Data / Federal awards / NAICS 541910 / General Services Administration
General Services Administration contracts under NAICS 541910 Marketing Research and Public Opinion Polling: $15.4 million to 59 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
General Services Administration obligated $15.4 million under NAICS 541910, Marketing Research and Public Opinion Polling, across 102 contract awards to 59 named recipients in fiscal years 2024 to 2027. The largest recipients are DATA RECOGNITION CORPORATION ($12.5 million), PUBLIC SPEND FORUM LLC ($1.5 million), MADISON SPRINGFIELD INC ($1.1 million).
The request: Every federal contract awarded by General Services Administration under NAICS 541910, with the winner, the value and the period of performance. $10 of work on sign-up, no card.
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- Agency
- General Services Administration
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Contract awards
- 102
- Obligated
- $15.4 million
- Named recipients
- 59
- Small business share of obligations
- 16%
- Full and open competition share
- 90%
- Set aside share
- 0%
- Latest action
- 2026-10-04
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| DATA RECOGNITION CORPORATION | Other Than Small Business | 30 | $12.5 million | 80.9% |
| PUBLIC SPEND FORUM LLC | Small Business | 3 | $1.5 million | 9.8% |
| MADISON SPRINGFIELD INC | Small Business | 4 | $1.1 million | 7.0% |
| FORS MARSH GROUP LLC | Other Than Small Business | 2 | $197,950 | 1.3% |
| IBISWORLD, INC. | Other Than Small Business | 2 | $139,592 | 0.9% |
| SURVEYMONKEY INC. | Small Business | 1 | $18,891 | 0.1% |
| ATH POWER CONSULTING CORP | Small Business | 1 | $0 | 0.0% |
| JOHN MALLEN COMMUNICATIONS, INC. | Small Business | 1 | $0 | 0.0% |
| GALLUP, INC. | Other Than Small Business | 1 | $0 | 0.0% |
| GRITTER - FRANCONA, INC | Small Business | 1 | $0 | 0.0% |
| SIMPLY STRATEGY LLC | Small Business | 1 | $0 | 0.0% |
| USER INSIGHT, INC. | Small Business | 1 | $0 | 0.0% |
| L&M POLICY RESEARCH, LLC | Small Business | 1 | $0 | 0.0% |
| MARKET PROBE INTERNATIONAL, INC. | Small Business | 1 | $0 | 0.0% |
| DOUGLAS WEBB & ASSOCIATES INC | Small Business | 1 | $0 | 0.0% |
| SPITFIRE EVENT MARKETING, LLC | Small Business | 1 | $0 | 0.0% |
| M DAVIS AND COMPANY INC | Small Business | 1 | $0 | 0.0% |
| KDH RESEARCH AND COMMUNICATION, INC | Small Business | 1 | $0 | 0.0% |
| DODGE CONSTRUCTION NETWORK, LLC | Other Than Small Business | 1 | $0 | 0.0% |
| ISSUES MANAGEMENT, INC. | Other Than Small Business | 1 | $0 | 0.0% |
| TRUE NORTH MARKET INSIGHTS LLC | Small Business | 1 | $0 | 0.0% |
| HISPANISPACE LLC | Small Business | 1 | $0 | 0.0% |
| BROWNEINC | Small Business | 1 | $0 | 0.0% |
| DATAMAX, LLC | Small Business | 1 | $0 | 0.0% |
| STRATEGIC RESEARCH INSIGHTS INC | Small Business | 1 | $0 | 0.0% |
| MEDICAL MINDS INC | Small Business | 1 | $0 | 0.0% |
| OPTIBRAND LLC | Small Business | 1 | $0 | 0.0% |
| PROMARK RESEARCH CORPORATION | Small Business | 1 | $0 | 0.0% |
| OPINION RESEARCH BUSINESS INTERNATIONAL LLC | Small Business | 1 | $0 | 0.0% |
| OUTREACH STRATEGISTS LLC | Small Business | 1 | $0 | 0.0% |
| BRAND INSTITUTE ,INC. | Other Than Small Business | 1 | $0 | 0.0% |
| NOVAK BIRCH, INC | Small Business | 2 | $0 | 0.0% |
| RATHBONE FALVEY RESEARCH LLC | Small Business | 1 | $0 | 0.0% |
| ALAN S. NEWMAN ASSOCIATES, INC. | Small Business | 1 | $0 | 0.0% |
| APPLIED CURIOSITY RESEARCH, LLC | Small Business | 1 | $0 | 0.0% |
| LWH ENTERPRISES, INC | Small Business | 1 | $0 | 0.0% |
| CIC RESEARCH, INC. | Small Business | 1 | $0 | 0.0% |
| DAVIS RESEARCH LLC | Small Business | 1 | $0 | 0.0% |
| ISSUES & ANSWERS NETWORK, INC. | Small Business | 1 | $0 | 0.0% |
| EUREKAFACTS LLC | Small Business | 1 | $0 | 0.0% |
| HEART AND MIND STRATEGIES LLC | Small Business | 1 | $0 | 0.0% |
| LAKE RESEARCH PARTNERS, INC. | Other Than Small Business | 1 | $0 | 0.0% |
| IGNITED LLC | Small Business | 1 | $0 | 0.0% |
| OCTANE LLC | Small Business | 1 | $0 | 0.0% |
| IOSTUDIO LLC | Small Business | 1 | $0 | 0.0% |
| WALL-TO-WALL STUDIOS, INC. | Small Business | 1 | $0 | 0.0% |
| BIOCENTRIC, INC. | Small Business | 1 | $0 | 0.0% |
| METROPOLITAN GROUP, L.L.C | Small Business | 1 | $0 | 0.0% |
| IPG DXTRA, INC. | Other Than Small Business | 1 | $0 | 0.0% |
| HANLON CREATIVE INC | Small Business | 1 | $0 | 0.0% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Federal Acquisition Service | 102 | $15.4 million |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $5.5 million |
| FY2025 | $5.8 million |
| FY2026 | $4.1 million |
| FY2027 | $0 |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R405 | Support- Professional: Operations Research/quantitative Analysis | 20 | $12.7 million |
| R707 | Support- Management: Contract/procurement/acquisition Support | 3 | $1.5 million |
| R422 | Support- Professional: Market Research/public Opinion | 44 | $1 million |
| U008 | Education/training- Training/curriculum Development | 1 | $197,950 |
| DA10 | IT and Telecom - Business Application/application Development Software As A Service | 2 | $139,592 |
| DD01 | IT and Telecom - Service Delivery Support Services: Itsm, Operations Center, Project/pm (labor) | 1 | $18,891 |
| U006 | Education/training- Vocational/technical | 2 | $0 |
| R708 | Support- Management: Public Relations | 6 | $0 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 47QFPA25F0014 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | O03 OPA DCP OPERATIONS SUPPORT | $3,360,075 | $3,360,075 | May 21, 2025 | August 21, 2026 | Alexandria, VA | usaspending.gov |
| 47QFPA26F0022 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | O072026 2029 OPA DCP OPERATIONS SUPPORT TASK ORDER | $3,225,556 | $3,225,556 | July 6, 2026 | July 5, 2027 | Alexandria, VA | usaspending.gov |
| 47QFPA24F0008 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | OPERATIONS 47 SOFS WEO SVSES DCP MULTIVERSE | $3,122,048 | $3,122,048 | March 7, 2024 | September 15, 2025 | Seaside, CA | usaspending.gov |
| 47QFSA24F0039 | PUBLIC SPEND FORUM LLC | General Services Administration | Delivery Order | 541910 | SBIR PH3 TO 04 MI SUPPLY CHAIN MAPPINGANALYSIS | $1,088,000 | $1,088,000 | April 17, 2024 | April 16, 2025 | Fort Belvoir, VA | usaspending.gov |
| 47QFPA25F0025 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | O04DPAC FY25 SERVICES WESM WESC SAES SVSES | $995,077 | $995,077 | August 1, 2025 | September 29, 2026 | Alexandria, VA | usaspending.gov |
| 47QFPA25F0019 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | O02 OPERATIONS STATUS OF FORCES ACTIVE DUTY RESERVE SURVEY | $813,971 | $813,971 | June 26, 2025 | March 29, 2027 | Alexandria, VA | usaspending.gov |
| 47QFSA24F0051 | MADISON SPRINGFIELD INC | General Services Administration | Delivery Order | 541910 | JMWC AUTOMATED SURVEYS FY24 | $700,174 | $700,174 | August 1, 2024 | July 31, 2025 | Austin, TX | usaspending.gov |
| 47QFPA26F0026 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | O06FY26 AD CG SPOUSE SURVEY ADSS | $436,405 | $485,668 | July 20, 2026 | July 19, 2027 | Seaside, CA | usaspending.gov |
| 47QFSA25F0057 | PUBLIC SPEND FORUM LLC | General Services Administration | Delivery Order | 541910 | SBIR PH3 TO 05 MI SUPPLY CHAIN MAPPINGANALYSIS | $421,000 | $421,000 | September 1, 2025 | February 28, 2027 | Fort Belvoir, VA | usaspending.gov |
| 47QFSA24F0084 | MADISON SPRINGFIELD INC | General Services Administration | Delivery Order | 541910 | JOINT MISO MANPOWER REQUIREMENTS ASSESSMENT | $376,733 | $376,733 | September 26, 2024 | September 25, 2025 | Tampa, FL | usaspending.gov |
| 47QFPA24F0006 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | 47QFPA24R0009 OPERATIONS 46 FY24 SUPPORT DPMEC WEO SURVEYS | $321,861 | $321,861 | January 22, 2024 | July 22, 2025 | Seaside, CA | usaspending.gov |
| 47QFPA25F0035 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | O05 2025 SURVANT | $288,420 | $434,762 | September 25, 2025 | September 24, 2026 | Alexandria, VA | usaspending.gov |
| 47QFDA21F0026 | FORS MARSH GROUP LLC | General Services Administration | Delivery Order | 541910 | GINNIE MAE ECURRICULUM DEVELOPMENT | $197,950 | $1,532,363 | March 25, 2021 | September 24, 2024 | Arlington, VA | usaspending.gov |
| 47QFPA26F0040 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | O08DOW CIVILIAN PERFORMANCE MGMT SURVEY DPMEC | $150,641 | $150,641 | September 4, 2026 | September 3, 2027 | Seaside, CA | usaspending.gov |
| 47QFPA26F0041 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | O09DPAC FY26 SVSES OPERATIONS SUPPORT SERVICES | $150,040 | $150,040 | September 11, 2026 | September 10, 2027 | Seaside, CA | usaspending.gov |
| 47QACA25P0032 | IBISWORLD, INC. | General Services Administration | Purchase Order | 541910 | IBISWORLD INDUSTRY RESEARCH LICENSES RENEWAL | $139,592 | $139,592 | August 22, 2025 | August 21, 2026 | Washington, DC | usaspending.gov |
| 47QFPA24F0037 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | TASK ORDER 1 FOR SURVEY OPERATIONAL SUPPORT SERVICES FOR DEFENSE HUMAN RESOURCES ACTIVITY OFFICE OF PEOPLE ANALYTICS. | $137,941 | $137,941 | September 27, 2024 | September 26, 2025 | Alexandria, VA | usaspending.gov |
| 47QACA26P0038 | SURVEYMONKEY INC. | General Services Administration | Purchase Order | 541910 | SURVEY MONKEY LICENSES | $18,891 | $18,891 | August 19, 2026 | August 18, 2027 | Washington, DC | usaspending.gov |
| 47QFPA22F0052 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | OPERATIONS 36 2022 SURVEY AND VARIABLE AUTHORING SYSTEM SURVANT | $0 | $126,445 | August 4, 2022 | August 3, 2023 | Alexandria, VA | usaspending.gov |
| 47QFPA23F0019 | DATA RECOGNITION CORPORATION | General Services Administration | Delivery Order | 541910 | OPS 41 COMPREHENSIVE INTEGRATED PLANS CIPP | $0 | $264,095 | April 7, 2023 | July 6, 2024 | Alexandria, VA | usaspending.gov |
| 47QFSA23F0063 | MADISON SPRINGFIELD INC | General Services Administration | Delivery Order | 541910 | META TASK ORDER - IMAP 2023 | $0 | $9,724,387 | July 10, 2023 | January 31, 2025 | Tampa, FL | usaspending.gov |
| 73351024P0022 | IBISWORLD, INC. | General Services Administration | Purchase Order | 541910 | IBISWORLD INDUSTRY RESEARCH RENEWAL | $0 | $139,592 | August 23, 2024 | August 22, 2025 | Venice, CA | usaspending.gov |
| 47QFSA20D0006 | MADISON SPRINGFIELD INC | General Services Administration | IDC | 541910 | REQUIREMENT TYPE CONTRACT FOR MISO EVALUATION AND TRANSREGIONAL ANALYSIS (META) - IDV TOTAL ESTIMATED VALUE IS $23,539,426.00. | $0 | $23,539,426 | August 31, 2020 | usaspending.gov | ||
| 47QFSA22D0001 | PUBLIC SPEND FORUM LLC | General Services Administration | IDC | 541910 | SBIR PHASE III SINGLE AWARD IDIQ FOR ARTIFICIAL INTELLIGENCE - MACHINE LEARNING ENABLED MARKET INTELLIGENCE, TECH SCOUTING, REQUIREMENTS ANA | $0 | $40,332,000 | April 27, 2022 | usaspending.gov | ||
| 47QFPA24D0001 | DATA RECOGNITION CORPORATION | General Services Administration | IDC | 541910 | AWARD THE IDIQ CONTRACT FOR SURVEY OPERATIONAL SUPPORT SERVICES FOR DEFENSE HUMAN RESOURCES ACTIVITY OFFICE OF PEOPLE ANALYTICS. | $0 | $73,740,000 | September 13, 2024 | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.