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ZoomInfo vs Clay in 2026

Both prices, and rows at 5¢ to $1.

ZoomInfo's pricing page prints no rate. Vendr reports a median contract of $33,500 a year, and the AWS listing sells 1 user with 2,000 bulk credits for $3,000. Clay starts at $185 a month for 2,500 Data Credits and 15,000 Actions.

ZoomInfo sells the records its database holds. Clay sells a table that calls 150+ providers. SpecStream, the live web data engine for teams and agents, returns every account that meets your conditions as a row in your CRM, at 5¢, 15¢ or $1 a row.

Describe your accounts

New accounts get $10 of credit, no card.

SpecStream, ZoomInfo and Clay side by side

SpecStreamZoomInfoClay
What you sendThe accounts you want in plain words, with the conditions every row must meet. SpecStream reads it back as parts you can edit before anything runsA search of ZoomInfo's database. Search, lookup and find similar use no creditsA table you build. Each enrichment column calls one of 150+ providers on every row
What you get backOne structured row per account, with facts from many sites joined into one record. Source URL and read time on every valueThe records ZoomInfo holds: 500M contacts and 100M companies by its own count. An enrich takes 1 bulk data credit per new recordWhat each provider returns, in the columns of your table. A fully enriched record typically takes 6 to 20 Data Credits
The price you can read5¢, 15¢ or $1 a delivered row by how much the row needs, plus 5¢ for an email and 15¢ for a phone. 1,000 accounts with the buying committee cost $150, plus 5¢ for each emailNo rate on the pricing page. Vendr reports a median of $33,500 a year from 1,581 purchases. On AWS Marketplace, Basic with 1 user and 2,000 bulk credits is $3,000 for 12 months, $1.50 a record when every credit is usedFree: 100 Data Credits and 500 Actions a month. Launch from $185 a month ($167 billed yearly): 2,500 Data Credits and 15,000 Actions. Growth from $495 ($446 billed yearly): 6,000 Data Credits and 40,000 Actions. Data Credits start at $0.05 each
How you sign$10 of credit, no card, and no monthly minimum. Plans of $19, $99 or $499 a month turn their whole price into credit at the same rates12, 24 or 36 month contracts on AWS Marketplace, and the listing says ZoomInfo does not support refunds. GTM.AI is free to start, with consumption creditsA Free plan, then Launch from $185 a month. Enterprise is custom pricing with annual commitment
What a miss costsNothing. A row that fails one of your conditions is not delivered and not billed. Duplicates and rows you already own are not charged, and a run that finds nothing costs nothingSearch uses no credits. A record you enrich takes its credit, then stays under management for one year from that dayClay's credit refunds page says many actions charge whether or not the provider finds a match. Its pricing page says an enrichment that returns no result is not charged
Research on an accountPart of the row: up to 5 facts for 5¢, up to 15 facts and one set of related records for 15¢, a deep row for $1GTM.AI: researching 50 target accounts uses about 500 AI credits, around $25AI columns run from Data Credits, on top of the Actions each record uses
More creditA top-up from $10 at the same row rates, and it never expires. What a run does not use goes back to your balanceCustomers can purchase additional credits. Pre-packaged CRM integrations typically have a base cost and a minimum purchase of bulk creditsTop-ups cost 30% more, 250 credits at least. Actions reset each billing cycle, and unused credits expire when the paid subscription ends
API, MCP and deliveryMCP server at https://api.specstream.ai/mcp, REST API, Python and TypeScript SDKs, a CLI and A2A. Rows go to HubSpot, Salesforce, Pipedrive, Attio, Google Sheets, Excel, Airtable, Slack, Teams, Zapier, Make, n8n and signed webhooksAPI and MCP. Search returns up to 25 records per request through the API and 10 through MCPCRM auto-sync, HTTP API integrations and webhook automation start on Growth, from $495 a month. Clay API access is on Enterprise

Why teams weighing ZoomInfo and Clay pick SpecStream

The accounts no filter lists

ZoomInfo answers from the records it holds, and Clay from what its providers hold. Your best accounts often share a trait neither one lists: the tools they run, the roles they hire for, the markets they entered. Describe it, and SpecStream searches the live web, reads each page and joins what it finds into one row per account, with the buying committee.

Before anything runs, it reads the request back as parts you can edit: the conditions every row must meet and the facts to bring back.

A price per row, known before the run

ZoomInfo's price comes from a sales call, and Vendr's median is $33,500 a year. Clay's Launch plan covers 125 to 416 fully enriched records a month, at Clay's own 6 to 20 Data Credits a record. On SpecStream 1,000 accounts with the committee cost $150, plus 5¢ for each email, the same on every plan.

Every request gets a quote of the most it can cost, good for 30 minutes, and the charge never goes past it. There is no seat, no contract and no credit that runs out at the end of the month.

Only rows that meet every condition are billed

SpecStream checks each condition you wrote against the account's own pages. An account that fails one is not delivered and not billed, and duplicates, rows you already own and a run that finds nothing cost nothing. For any row, get_find_decisions returns each condition's answer with its reason, the value, the source and the time it was read.

Bring the list you already have from ZoomInfo or Clay

Export the list from ZoomInfo or Clay as a CSV and import up to 20,000 rows. Import is free. SpecStream matches each row to one identity, with any namesakes shown beside their evidence, and fills in or checks it. A row that matches pays its rate, and a row that does not costs 5¢. A saved request then reruns hourly to yearly, and new matches land in your CRM with no code. Rates are on pricing.

Other ZoomInfo and Clay alternatives

SpecStream

The live web data engine for teams and agents. One request in plain words returns every account that meets your conditions as a structured row, at 5¢, 15¢ or $1 a delivered row plus 5¢ for an email and 15¢ for a phone, under a maximum you approve. The rows land in your CRM and rerun on your schedule.

Apollo

A sales database of 240M contacts and 30M companies with sequences and a dialer. Apollo's own comparison lists Basic at $49 a user a month billed yearly with 30,000 credits a year, and unused credits expire each billing cycle. SpecStream bills per delivered row, with no seats, from credit that never expires.

Landbase

A request in plain English run on a database of 300M+ contacts. Plans start at $499 a month for 15,000 credits, with a verified email at 1 credit and a verified mobile at 10. SpecStream reads the live web for each request, has no monthly minimum and starts with $10 of credit.

How SpecStream scores

The same numbers as the benchmarks page, from the official tasks and scorers.

SpecStreamParallelExaTavilyPerplexity
Web researchWideSearch, GPT-5.6 Luna60.945.553.047.947.0
Factual accuracySimpleQA Verified, GPT-5.6 Luna9694919494
Factual accuracySimpleQA Verified, GPT-5.6 Sol9997919295

Test SpecStream against your ZoomInfo or Clay list

Take one list you bought from ZoomInfo or built in Clay last month and write the accounts you wanted in plain words. Send it from code: this call spends nothing. The 402 reply shows how SpecStream read the request, the columns and the most it can cost.

curl -i https://api.specstream.ai/v1/agent/lists \
  -H "Content-Type: application/json" \
  -d '{"request": "US B2B software companies with 50 to 500 employees that are hiring sales development reps, with the VP of Sales and a work email", "count": 25}'

Approve that maximum by card through Stripe's Link agent wallet, or in USDC on Base, Arbitrum or Polygon, and you pay for the rows found. Or sign up for $10 of credit, no card, and run the same request in the workspace or from your agent over the MCP server at https://api.specstream.ai/mcp. Then set the rows beside your old list: count the accounts that meet every condition, and open the source of any value.

Describe your accounts

Frequently asked questions

Something we didn't answer? Talk to a human

How much does ZoomInfo cost?
ZoomInfo prints no rate on its pricing page. Vendr reports that the median buyer pays $33,500 a year, from 1,581 purchases, and ZoomInfo's AWS Marketplace listing sells Basic with 1 user and 2,000 bulk credits for $3,000 for 12 months. GTM.AI is free to start, and researching 50 accounts there uses about 500 AI credits, around $25.
How much does Clay cost?
Clay's Launch plan starts at $185 a month, or $167 billed yearly, with 2,500 Data Credits and 15,000 Actions a month. Growth starts at $495 a month, or $446 billed yearly, with 6,000 Data Credits and 40,000 Actions. The Free plan has 100 Data Credits and 500 Actions a month, and top-ups cost 30% more.
Is ZoomInfo a Clay alternative?
ZoomInfo replaces Clay's 150+ providers with one database of 500M contacts and 100M companies, sold by contract at a median of $33,500 a year. SpecStream replaces both with the live web: every account that meets your conditions as a row at 5¢, 15¢ or $1, with an email for 5¢ more and a phone for 15¢ more.
Which costs less for 1,000 enriched accounts?
SpecStream: $150 for 1,000 accounts with the buying committee, plus 5¢ for each email. On Clay, 1,000 fully enriched records take 6,000 to 20,000 Data Credits by Clay's own count, $300 to $1,000 at $0.05 a credit. On ZoomInfo's AWS listing, $3,000 buys 2,000 bulk credits for one user, $1.50 a record.
Can I bring my ZoomInfo or Clay list to SpecStream?
Yes, up to 20,000 rows. Export the list as a CSV and import it, and import is free. SpecStream matches each row to one identity and fills in or checks it. A row that matches pays its rate, and a row that does not costs 5¢.
Does SpecStream have an API?
Yes. Deep Search runs through the REST API, the Python and TypeScript SDKs, a CLI and the MCP server at https://api.specstream.ai/mcp, at the same 5¢, 15¢ or $1 a row. The same key runs the Search API from $1 per 1,000 searches of up to 10 results and the Extract API at $0.80 per 1,000 pages.

Sources

SpecStream wrote this page. Each rival figure comes from that company's own page, or from the named third party where the company publishes no price.

  1. SpecStream pricingspecstream.ai/pricing, read Nov 12, 2026
  2. SpecStream for agentsspecstream.ai/agents.md, read Nov 12, 2026
  3. ZoomInfo pricingzoominfo.com/pricing, read Nov 12, 2026
  4. ZoomInfo, ZoomInfo vs Clayzoominfo.com/compare/clay-vs-zoominfo, read Nov 12, 2026
  5. ZoomInfo docs, credit usagedocs.zoominfo.com/docs/credit-usage-and-limits, read Nov 12, 2026
  6. ZoomInfo docs, rate limitsdocs.zoominfo.com/docs/rate-limits, read Nov 12, 2026
  7. Vendr, ZoomInfo pricingvendr.com/buyer-guides/zoominfo, read Nov 12, 2026
  8. ZoomInfo on AWS Marketplaceaws.amazon.com/marketplace/pp/prodview-ckg6rmyo3zsmw, read Nov 12, 2026
  9. Clay pricingclay.com/pricing, read Nov 12, 2026
  10. Clay docs, Actions and Data Creditsuniversity.clay.com/docs/actions-data-credits, read Nov 12, 2026
  11. Clay docs, credit refundsuniversity.clay.com/docs/credit-refunds, read Nov 12, 2026
  12. Clay terms of serviceclay.com/terms-of-service, read Nov 12, 2026
  13. Apollo, Apollo vs Clayapollo.io/insights/apollo-vs-clay, read Nov 12, 2026
  14. Landbase pricinglandbase.com/pricing, read Nov 12, 2026