Data / Investment advisers / New York / Howe and Rusling, Inc.
Howe and Rusling, Inc., Rochester, NY: $2.4 billion AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
Howe and Rusling, Inc. is an SEC registered investment adviser with its main office in Rochester, New York and reports $2.4 billion in regulatory assets under management in its Form ADV filed October 6, 2026. Its clients include high net worth individuals, individuals and charitable organizations. It is paid through a percentage of assets under management and fixed fees.
The request: Watch Howe and Rusling, Inc. (CRD number 104627): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.
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- Registration
- SEC registered investment adviser
- CRD number
- 104627
- SEC file number
- 801-294
- SEC status
- Approved, effective January 3, 1941
- Main office
- 165 Culver Rd Suite 100, Rochester, NY 14620
- Phone
- (585) 325-4140
- Regulatory AUM
- $2,435,230,959 in the Form ADV filed October 6, 2026
- Discretionary AUM
- $2,383,063,504
- Non discretionary AUM
- $52,167,455
- Accounts
- 3,397
- Employees
- 25, of which 16 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, fixed fees
- Other offices
- 3
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- October 6, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 608 | $1.85 billion |
| Individuals (other than high net worth individuals) | 743 | $398.8 million |
| Charitable organizations | 37 | $101 million |
| Insurance companies | 6 | $75.1 million |
| Corporations or other businesses | 3 | $7.7 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $2.44 billion | March 3, 2026 |
| December 1, 2025 | $2.03 billion | November 4, 2025 |
Other advisers in Rochester
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Sage, Rutty & Co., Inc. | Rochester | $3.46 billion | Not listed | adviserinfo.sec.gov |
| Ashton Thomas Securities, LLC | Rochester | $1.86 billion | Not listed | adviserinfo.sec.gov |
| Novem Group | Rochester | $1.72 billion | Not listed | adviserinfo.sec.gov |
| Whitney & Company | Rochester | $1.49 billion | Not listed | adviserinfo.sec.gov |
| Brighton Securities Corp. | Rochester | $931 million | Not listed | adviserinfo.sec.gov |
| Seneca Financial Advisors LLC | Rochester | $847.2 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Rochester, NY
- Investment advisers in New York
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Howe and Rusling, Inc. on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.