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Data / Investment advisers / Michigan / Centennial Securities Company Inc

Centennial Securities Company Inc, Grand Rapids, MI: $1.3 billion AUM, SEC registered investment adviser

Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.

Centennial Securities Company Inc is an SEC registered investment adviser with its main office in Grand Rapids, Michigan and reports $1.3 billion in regulatory assets under management in its Form ADV filed April 30, 2026. Its clients include individuals, high net worth individuals and corporations and other businesses. It is paid through a percentage of assets under management, hourly charges and fixed fees.

The request: Watch Centennial Securities Company Inc (CRD number 7763): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.

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Registration
SEC registered investment adviser
CRD number
7763
SEC file number
801-106623
SEC status
Approved, effective September 17, 2015
Main office
3075 Charlevoix Dr Se, Grand Rapids, MI 49546
Phone
(616) 942-7680
Website
centennialsec.com
Regulatory AUM
$1,335,217,612 in the Form ADV filed April 30, 2026
Discretionary AUM
$900,259,980
Non discretionary AUM
$434,957,632
Accounts
3,962
Employees
45, of which 30 give investment advice
Form of organization
Corporation
Paid through
a percentage of assets under management, hourly charges, fixed fees
Other offices
4
Form ADV Item 11 disclosures
Reported: self-regulatory organization actions
Latest Form ADV filing
April 30, 2026
SEC record
Investment Adviser Public Disclosure

Clients

Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.

Client typeClientsAUM
Individuals (other than high net worth individuals)2,054$702.2 million
High net worth individuals414$566.3 million
Corporations or other businesses22$42 million
Charitable organizations18$17.6 million
Pension and profit sharing plans12$7.1 million

AUM in the SEC's monthly files

Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.

First in the file ofAUMForm ADV filed
April 1, 2026$1.34 billionMarch 27, 2026
December 1, 2025$1.15 billionMarch 31, 2025

Other advisers in Grand Rapids

AdviserCityAUMPrivate fundsSource
Oa Private CapitalGrand Rapids$22.95 billion28adviserinfo.sec.gov
Red Cedar Investment ManagementGrand Rapids$3.33 billion1adviserinfo.sec.gov
Innovia Wealth, LLCGrand Rapids$3.29 billion2adviserinfo.sec.gov
NPF Investment AdvisorsGrand Rapids$2.69 billionNot listedadviserinfo.sec.gov
Midwest Capital Advisors, LLCGrand Rapids$1.36 billionNot listedadviserinfo.sec.gov
Fiduciary Financial AdvisorsGrand Rapids$1.33 billion2adviserinfo.sec.gov
Financial Advisory CorporationGrand Rapids$1.10 billionNot listedadviserinfo.sec.gov
Lafleur & Godfrey Private Wealth ManagementGrand Rapids$1.02 billionNot listedadviserinfo.sec.gov

Also on SpecStream

Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.