Data / Investment advisers / Colorado / Theory Financial
Theory Financial, Fort Collins, CO: $319 million AUM, SEC registered investment adviser
Theory Financial is an SEC registered investment adviser with its main office in Fort Collins, Colorado and reports $319 million in regulatory assets under management in its Form ADV filed March 4, 2026. Its clients include high net worth individuals and individuals. It is paid through a percentage of assets under management.
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- Registration
- SEC registered investment adviser
- CRD number
- 304084
- SEC file number
- 801-122366
- SEC status
- Approved, effective September 22, 2021
- Legal name
- Theory Financial LLC
- Main office
- 2580 Harmony Road, Suite 201, Fort Collins, CO 80528
- Phone
- (970) 305-4649
- Regulatory AUM
- $319,240,651 in the Form ADV filed March 4, 2026
- Discretionary AUM
- $315,370,952
- Non discretionary AUM
- $3,869,699
- Accounts
- 676
- Employees
- 3, of which 3 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management
- Other offices
- 1
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- March 4, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 106 | $255.4 million |
| Individuals (other than high net worth individuals) | 146 | $63.8 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $319.2 million | March 4, 2026 |
| December 1, 2025 | $282.8 million | March 3, 2025 |
Other advisers in Fort Collins
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Acorn Creek Capital LLC | Fort Collins | $488.7 million | Not listed | adviserinfo.sec.gov |
| Trail Ridge Investment Advisors, LLC | Fort Collins | $352.9 million | Not listed | adviserinfo.sec.gov |
| Jim Saulnier & Associates, LLC | Fort Collins | $286.4 million | Not listed | adviserinfo.sec.gov |
| The William Allan Corporation | Fort Collins | $204.4 million | Not listed | adviserinfo.sec.gov |
| Fpfoco | Fort Collins | $151.7 million | Not listed | adviserinfo.sec.gov |
| Growstrong Wealth Strategies | Fort Collins | $127 million | Not listed | adviserinfo.sec.gov |
| Navigation Wealth Management | Fort Collins | $103.2 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Fort Collins, CO
- Investment advisers in Colorado
- Advisers with $100 million to $500 million in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Theory Financial on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.