Data / Federal awards / NAICS 541810 / GSD&M LLC
GSD&M LLC: 52 federal contract awards, $347.8 million obligated (FY2024 to FY2027)
GSD&M LLC (UEI XYJXY3CL7K87), Austin, TX, received 52 federal prime contract awards with $347.8 million obligated in fiscal years 2024 to 2027, from 1 agency under 1 NAICS code. Its largest buyer is Department of Defense ($347.8 million) and its largest code is NAICS 541810 Advertising Agencies.
SpecStream is the live web data engine for teams and agents. It reads every federal contract award on USAspending.gov and every open opportunity on SAM.gov, and this page is that reading. Ask for the awards in your niche and the winners, agencies, values and recompetes arrive in your sheet, CRM, Slack or agent as they are reported.
- UEI
- XYJXY3CL7K87
- Parent organization
- OMNICOM GROUP INC.
- Location
- Austin, TX
- Business size
- Other Than Small Business
- Contract awards
- 52
- Obligated
- $347.8 million
- First action in window
- 2023-10-03
- Latest action
- 2026-06-25
Where the work is
NAICS codes, with the other winners in each.
| NAICS | Industry | Awards | Obligated |
|---|---|---|---|
| 541810 | Advertising Agencies | 52 | $347.8 million |
Buying agencies
| Agency | Awards | Obligated |
|---|---|---|
| Department of Defense | 52 | $347.8 million |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $168.7 million |
| FY2025 | $107.2 million |
| FY2026 | $71.9 million |
Contract awards
The 50 largest of 52 awards by dollars obligated in fiscal years 2024 to 2027.
| Award ID | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| FA300224F0032 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICE MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER FOR MEDIA SERVICES. | $71,669,263 | $71,669,263 | April 1, 2024 | May 31, 2025 | Austin, TX | usaspending.gov |
| FA300223F0019 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MOBILE TOUR OPERATIONS PROGRAM (MTOP) | $48,334,090 | $61,798,144 | January 1, 2023 | April 30, 2027 | Austin, TX | usaspending.gov |
| FA300223F0007 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICES NATIONAL MARKETING AND ADVERTISING TASK ORDER FOR LOCAL DIGITAL ENGAGEMENT SERVICES. | $47,756,102 | $68,331,702 | November 9, 2022 | December 31, 2026 | Austin, TX | usaspending.gov |
| FA300225F0018 | Department of Defense | Delivery Order | 541810 | PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY TO MAINTAIN A LEADS DATA PROCESSING SYSTEM THAT ELE | $44,558,810 | $44,558,810 | December 1, 2024 | November 30, 2026 | Austin, TX | usaspending.gov |
| FA300223F0080 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHASE 2. | $27,095,358 | $55,009,178 | April 17, 2023 | April 16, 2026 | Austin, TX | usaspending.gov |
| FA300223F0005 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHASE 1.1 | $22,043,656 | $40,266,656 | November 1, 2022 | October 31, 2025 | Austin, TX | usaspending.gov |
| FA300223F0003 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR LEADS MANAGEMENT | $20,209,585 | $33,602,864 | October 1, 2022 | November 30, 2024 | Austin, TX | usaspending.gov |
| FA300225F0019 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICES (AFRS) NATIONAL MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER 84 FOR WEB MAINTENANCE. | $13,130,999 | $13,130,999 | December 1, 2024 | November 30, 2026 | Austin, TX | usaspending.gov |
| FA300224F0017 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHASE 3. | $10,434,732 | $20,034,419 | January 1, 2024 | December 31, 2026 | Austin, TX | usaspending.gov |
| FA300225F0006 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICE (AFRS) NATIONAL MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER (TO) 80 FOR PROGRAM, PLANNING, AND A | $9,697,001 | $9,697,001 | December 1, 2024 | November 30, 2026 | Austin, TX | usaspending.gov |
| FA300222F0070 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL ADVERTISING FY22 CREATIVE DEVELOPMENT AND PRODICTION | $9,403,179 | $31,950,989 | April 1, 2022 | June 30, 2025 | Austin, TX | usaspending.gov |
| FA300223F0002 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PROGRAM, PLANNING, & ANALYSIS SERVICES (PP&A). | $7,788,359 | $13,505,284 | October 1, 2022 | May 31, 2025 | Austin, TX | usaspending.gov |
| FA300223F0004 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR WEBSITE MAINTENANCE (WEB MX) | $7,555,116 | $14,760,733 | October 1, 2022 | November 30, 2024 | Austin, TX | usaspending.gov |
| FA300225F0041 | Department of Defense | Delivery Order | 541810 | DEVELOPMENT AND EXECUTION OF SOCIAL MEDIA PLANS, INCLUDING THE CREATION, REPRODUCTION, AND DELIVERY OF MATERIALS. THROUGH THE PURCHASE TIME/ | $5,241,921 | $5,241,921 | February 1, 2025 | January 31, 2027 | Austin, TX | usaspending.gov |
| FA300224F0148 | Department of Defense | Delivery Order | 541810 | THIS TASK ORDER IS FOR THE DEVELOPMENT, BUILD AND DELIVERY OF ONE USSF MOBILE ASSET. | $3,057,257 | $3,057,257 | September 6, 2024 | June 20, 2026 | Austin, TX | usaspending.gov |
| FA300222F0099 | Department of Defense | Delivery Order | 541810 | AFRS NATIONAL MARKETING & ADVERTISING CONTRACT TASK ORDER 65 - SOCIAL MEDIA SERVICES. | $2,274,749 | $6,085,943 | May 18, 2022 | January 31, 2025 | Austin, TX | usaspending.gov |
| FA300224F0145 | Department of Defense | Delivery Order | 541810 | THE CONTRACTOR SHALL PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY TO BUILD ONE (1) TRAILER TO MO | $477,502 | $477,502 | August 22, 2024 | April 30, 2025 | Austin, TX | usaspending.gov |
| FA300219F0003 | Department of Defense | Delivery Order | 541810 | WEB MAINTENANCE FOR AFRS FY 19 | $0 | $3,371,494 | October 1, 2018 | September 30, 2019 | San Antonio, TX | usaspending.gov |
| FA300219F0004 | Department of Defense | Delivery Order | 541810 | LEADS MANAGEMENT - COST THE CONTRACTOR SHALL PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY TO EFF | $0 | $3,646,708 | October 1, 2018 | September 30, 2019 | Austin, TX | usaspending.gov |
| FA300219FA042 | Department of Defense | Delivery Order | 541810 | FY19 IN-THEATER ADVERTISING FOR AFRS | $0 | $2,943,473 | February 1, 2019 | January 31, 2020 | Austin, TX | usaspending.gov |
| FA300219F0002 | Department of Defense | Delivery Order | 541810 | PRODUCTION, PLANNING&ANALYSIS - COST THE CONTRACTOR SHALL PROVIDE ALL LABOR AND MATERIALS NECESSARY FOR ACCOUNT MANAGEMENT, SUBCONTRACT MANA | $0 | $2,341,687 | October 1, 2018 | September 30, 2019 | Austin, TX | usaspending.gov |
| FA300219FA058 | Department of Defense | Delivery Order | 541810 | FY 19 SIGHT SOUND AND MOTION IN SUPPORT OF AFRS ADVERTISING AND RECRUITING GOALS | $0 | $43,651,819 | March 11, 2019 | March 28, 2020 | Randolph Afb, TX | usaspending.gov |
| FA300219FA071 | Department of Defense | Delivery Order | 541810 | FY19 NATIONAL ADVERTISING SOCIAL MEDIA | $0 | $609,733 | April 15, 2019 | May 31, 2020 | Austin, TX | usaspending.gov |
| FA300219F0019 | Department of Defense | Delivery Order | 541810 | FY19 PUBLIC ENGAGEMENT - COST THE CONTRACTOR SHALL PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY | $0 | $6,612,406 | November 8, 2018 | November 7, 2019 | Austin, TX | usaspending.gov |
| FA300219FA011 | Department of Defense | Delivery Order | 541810 | FY19 AFROTC RECRUITING ADVERTISING | $0 | $594,547 | December 4, 2018 | November 30, 2019 | Austin, TX | usaspending.gov |
| FA300219FA097 | Department of Defense | Delivery Order | 541810 | DEVELOP ADVERTISING PLANS THAT INCLUDE NATIONAL AND REGIONAL MARKETING STRATEGIES AND TACTICS TO SUPPORT THE ENLISTED RECRUITING PROGRAMS. | $0 | $8,173,563 | July 11, 2019 | July 29, 2020 | Austin, TX | usaspending.gov |
| FA300219FA107 | Department of Defense | Delivery Order | 541810 | CREATE, REPRODUCE/DELIVER MATERIALS, PURCHASE TIME-SPACE, SCHEDULE AND EXECUTE LOCAL, REGIONAL AND NATIONAL RECRUITING ADVERTISING FOR THE A | $0 | $577,551 | June 27, 2019 | June 30, 2020 | Austin, TX | usaspending.gov |
| FA300219FA112 | Department of Defense | Delivery Order | 541810 | PUBLIC SERVICE ANNOUNCEMENT-MAINTAIN AND ESTABLISH AIR FORCE PRESENCE AND GOOD WILL WITHIN LOCAL COMMUNITIES USING PUBLIC SERVICE RADIO AND | $0 | $180,622 | July 17, 2019 | September 11, 2020 | Austin, TX | usaspending.gov |
| FA300219F0012 | Department of Defense | Delivery Order | 541810 | SPECIAL OPERATIONS IN SUPPORT OF AFRS NATIONAL RECRUITING | $0 | $4,091,295 | October 31, 2018 | October 30, 2019 | Randolph Afb, TX | usaspending.gov |
| FA300220F0001 | Department of Defense | Delivery Order | 541810 | PRODUCTION PLANNING AND ANALYSIS FOR AFRS | $0 | $3,179,128 | October 1, 2019 | September 30, 2020 | Cibolo, TX | usaspending.gov |
| FA300220F0002 | Department of Defense | Delivery Order | 541810 | LEADS MANAGEMENT FOR AFRS | $0 | $5,276,591 | October 1, 2019 | September 30, 2020 | Cibolo, TX | usaspending.gov |
| FA300220F0003 | Department of Defense | Delivery Order | 541810 | FY20 WEB MAINTENANCE FOR AFRS | $0 | $4,062,103 | October 1, 2019 | September 30, 2020 | Austin, TX | usaspending.gov |
| FA300220F0009 | Department of Defense | Delivery Order | 541810 | SPECIAL WARFARE RECRUITING IN SUPPORT OF AFRS | $0 | $3,848,886 | November 14, 2019 | November 13, 2020 | Austin, TX | usaspending.gov |
| FA300220F0010 | Department of Defense | Delivery Order | 541810 | PUBLIC ENGAGEMENT IN SUPPORT OF AFRS | $0 | $9,018,499 | November 14, 2019 | November 13, 2020 | Austin, TX | usaspending.gov |
| FA300220F0025 | Department of Defense | Delivery Order | 541810 | FY20 AFROTC RECRUITING ADVERTISING | $0 | $549,146 | December 6, 2019 | November 30, 2020 | Austin, TX | usaspending.gov |
| FA300220F0034 | Department of Defense | Delivery Order | 541810 | FY20 MOBILE TOURS OPERATIONS | $0 | $3,817,923 | January 1, 2020 | December 31, 2020 | Austin, TX | usaspending.gov |
| FA300220F0072 | Department of Defense | Delivery Order | 541810 | FY20 SIGHT SOUND AND MOTION FOR AFRS | $0 | $42,701,095 | April 1, 2020 | March 31, 2021 | Austin, TX | usaspending.gov |
| FA300220F0083 | Department of Defense | Delivery Order | 541810 | FY20 SOCIAL MEDIA - BUILD AND MAINTAIN AN FY20 TOTAL FORCE SOCIAL MARKETING PROGRAM | $0 | $1,742,635 | June 1, 2020 | May 31, 2021 | Austin, TX | usaspending.gov |
| FA300220F0095 | Department of Defense | Delivery Order | 541810 | CREATE, REPRODUCE/DELIVER MATERIALS, PURCHASE TIME-SPACE, SCHEDULE AND EXECUTE LOCAL, REGIONAL, AND NATIONAL RECRUITING ADVERTISING FOR THE | $0 | $485,539 | July 1, 2020 | June 30, 2021 | Austin, TX | usaspending.gov |
| FA300220F0099 | Department of Defense | Delivery Order | 541810 | FY20 AIR FORCE RECRUITING SERVICE DIRECT MARKETING | $0 | $1,121,286 | August 1, 2020 | July 31, 2021 | Austin, TX | usaspending.gov |
| FA300218D0008 | Department of Defense | IDC | 541810 | NATIONAL ADVERTISING BASIC AWARD. POP 2 APR 18 - 30 SEP 2027. BASIC ORDERING PERIOD - 2 APR 18 - 1 APR 22; 1ST OPTIONAL ORDERING PERIOD - 2 | $0 | $1,561,313,964 | April 2, 2018 | usaspending.gov | ||
| FA300220F0110 | Department of Defense | Delivery Order | 541810 | FY20 PACE HERITAGE TODAY VIDEOS | $0 | $722,828 | September 1, 2020 | August 31, 2021 | Austin, TX | usaspending.gov |
| FA300220F0128 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICES NATIONAL ADVERTISING FY20 MOBILE TOUR OPTIMIZATION PHASE II | $0 | $2,966,210 | September 1, 2020 | August 31, 2021 | Austin, TX | usaspending.gov |
| FA300220F0129 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICES PUBLIC SERVICE ANNOUNCEMENT ADVERTISING | $0 | $210,778 | September 1, 2020 | August 31, 2021 | Austin, TX | usaspending.gov |
| FA300219FA043 | Department of Defense | Delivery Order | 541810 | FY 19 DIRECT MARKETING PRODUCTS AND SERVICES FOR AFRS | $0 | $1,095,160 | February 1, 2019 | January 31, 2020 | Austin, TX | usaspending.gov |
| FA300223F0044 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICES (AFRS) NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MEDIA SERVICES. | $0 | $148,468,064 | April 1, 2023 | June 14, 2024 | Austin, TX | usaspending.gov |
| FA300219FA094 | Department of Defense | Delivery Order | 541810 | AF WORK INTEREST NAVIGATOR (AF-WIN) VIDEO DEVELOPMENT. | $-33,546 | $779,838 | June 25, 2019 | August 30, 2020 | Austin, TX | usaspending.gov |
| FA300221F0127 | Department of Defense | Delivery Order | 541810 | PACE HERITAGE TODAY FOR NATIONAL ADVERTISING AND EVENT CONTRACT | $-58,698 | $721,743 | September 1, 2021 | August 31, 2022 | Austin, TX | usaspending.gov |
| FA300222F0084 | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL ADVERTISING FY22 PUBLIC ENGAGEMENT PHASE 2 | $-67,132 | $6,754,223 | April 15, 2022 | April 15, 2023 | Austin, TX | usaspending.gov |
| FA300220F0108 | Department of Defense | Delivery Order | 541810 | DIGITAL ENGAGEMENT - DEVELOP ADVERTISING PLANS THAT INCLUDE NATIONAL AND REGIONAL MARKETING STRATEGIES AND TACTICS TO SUPPORT TO MEET "TOTAL | $-206,905 | $41,560,349 | August 1, 2020 | July 31, 2021 | Austin, TX | usaspending.gov |
Also on SpecStream
Updated October 6, 2026. Read from USAspending.gov. Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.