Data / Federal awards / NAICS 541910 / NIELSEN CONSUMER LLC
NIELSEN CONSUMER LLC: 14 federal contract awards, $15.8 million obligated (FY2024 to FY2027)
NIELSEN CONSUMER LLC (UEI VB6DSM6SGXJ5), Chicago, IL, received 14 federal prime contract awards with $15.8 million obligated in fiscal years 2024 to 2027, from 7 agencies under 5 NAICS codes. Its largest buyer is Department of Commerce ($8.5 million) and its largest code is NAICS 541910 Marketing Research and Public Opinion Polling.
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- UEI
- VB6DSM6SGXJ5
- Location
- Chicago, IL
- Business size
- Other Than Small Business
- Contract awards
- 14
- Obligated
- $15.8 million
- First action in window
- 2023-10-25
- Latest action
- 2026-09-29
Where the work is
NAICS codes, with the other winners in each.
| NAICS | Industry | Awards | Obligated |
|---|---|---|---|
| 541910 | Marketing Research and Public Opinion Polling | 10 | $12 million |
| 811219 | Other Electronic and Precision Equipment Repair and Maintenance | 1 | $2.4 million |
| 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | 1 | $1.2 million |
| 923130 | Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs) | 1 | $90,000 |
| 541990 | All Other Professional, Scientific, and Technical Services | 1 | $74,393 |
Buying agencies
| Agency | Awards | Obligated |
|---|---|---|
| Department of Commerce | 3 | $8.5 million |
| Department of Health and Human Services | 4 | $5.7 million |
| Department of Agriculture | 2 | $1.1 million |
| Federal Trade Commission | 1 | $139,928 |
| Environmental Protection Agency | 2 | $126,000 |
| Department of Defense | 1 | $90,000 |
| Government Accountability Office | 1 | $74,393 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $6.8 million |
| FY2025 | $4.7 million |
| FY2026 | $4.4 million |
Contract awards
All 14 awards in fiscal years 2024 to 2027.
| Award ID | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| 1333LB24C00000030 | Department of Commerce | Definitive Contract | 541910 | AGGREGATED RETAIL POINT-OF-SALE/SCANNER TRANSACTION DATA. | $6,600,000 | $6,600,000 | September 30, 2024 | September 29, 2027 | Suitland, MD | usaspending.gov |
| 75F40121F19001 | Department of Health and Human Services | Delivery Order | 811219 | ACCESS TO FOOD AND COSMETIC PRODUCT AND PACKAGING DATABASE | $2,358,465 | $5,613,225 | August 30, 2021 | September 29, 2026 | Silver Spring, MD | usaspending.gov |
| 75F40121C00072 | Department of Health and Human Services | Definitive Contract | 541910 | NIELSENIQ COMMERCIAL MARKETING AND SALES DATA | $1,971,241 | $3,290,915 | September 20, 2021 | October 24, 2026 | Silver Spring, MD | usaspending.gov |
| 1333LB22C00000002 | Department of Commerce | Definitive Contract | 541910 | AGGREGATED RETAIL POINT-OF-SALE/SCANNER TRANSACTION DATA | $1,833,333 | $6,233,333 | December 23, 2021 | December 22, 2024 | Suitland, MD | usaspending.gov |
| 75F40126P00421 | Department of Health and Human Services | Purchase Order | 518210 | ACQUIRE LICENSE TO ACCESS US FOOD AND COSMETIC PRODUCTS AND PACKAGING DATABASES | $1,245,557 | $1,245,557 | September 30, 2026 | September 29, 2027 | College Park, MD | usaspending.gov |
| 1232SA22P0007 | Department of Agriculture | Purchase Order | 541910 | RETAIL FOOD STORE LOCATION AND CHARACTERISTICS DATA, TDLINX, ON SOLE SOURCE BASIS FROM NIELSENIQ. | $743,655 | $1,779,872 | November 10, 2021 | June 30, 2026 | Chicago, IL | usaspending.gov |
| 1232SA26P0351 | Department of Agriculture | Purchase Order | 541910 | ERS - RETAIL FOOD STORE DATA | $396,187 | $396,187 | June 30, 2026 | June 29, 2027 | Chicago, IL | usaspending.gov |
| 75D30122C15327 | Department of Health and Human Services | Definitive Contract | 541910 | TABACCO DATASET SALES | $171,285 | $576,449 | September 29, 2022 | February 13, 2025 | Chicago, IL | usaspending.gov |
| 29FTC124P0018 | Federal Trade Commission | Purchase Order | 541910 | THE FEDERAL TRADE COMMISSION SEEKS TO PURCHASE A LICENSE TO DATA. | $139,928 | $139,928 | September 30, 2024 | September 29, 2025 | Chicago, IL | usaspending.gov |
| 68HE0B25P0156 | Environmental Protection Agency | Purchase Order | 541910 | NIELSENIQ CONSUMER DATA | $100,000 | $100,000 | December 30, 2024 | January 3, 2025 | Durham, NC | usaspending.gov |
| HQC00226CE001 | Department of Defense | Definitive Contract | 923130 | NIELSENIQ PRODUCT INSIGHTS FOR SNAP ATTRIBUTION | $90,000 | $90,000 | April 1, 2026 | March 31, 2027 | Fort Lee, VA | usaspending.gov |
| 05GA0A24C0003 | Government Accountability Office | Definitive Contract | 541990 | NATIONALLY REPRESENTATIVE RETAIL SALES DATA COVERING 3 CALENDAR YEARS FOR FOUR PRODUCT CATEGORIES, INCLUDING HISTORICAL DATA. START DATE TWE | $74,393 | $74,393 | August 19, 2024 | August 18, 2025 | Chicago, IL | usaspending.gov |
| 1331L522P13210030 | Department of Commerce | Purchase Order | 541910 | SPECIAL STUDIES/ANALYSIS- SCIENTIFIC DATA | $49,520 | $189,600 | March 1, 2022 | March 31, 2024 | Chicago, IL | usaspending.gov |
| 68HE0B25P0240 | Environmental Protection Agency | Purchase Order | 541910 | PRECISION AREA LEVEL WATER DATASET | $26,000 | $26,000 | February 19, 2025 | April 30, 2025 | Corvallis, OR | usaspending.gov |
Also on SpecStream
- All recipients under NAICS 541910 Marketing Research and Public Opinion Polling
- All recipients under NAICS 811219 Other Electronic and Precision Equipment Repair and Maintenance
- All recipients under NAICS 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
- Open opportunities under NAICS 518210
Updated October 6, 2026. Read from USAspending.gov. Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.