Data / Federal awards / NAICS 541910 / Department of Commerce
Department of Commerce contracts under NAICS 541910 Marketing Research and Public Opinion Polling: $45.5 million to 37 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
Department of Commerce obligated $45.5 million under NAICS 541910, Marketing Research and Public Opinion Polling, across 64 contract awards to 37 named recipients in fiscal years 2024 to 2027. The largest recipients are CIC RESEARCH, INC. ($14.9 million), GALLUP, INC. ($9.4 million), NIELSEN CONSUMER LLC ($8.5 million).
The request: Every federal contract awarded by Department of Commerce under NAICS 541910, with the winner, the value and the period of performance. $10 of work on sign-up, no card.
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- Agency
- Department of Commerce
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Contract awards
- 64
- Obligated
- $45.5 million
- Named recipients
- 37
- Small business share of obligations
- 36%
- Full and open competition share
- 57%
- Set aside share
- 1%
- Latest action
- 2026-09-22
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| CIC RESEARCH, INC. | Small Business | 4 | $14.9 million | 32.8% |
| GALLUP, INC. | Other Than Small Business | 1 | $9.4 million | 20.7% |
| NIELSEN CONSUMER LLC | Other Than Small Business | 3 | $8.5 million | 18.6% |
| CIRCANA GROUP, L.P. | Other Than Small Business | 2 | $6.8 million | 14.9% |
| NOVAK BIRCH, INC | Small Business | 6 | $758,454 | 1.7% |
| DODGE CONSTRUCTION NETWORK, LLC | Other Than Small Business | 2 | $728,940 | 1.6% |
| DATA AXLE, INC. | Other Than Small Business | 1 | $550,000 | 1.2% |
| MOODY'S ANALYTICS, INC. | Other Than Small Business | 1 | $523,660 | 1.2% |
| FISERV FEDERAL SYSTEMS, INC. | Other Than Small Business | 1 | $431,766 | 0.9% |
| CIRCANA, LLC | Small Business | 3 | $406,905 | 0.9% |
| RESONANCE ALLIANCE INC. | Other Than Small Business | 1 | $396,000 | 0.9% |
| ROCKPORT ANALYTICS, LLC | Small Business | 1 | $350,000 | 0.8% |
| S&P GLOBAL MARKET INTELLIGENCE LLC | Other Than Small Business | 2 | $272,040 | 0.6% |
| IBISWORLD, INC. | Other Than Small Business | 2 | $201,941 | 0.4% |
| NATIONAL ACADEMY OF SCIENCES | Other Than Small Business | 1 | $184,232 | 0.4% |
| MMGY GLOBAL, LLC | Other Than Small Business | 2 | $173,599 | 0.4% |
| BLACK KNIGHT DATA & ANALYTICS LLC | Small Business | 1 | $145,459 | 0.3% |
| IMPLAN GROUP LLC | Other Than Small Business | 1 | $129,000 | 0.3% |
| S&P GLOBAL INC. | Other Than Small Business | 1 | $120,000 | 0.3% |
| ICE DATA SERVICES, INC. | Other Than Small Business | 1 | $98,500 | 0.2% |
| BLOOMBERG LP | Other Than Small Business | 1 | $88,516 | 0.2% |
| THE EARNEST ANALYTICS COMPANY, INC. | Other Than Small Business | 1 | $75,000 | 0.2% |
| SURVEYMONKEY INC. | Other Than Small Business | 1 | $69,552 | 0.2% |
| AIRLINES REPORTING CORPORATION | Other Than Small Business | 2 | $59,836 | 0.1% |
| LINX CONSULTING, INC. | Small Business | 1 | $56,000 | 0.1% |
| BULL HORN TECHNOLOGIES LLC | Small Business | 1 | $47,275 | 0.1% |
| CAPITAL ECONOMICS (N.A.) LIMITED | Other Than Small Business | 3 | $33,715 | 0.1% |
| THE URBAN INSTITUTE | Other Than Small Business | 3 | $28,000 | 0.1% |
| FIRSTIGNITE LTD | Other Than Small Business | 1 | $25,000 | 0.1% |
| DOW JONES & COMPANY, INC. | Other Than Small Business | 1 | $22,914 | 0.1% |
| MELTWATER NEWS US INC | Small Business | 1 | $9,475 | 0.0% |
| LONGWOODS INTERNATIONAL USA INC | Small Business | 1 | $4,750 | 0.0% |
| STATISTA INC | Other Than Small Business | 1 | $0 | 0.0% |
| STANDARD & POOR'S FINANCIAL SERVICES LLC | Small Business | 1 | $0 | 0.0% |
| IHS GLOBAL INC | Other Than Small Business | 1 | $0 | 0.0% |
| IQVIA GOVERNMENT SOLUTIONS INC | Other Than Small Business | 1 | $-0 | -0.0% |
| TECHCET CA, LLC | Small Business | 1 | $-15,675 | -0.0% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Office of the Secretary | 51 | $19.2 million |
| U.S. Census Bureau | 6 | $16.3 million |
| National Oceanic and Atmospheric Administration | 3 | $9.7 million |
| National Institute of Standards and Technology | 3 | $226,941 |
| U.S. Patent and Trademark Office | 1 | $69,552 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $17.2 million |
| FY2025 | $15 million |
| FY2026 | $13.3 million |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R408 | Support- Professional: Program Management/support | 3 | $15.3 million |
| DD01 | IT and Telecom - Service Delivery Support Services: Itsm, Operations Center, Project/pm (labor) | 4 | $13.5 million |
| F020 | Natural Resources/conservation- Fisheries Resources Management | 1 | $9.4 million |
| DH01 | IT and Telecom - Platform Support Services: Database, Mainframe, Middleware (labor) | 7 | $2.2 million |
| DA10 | IT and Telecom - Business Application/application Development Software As A Service | 6 | $1.5 million |
| 7A21 | IT and Telecom - Business Application Software (perpetual License Software) | 1 | $590,440 |
| R702 | Support- Management: Data Collection | 1 | $550,000 |
| R799 | Support- Management: Other | 5 | $434,454 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1331L524F13500549 | CIC RESEARCH, INC. | Department of Commerce | BPA Call | 541910 | INTERNATIONAL TRAVEL SURVEY | $14,878,284 | $14,878,284 | September 30, 2024 | January 31, 2027 | Washington, DC | usaspending.gov |
| 1305M323FNFFK0004 | GALLUP, INC. | Department of Commerce | Delivery Order | 541910 | OST FISHING EFFORT SURVEY | $9,413,605 | $18,098,659 | January 1, 2023 | March 31, 2027 | Washington, DC | usaspending.gov |
| 1333LB23C00000022 | CIRCANA GROUP, L.P. | Department of Commerce | Definitive Contract | 541910 | AGGREGATED POINT OF SALE / SCANNER TRANSACTION DATA | $6,836,582 | $8,736,582 | September 19, 2023 | September 18, 2028 | Suitland, MD | usaspending.gov |
| 1333LB24C00000030 | NIELSEN CONSUMER LLC | Department of Commerce | Definitive Contract | 541910 | AGGREGATED RETAIL POINT-OF-SALE/SCANNER TRANSACTION DATA. | $6,600,000 | $6,600,000 | September 30, 2024 | September 29, 2027 | Suitland, MD | usaspending.gov |
| 1333LB22C00000002 | NIELSEN CONSUMER LLC | Department of Commerce | Definitive Contract | 541910 | AGGREGATED RETAIL POINT-OF-SALE/SCANNER TRANSACTION DATA | $1,833,333 | $6,233,333 | December 23, 2021 | December 22, 2024 | Suitland, MD | usaspending.gov |
| 13ADEP26F0016 | DODGE CONSTRUCTION NETWORK, LLC | Department of Commerce | Delivery Order | 541910 | CONSTRUCTION DATA - PROCUREMENT OF DATA/DATSETS RELATING TO THE CONSTRUCTION OF RESIDENTIAL AND NON-RESIDENTIAL BUILDING PROJECTS. | $590,440 | $590,440 | September 8, 2026 | September 10, 2027 | Suitland, MD | usaspending.gov |
| 13ADEP26C0010 | DATA AXLE, INC. | Department of Commerce | Definitive Contract | 541910 | PURCHASE OF COMMERCIAL DATA FOR BUSINESS CONTACT INFORMATION (BUSINESS NAMES, EMAIL ADDRESSES, POINTS OF CONTACTS, ETC). IT PACT 26-482 DBIT | $550,000 | $550,000 | September 18, 2026 | September 17, 2027 | Suitland, MD | usaspending.gov |
| 1331L524P13210104 | MOODY'S ANALYTICS, INC. | Department of Commerce | Purchase Order | 541910 | IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SOFTWARE AS A SERVICE | $523,660 | $523,660 | September 23, 2024 | September 22, 2027 | Washington, DC | usaspending.gov |
| 1331L522P13210016 | FISERV FEDERAL SYSTEMS, INC. | Department of Commerce | Purchase Order | 541910 | IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SOFTWARE AS A SERVICE | $431,766 | $1,270,066 | January 3, 2022 | January 2, 2025 | Washington, DC | usaspending.gov |
| 1331L524P13500117 | RESONANCE ALLIANCE INC. | Department of Commerce | Purchase Order | 541910 | MARKET INTELLIGENCE SERVICES | $396,000 | $396,000 | September 20, 2024 | September 19, 2027 | Washington, DC | usaspending.gov |
| 1331L526C13500015 | ROCKPORT ANALYTICS, LLC | Department of Commerce | Definitive Contract | 541910 | WORLD CUP ANALYSIS | $350,000 | $350,000 | June 16, 2026 | June 15, 2027 | Washington, DC | usaspending.gov |
| 1331L526F13210019 | NOVAK BIRCH, INC | Department of Commerce | BPA Call | 541910 | EVENT AND COMMUNICATION SERVICES | $324,000 | $324,000 | December 23, 2025 | December 22, 2026 | Washington, DC | usaspending.gov |
| 1331L523P13210104 | CIRCANA, LLC | Department of Commerce | Purchase Order | 541910 | OUTDOOR RECREATION DATA | $269,410 | $525,993 | September 25, 2023 | September 24, 2024 | Washington, DC | usaspending.gov |
| 1331L525P13210001 | S&P GLOBAL MARKET INTELLIGENCE LLC | Department of Commerce | Purchase Order | 541910 | INCOME AND INVESTMENT DATABASE | $232,040 | $232,040 | January 2, 2025 | November 18, 2025 | New York, NY | usaspending.gov |
| 1331L524F13210035 | NOVAK BIRCH, INC | Department of Commerce | BPA Call | 541910 | SUPPORT- MANAGEMENT: OTHER | $212,155 | $212,155 | November 3, 2023 | November 2, 2024 | Washington, DC | usaspending.gov |
| 1331L523P13210008 | NATIONAL ACADEMY OF SCIENCES | Department of Commerce | Purchase Order | 541910 | SUPPORT- PROFESSIONAL: ENGINEERING/TECHNICAL | $184,232 | $242,112 | January 3, 2023 | January 2, 2027 | Washington, DC | usaspending.gov |
| 1333ND20PNB480368 | IBISWORLD, INC. | Department of Commerce | Purchase Order | 541910 | LICENSES FOR ACCESS TO DATABASE/LIBRARY FOR MANUFACTURING INDUSTRY STUDIES | $151,942 | $730,494 | July 7, 2020 | July 6, 2025 | Los Angeles, CA | usaspending.gov |
| 1331L524P13210095 | BLACK KNIGHT DATA & ANALYTICS LLC | Department of Commerce | Purchase Order | 541910 | IT AND TELECOM - PLATFORM SUPPORT SERVICES: DATABASE, MAINFRAME, MIDDLEWARE (LABOR) | $145,459 | $145,459 | September 30, 2024 | September 29, 2027 | Jacksonville, FL | usaspending.gov |
| 1331L525F13210036 | NOVAK BIRCH, INC | Department of Commerce | BPA Call | 541910 | SUPPORT MGMT | $141,772 | $241,400 | November 3, 2024 | November 2, 2025 | Washington, DC | usaspending.gov |
| 1331L525P13210050 | DODGE CONSTRUCTION NETWORK, LLC | Department of Commerce | Purchase Order | 541910 | IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SOFTWARE AS A SERVICE | $138,500 | $138,500 | September 17, 2025 | September 17, 2027 | Trenton, NJ | usaspending.gov |
| 1333MF26P0049 | CIRCANA, LLC | Department of Commerce | Purchase Order | 541910 | PURCHASE SEAFOOD SALES DATA IN TWO DATA SETS: FOOD SERVICE SEAFOOD SALES DATA (SUPPLY TRACK) AND RETAIL SERVICE SEAFOOD SALES DATA FOR OFFIC | $137,495 | $137,495 | June 24, 2026 | June 30, 2027 | Chicago, IL | usaspending.gov |
| 1333MF26P0055 | IMPLAN GROUP LLC | Department of Commerce | Purchase Order | 541910 | PURCHASE ACCESS FOR FIVE (5) USERS TO THE FULL IMPLAN SUITE OF PRODUCTS. THE LICENSES WILL COVER THE GEOGRAPHIC RANGE OF THE WHOLE U.S. AND | $129,000 | $129,000 | June 27, 2026 | June 26, 2027 | Huntersville, NC | usaspending.gov |
| 1331L524P13500022 | S&P GLOBAL INC. | Department of Commerce | Purchase Order | 541910 | MARKETING RESEARCH | $120,000 | $120,000 | February 26, 2024 | February 25, 2025 | Washington, DC | usaspending.gov |
| 1331L525P13210048 | ICE DATA SERVICES, INC. | Department of Commerce | Purchase Order | 541910 | SUPPORT- PROFESSIONAL: ENGINEERING/TECHNICAL | $98,500 | $98,500 | September 22, 2025 | September 21, 2026 | Hayward, CA | usaspending.gov |
| 1331L524P13210050 | MMGY GLOBAL, LLC | Department of Commerce | Purchase Order | 541910 | IT AND TELECOM - PLATFORM SUPPORT SERVICES: DATABASE, MAINFRAME, MIDDLEWARE (LABOR) | $90,000 | $90,000 | July 1, 2024 | June 30, 2025 | Washington, DC | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.