Data / Federal awards / NAICS 541910
NAICS 541910 Marketing Research and Public Opinion Polling: $652.3 million in federal contracts to 299 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
Federal agencies obligated $652.3 million under NAICS 541910, Marketing Research and Public Opinion Polling, across 1,182 contract awards to 299 named recipients in fiscal years 2024 to 2027. The largest recipients are NATIONAL OPINION RESEARCH CENTER ($150.1 million), WESTAT, INC. ($68.8 million), TELAFORCE LLC ($41.9 million). Department of Health and Human Services is the largest buyer with $307.5 million.
The request: Every federal contract awarded under NAICS 541910, with the winner, the agency and the value. $10 of work on sign-up, no card.
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- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Contract awards
- 1,182
- Obligated
- $652.3 million
- Named recipients
- 299
- Buying agencies
- 37
- Small business share of obligations
- 39%
- Full and open competition share
- 87%
- Set aside share
- 17%
- Latest action
- 2026-10-04
Incumbents: the largest recipients
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| NATIONAL OPINION RESEARCH CENTER | Other Than Small Business | 32 | $150.1 million | 23.0% |
| WESTAT, INC. | Other Than Small Business | 7 | $68.8 million | 10.5% |
| TELAFORCE LLC | Small Business | 3 | $41.9 million | 6.4% |
| GRITTER - FRANCONA, INC | Small Business | 3 | $41.6 million | 6.4% |
| IGNITED LLC | Small Business | 29 | $35.5 million | 5.4% |
| DIX-GRA, INC. | Small Business | 5 | $34.5 million | 5.3% |
| IPSOS PUBLIC AFFAIRS, LLC | Other Than Small Business | 20 | $30 million | 4.6% |
| L&M POLICY RESEARCH, LLC | Small Business | 15 | $20.9 million | 3.2% |
| RESEARCH TRIANGLE INSTITUTE | Other Than Small Business | 16 | $20.6 million | 3.2% |
| THE DISTRICT COMMUNICATIONS GROUP LLC | Other Than Small Business | 109 | $18.2 million | 2.8% |
| CIC RESEARCH, INC. | Small Business | 5 | $14.9 million | 2.3% |
| GALLUP, INC. | Other Than Small Business | 34 | $14.6 million | 2.2% |
| LUMINA CORPS INC. | Small Business | 8 | $14.4 million | 2.2% |
| FORS MARSH GROUP LLC | Other Than Small Business | 60 | $14.1 million | 2.2% |
| DATA RECOGNITION CORPORATION | Other Than Small Business | 31 | $12.5 million | 1.9% |
| NIELSEN CONSUMER LLC | Other Than Small Business | 10 | $12 million | 1.8% |
| KYNETEC USA INC. | Other Than Small Business | 7 | $10.8 million | 1.7% |
| ALAN S. NEWMAN ASSOCIATES, INC. | Small Business | 14 | $8.6 million | 1.3% |
| KGB MEDIA, LLC | Small Business | 6 | $7.2 million | 1.1% |
| NATIONAL INSTITUTE FOR SAFETY RESEARCH INC | Other Than Small Business | 1 | $7.1 million | 1.1% |
| CIRCANA GROUP, L.P. | Other Than Small Business | 3 | $6.7 million | 1.0% |
| NCS PEARSON, INC. | Other Than Small Business | 2 | $6.1 million | 0.9% |
| NAXION INC | Other Than Small Business | 37 | $6 million | 0.9% |
| AMERICAN DIRECTIONS RESEARCH GROUP INC. | Small Business | 2 | $5.6 million | 0.9% |
| MARKETING FOR CHANGE CO. | Small Business | 6 | $5.3 million | 0.8% |
| NOVAK BIRCH, INC | Small Business | 12 | $4.5 million | 0.7% |
| MISCELLANEOUS FOREIGN AWARDEES | Other Than Small Business | 69 | $4 million | 0.6% |
| THE MANHATTAN STRATEGY GROUP LLC | Other Than Small Business | 1 | $3.4 million | 0.5% |
| COMMUNICATEHEALTH INC | Small Business | 17 | $2.9 million | 0.4% |
| METROPOLITAN GROUP, L.L.C | Small Business | 14 | $2.6 million | 0.4% |
| TETRA TECH MA, INC | Other Than Small Business | 2 | $2.6 million | 0.4% |
| VISTRA COMMUNICATIONS, LLC | Small Business | 1 | $2.2 million | 0.3% |
| CRASH RESEARCH & ANALYSIS, INC. | Small Business | 2 | $2.1 million | 0.3% |
| DYNAMIC SCIENCE, INC. | Other Than Small Business | 3 | $2 million | 0.3% |
| OPINION RESEARCH BUSINESS INTERNATIONAL LLC | Other Than Small Business | 4 | $1.7 million | 0.3% |
| THE MARKET RESEARCH ORGANIZATION | Other Than Small Business | 9 | $1.7 million | 0.3% |
| PUBLIC SPEND FORUM LLC | Small Business | 3 | $1.5 million | 0.2% |
| EUREKAFACTS LLC | Small Business | 7 | $1.5 million | 0.2% |
| D3 SYSTEMS, INC | Other Than Small Business | 13 | $1.3 million | 0.2% |
| TRIBILITY LLC | Small Business | 1 | $1.3 million | 0.2% |
| BLACK KNIGHT DATA & ANALYTICS LLC | Other Than Small Business | 2 | $1.2 million | 0.2% |
| DODGE CONSTRUCTION NETWORK, LLC | Other Than Small Business | 4 | $1.1 million | 0.2% |
| IPG DXTRA, INC. | Other Than Small Business | 2 | $1.1 million | 0.2% |
| EXOVERA LLC | Other Than Small Business | 5 | $1.1 million | 0.2% |
| MMI-2 INTERNATIONAL RESEARCH, LLC | Small Business | 1 | $1.1 million | 0.2% |
| MADISON SPRINGFIELD INC | Small Business | 4 | $1.1 million | 0.2% |
| CIRCANA, LLC | Small Business | 7 | $953,568 | 0.1% |
| EVRIMA RESEARCH LLC | Other Than Small Business | 18 | $941,467 | 0.1% |
| LANGER RESEARCH ASSOCIATES LLC | Other Than Small Business | 6 | $913,319 | 0.1% |
| BARBARICUM LLC | Small Business | 3 | $863,526 | 0.1% |
Agencies buying under this code
| Agency | Awards | Obligated | Largest recipient |
|---|---|---|---|
| Department of Health and Human Services | 200 | $307.5 million | NATIONAL OPINION RESEARCH CENTER |
| Department of Veterans Affairs | 52 | $93.1 million | GRITTER - FRANCONA, INC |
| Department of Labor | 26 | $75.6 million | TELAFORCE LLC |
| Department of Commerce | 64 | $45.5 million | CIC RESEARCH, INC. |
| Department of Homeland Security | 33 | $35.7 million | IGNITED LLC |
| Department of State | 280 | $34.7 million | THE DISTRICT COMMUNICATIONS GROUP LLC |
| Department of Transportation | 45 | $24.5 million | KGB MEDIA, LLC |
| General Services Administration | 102 | $15.4 million | DATA RECOGNITION CORPORATION |
| Department of the Treasury | 76 | $15.1 million | NAXION INC |
| Department of Defense | 58 | $7.3 million | GALLUP, INC. |
| Environmental Protection Agency | 5 | $3.8 million | KYNETEC USA INC. |
| U.S. Agency for Global Media | 74 | $3 million | EVRIMA RESEARCH LLC |
| Department of the Interior | 21 | $2.7 million | FORS MARSH GROUP LLC |
| Government Accountability Office | 3 | $1.4 million | BLACK KNIGHT DATA & ANALYTICS LLC |
| Institute of Museum and Library Services | 2 | $1.3 million | COMMUNICATEHEALTH INC |
| National Aeronautics and Space Administration | 6 | $989,400 | METROPOLITAN GROUP, L.L.C |
| Securities and Exchange Commission | 1 | $925,538 | IGNITED LLC |
| Social Security Administration | 14 | $732,153 | FORS MARSH GROUP LLC |
| U.S. International Development Finance Corporation | 1 | $561,816 | 60 DECIBELS INC |
| Small Business Administration | 14 | $545,064 | THE DISTRICT COMMUNICATIONS GROUP LLC |
| Federal Communications Commission | 5 | $536,338 | THE NIELSEN COMPANY (US), LLC |
| Consumer Product Safety Commission | 9 | $442,643 | FORS MARSH GROUP LLC |
| National Gallery of Art | 1 | $222,500 | COLLAGE GROUP, LLC |
| Agency for International Development | 3 | $206,571 | MISCELLANEOUS FOREIGN AWARDEES |
| Export-Import Bank of the United States | 5 | $166,028 | IGNITED LLC |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $229.1 million |
| FY2025 | $190.4 million |
| FY2026 | $232.6 million |
| FY2027 | $106,250 |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R422 | Support- Professional: Market Research/public Opinion | 500 | $343.6 million |
| R702 | Support- Management: Data Collection | 40 | $81.3 million |
| R408 | Support- Professional: Program Management/support | 30 | $73.2 million |
| R499 | Support- Professional: Other | 103 | $27.9 million |
| B506 | Special Studies/analysis- Data (other Than Scientific) | 25 | $23.4 million |
| R405 | Support- Professional: Operations Research/quantitative Analysis | 34 | $15.2 million |
| DD01 | IT and Telecom - Service Delivery Support Services: Itsm, Operations Center, Project/pm (labor) | 7 | $14.8 million |
| DA01 | IT and Telecom - Business Application/application Development Support Services (labor) | 7 | $14.6 million |
| F020 | Natural Resources/conservation- Fisheries Resources Management | 1 | $9.4 million |
| R708 | Support- Management: Public Relations | 40 | $8.9 million |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 75Q80125F32002 | WESTAT, INC. | Department of Health and Human Services | Delivery Order | 541910 | TASK ORDER 2 - CLIN0001 SURVEY OPTION PERIODS 1-4 - CLINS 0001B, 0001C, 0001D AND 0001E. | $54,076,728 | $54,076,728 | December 9, 2024 | November 30, 2026 | Rockville, MD | usaspending.gov |
| 1625DC19C0002 | TELAFORCE LLC | Department of Labor | Definitive Contract | 541910 | DATA COLLECTION SERVICES FOR THE CES PROJECT. THIS APPLICATION IS POWERED BY COMPUSEARCH'S PRISM APPLICATION.AMS LOGO USER ID: USER ID IS RE | $34,120,106 | $114,836,346 | June 10, 2019 | May 5, 2026 | Washington, DC | usaspending.gov |
| 75D30126F00016 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $28,421,885 | $28,461,885 | December 1, 2025 | December 31, 2027 | Chicago, IL | usaspending.gov |
| 36C10X24F0083 | GRITTER - FRANCONA, INC | Department of Veterans Affairs | Delivery Order | 541910 | STRATEGIC INVESTMENT MANAGEMENT SUPPORT SERVICES | $28,055,780 | $28,055,780 | September 9, 2024 | September 8, 2027 | Rockville, MD | usaspending.gov |
| 75D30125F00010 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $26,514,340 | $26,514,340 | November 1, 2024 | December 31, 2026 | Chicago, IL | usaspending.gov |
| 1605C526C0002 | IPSOS PUBLIC AFFAIRS, LLC | Department of Labor | Definitive Contract | 541910 | DOL DATA COLLECTION CENTER (DCC) OPERATIONS - CURRENT EMPLOYMENT STATISTICS (CES) FY25 | $24,612,360 | $38,220,183 | March 21, 2026 | September 14, 2026 | Suitland, MD | usaspending.gov |
| 75D30124F00001 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $22,197,859 | $22,282,577 | October 25, 2023 | December 31, 2025 | Chicago, IL | usaspending.gov |
| 1331L524F13500549 | CIC RESEARCH, INC. | Department of Commerce | BPA Call | 541910 | INTERNATIONAL TRAVEL SURVEY | $14,878,284 | $14,878,284 | September 30, 2024 | January 31, 2027 | Washington, DC | usaspending.gov |
| 36C10X23F0057 | GRITTER - FRANCONA, INC | Department of Veterans Affairs | Delivery Order | 541910 | DEPARTMENT OF VETERANS AFFAIRS (VA) VETERANS HEALTH ADMINISTRATION (VHA) REQUIREMENTS DEVELOPMENT AND MANAGEMENT (RDM) OFFICE REQUIREMENTS D | $13,517,058 | $17,795,308 | August 7, 2023 | August 6, 2027 | Rockville, MD | usaspending.gov |
| 75Q80125F32003 | WESTAT, INC. | Department of Health and Human Services | Delivery Order | 541910 | MEDICAL EXPENDITURE PANEL SURVEY HOUSEHOLD COMPONENT (MEPS-HC) SURVEY | $12,861,485 | $12,861,485 | September 30, 2025 | December 30, 2028 | Rockville, MD | usaspending.gov |
| 36C77626N0665 | DIX-GRA, INC. | Department of Veterans Affairs | Delivery Order | 541910 | SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ COMPLIANT WITH EO 14398. FULL TEXT INSERTED. | $11,984,076 | $11,984,076 | July 1, 2026 | September 30, 2027 | Conyers, GA | usaspending.gov |
| 75D30125F00011 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $11,896,821 | $11,896,821 | November 1, 2024 | December 31, 2026 | Chicago, IL | usaspending.gov |
| 75D30126F00015 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $11,556,787 | $11,556,787 | December 1, 2025 | December 31, 2027 | Chicago, IL | usaspending.gov |
| 36C77625N0634 | DIX-GRA, INC. | Department of Veterans Affairs | Delivery Order | 541910 | SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ TASK ORDER 2 | $11,457,028 | $11,457,028 | July 1, 2025 | September 30, 2026 | Conyers, GA | usaspending.gov |
| 36C77624N0463 | DIX-GRA, INC. | Department of Veterans Affairs | Delivery Order | 541910 | SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ | $10,810,369 | $10,810,369 | July 1, 2024 | September 30, 2025 | Conyers, GA | usaspending.gov |
| 75D30124F00005 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $10,794,240 | $10,794,240 | January 9, 2024 | December 31, 2024 | Atlanta, GA | usaspending.gov |
| 1305M323FNFFK0004 | GALLUP, INC. | Department of Commerce | Delivery Order | 541910 | OST FISHING EFFORT SURVEY | $9,413,605 | $18,098,659 | January 1, 2023 | March 31, 2027 | Washington, DC | usaspending.gov |
| 75D30124F00002 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $9,295,647 | $9,295,647 | October 25, 2023 | December 31, 2025 | Chicago, IL | usaspending.gov |
| 75F40126F19008 | RESEARCH TRIANGLE INSTITUTE | Department of Health and Human Services | Delivery Order | 541910 | RESEARCH SERVICES TO SUPPORT CTP TOBACCO REGULATORY SCIENCE | $9,290,345 | $9,290,345 | August 27, 2026 | August 26, 2031 | Silver Spring, MD | usaspending.gov |
| 75F40125F19009 | RESEARCH TRIANGLE INSTITUTE | Department of Health and Human Services | Delivery Order | 541910 | EVALUATION OF THE CTP PUBLIC EDUCATION CAMPAIGNS, COMMUNICATION PROGRAMS AND CHANNELS | $8,650,759 | $8,650,759 | September 3, 2025 | September 7, 2030 | Silver Spring, MD | usaspending.gov |
| 70T05024F5900N008 | IGNITED LLC | Department of Homeland Security | BPA Call | 541910 | TSA REAL ID TRADE SHOW LOGISTICS AND SURVEY RESEARCH | $7,888,683 | $7,888,683 | June 18, 2024 | June 17, 2025 | El Segundo, CA | usaspending.gov |
| 75D30124F00008 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $7,294,997 | $7,294,997 | September 1, 2024 | June 30, 2025 | Chicago, IL | usaspending.gov |
| 693JJ922C000004 | NATIONAL INSTITUTE FOR SAFETY RESEARCH INC | Department of Transportation | Definitive Contract | 541910 | NEW CONTRACT FOR THE RECORDS BASED QUALITY CONTROL RESOURCE CENTER | $7,149,567 | $11,209,349 | June 29, 2022 | June 30, 2027 | Washington, DC | usaspending.gov |
| 1333LB23C00000022 | CIRCANA GROUP, L.P. | Department of Commerce | Definitive Contract | 541910 | AGGREGATED POINT OF SALE / SCANNER TRANSACTION DATA | $6,836,582 | $8,736,582 | September 19, 2023 | September 18, 2028 | Suitland, MD | usaspending.gov |
| 70T05026F5500N003 | IGNITED LLC | Department of Homeland Security | BPA Call | 541910 | PRECHECK MARKETING CAMPAIGN PLAN | $6,824,990 | $6,824,990 | September 29, 2026 | September 27, 2027 | El Segundo, CA | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.