Data / Investment advisers / Michigan / Grand Rapids
Investment advisers in Grand Rapids, MI: 37 firms, $46.5 billion in AUM
37 investment advisers have their main office in Grand Rapids, Michigan: 33 SEC registered and 4 exempt reporting. The registered advisers report $46.5 billion in regulatory assets under management in the SEC's Form ADV file of November 2, 2026, and the largest is Oa Private Capital with $22.9 billion.
SpecStream is the live web data engine for teams and agents. It reads the SEC's Form ADV files every month, and this page is that reading, keyed on the CRD number. Ask for the advisers you track by state, city, size, client type or private funds, and new registrations and filings arrive in your sheet, CRM, Slack or agent as the SEC publishes them.
- 37Advisers
- 33SEC registered
- 4Exempt reporting
- $46.5 billionTotal AUM
- 30Advisers over $100 million
- 10Manage private funds
- November 2, 2026File date
Largest advisers by AUM
Ranked by regulatory AUM, then by private funds. Each row links to the firm page where it has one, and to its SEC record.
| Adviser | City | AUM | Accounts | Employees | Private funds | Phone | Website | Source |
|---|---|---|---|---|---|---|---|---|
| Oa Private Capital | Grand Rapids | $22.95 billion | 94 | 91 | 28 | (616) 278-6000 | adviserinfo.sec.gov | |
| Red Cedar Investment Management | Grand Rapids | $3.33 billion | 67 | 18 | 1 | (616) 378-6916 | redcedarim.com | adviserinfo.sec.gov |
| Innovia Wealth, LLC | Grand Rapids | $3.29 billion | 3,978 | 31 | 2 | (616) 719-5007 | adviserinfo.sec.gov | |
| NPF Investment Advisors | Grand Rapids | $2.69 billion | 3,233 | 18 | Not listed | (616) 459-3421 | norrisperne.com | adviserinfo.sec.gov |
| Midwest Capital Advisors, LLC | Grand Rapids | $1.36 billion | 971 | 11 | Not listed | (616) 454-9600 | adviserinfo.sec.gov | |
| Centennial Securities Company Inc | Grand Rapids | $1.34 billion | 3,962 | 45 | Not listed | (616) 942-7680 | centennialsec.com | adviserinfo.sec.gov |
| Fiduciary Financial Advisors | Grand Rapids | $1.33 billion | 8,246 | 50 | 2 | (616) 622-3062 | adviserinfo.sec.gov | |
| Financial Advisory Corporation | Grand Rapids | $1.10 billion | 1,162 | 14 | Not listed | (616) 235-5260 | facwealth.com | adviserinfo.sec.gov |
| Lafleur & Godfrey Private Wealth Management | Grand Rapids | $1.02 billion | 853 | 7 | Not listed | (616) 942-1580 | lafleurgodfrey.com | adviserinfo.sec.gov |
| Lifeworks Advisors, LLC | Grand Rapids | $966.7 million | 4,836 | 48 | Not listed | (616) 200-6512 | lifeworksadvisors.com | adviserinfo.sec.gov |
| Stonebridge Financial Group | Grand Rapids | $739.4 million | 783 | 5 | Not listed | (855) 530-0500 | adviserinfo.sec.gov | |
| Hill Island Financial LLC | Grand Rapids | $623.8 million | 821 | 11 | Not listed | (616) 977-2639 | adviserinfo.sec.gov | |
| Grand Wealth Management, LLC | Grand Rapids | $597.8 million | 929 | 12 | Not listed | (616) 451-4228 | adviserinfo.sec.gov | |
| Voisard Asset Management Group | Grand Rapids | $589.4 million | 1,614 | 8 | Not listed | (616) 988-5778 | adviserinfo.sec.gov | |
| Hungerford Financial LLC | Grand Rapids | $492.1 million | 1,061 | 5 | Not listed | (616) 302-1558 | hungerfordfinancial.com | adviserinfo.sec.gov |
| Aspen Investment Management Inc. | Grand Rapids | $452.5 million | 617 | 5 | Not listed | (616) 361-2500 | aspenim.com | adviserinfo.sec.gov |
| Family Capital Management | Grand Rapids | $435.1 million | 1,322 | 10 | Not listed | (616) 774-4560 | adviserinfo.sec.gov | |
| Blue Water Asset Management | Grand Rapids | $428.5 million | 1,855 | 10 | Not listed | (616) 447-1600 | jaygreer.com | adviserinfo.sec.gov |
| Auxo Investment Partners, LLC | Grand Rapids | $412 million | 12 | 15 | 12 | (616) 980-9810 | adviserinfo.sec.gov | |
| Bemanaged | Grand Rapids | $410 million | 1,072 | 6 | Not listed | (616) 871-0751 | bemanaged.com | adviserinfo.sec.gov |
| DS Investment Advisors | Grand Rapids | $386.1 million | 274 | 4 | Not listed | (616) 840-0284 | dsinvestmentadvisors.com | adviserinfo.sec.gov |
| Kroon & Mitchell Asset Management LLC | Grand Rapids | $220.9 million | 729 | 5 | Not listed | (616) 356-2002 | adviserinfo.sec.gov | |
| AI Alpha LLC | Grand Rapids | $200 million | 3 | 3 | Not listed | (616) 600-2060 | my-aialpha.com | adviserinfo.sec.gov |
| Schwallier Wealth Management | Grand Rapids | $197 million | 885 | 3 | Not listed | (616) 855-2051 | adviserinfo.sec.gov | |
| Advisory Advocates LLC | Grand Rapids | $158.6 million | 559 | 9 | Not listed | (866) 597-8938 | advisoryadvocates.com | adviserinfo.sec.gov |
| Brooktree Capital Management Inc. | Grand Rapids | $138.9 million | 143 | 2 | 1 | (616) 774-3159 | brooktreecapital.com | adviserinfo.sec.gov |
| Burnham & Company LLC | Grand Rapids | $129.5 million | 282 | 2 | Not listed | (616) 430-5105 | burnhamandco.com | adviserinfo.sec.gov |
| Revalue LLC | Grand Rapids | $128.5 million | 501 | 8 | Not listed | (888) 642-2728 | adviserinfo.sec.gov | |
| Synergy Wealth Management, LLC | Grand Rapids | $127.1 million | 604 | 3 | Not listed | (616) 285-7818 | synergywm.com | adviserinfo.sec.gov |
| Streamsong Advisors, LLC | Grand Rapids | $124.4 million | 479 | 6 | Not listed | (616) 433-6006 | streamsongadvisors.com | adviserinfo.sec.gov |
| Wealthspan Investment Management, LLC | Grand Rapids | $93.1 million | 448 | 5 | Not listed | (616) 655-1696 | wealthspanim.com | adviserinfo.sec.gov |
| RM Investment Strategies, LLC | Grand Rapids | $21.9 million | 97 | 3 | Not listed | (877) 803-6087 | riskmis.com | adviserinfo.sec.gov |
| Charter Private Capital Management, LLC | Grand Rapids | Not listed | Not listed | Not listed | 16 | (616) 235-3555 | adviserinfo.sec.gov | |
| Blackford Capital | Grand Rapids | Not listed | Not listed | Not listed | 13 | (616) 233-3161 | blackfordcapital.com | adviserinfo.sec.gov |
| Thornapple River Capital | Grand Rapids | Not listed | Not listed | Not listed | 5 | (616) 560-5370 | thornapplecap.com | adviserinfo.sec.gov |
| Grand Ventures Management LLC | Grand Rapids | Not listed | Not listed | Not listed | 2 | (616) 780-1133 | grandvcp.com | adviserinfo.sec.gov |
| Tamarisk Capital Management | Grand Rapids | Not listed | 0 | 3 | Not listed | (616) 820-1040 | adviserinfo.sec.gov |
Advisers in Grand Rapids that manage private funds
10 advisers report private funds. The 30 with the most funds.
| Adviser | City | State | Private funds | Hedge | Private equity | Venture capital | Real estate | Fund gross assets | AUM | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| Oa Private Capital | Grand Rapids | MI | 28 | Not listed | 28 | Not listed | Not listed | $12.69 billion | $22.95 billion | adviserinfo.sec.gov |
| Charter Private Capital Management, LLC | Grand Rapids | MI | 16 | Not listed | 2 | 3 | Not listed | $134.4 million | Not listed | adviserinfo.sec.gov |
| Blackford Capital | Grand Rapids | MI | 13 | Not listed | 13 | Not listed | Not listed | $126.2 million | Not listed | adviserinfo.sec.gov |
| Auxo Investment Partners, LLC | Grand Rapids | MI | 12 | Not listed | 3 | Not listed | Not listed | $528.1 million | $412 million | adviserinfo.sec.gov |
| Thornapple River Capital | Grand Rapids | MI | 5 | Not listed | 3 | 2 | Not listed | $79.4 million | Not listed | adviserinfo.sec.gov |
| Innovia Wealth, LLC | Grand Rapids | MI | 2 | Not listed | 1 | Not listed | Not listed | $50.4 million | $3.29 billion | adviserinfo.sec.gov |
| Fiduciary Financial Advisors | Grand Rapids | MI | 2 | Not listed | Not listed | 2 | Not listed | $16.9 million | $1.33 billion | adviserinfo.sec.gov |
| Grand Ventures Management LLC | Grand Rapids | MI | 2 | Not listed | Not listed | 2 | Not listed | $71.5 million | Not listed | adviserinfo.sec.gov |
| Red Cedar Investment Management | Grand Rapids | MI | 1 | Not listed | Not listed | Not listed | Not listed | $19.1 million | $3.33 billion | adviserinfo.sec.gov |
| Brooktree Capital Management Inc. | Grand Rapids | MI | 1 | Not listed | Not listed | Not listed | Not listed | $25.7 million | $138.9 million | adviserinfo.sec.gov |
Also on SpecStream
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.