Data / Investment advisers / Arizona / Profocus Incorporated
Profocus Incorporated, Phoenix, AZ: $157 million AUM, SEC registered investment adviser
Profocus Incorporated is an SEC registered investment adviser with its main office in Phoenix, Arizona and reports $157 million in regulatory assets under management in its Form ADV filed July 1, 2026. Its clients include high net worth individuals, individuals and corporations and other businesses. It is paid through a percentage of assets under management, hourly charges and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 113954
- SEC file number
- 801-124789
- SEC status
- Approved, effective May 2, 2022
- Legal name
- Profocus, Incorporated
- Main office
- 5010 East Warner Road Suite 202, Phoenix, AZ 85044
- Phone
- (480) 598-9960
- Website
- profocus.com
- Regulatory AUM
- $156,539,998 in the Form ADV filed July 1, 2026
- Discretionary AUM
- $156,539,998
- Accounts
- 529
- Employees
- 7, of which 2 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Other offices
- 2
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- July 1, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 46 | $120.5 million |
| Individuals (other than high net worth individuals) | 93 | $34.9 million |
| Corporations or other businesses | 13 | $1.1 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $156.5 million | March 23, 2026 |
| December 1, 2025 | $151 million | October 9, 2025 |
Other advisers in Phoenix
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Bledsoe Asset Management, LLC | Phoenix | $189 million | Not listed | adviserinfo.sec.gov |
| Arcwood Financial, LLC | Phoenix | $186.6 million | Not listed | adviserinfo.sec.gov |
| Lilliano Capital Management LLC | Phoenix | $167.9 million | Not listed | adviserinfo.sec.gov |
| Farnam Financial | Phoenix | $161.4 million | Not listed | adviserinfo.sec.gov |
| Trinity Capital Adviser LLC | Phoenix | $157.6 million | 1 | adviserinfo.sec.gov |
| Wise Wealth Partners, LLC | Phoenix | $153.5 million | Not listed | adviserinfo.sec.gov |
| Wisdom Wealth Investment Advisors LLC | Phoenix | $138.8 million | Not listed | adviserinfo.sec.gov |
| Endeavor Advisors LLC | Phoenix | $114.4 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Phoenix, AZ
- Investment advisers in Arizona
- Advisers with $100 million to $500 million in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Profocus Incorporated on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.