Data / Investment advisers / Georgia / The Advisory Firm
The Advisory Firm, Alpharetta, GA: $126 million AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
The Advisory Firm is an SEC registered investment adviser with its main office in Alpharetta, Georgia and reports $126 million in regulatory assets under management in its Form ADV filed September 17, 2026. Its clients include high net worth individuals and individuals. It is paid through a percentage of assets under management and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 139125
- SEC file number
- 801-136852
- SEC status
- Approved, effective July 22, 2026
- Main office
- 12600 Deerfield Parkway Suite 100, Alpharetta, GA 30004
- Phone
- (678) 566-3711
- Website
- theadvisoryfirm.net
- Regulatory AUM
- $126,393,156 in the Form ADV filed September 17, 2026
- Discretionary AUM
- $126,393,156
- Accounts
- 401
- Employees
- 1, of which 1 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management, fixed fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- September 17, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 43 | $92.1 million |
| Individuals (other than high net worth individuals) | 77 | $34.3 million |
Other advisers in Alpharetta
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Elm3 Financial Group, LLC | Alpharetta | $189 million | Not listed | adviserinfo.sec.gov |
| Atlas Investment Advisors | Alpharetta | $184.1 million | Not listed | adviserinfo.sec.gov |
| Newcorp Wealth Management | Alpharetta | $177.1 million | Not listed | adviserinfo.sec.gov |
| Overlay Management, LLC | Alpharetta | $168.6 million | 40 | adviserinfo.sec.gov |
| Fsam LLC | Alpharetta | $138.4 million | Not listed | adviserinfo.sec.gov |
| Capital Endurance Group, Inc | Alpharetta | $108.8 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Alpharetta, GA
- Investment advisers in Georgia
- Advisers with $100 million to $500 million in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- The Advisory Firm on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.