Data / Investment advisers / North Carolina / Salem Investment Counselors Inc
Salem Investment Counselors Inc, Winston Salem, NC: $4.2 billion AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
Salem Investment Counselors Inc is an SEC registered investment adviser with its main office in Winston Salem, North Carolina and reports $4.2 billion in regulatory assets under management in its Form ADV filed March 25, 2026. Its clients include high net worth individuals, charitable organizations and individuals. It is paid through a percentage of assets under management, hourly charges and fixed fees.
The request: Watch Salem Investment Counselors Inc (CRD number 104855): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.
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- Registration
- SEC registered investment adviser
- CRD number
- 104855
- SEC file number
- 801-14487
- SEC status
- Approved, effective April 2, 1979
- Main office
- 480 Shepherd Street, Winston Salem, NC 27103
- Phone
- (336) 768-7230
- Website
- saleminvestment.com
- Regulatory AUM
- $4,188,070,791 in the Form ADV filed March 25, 2026
- Discretionary AUM
- $4,144,465,971
- Non discretionary AUM
- $43,604,820
- Accounts
- 3,120
- Employees
- 18, of which 12 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Other offices
- 1
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- March 25, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 601 | $3.57 billion |
| Charitable organizations | 41 | $281.8 million |
| Individuals (other than high net worth individuals) | 693 | $216.4 million |
| Corporations or other businesses | 23 | $100.1 million |
| Pension and profit sharing plans | 3 | $20.2 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $4.19 billion | March 25, 2026 |
| December 1, 2025 | $3.84 billion | March 25, 2025 |
Other advisers in Winston-Salem
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Verger Capital Management | Winston-Salem | $3.28 billion | 1 | adviserinfo.sec.gov |
| Five Points Capital LLC | Winston-Salem | $1.45 billion | 14 | adviserinfo.sec.gov |
| Sheets Smith Wealth Management | Winston Salem | $1.37 billion | Not listed | adviserinfo.sec.gov |
| Arbor Investment Advisors | Winston Salem | $1.29 billion | Not listed | adviserinfo.sec.gov |
| Semmax Financial Advisors, Inc. | Winston-Salem | $495.4 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Winston-Salem, NC
- Investment advisers in North Carolina
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving charitable organizations
- Salem Investment Counselors Inc on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.