Stevens Point	294	$114.4 million	$386.1 million	adviserinfo.sec.gov
Brook Capital	Brookfield	558	$113.1 million	$283.3 million	adviserinfo.sec.gov
Cornerstone Financial Group	Appleton	523	$112.2 million	$220.2 million	adviserinfo.sec.gov
Sullivan Investment Management LLC	Wisconsin Rapids	151	$111.8 million	$111.8 million	adviserinfo.sec.gov
Plus Group Wealth Advisors, LLC	Belgium	486	$109.4 million	$158.9 million	adviserinfo.sec.gov
Retirement Income Strategies, LLC	Evansville	309	$105.9 million	$159 million	adviserinfo.sec.gov
Wisconsin Wealth Advisors, LLC	Sun Prairie	260	$105.9 million	$178 million	adviserinfo.sec.gov
Midwest Professional Planners, LTD.	Wausau	446	$101.6 million	$649.3 million	adviserinfo.sec.gov
John F Suby Wealth Management LLC	Madison	122	$100.8 million	$464.9 million	adviserinfo.sec.gov
T. Anton Investment House, Inc.	Madison	203	$99.3 million	$366.6 million	adviserinfo.sec.gov
Charter Capital Management, Inc	Brookfield	223	$97.2 million	$462.2 million	adviserinfo.sec.gov
Elite Wealth Management, Inc.	Plover	836	$96.9 million	$161.4 million	adviserinfo.sec.gov
Financial Strategies, Inc.	Brookfield	180	$93.9 million	$149.8 million	adviserinfo.sec.gov
Geneva Partners, LLC	Lake Geneva	471	$92.8 million	$423.6 million	adviserinfo.sec.gov
Shakespeare Wealth Management, LLC	Pewaukee	128	$92 million	$641.9 million	adviserinfo.sec.gov
Coast Advisory LLC	East Troy	523	$91 million	$122.5 million	adviserinfo.sec.gov
Windward Wealth Strategies, Inc.	Oshkosh	294	$89.1 million	$251.2 million	adviserinfo.sec.gov
Macco Financial Group, Inc.	Green Bay	236	$89.1 million	$277.8 million	adviserinfo.sec.gov
PJS Wealth Partners	Cedarburg	266	$88.7 million	$852 million	adviserinfo.sec.gov
Transcend Advisor Group, LLC	Milwaukee	300	$88 million	$253.2 million	adviserinfo.sec.gov
Stonehaven Wealth & Tax Solutions	Appleton	267	$87.3 million	$168.2 million	adviserinfo.sec.gov
Schamberger, Greylak & Utterback Wealth Management, LLC	LA Crosse	438	$85.8 million	$236.4 million	adviserinfo.sec.gov
Mueller Wealth	Mishicot	333	$82 million	$148.1 million	adviserinfo.sec.gov
Neuenschwander Asset Management, LLC	McFarland	161	$80.5 million	$173.5 million	adviserinfo.sec.gov
Spectrum Investment Advisors, Inc.	Mequon	198	$80 million	$1.06 billion	adviserinfo.sec.gov
Granite Financial Group	Brookfield	200	$80 million	$186.2 million	adviserinfo.sec.gov
Thompson Investment Management, Inc.	Madison	288	$79.2 million	$3.08 billion	adviserinfo.sec.gov
Atlatl Advisers	Madison	159	$78.9 million	$392.7 million	adviserinfo.sec.gov
Milestone Investment Advisors, LLC	Middleton	190	$77.7 million	$877.6 million	adviserinfo.sec.gov
Fiduciary Financial Planning Network	Onalaska	292	$77.3 million	$175.7 million	adviserinfo.sec.gov
Valley Wealth Management	Oshkosh	326	$73.6 million	$111.5 million	adviserinfo.sec.gov
Fortress Planning Group	Pewaukee	215	$73.6 million	$345.3 million	adviserinfo.sec.gov
Financial Service Group Inc	Mount Pleasant	118	$67.9 million	$215 million	adviserinfo.sec.gov
1834 Investment Advisors Co.	Milwaukee	159	$67.2 million	$2.20 billion	adviserinfo.sec.gov
Wea Financial Advisors, Inc.	Madison	616	$65.5 million	$507.8 million	adviserinfo.sec.gov
Milborn Advisors, LTD	Milwaukee	161	$62.5 million	$107.7 million	adviserinfo.sec.gov
Resonant Capital Advisors, LLC	Madison	193	$61.2 million	$2.96 billion	adviserinfo.sec.gov
Conceptual Financial Advisors, LLC	Appleton	347	$58.7 million	$189.9 million	adviserinfo.sec.gov
Capital Wealth Advisors, LTD.	West Bend	147	$58.3 million	$126.1 million	adviserinfo.sec.gov
Client First Investment Management LLC	West Bend	529	$57.3 million	$271.9 million	adviserinfo.sec.gov
Portfolio Design Services, LLC	River Falls	245	$55.6 million	$159.8 million	adviserinfo.sec.gov
Sugar Maple Asset Management, LLC	Sister Bay	160	$54.8 million	$291.5 million	adviserinfo.sec.gov
Diversified Management Inc	Milwaukee	127	$53 million	$1.87 billion	adviserinfo.sec.gov
Entasis Asset Management LLC	Brookfield	106	$51.7 million	$197.9 million	adviserinfo.sec.gov
McKinley Money, LLC	Eau-Claire	84	$51.2 million	$163.7 million	adviserinfo.sec.gov
Professional Financial Management, Inc.	Appleton	126	$51 million	$115.5 million	adviserinfo.sec.gov
Coordinated Capital Securities, Inc.	Fort Atkinson	147	$49.1 million	$136.8 million	adviserinfo.sec.gov
Lasalle Investment Advisors, Inc.	Pewaukee	196	$48.9 million	$133.6 million	adviserinfo.sec.gov
Leach, Bickmore & Weiss Wealth Management, LLC	Madison	249	$48.1 million	$115.3 million	adviserinfo.sec.gov
Richardson Capital Management, LLC	Menomonee Falls	108	$48.1 million	$582.2 million	adviserinfo.sec.gov
CLF Asset Management, Inc.	Madison	283	$48.1 million	$146.9 million	adviserinfo.sec.gov
Copper Harbor Investment Advisors, LLC	Appleton	106	$48 million	$805 million	adviserinfo.sec.gov
Marietta Investment Partners, LLC	Milwaukee	82	$46.1 million	$683.7 million	adviserinfo.sec.gov
Jansen Wealth Management LLC	Altoona	187	$45.8 million	$132.3 million	adviserinfo.sec.gov
Sterling Capital Management Inc	Brookfield	210	$45.6 million	$296.9 million	adviserinfo.sec.gov
Blackhawk Capital Partners, LLC	Thiensville	145	$45.4 million	$452 million	adviserinfo.sec.gov
Jordan Financial Life Planning	Kenosha	169	$45.3 million	$107.1 million	adviserinfo.sec.gov
Review Services Inc	Brookfield	79	$44.5 million	$227.4 million	adviserinfo.sec.gov
Morgan-Aly Wealth Management, LLC	Waukesha	136	$41.3 million	$105.3 million	adviserinfo.sec.gov
Intrinsic Investors LLC	Wauwatosa	122	$41.3 million	$129.4 million	adviserinfo.sec.gov
Hoff Private Wealth	Wausau	124	$40.5 million	$177.5 million	adviserinfo.sec.gov
Operose Advisors LLC	Milwaukee	128	$39.1 million	$2.06 billion	adviserinfo.sec.gov
Omni Financial LLC	Madison	411	$36.3 million	$116.9 million	adviserinfo.sec.gov
Broadview Financial Management, LLC	Wauwatosa	60	$36.1 million	$699.2 million	adviserinfo.sec.gov
Global Value Investment Corporation	Milwaukee	120	$35.7 million	$225.6 million	adviserinfo.sec.gov
Cushing Capital Partners, LLC	Delafield	102	$35.1 million	$274.7 million	adviserinfo.sec.gov
Denali Wealth Management, Inc.	Mequon	141	$34.5 million	$226.1 million	adviserinfo.sec.gov
Mendota Financial Group, LLC	Madison	89	$34.5 million	$254.2 million	adviserinfo.sec.gov
Geneva Capital Management LLC	Milwaukee	59	$34.4 million	$5.60 billion	adviserinfo.sec.gov
Schaper Benz & Wise Investment Counsel Inc	Neenah	111	$34 million	$1.76 billion	adviserinfo.sec.gov
Retirement Wealth Solutions LLC	Marshfield	113	$33.3 million	$227 million	adviserinfo.sec.gov
National Investment Services of America, LLC	Milwaukee	10	$33 million	$16.25 billion	adviserinfo.sec.gov
Johnson Wealth Inc.	Milwaukee	180	$30 million	$10.35 billion	adviserinfo.sec.gov
Arcataur Capital Management LLC	Milwaukee	97	$29.3 million	$469.5 million	adviserinfo.sec.gov
Enrich Financial Partners LLC	Madison	137	$28.4 million	$556.8 million	adviserinfo.sec.gov
American Investment Advisors Inc	Madison	134	$25.8 million	$137.9 million	adviserinfo.sec.gov
Pavlic Investment Advisors, Inc.	Delafield	58	$25.6 million	$108.8 million	adviserinfo.sec.gov
The Milwealth Group, LLC	Milwaukee	57	$23.7 million	$496.9 million	adviserinfo.sec.gov
Collar Capital Management, LLC	Appleton	73	$22.6 million	$176.3 million	adviserinfo.sec.gov
Heartland Advisors, Inc.	Milwaukee	32	$21.2 million	$1.92 billion	adviserinfo.sec.gov
Central Wealth Management LLC	Madison	109	$20.6 million	$136.8 million	adviserinfo.sec.gov
401k Investment Professionals	Waunakee	63	$20 million	$311 million	adviserinfo.sec.gov
Riverwater Partners LLC	Milwaukee	74	$17 million	$660.9 million	adviserinfo.sec.gov
Titletown Wealth Management, LLC	Green Bay	305	$14.2 million	$150.3 million	adviserinfo.sec.gov
Kult Wealth Management Group, LLC	Brookfield	29	$13.6 million	$135.1 million	adviserinfo.sec.gov
Walleye Partners LLC	Madison	42	$12.5 million	$276.7 million	adviserinfo.sec.gov
Beadell a D Investment Counsel Inc	Mequon	25	$11.7 million	$250 million	adviserinfo.sec.gov
The Kieckhefer Group	Mequon	32	$11.4 million	$240.8 million	adviserinfo.sec.gov
Sims Capital Management LLC	Milwaukee	16	$9 million	$56.4 million	adviserinfo.sec.gov
Boardwalk Financial Strategies LLC	Hartland	18	$8.9 million	$197.6 million	adviserinfo.sec.gov
Wisconsin Capital Management, LLC	Madison	39	$8.6 million	$293.6 million	adviserinfo.sec.gov
Verus Wealth Management	De Pere	23	$7.3 million	$143.1 million	adviserinfo.sec.gov
ETF Model Solutions, LLC	Appleton	93	$6.9 million	$18.1 million	adviserinfo.sec.gov
Yahara Wealth Management LLC	Madison	15	$5.5 million	$112 million	adviserinfo.sec.gov
Sycamore Investment Consulting Services, LLC	Madison	10	$5 million	$159.6 million	adviserinfo.sec.gov
The Milwaukee Company	Thiensville	8	$4.3 million	$1.35 billion	adviserinfo.sec.gov
1492 Capital Management, LLC	Milwaukee	11	$3.8 million	$274.6 million	adviserinfo.sec.gov
Tidal Investments LLC	Milwaukee	8	$3.3 million	$45.83 billion	adviserinfo.sec.gov
Vestura, LLC	Hobart	11	$3.2 million	$336.7 million	adviserinfo.sec.gov
Breakthru Advisory Services, LLC	Muskego	6	$1.1 million	$125.7 million	adviserinfo.sec.gov
Provident Trust Company	Waukesha	178	$877,478	$6.86 billion	adviserinfo.sec.gov
Ecio, Inc.	Madison	2	$63,810	$395.6 million	adviserinfo.sec.gov

Also on SpecStream

Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.