Data / Investment advisers / Iowa / Legacy Financial Group
Legacy Financial Group, Des Moines, IA: $1 billion AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
Legacy Financial Group is an SEC registered investment adviser with its main office in Des Moines, Iowa and reports $1 billion in regulatory assets under management in its Form ADV filed May 18, 2026. Its clients include high net worth individuals, individuals and corporations and other businesses. It is paid through a percentage of assets under management, hourly charges and other fees.
The request: Watch Legacy Financial Group (CRD number 154927): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.
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- Registration
- SEC registered investment adviser
- CRD number
- 154927
- SEC file number
- 801-79803
- SEC status
- Approved, effective May 29, 2014
- Legal name
- Legacy Financial Group, LLC
- Main office
- 6000 Grand Avenue Suite B, Des Moines, IA 50312
- Phone
- (515) 255-3306
- Website
- williamelson.com
- Regulatory AUM
- $1,007,573,360 in the Form ADV filed May 18, 2026
- Discretionary AUM
- $995,643,097
- Non discretionary AUM
- $11,930,263
- Accounts
- 4,146
- Employees
- 18, of which 11 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management, hourly charges, other fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- May 18, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 314 | $686.4 million |
| Individuals (other than high net worth individuals) | 1,136 | $311.9 million |
| Corporations or other businesses | 2 | $9.3 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $1.01 billion | March 25, 2026 |
| December 1, 2025 | $840.4 million | October 22, 2025 |
Other advisers in Des Moines
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Principal Asset Management | Des Moines | $427.71 billion | 10 | adviserinfo.sec.gov |
| Principal Real Estate | Des Moines | $105.65 billion | 18 | adviserinfo.sec.gov |
| Principal Securities, Inc. | Des Moines | $17.02 billion | Not listed | adviserinfo.sec.gov |
| BTC Capital Management | Des Moines | $4.60 billion | Not listed | adviserinfo.sec.gov |
| Principal Advised Services | Des Moines | $1.42 billion | Not listed | adviserinfo.sec.gov |
| DMKC Advisory Services, LLC | Des Moines | $902.5 million | Not listed | adviserinfo.sec.gov |
| West Financial Advisors, L.L.C. | Des Moines | $674.2 million | Not listed | adviserinfo.sec.gov |
| Peterson Financial Group, Inc. | Des Moines | $299.2 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Des Moines, IA
- Investment advisers in Iowa
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Legacy Financial Group on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.