Data / Investment advisers / Iowa / Principal Advised Services
Principal Advised Services, Des Moines, IA: $1.4 billion AUM, SEC registered investment adviser
Principal Advised Services is an SEC registered investment adviser with its main office in Des Moines, Iowa and reports $1.4 billion in regulatory assets under management in its Form ADV filed July 10, 2026. Its clients include individuals and high net worth individuals. It is paid through a percentage of assets under management and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 297324
- SEC file number
- 801-114432
- SEC status
- Approved, effective December 14, 2018
- Legal name
- Principal Advised Services, LLC
- Main office
- 655 9th Street, Des Moines, IA 50309
- Phone
- (866) 412-0770
- Regulatory AUM
- $1,422,868,428 in the Form ADV filed July 10, 2026
- Discretionary AUM
- $1,422,868,428
- Accounts
- 23,164
- Employees
- 383, of which 230 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management, fixed fees
- Other offices
- 92
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- July 10, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| Individuals (other than high net worth individuals) | 23,100 | $1.33 billion |
| High net worth individuals | 64 | $89.7 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $1.42 billion | March 31, 2026 |
| December 1, 2025 | $887.3 million | August 13, 2025 |
Other advisers in Des Moines
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Principal Asset Management | Des Moines | $427.71 billion | 10 | adviserinfo.sec.gov |
| Principal Real Estate | Des Moines | $105.65 billion | 18 | adviserinfo.sec.gov |
| Principal Securities, Inc. | Des Moines | $17.02 billion | Not listed | adviserinfo.sec.gov |
| BTC Capital Management | Des Moines | $4.60 billion | Not listed | adviserinfo.sec.gov |
| Legacy Financial Group | Des Moines | $1.01 billion | Not listed | adviserinfo.sec.gov |
| DMKC Advisory Services, LLC | Des Moines | $902.5 million | Not listed | adviserinfo.sec.gov |
| West Financial Advisors, L.L.C. | Des Moines | $674.2 million | Not listed | adviserinfo.sec.gov |
| Peterson Financial Group, Inc. | Des Moines | $299.2 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Des Moines, IA
- Investment advisers in Iowa
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving individuals
- Advisers serving high net worth individuals
- Principal Advised Services on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.