Data / Federal awards / NAICS 541910 / Department of Health and Human Services
Department of Health and Human Services contracts under NAICS 541910 Marketing Research and Public Opinion Polling: $307.5 million to 54 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
Department of Health and Human Services obligated $307.5 million under NAICS 541910, Marketing Research and Public Opinion Polling, across 200 contract awards to 54 named recipients in fiscal years 2024 to 2027. The largest recipients are NATIONAL OPINION RESEARCH CENTER ($150.3 million), WESTAT, INC. ($68.6 million), L&M POLICY RESEARCH, LLC ($20.9 million).
The request: Every federal contract awarded by Department of Health and Human Services under NAICS 541910, with the winner, the value and the period of performance. $10 of work on sign-up, no card.
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- Agency
- Department of Health and Human Services
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Contract awards
- 200
- Obligated
- $307.5 million
- Named recipients
- 54
- Small business share of obligations
- 18%
- Full and open competition share
- 99%
- Set aside share
- 4%
- Latest action
- 2026-09-30
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| NATIONAL OPINION RESEARCH CENTER | Other Than Small Business | 29 | $150.3 million | 48.9% |
| WESTAT, INC. | Other Than Small Business | 5 | $68.6 million | 22.3% |
| L&M POLICY RESEARCH, LLC | Small Business | 14 | $20.9 million | 6.8% |
| RESEARCH TRIANGLE INSTITUTE | Other Than Small Business | 15 | $20.5 million | 6.7% |
| LUMINA CORPS INC. | Small Business | 6 | $14.4 million | 4.7% |
| ALAN S. NEWMAN ASSOCIATES, INC. | Small Business | 13 | $8.6 million | 2.8% |
| FORS MARSH GROUP LLC | Other Than Small Business | 15 | $7.2 million | 2.3% |
| MARKETING FOR CHANGE CO. | Small Business | 6 | $5.3 million | 1.7% |
| NOVAK BIRCH, INC | Small Business | 3 | $3.7 million | 1.2% |
| PORTER NOVELLI PUBLIC SERVICES INC. | Other Than Small Business | 7 | $2.3 million | 0.7% |
| NIELSEN CONSUMER LLC | Other Than Small Business | 2 | $2.1 million | 0.7% |
| COMMUNICATEHEALTH INC | Small Business | 14 | $1.6 million | 0.5% |
| IPG DXTRA, INC. | Other Than Small Business | 1 | $1.1 million | 0.4% |
| HARRISX LLC | Small Business | 1 | $688,000 | 0.2% |
| TAMARIND MEDIA LIMITED | Other Than Small Business | 3 | $492,572 | 0.2% |
| TRITON SYSTEMS, INC. | Small Business | 1 | $399,925 | 0.1% |
| YOUGOV AMERICA INC | Other Than Small Business | 3 | $255,534 | 0.1% |
| CIRCANA, LLC | Small Business | 1 | $243,784 | 0.1% |
| SCHATZ PUBLISHING GROUP, LLC | Small Business | 2 | $234,551 | 0.1% |
| SERMO INC | Other Than Small Business | 1 | $230,000 | 0.1% |
| PRESS GANEY ASSOCIATES LLC | Other Than Small Business | 4 | $181,025 | 0.1% |
| THE NIELSEN COMPANY (US), LLC | Other Than Small Business | 1 | $167,000 | 0.1% |
| BIOCENTRIC, INC. | Small Business | 5 | $99,894 | 0.0% |
| THE DISTRICT COMMUNICATIONS GROUP LLC | Other Than Small Business | 2 | $94,996 | 0.0% |
| PROLIFIC ACADEMIC LTD | Other Than Small Business | 1 | $80,600 | 0.0% |
| MEDIARADAR, INC. | Other Than Small Business | 1 | $69,925 | 0.0% |
| TRUTH INITIATIVE FOUNDATION | Other Than Small Business | 1 | $53,651 | 0.0% |
| IGNITED LLC | Small Business | 1 | $38,110 | 0.0% |
| CUSTOM SURVEY SOLUTIONS, INC | Small Business | 3 | $33,700 | 0.0% |
| CLOUDRESEARCH LLC | Small Business | 1 | $23,252 | 0.0% |
| NQUIRE SERVICES INC. | Other Than Small Business | 1 | $20,000 | 0.0% |
| NEXUS HEALTH RESOURCES, INC. | Other Than Small Business | 2 | $17,960 | 0.0% |
| ALIBFA SOLUTIONS LLC | Small Business | 1 | $8,800 | 0.0% |
| DATA RECOGNITION CORPORATION | Other Than Small Business | 1 | $3,900 | 0.0% |
| IPSOS PUBLIC AFFAIRS, LLC | Other Than Small Business | 1 | $0 | 0.0% |
| EUROMONITOR INTERNATIONAL, INC. | Other Than Small Business | 1 | $0 | 0.0% |
| INSIGHT POLICY RESEARCH, INC. | Small Business | 2 | $0 | 0.0% |
| NIELSEN GOVERNMENT AND PUBLIC SECTOR, LLC | Other Than Small Business | 1 | $0 | 0.0% |
| VANGUARD COMMUNICATIONS OF FALLS CHURCH INC | Small Business | 1 | $0 | 0.0% |
| MATHEMATICA INC. | Other Than Small Business | 1 | $-20 | -0.0% |
| SURVEYMONKEY INC. | Other Than Small Business | 2 | $-750 | -0.0% |
| STRATEGYGEN CO | Small Business | 1 | $-5,923 | -0.0% |
| FRESH TRI, LLC | Small Business | 1 | $-16,827 | -0.0% |
| GFK CUSTOM RESEARCH, LLC | Other Than Small Business | 1 | $-24,000 | -0.0% |
| AEFFECT INC | Small Business | 2 | $-39,626 | -0.0% |
| VARIOUS VIEWS RESEARCH INC. | Small Business | 1 | $-42,197 | -0.0% |
| LAKE RESEARCH PARTNERS, INC. | Other Than Small Business | 1 | $-46,481 | -0.0% |
| MATTHEWS MEDIA GROUP, INC | Other Than Small Business | 2 | $-47,405 | -0.0% |
| M DAVIS AND COMPANY INC | Small Business | 3 | $-65,321 | -0.0% |
| BRUNET-GARCIA ADVERTISING LLC | Other Than Small Business | 2 | $-78,436 | -0.0% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Centers for Disease Control and Prevention | 49 | $161.2 million |
| Office of the Assistant Secretary for Financial Resources | 13 | $77.5 million |
| Centers for Medicare and Medicaid Services | 47 | $36.6 million |
| Agency for Healthcare Research and Quality | 2 | $14.5 million |
| Food and Drug Administration | 40 | $14.4 million |
| National Institutes of Health | 32 | $3.4 million |
| Indian Health Service | 7 | $146,041 |
| Health Resources and Services Administration | 2 | $9,660 |
| Substance Abuse and Mental Health Services Administration | 1 | $0 |
| Office of the Assistant Secretary for Administration | 7 | $-242,660 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $93.2 million |
| FY2025 | $89.8 million |
| FY2026 | $124.5 million |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R422 | Support- Professional: Market Research/public Opinion | 79 | $251.9 million |
| B506 | Special Studies/analysis- Data (other Than Scientific) | 16 | $20.7 million |
| DA01 | IT and Telecom - Business Application/application Development Support Services (labor) | 6 | $14.4 million |
| R499 | Support- Professional: Other | 43 | $9.1 million |
| R708 | Support- Management: Public Relations | 3 | $6.5 million |
| B529 | Special Studies/analysis- Scientific Data | 6 | $2 million |
| R701 | Support- Management: Advertising | 3 | $1.3 million |
| B599 | Special Studies/analysis- Other | 8 | $458,641 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 75Q80125F32002 | WESTAT, INC. | Department of Health and Human Services | Delivery Order | 541910 | TASK ORDER 2 - CLIN0001 SURVEY OPTION PERIODS 1-4 - CLINS 0001B, 0001C, 0001D AND 0001E. | $54,076,728 | $54,076,728 | December 9, 2024 | November 30, 2026 | Rockville, MD | usaspending.gov |
| 75D30126F00016 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $28,421,885 | $28,461,885 | December 1, 2025 | December 31, 2027 | Chicago, IL | usaspending.gov |
| 75D30125F00010 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $26,514,340 | $26,514,340 | November 1, 2024 | December 31, 2026 | Chicago, IL | usaspending.gov |
| 75D30124F00001 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $22,197,859 | $22,282,577 | October 25, 2023 | December 31, 2025 | Chicago, IL | usaspending.gov |
| 75Q80125F32003 | WESTAT, INC. | Department of Health and Human Services | Delivery Order | 541910 | MEDICAL EXPENDITURE PANEL SURVEY HOUSEHOLD COMPONENT (MEPS-HC) SURVEY | $12,861,485 | $12,861,485 | September 30, 2025 | December 30, 2028 | Rockville, MD | usaspending.gov |
| 75D30125F00011 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $11,896,821 | $11,896,821 | November 1, 2024 | December 31, 2026 | Chicago, IL | usaspending.gov |
| 75D30126F00015 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $11,556,787 | $11,556,787 | December 1, 2025 | December 31, 2027 | Chicago, IL | usaspending.gov |
| 75D30124F00005 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $10,794,240 | $10,794,240 | January 9, 2024 | December 31, 2024 | Atlanta, GA | usaspending.gov |
| 75D30124F00002 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $9,295,647 | $9,295,647 | October 25, 2023 | December 31, 2025 | Chicago, IL | usaspending.gov |
| 75F40126F19008 | RESEARCH TRIANGLE INSTITUTE | Department of Health and Human Services | Delivery Order | 541910 | RESEARCH SERVICES TO SUPPORT CTP TOBACCO REGULATORY SCIENCE | $9,290,345 | $9,290,345 | August 27, 2026 | August 26, 2031 | Silver Spring, MD | usaspending.gov |
| 75F40125F19009 | RESEARCH TRIANGLE INSTITUTE | Department of Health and Human Services | Delivery Order | 541910 | EVALUATION OF THE CTP PUBLIC EDUCATION CAMPAIGNS, COMMUNICATION PROGRAMS AND CHANNELS | $8,650,759 | $8,650,759 | September 3, 2025 | September 7, 2030 | Silver Spring, MD | usaspending.gov |
| 75D30124F00008 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $7,294,997 | $7,294,997 | September 1, 2024 | June 30, 2025 | Chicago, IL | usaspending.gov |
| 75D30126F21557 | FORS MARSH GROUP LLC | Department of Health and Human Services | Delivery Order | 541910 | EO14398 DOP OVERDOSE MEDIA CAMPAIGN | $6,217,801 | $6,217,801 | September 14, 2026 | September 13, 2028 | Arlington, VA | usaspending.gov |
| 75FCMC24F0133 | L&M POLICY RESEARCH, LLC | Department of Health and Human Services | Delivery Order | 541910 | CONSUMER RESEARCH TO IMPROVE HEALTH INSURANCE MARKETPLACE EXPERIENCE, CHOICE, AND DECISION MAKING | $5,344,670 | $5,344,670 | August 19, 2024 | September 18, 2027 | Washington, DC | usaspending.gov |
| 75P00124F37002 | LUMINA CORPS INC. | Department of Health and Human Services | BPA Call | 541910 | OFFICE OF DISEASE PREVENTION AND HEALTH PROMOTION (ODPHP) COMMUNICATION AND WEB SUPPORT | $5,135,897 | $5,135,897 | September 30, 2024 | September 27, 2027 | Rockville, MD | usaspending.gov |
| 75D30125F00013 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $4,702,461 | $4,702,461 | August 1, 2025 | March 31, 2026 | Chicago, IL | usaspending.gov |
| 7571MN26F67147 | LUMINA CORPS INC. | Department of Health and Human Services | BPA Call | 541910 | ODPHP PROGRAMMATIC SUPPORT | $4,700,000 | $4,700,000 | September 27, 2026 | September 26, 2028 | Washington, DC | usaspending.gov |
| 75F40124F19007 | RESEARCH TRIANGLE INSTITUTE | Department of Health and Human Services | Delivery Order | 541910 | THE USE OF RANDOMIZED CONTROLLED TRIALS TO EVALUATE YOUTH PREVENTION CAMPAIGNS | $4,643,367 | $4,643,367 | September 16, 2024 | September 16, 2029 | Silver Spring, MD | usaspending.gov |
| 75FCMC24F0167 | L&M POLICY RESEARCH, LLC | Department of Health and Human Services | Delivery Order | 541910 | CMS OFFICE OF MINORITY HEALTH ANALYTICAL AND INITIATIVE SUPPORT CONTRACT ON BUILDING THE CASE FOR HEALTH EQUITY | $4,488,718 | $4,488,718 | August 20, 2024 | May 9, 2025 | Windsor Mill, MD | usaspending.gov |
| 75D30126F00018 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NIS-FRVM EO 14398 | $4,398,264 | $4,398,264 | September 1, 2026 | March 31, 2027 | Chicago, IL | usaspending.gov |
| 75FCMC22F0040 | L&M POLICY RESEARCH, LLC | Department of Health and Human Services | Delivery Order | 541910 | MEDICARE FEE-FOR-SERVICE (FFS) - PHYSICIAN FEE SCHEDULE (PFS)/OUTPATIENT PROSPECTIVE PAYMENT SYSTEM (OPPS) AND MEDICARE ADVANTAGE (PART C)/ | $4,056,105 | $9,404,386 | June 1, 2022 | May 31, 2027 | Washington, DC | usaspending.gov |
| 75FCMC24F0162 | MARKETING FOR CHANGE CO. | Department of Health and Human Services | Delivery Order | 541910 | RESEARCH TO SUPPORT HEALTH INSURANCE MARKETPLACE OUTREACH AND EDUCATION | $3,849,641 | $3,849,641 | August 26, 2024 | August 25, 2027 | Washington, DC | usaspending.gov |
| 75FCMC22F0002 | ALAN S. NEWMAN ASSOCIATES, INC. | Department of Health and Human Services | Delivery Order | 541910 | MEDICARE BENEFICIARY RESPONDENT PANEL TASK ORDER | $3,226,284 | $5,024,253 | September 12, 2022 | September 14, 2027 | North Chesterfield, VA | usaspending.gov |
| 75D30126F00017 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $3,171,100 | $3,171,100 | September 1, 2026 | August 31, 2027 | Chicago, IL | usaspending.gov |
| 75D30125F00014 | NATIONAL OPINION RESEARCH CENTER | Department of Health and Human Services | Delivery Order | 541910 | NATIONAL IMMUNIZATION SURVEY 2023-2029 | $2,793,399 | $2,793,399 | September 1, 2025 | August 31, 2026 | Chicago, IL | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.