Data / Federal awards / NAICS 541810 / Department of Defense
Department of Defense contracts under NAICS 541810 Advertising Agencies: $2.4 billion to 107 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
Department of Defense obligated $2.4 billion under NAICS 541810, Advertising Agencies, across 447 contract awards to 107 named recipients in fiscal years 2024 to 2027. The largest recipients are DDB CHICAGO INC. ($1.1 billion), WUNDERMAN THOMPSON LLC ($397.8 million), GSD&M LLC ($347.8 million).
The request: Every federal contract awarded by Department of Defense under NAICS 541810, with the winner, the value and the period of performance. $10 of work on sign-up, no card.
SpecStream is the live web data engine for teams and agents. It reads every federal contract award on USAspending.gov and every open opportunity on SAM.gov, and this page is that reading. Ask for the awards in your niche and the winners, agencies, values and recompetes arrive in your sheet, CRM, Slack or agent as they are reported.
- Agency
- Department of Defense
- NAICS code
- 541810 Advertising Agencies
- Contract awards
- 447
- Obligated
- $2.4 billion
- Named recipients
- 107
- Small business share of obligations
- 1%
- Full and open competition share
- 99%
- Set aside share
- 1%
- Latest action
- 2026-07-06
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| DDB CHICAGO INC. | Other Than Small Business | 39 | $1.10 billion | 45.4% |
| WUNDERMAN THOMPSON LLC | Other Than Small Business | 6 | $397.8 million | 16.4% |
| GSD&M LLC | Other Than Small Business | 52 | $347.8 million | 14.3% |
| YOUNG & RUBICAM LLC | Other Than Small Business | 131 | $338.8 million | 13.9% |
| MULLENLOWE US INC | Other Than Small Business | 24 | $195.3 million | 8.0% |
| MEDIACROSS, INC. | Small Business | 2 | $13.5 million | 0.6% |
| DAVIS MANAGEMENT GROUP INC | Small Business | 1 | $5.8 million | 0.2% |
| PUBLIC ALLIANCE, LLC | Small Business | 2 | $2.3 million | 0.1% |
| CULTURE ONE WORLD LLC | Small Business | 1 | $2 million | 0.1% |
| CAMPBELL & CO ADVERTISING AGENCY LLC | Small Business | 19 | $1.7 million | 0.1% |
| PCI PRODUCTIONS LLC | Small Business | 2 | $1.6 million | 0.1% |
| MINNESOTA BROADCASTERS ASSOCIATION | Other Than Small Business | 4 | $1.1 million | 0.0% |
| CHICKASAW MANAGEMENT SERVICES, LLC | Other Than Small Business | 1 | $1.1 million | 0.0% |
| LAUGHLIN, MARINACCIO & OWENS, INC. | Small Business | 3 | $972,730 | 0.0% |
| BLUF AGENCY LLC | Small Business | 3 | $856,000 | 0.0% |
| LEARFIELD COMMUNICATIONS, LLC | Other Than Small Business | 10 | $842,416 | 0.0% |
| CALIFORNIA BROADCASTERS ASSOCIATION | Other Than Small Business | 1 | $836,360 | 0.0% |
| LOUISIANA ASSOCIATION OF BROADCASTERS | Other Than Small Business | 1 | $747,000 | 0.0% |
| NEW YORK STATE BROADCASTERS ASSOCIATION INC | Other Than Small Business | 1 | $700,008 | 0.0% |
| CLEAR CHANNEL OUTDOOR, LLC | Other Than Small Business | 3 | $673,725 | 0.0% |
| WISCONSIN BROADCASTERS ASSN INC | Other Than Small Business | 2 | $619,992 | 0.0% |
| TEXAS ASSOCIATION OF BROADCASTERS | Other Than Small Business | 1 | $450,000 | 0.0% |
| EAGLE INTEGRATED SERVICES, LLC | Small Business | 1 | $435,494 | 0.0% |
| OHIO ASSOCIATION OF BROADCASTERS | Other Than Small Business | 2 | $407,000 | 0.0% |
| USEFUL FICTION LLC | Other Than Small Business | 1 | $399,919 | 0.0% |
| DAA MONTENEGRO LLC | Other Than Small Business | 1 | $356,503 | 0.0% |
| MINNESOTA WILD HOCKEY CLUB LP | Other Than Small Business | 1 | $332,735 | 0.0% |
| VERMONT ASSOCIATION OF BROADCASTERS, INC. | Other Than Small Business | 1 | $318,240 | 0.0% |
| HOOT DESIGN CO LLC | Small Business | 3 | $310,000 | 0.0% |
| INDIANA BROADCASTERS ASSOCIATION INC | Other Than Small Business | 1 | $249,000 | 0.0% |
| ROO HOCKEY, LLC | Other Than Small Business | 1 | $245,000 | 0.0% |
| MEC DISTRIBUTION LLC | Small Business | 1 | $234,951 | 0.0% |
| ATL HAWKS, LLC (DE) | Other Than Small Business | 1 | $233,504 | 0.0% |
| INTERSECTION MEDIA HOLDINGS INC | Other Than Small Business | 1 | $217,112 | 0.0% |
| ARILLIC LLC | Small Business | 1 | $191,990 | 0.0% |
| RED BEAR FILMS, INC. | Small Business | 1 | $178,680 | 0.0% |
| SINCLAIR, INC. | Small Business | 5 | $176,846 | 0.0% |
| AD WALLS LLC | Small Business | 1 | $157,920 | 0.0% |
| SKILLSUSA, INC. | Other Than Small Business | 1 | $154,300 | 0.0% |
| R & B MEDIA LLC | Small Business | 2 | $150,000 | 0.0% |
| NATIVA, INC. | Small Business | 1 | $140,000 | 0.0% |
| DRUM CORPS INTERNATIONAL INC | Other Than Small Business | 2 | $134,150 | 0.0% |
| DBASE MEDIA, LLC | Small Business | 1 | $131,868 | 0.0% |
| ADZTECH & PUBLIC RELATIONS | Small Business | 1 | $118,721 | 0.0% |
| KANSAS ASSOCIATION OF BROADCASTERS, INC. | Other Than Small Business | 1 | $116,100 | 0.0% |
| COUNTRY MUSIC ASSOCIATION, INC. | Other Than Small Business | 3 | $115,000 | 0.0% |
| WOW DIGITAL OU | Other Than Small Business | 1 | $113,263 | 0.0% |
| NORTH DAKOTA BROADCASTERS ASSOCIATION, INC. | Other Than Small Business | 1 | $102,000 | 0.0% |
| MISSOURI BROADCASTERS ASSOCIATION | Other Than Small Business | 1 | $100,000 | 0.0% |
| VAN WAGNER SPORTS & ENTERTAINMENT LLC | Small Business | 1 | $90,000 | 0.0% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Department of the Army | 174 | $1.12 billion |
| Department of the Navy | 145 | $746 million |
| Department of the Air Force | 72 | $349.3 million |
| Defense Human Resources Activity | 25 | $197.2 million |
| Defense Contract Management Agency | 13 | $5 million |
| Defense Health Agency | 2 | $2.3 million |
| Defense Threat Reduction Agency | 1 | $2.2 million |
| U.S. Special Operations Command | 11 | $1.6 million |
| Washington Headquarters Services | 1 | $803,177 |
| Defense Logistics Agency | 3 | $24,272 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $939.5 million |
| FY2025 | $796.1 million |
| FY2026 | $693.6 million |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R701 | Support- Management: Advertising | 400 | $2.41 billion |
| R422 | Support- Professional: Market Research/public Opinion | 6 | $6.9 million |
| R699 | Support- Administrative: Other | 5 | $6.2 million |
| R708 | Support- Management: Public Relations | 5 | $3.6 million |
| R426 | Support- Professional: Communications | 9 | $2.6 million |
| T001 | Photo/map/print/publication- Arts/graphics | 1 | $803,177 |
| U008 | Education/training- Training/curriculum Development | 1 | $399,919 |
| 9905 | Signs, Advertising Displays, and Identification Plates | 7 | $259,244 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| W9124D24F0010 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY24 DATA & PERFORMANCE | $198,669,562 | $200,830,436 | March 1, 2024 | January 29, 2027 | Chicago, IL | usaspending.gov |
| M9549419C0020 | WUNDERMAN THOMPSON LLC | Department of Defense | Definitive Contract | 541810 | MCRC ADVERTISING SERVICES SUPPORT | $160,611,127 | $669,143,217 | September 18, 2019 | December 19, 2024 | Atlanta, GA | usaspending.gov |
| M9549426F7002 | WUNDERMAN THOMPSON LLC | Department of Defense | Delivery Order | 541810 | MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026) | $112,836,100 | $112,836,100 | December 19, 2025 | December 19, 2026 | Atlanta, GA | usaspending.gov |
| W9124D25F0001 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | MEDIA ODE- ACTIVE | $111,551,323 | $27,472,964 | October 16, 2024 | June 30, 2026 | Chicago, IL | usaspending.gov |
| W9124D26FA007 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORT | $109,970,010 | $110,718,409 | November 16, 2025 | November 15, 2026 | Chicago, IL | usaspending.gov |
| M9549425F7001 | WUNDERMAN THOMPSON LLC | Department of Defense | Delivery Order | 541810 | MARINE CORPS RECRUITING COMMAND ADVERTISING SERVICES | $109,302,336 | $166,734,127 | December 20, 2024 | December 19, 2025 | Atlanta, GA | usaspending.gov |
| W9124D25F0024 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER. | $89,109,864 | $91,711,384 | November 16, 2024 | November 15, 2025 | Chicago, IL | usaspending.gov |
| W9124D24F0011 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY24 NATIONAL MEDIA AND TALENT & FURNISHINGS TASK ORDER | $82,322,225 | $25,643,399 | November 16, 2023 | November 15, 2024 | Chicago, IL | usaspending.gov |
| W9124D26FA006 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETEN | $81,269,471 | $80,265,879 | November 16, 2025 | November 15, 2026 | Chicago, IL | usaspending.gov |
| W9124D24F0021 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY24 LOCAL MEDIA TASK ORDER | $80,464,455 | $54,770,910 | November 16, 2023 | November 15, 2024 | Chicago, IL | usaspending.gov |
| FA300224F0032 | GSD&M LLC | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICE MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER FOR MEDIA SERVICES. | $71,669,263 | $71,669,263 | April 1, 2024 | May 31, 2025 | Austin, TX | usaspending.gov |
| W9124D24F0368 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | AEMO UPF MEDIA | $68,326,086 | $68,326,086 | September 25, 2024 | September 28, 2025 | Chicago, IL | usaspending.gov |
| H9821024F0167 | MULLENLOWE US INC | Department of Defense | Delivery Order | 541810 | PAID MEDIA SUPPORT SERVICES | $48,436,675 | $48,436,675 | July 1, 2024 | June 30, 2025 | Alexandria, VA | usaspending.gov |
| FA300223F0019 | GSD&M LLC | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MOBILE TOUR OPERATIONS PROGRAM (MTOP) | $48,334,090 | $61,798,144 | January 1, 2023 | April 30, 2027 | Austin, TX | usaspending.gov |
| FA300223F0007 | GSD&M LLC | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICES NATIONAL MARKETING AND ADVERTISING TASK ORDER FOR LOCAL DIGITAL ENGAGEMENT SERVICES. | $47,756,102 | $68,331,702 | November 9, 2022 | December 31, 2026 | Austin, TX | usaspending.gov |
| FA300225F0018 | GSD&M LLC | Department of Defense | Delivery Order | 541810 | PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY TO MAINTAIN A LEADS DATA PROCESSING SYSTEM THAT ELE | $44,558,810 | $44,558,810 | December 1, 2024 | November 30, 2026 | Austin, TX | usaspending.gov |
| W9124D25FA228 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS | $39,768,112 | $39,768,112 | September 29, 2025 | September 27, 2026 | Chicago, IL | usaspending.gov |
| W9124D24F0257 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED | $35,240,077 | $35,240,077 | June 1, 2024 | May 31, 2026 | Chicago, IL | usaspending.gov |
| N0018926FD069 | YOUNG & RUBICAM LLC | Department of Defense | Delivery Order | 541810 | DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4 | $35,000,000 | $35,000,000 | June 2, 2026 | November 30, 2026 | New York, NY | usaspending.gov |
| N0018924FZ004 | YOUNG & RUBICAM LLC | Department of Defense | Delivery Order | 541810 | OPT II SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA PLACEMENT FY24 Q3 Q4 | $35,000,000 | $35,000,000 | October 23, 2023 | October 22, 2024 | New York, NY | usaspending.gov |
| H9821025FE021 | MULLENLOWE US INC | Department of Defense | Delivery Order | 541810 | PAID MEDIA SUPPORT SERVICES | $33,454,952 | $33,454,952 | March 14, 2025 | March 13, 2026 | Alexandria, VA | usaspending.gov |
| W9124D25FA118 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING | $31,069,998 | $31,069,998 | July 1, 2025 | June 30, 2026 | Chicago, IL | usaspending.gov |
| H9821026FE046 | MULLENLOWE US INC | Department of Defense | Delivery Order | 541810 | MEDIA PLACEMENT SUPPORT SERVICES | $30,535,720 | $9,584,488 | March 16, 2026 | March 15, 2027 | Alexandria, VA | usaspending.gov |
| W9124D24F0272 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | AEMO CORE OPS | $29,101,418 | $29,101,418 | July 1, 2024 | June 30, 2025 | Chicago, IL | usaspending.gov |
| N0018925FZ047 | YOUNG & RUBICAM LLC | Department of Defense | Delivery Order | 541810 | OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q1 Q4 | $29,000,000 | $29,000,000 | November 14, 2024 | October 31, 2025 | New York, NY | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.