Data / Federal awards / NAICS 541910 / Department of Veterans Affairs
Department of Veterans Affairs contracts under NAICS 541910 Marketing Research and Public Opinion Polling: $93.1 million to 21 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
Department of Veterans Affairs obligated $93.1 million under NAICS 541910, Marketing Research and Public Opinion Polling, across 52 contract awards to 21 named recipients in fiscal years 2024 to 2027. The largest recipients are GRITTER - FRANCONA, INC ($41.6 million), DIX-GRA, INC. ($34.5 million), AMERICAN DIRECTIONS RESEARCH GROUP INC. ($5.6 million).
The request: Every federal contract awarded by Department of Veterans Affairs under NAICS 541910, with the winner, the value and the period of performance. $10 of work on sign-up, no card.
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- Agency
- Department of Veterans Affairs
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Contract awards
- 52
- Obligated
- $93.1 million
- Named recipients
- 21
- Small business share of obligations
- 92%
- Full and open competition share
- 86%
- Set aside share
- 50%
- Latest action
- 2026-10-01
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| GRITTER - FRANCONA, INC | Small Business | 2 | $41.6 million | 44.6% |
| DIX-GRA, INC. | Small Business | 5 | $34.5 million | 37.0% |
| AMERICAN DIRECTIONS RESEARCH GROUP INC. | Small Business | 2 | $5.6 million | 6.0% |
| IPSOS PUBLIC AFFAIRS, LLC | Other Than Small Business | 10 | $4.7 million | 5.0% |
| VISTRA COMMUNICATIONS, LLC | Small Business | 1 | $2.2 million | 2.4% |
| THE DISTRICT COMMUNICATIONS GROUP LLC | Other Than Small Business | 2 | $2.1 million | 2.2% |
| TRIBILITY LLC | Small Business | 1 | $1.3 million | 1.4% |
| APTIVE RESOURCES LLC | Small Business | 1 | $388,703 | 0.4% |
| FORRESTER RESEARCH, INC. | Other Than Small Business | 4 | $290,221 | 0.3% |
| WESTAT, INC. | Other Than Small Business | 2 | $190,140 | 0.2% |
| RESEARCH TRIANGLE INSTITUTE | Other Than Small Business | 1 | $152,888 | 0.2% |
| DAVIS RESEARCH LLC | Small Business | 7 | $125,248 | 0.1% |
| PRESS GANEY ASSOCIATES LLC | Other Than Small Business | 1 | $100,000 | 0.1% |
| UNIVERSITY OF WASHINGTON | Other Than Small Business | 1 | $64,932 | 0.1% |
| I3 FEDERAL LLC | Small Business | 2 | $51,581 | 0.1% |
| WP CIOFFI ENGINEERING MANAGEMENT, INC. | Small Business | 1 | $33,463 | 0.0% |
| SURVEYMONKEY INC. | Other Than Small Business | 1 | $15,783 | 0.0% |
| CARAHSOFT TECHNOLOGY CORP | Other Than Small Business | 1 | $8,500 | 0.0% |
| MEDTEL OUTCOMES LLC | Small Business | 3 | $7,525 | 0.0% |
| OHIO STATE UNIVERSITY, THE | Other Than Small Business | 1 | $-61,477 | -0.1% |
| KLAS ENTERPRISES LLC | Other Than Small Business | 1 | $-100,000 | -0.1% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Department of Veterans Affairs | 52 | $93.1 million |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $34.5 million |
| FY2025 | $30.1 million |
| FY2026 | $28.5 million |
| FY2027 | $106,250 |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R408 | Support- Professional: Program Management/support | 5 | $49.4 million |
| R422 | Support- Professional: Market Research/public Opinion | 21 | $39.9 million |
| R499 | Support- Professional: Other | 4 | $1.3 million |
| R405 | Support- Professional: Operations Research/quantitative Analysis | 4 | $976,110 |
| R425 | Support- Professional: Engineering/technical | 1 | $927,630 |
| R612 | Support- Administrative: Information Retrieval | 1 | $190,140 |
| AF11 | Education, Training, Employment, & Social Svcs R&d Svcs; Education Svcs R&d; Basic Research | 3 | $100,062 |
| R410 | Support- Professional: Program Evaluation/review/development | 1 | $100,000 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 36C10X24F0083 | GRITTER - FRANCONA, INC | Department of Veterans Affairs | Delivery Order | 541910 | STRATEGIC INVESTMENT MANAGEMENT SUPPORT SERVICES | $28,055,780 | $28,055,780 | September 9, 2024 | September 8, 2027 | Rockville, MD | usaspending.gov |
| 36C10X23F0057 | GRITTER - FRANCONA, INC | Department of Veterans Affairs | Delivery Order | 541910 | DEPARTMENT OF VETERANS AFFAIRS (VA) VETERANS HEALTH ADMINISTRATION (VHA) REQUIREMENTS DEVELOPMENT AND MANAGEMENT (RDM) OFFICE REQUIREMENTS D | $13,517,058 | $17,795,308 | August 7, 2023 | August 6, 2027 | Rockville, MD | usaspending.gov |
| 36C77626N0665 | DIX-GRA, INC. | Department of Veterans Affairs | Delivery Order | 541910 | SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ COMPLIANT WITH EO 14398. FULL TEXT INSERTED. | $11,984,076 | $11,984,076 | July 1, 2026 | September 30, 2027 | Conyers, GA | usaspending.gov |
| 36C77625N0634 | DIX-GRA, INC. | Department of Veterans Affairs | Delivery Order | 541910 | SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ TASK ORDER 2 | $11,457,028 | $11,457,028 | July 1, 2025 | September 30, 2026 | Conyers, GA | usaspending.gov |
| 36C77624N0463 | DIX-GRA, INC. | Department of Veterans Affairs | Delivery Order | 541910 | SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ | $10,810,369 | $10,810,369 | July 1, 2024 | September 30, 2025 | Conyers, GA | usaspending.gov |
| 36C24121P0490 | AMERICAN DIRECTIONS RESEARCH GROUP INC. | Department of Veterans Affairs | Purchase Order | 541910 | VETERANS ASSESSMENT OUTCOMES PROGRAM DEVELOPMENT AND DATA ANALYTICS | $3,129,198 | $10,273,883 | March 27, 2021 | August 13, 2025 | West Haven, CT | usaspending.gov |
| 36C24125P0710 | AMERICAN DIRECTIONS RESEARCH GROUP INC. | Department of Veterans Affairs | Purchase Order | 541910 | VETERANS OUTCOME ASSESSMENT PROGRAM SERVICES | $2,480,583 | $4,976,345 | July 27, 2025 | July 26, 2026 | West Haven, CT | usaspending.gov |
| 36C24126P0555 | VISTRA COMMUNICATIONS, LLC | Department of Veterans Affairs | Purchase Order | 541910 | VETERANS OUTCOME ASSESSMENT PROGRAM SERVICES | $2,212,102 | $2,212,102 | September 1, 2026 | August 31, 2027 | Lutz, FL | usaspending.gov |
| 36C77623N0917 | IPSOS PUBLIC AFFAIRS, LLC | Department of Veterans Affairs | Delivery Order | 541910 | SHEP TO31 | $2,084,035 | $8,848,338 | July 19, 2023 | September 30, 2024 | Independence, OH | usaspending.gov |
| 36C78625C50423 | TRIBILITY LLC | Department of Veterans Affairs | Definitive Contract | 541910 | NCA CUSTOMER SATISFACTION SURVEY SERVICES | $1,265,267 | $1,265,267 | July 21, 2025 | July 20, 2027 | Gaithersburg, MD | usaspending.gov |
| 36C10G21F0044 | THE DISTRICT COMMUNICATIONS GROUP LLC | Department of Veterans Affairs | Delivery Order | 541910 | MYHEALTHEVET WEB SERVICES | $1,149,542 | $2,777,151 | September 14, 2021 | September 13, 2026 | Washington, DC | usaspending.gov |
| 36C10G26F0016 | THE DISTRICT COMMUNICATIONS GROUP LLC | Department of Veterans Affairs | Delivery Order | 541910 | MHV WEB CONTENT DEVELOPMENT AND MANAGEMENT SUPPORT: BASE POP: 09/14/26-09/13/27 | $927,630 | $927,630 | September 14, 2026 | September 13, 2027 | Fredericksburg, VA | usaspending.gov |
| 36C10G24P0001 | IPSOS PUBLIC AFFAIRS, LLC | Department of Veterans Affairs | Purchase Order | 541910 | DENTAL PATIENT SATISFACTION SURVEY(S) | $715,143 | $1,919,788 | October 1, 2023 | December 30, 2025 | Norwalk, CT | usaspending.gov |
| 36C24521P0560 | APTIVE RESOURCES LLC | Department of Veterans Affairs | Purchase Order | 541910 | CONSUMER SURVEY SERVICES FOR THE VHA HOMELESS PROGRAM OFFICE. | $388,703 | $982,973 | August 1, 2021 | July 31, 2026 | Charlotte, NC | usaspending.gov |
| 36C24E26N0259 | IPSOS PUBLIC AFFAIRS, LLC | Department of Veterans Affairs | Delivery Order | 541910 | RESEARCH COHORTS | $376,831 | $376,831 | September 24, 2026 | September 23, 2027 | Jamaica Plain, MA | usaspending.gov |
| 36C77623N0933 | IPSOS PUBLIC AFFAIRS, LLC | Department of Veterans Affairs | Delivery Order | 541910 | SHEP TO32 | $362,623 | $1,637,058 | July 19, 2023 | September 30, 2024 | Independence, OH | usaspending.gov |
| 36C24E24N0272 | IPSOS PUBLIC AFFAIRS, LLC | Department of Veterans Affairs | Delivery Order | 541910 | RESEARCH COHORTS | $343,356 | $343,356 | September 24, 2024 | September 23, 2025 | Jamaica Plain, MA | usaspending.gov |
| 36C24E25N0256 | IPSOS PUBLIC AFFAIRS, LLC | Department of Veterans Affairs | Delivery Order | 541910 | RESEARCH COHORTS | $255,922 | $255,922 | September 24, 2025 | September 23, 2026 | Jamaica Plain, MA | usaspending.gov |
| 36C24125P0818 | IPSOS PUBLIC AFFAIRS, LLC | Department of Veterans Affairs | Purchase Order | 541910 | VETERANS STUDY | $249,979 | $249,979 | September 1, 2025 | August 31, 2026 | West Haven, CT | usaspending.gov |
| 36C10X21P0102 | IPSOS PUBLIC AFFAIRS, LLC | Department of Veterans Affairs | Purchase Order | 541910 | THE DVA, HOMELESS PROGRAMS OFFICE (HPO) NATIONAL CENTER ON HOMELESSNESS AMONG VETERANS (NCHAV) HAS A REQUIREMENT FOR A CONTRACTOR TO CONDUCT | $226,987 | $548,686 | August 19, 2021 | August 18, 2026 | Washington, DC | usaspending.gov |
| 36C24C26N0285 | DIX-GRA, INC. | Department of Veterans Affairs | Delivery Order | 541910 | SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ TO 4 | $212,400 | $212,531 | August 14, 2026 | August 13, 2027 | Conyers, GA | usaspending.gov |
| 36C24522P0773 | WESTAT, INC. | Department of Veterans Affairs | Purchase Order | 541910 | GULF WAR STUDY | $190,140 | $2,682,363 | September 20, 2022 | September 30, 2025 | Martinsburg, WV | usaspending.gov |
| 36C25021P1991 | RESEARCH TRIANGLE INSTITUTE | Department of Veterans Affairs | Purchase Order | 541910 | RESEARCH SUPPORT PROVIDED TO THE CLEVELAND VAMC. | $152,888 | $258,195 | August 25, 2021 | December 31, 2026 | Cleveland, OH | usaspending.gov |
| 36C24623P1330 | FORRESTER RESEARCH, INC. | Department of Veterans Affairs | Purchase Order | 541910 | ANNUAL FEEDBACK NOW SERVICES FOR THE ASHEVILLE, NC VA MEDICAL CENTER. | $128,682 | $195,023 | August 28, 2023 | August 27, 2026 | Asheville, NC | usaspending.gov |
| 36C26027P0024 | PRESS GANEY ASSOCIATES LLC | Department of Veterans Affairs | Purchase Order | 541910 | NURSING / PATIENT SENSITIVE INDICATORS AND SURVEYS | $100,000 | $100,000 | October 1, 2026 | September 30, 2027 | Portland, OR | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.