Data / Federal awards / NAICS 541810
NAICS 541810 Advertising Agencies: $4.0 billion in federal contracts to 298 recipients (FY2024 to FY2027)
Federal agencies obligated $4.0 billion under NAICS 541810, Advertising Agencies, across 1,361 contract awards to 298 named recipients in fiscal years 2024 to 2027. The largest recipients are DDB CHICAGO INC. ($1.1 billion), WUNDERMAN THOMPSON LLC ($397.8 million), IPG DXTRA, INC. ($371.5 million). Department of Defense is the largest buyer with $2.4 billion.
SpecStream is the live web data engine for teams and agents. It reads every federal contract award on USAspending.gov and every open opportunity on SAM.gov, and this page is that reading. Ask for the awards in your niche and the winners, agencies, values and recompetes arrive in your sheet, CRM, Slack or agent as they are reported.
- NAICS code
- 541810 Advertising Agencies
- Contract awards
- 1,361
- Obligated
- $4.0 billion
- Named recipients
- 298
- Buying agencies
- 35
- Small business share of obligations
- 12%
- Full and open competition share
- 97%
- Set aside share
- 4%
- Latest action
- 2026-10-04
Incumbents: the largest recipients
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| DDB CHICAGO INC. | Other Than Small Business | 39 | $1.10 billion | 27.5% |
| WUNDERMAN THOMPSON LLC | Other Than Small Business | 7 | $397.8 million | 9.9% |
| IPG DXTRA, INC. | Other Than Small Business | 9 | $371.5 million | 9.3% |
| GSD&M LLC | Other Than Small Business | 52 | $347.8 million | 8.7% |
| YOUNG & RUBICAM LLC | Other Than Small Business | 132 | $338.8 million | 8.5% |
| STRATACOMM, LLC | Small Business | 17 | $235.7 million | 5.9% |
| TRUE NORTH COMMUNICATIONS INC | Other Than Small Business | 6 | $210.7 million | 5.3% |
| MULLENLOWE US INC | Other Than Small Business | 24 | $195.3 million | 4.9% |
| PORTER NOVELLI PUBLIC SERVICES INC. | Other Than Small Business | 16 | $178.5 million | 4.5% |
| PLOWSHARE GROUP, INC | Other Than Small Business | 1 | $105.4 million | 2.6% |
| LMD AGENCY, INC. | Small Business | 26 | $70.8 million | 1.8% |
| CROSBY MARKETING COMMUNICATIONS INC. | Small Business | 61 | $55.5 million | 1.4% |
| ELEVATION, LTD. | Small Business | 9 | $47.9 million | 1.2% |
| YES& FEDERAL, LLC | Small Business | 14 | $43 million | 1.1% |
| KETCHUM INC. | Other Than Small Business | 12 | $41.4 million | 1.0% |
| THE ADVERTISING COUNCIL INC | Other Than Small Business | 15 | $32.9 million | 0.8% |
| SCHATZ PUBLISHING GROUP, LLC | Small Business | 50 | $26.6 million | 0.7% |
| BETAH ASSOCIATES, INC. | Small Business | 106 | $26.1 million | 0.7% |
| ADVANCED BUSINESS SOFTWARE CONSULTING, LLC | Small Business | 2 | $25.1 million | 0.6% |
| BANYAN COMMUNICATIONS, INC. | Small Business | 13 | $21.1 million | 0.5% |
| GIG LINE MEDIA, INC. | Small Business | 2 | $16.7 million | 0.4% |
| MEDIACROSS, INC. | Small Business | 2 | $13.5 million | 0.3% |
| ARGENT ARC LLC | Small Business | 2 | $10.5 million | 0.3% |
| CONCEPTS, INC. | Small Business | 11 | $8.1 million | 0.2% |
| SENSIS INC. | Small Business | 16 | $7.7 million | 0.2% |
| SYNERGY ENTERPRISES, INC | Small Business | 2 | $7.2 million | 0.2% |
| DAVIS MANAGEMENT GROUP INC | Small Business | 6 | $6 million | 0.2% |
| SAGE COMMUNICATIONS, LLC | Small Business | 39 | $6 million | 0.1% |
| CREATIVE ENGAGEMENT SOLUTIONS LLC | Small Business | 4 | $4.3 million | 0.1% |
| KINLY US CORPORATION | Other Than Small Business | 24 | $4.1 million | 0.1% |
| MODAVATE INC | Small Business | 3 | $3.2 million | 0.1% |
| LAUGHLIN, MARINACCIO & OWENS, INC. | Small Business | 6 | $2.8 million | 0.1% |
| CHICKASAW MANAGEMENT SERVICES, LLC | Other Than Small Business | 5 | $2.8 million | 0.1% |
| AMERICAN SMALL BUSINESS ALLIANCE INC | Small Business | 20 | $2.8 million | 0.1% |
| PUBLIC ALLIANCE, LLC | Small Business | 2 | $2.3 million | 0.1% |
| CULTURE ONE WORLD LLC | Small Business | 2 | $2 million | 0.0% |
| CAMPBELL & CO ADVERTISING AGENCY LLC | Small Business | 21 | $1.8 million | 0.0% |
| DIVERSITY MARKETING AND COMMUNICATIONS LLC | Small Business | 9 | $1.6 million | 0.0% |
| PCI PRODUCTIONS LLC | Small Business | 3 | $1.6 million | 0.0% |
| ADZ ETC INC | Small Business | 31 | $1.5 million | 0.0% |
| MEDIAFORCE LLC | Small Business | 7 | $1.5 million | 0.0% |
| SINCLAIR, INC. | Other Than Small Business | 7 | $1.3 million | 0.0% |
| MINNESOTA BROADCASTERS ASSOCIATION | Other Than Small Business | 4 | $1.1 million | 0.0% |
| MISCELLANEOUS FOREIGN AWARDEES | Other Than Small Business | 58 | $1 million | 0.0% |
| LEARFIELD COMMUNICATIONS, LLC | Other Than Small Business | 11 | $866,916 | 0.0% |
| BLUF AGENCY LLC | Small Business | 3 | $856,000 | 0.0% |
| CALIFORNIA BROADCASTERS ASSOCIATION | Other Than Small Business | 1 | $836,360 | 0.0% |
| FORUM FOR CULTURAL ENGAGEMENT, INC. | Other Than Small Business | 1 | $750,666 | 0.0% |
| LOUISIANA ASSOCIATION OF BROADCASTERS | Other Than Small Business | 1 | $747,000 | 0.0% |
| NODIBINAJUMS ILGTSPEJAS FONDS | Other Than Small Business | 1 | $739,737 | 0.0% |
Agencies buying under this code
| Agency | Awards | Obligated | Largest recipient |
|---|---|---|---|
| Department of Defense | 447 | $2.43 billion | DDB CHICAGO INC. |
| Department of Health and Human Services | 127 | $995.7 million | IPG DXTRA, INC. |
| Department of Transportation | 40 | $273.5 million | STRATACOMM, LLC |
| Department of Homeland Security | 64 | $146.6 million | LMD AGENCY, INC. |
| Department of Veterans Affairs | 91 | $37.6 million | GIG LINE MEDIA, INC. |
| Social Security Administration | 39 | $36.7 million | CROSBY MARKETING COMMUNICATIONS INC. |
| Department of Justice | 87 | $27.7 million | BETAH ASSOCIATES, INC. |
| Department of Agriculture | 59 | $12.7 million | SAGE COMMUNICATIONS, LLC |
| General Services Administration | 155 | $11.2 million | SCHATZ PUBLISHING GROUP, LLC |
| Peace Corps | 16 | $9.5 million | CROSBY MARKETING COMMUNICATIONS INC. |
| Department of Labor | 10 | $8.1 million | CONCEPTS, INC. |
| Department of State | 88 | $5.8 million | SENSIS INC. |
| Department of Commerce | 9 | $3.5 million | SENSIS INC. |
| Department of the Treasury | 23 | $2.4 million | BETAH ASSOCIATES, INC. |
| Department of Housing and Urban Development | 6 | $2.2 million | SCHATZ PUBLISHING GROUP, LLC |
| Department of the Interior | 24 | $2.1 million | SINCLAIR, INC. |
| Corporation for National and Community Service | 3 | $1.8 million | LAUGHLIN, MARINACCIO & OWENS, INC. |
| Department of Energy | 5 | $1.4 million | CHICKASAW MANAGEMENT SERVICES, LLC |
| Commodity Futures Trading Commission | 4 | $913,625 | CROSBY MARKETING COMMUNICATIONS INC. |
| U.S. International Development Finance Corporation | 6 | $611,014 | SAGE COMMUNICATIONS, LLC |
| Executive Office of the President | 3 | $599,999 | THE ADVERTISING COUNCIL INC |
| Smithsonian Institution | 2 | $517,546 | GOODBY SILVERSTEIN & PARTNERS, INC. |
| Environmental Protection Agency | 6 | $494,432 | THE CAUSEWAY AGENCY LLC |
| Pension Benefit Guaranty Corporation | 2 | $220,323 | SCHATZ PUBLISHING GROUP, LLC |
| National Gallery of Art | 1 | $45,000 | MILES PARTNERSHIP LLLP |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $1.78 billion |
| FY2025 | $1.16 billion |
| FY2026 | $1.07 billion |
| FY2027 | $0 |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R701 | Support- Management: Advertising | 748 | $2.88 billion |
| R426 | Support- Professional: Communications | 102 | $876.8 million |
| R499 | Support- Professional: Other | 77 | $145.4 million |
| R708 | Support- Management: Public Relations | 65 | $27.9 million |
| R699 | Support- Administrative: Other | 62 | $24.2 million |
| R408 | Support- Professional: Program Management/support | 36 | $17.8 million |
| R422 | Support- Professional: Market Research/public Opinion | 34 | $15.9 million |
| T016 | Photo/map/print/publication- Audio/visual | 29 | $4.3 million |
| R799 | Support- Management: Other | 15 | $2.8 million |
| X1AB | Lease/rental of Conference Space and Facilities | 17 | $2.4 million |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 75FCMC22F0003 | IPG DXTRA, INC. | Department of Health and Human Services | Delivery Order | 541810 | HEALTH INSURANCE EXCHANGE PUBLIC EDUCATION AND OUTREACH | $323,698,538 | $819,898,146 | June 14, 2022 | March 10, 2027 | New York, NY | usaspending.gov |
| W9124D24F0010 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY24 DATA & PERFORMANCE | $198,669,562 | $200,830,436 | March 1, 2024 | January 29, 2027 | Chicago, IL | usaspending.gov |
| 75FCMC24F0115 | PORTER NOVELLI PUBLIC SERVICES INC. | Department of Health and Human Services | Delivery Order | 541810 | MEDICARE OPEN ENROLLMENT (MOE) AND NEW TO MEDICARE PUBLIC EDUCATION (NMPE) AND OUTREACH CAMPAIGNS (OC) TASK ORDER COMPETITION OBTAIN TECHNIC | $163,881,092 | $163,882,982 | June 28, 2024 | June 30, 2027 | Washington, DC | usaspending.gov |
| M9549419C0020 | WUNDERMAN THOMPSON LLC | Department of Defense | Definitive Contract | 541810 | MCRC ADVERTISING SERVICES SUPPORT | $160,611,127 | $669,143,217 | September 18, 2019 | December 19, 2024 | Atlanta, GA | usaspending.gov |
| 693JJ924F00181N | STRATACOMM, LLC | Department of Transportation | Delivery Order | 541810 | OBTAIN NATIONAL AND REGIONAL MARKETING AND COMMUNICATION SERVICES AS A TASK ORDER UNDER 693JJ924R000013. | $131,736,449 | $131,736,449 | September 30, 2024 | March 4, 2029 | Washington, DC | usaspending.gov |
| M9549426F7002 | WUNDERMAN THOMPSON LLC | Department of Defense | Delivery Order | 541810 | MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026) | $112,836,100 | $112,836,100 | December 19, 2025 | December 19, 2026 | Atlanta, GA | usaspending.gov |
| W9124D25F0001 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | MEDIA ODE- ACTIVE | $111,551,323 | $27,472,964 | October 16, 2024 | June 30, 2026 | Chicago, IL | usaspending.gov |
| W9124D26FA007 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORT | $109,970,010 | $110,718,409 | November 16, 2025 | November 15, 2026 | Chicago, IL | usaspending.gov |
| M9549425F7001 | WUNDERMAN THOMPSON LLC | Department of Defense | Delivery Order | 541810 | MARINE CORPS RECRUITING COMMAND ADVERTISING SERVICES | $109,302,336 | $166,734,127 | December 20, 2024 | December 19, 2025 | Atlanta, GA | usaspending.gov |
| 75D30120F09371 | PLOWSHARE GROUP, INC | Department of Health and Human Services | Delivery Order | 541810 | CDC NATIONAL TOBACCO EDUCATION CAMPAIGN | $105,441,935 | $501,110,341 | September 30, 2020 | September 30, 2026 | Atlanta, GA | usaspending.gov |
| W9124D25F0024 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER. | $89,109,864 | $91,711,384 | November 16, 2024 | November 15, 2025 | Chicago, IL | usaspending.gov |
| 75F40126F19004 | TRUE NORTH COMMUNICATIONS INC | Department of Health and Human Services | Delivery Order | 541810 | PROTECTING AMERICANS FROM TOBACCO-RELATED HEALTH RISKS AND CHRONIC DISEASE | $82,488,544 | $82,488,544 | July 1, 2026 | June 30, 2031 | Silver Spring, MD | usaspending.gov |
| W9124D24F0011 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY24 NATIONAL MEDIA AND TALENT & FURNISHINGS TASK ORDER | $82,322,225 | $25,643,399 | November 16, 2023 | November 15, 2024 | Chicago, IL | usaspending.gov |
| W9124D26FA006 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETEN | $81,269,471 | $80,265,879 | November 16, 2025 | November 15, 2026 | Chicago, IL | usaspending.gov |
| W9124D24F0021 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | FY24 LOCAL MEDIA TASK ORDER | $80,464,455 | $54,770,910 | November 16, 2023 | November 15, 2024 | Chicago, IL | usaspending.gov |
| 75F40124F19003 | TRUE NORTH COMMUNICATIONS INC | Department of Health and Human Services | Delivery Order | 541810 | NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER | $77,060,488 | $77,060,488 | September 11, 2024 | January 11, 2028 | New York, NY | usaspending.gov |
| FA300224F0032 | GSD&M LLC | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICE MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER FOR MEDIA SERVICES. | $71,669,263 | $71,669,263 | April 1, 2024 | May 31, 2025 | Austin, TX | usaspending.gov |
| W9124D24F0368 | DDB CHICAGO INC. | Department of Defense | Delivery Order | 541810 | AEMO UPF MEDIA | $68,326,086 | $68,326,086 | September 25, 2024 | September 28, 2025 | Chicago, IL | usaspending.gov |
| 693JJ923F000094 | STRATACOMM, LLC | Department of Transportation | Delivery Order | 541810 | TITLE: OBTAIN NATIONAL COMMUNICATIONS, MARKETING, AND MEDIA SUPPORT - BASE LEVEL-OF-EFFORT 05 | $58,248,023 | $109,526,624 | May 16, 2023 | August 15, 2025 | Washington, DC | usaspending.gov |
| 75F40125F19005 | TRUE NORTH COMMUNICATIONS INC | Department of Health and Human Services | Delivery Order | 541810 | CTP NATIONAL PUBLIC EDUCATION CAMPAIGNS PROGRAM | $51,154,511 | $51,154,511 | July 23, 2025 | July 5, 2029 | Silver Spring, MD | usaspending.gov |
| H9821024F0167 | MULLENLOWE US INC | Department of Defense | Delivery Order | 541810 | PAID MEDIA SUPPORT SERVICES | $48,436,675 | $48,436,675 | July 1, 2024 | June 30, 2025 | Alexandria, VA | usaspending.gov |
| FA300223F0019 | GSD&M LLC | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MOBILE TOUR OPERATIONS PROGRAM (MTOP) | $48,334,090 | $61,798,144 | January 1, 2023 | April 30, 2027 | Austin, TX | usaspending.gov |
| FA300223F0007 | GSD&M LLC | Department of Defense | Delivery Order | 541810 | AIR FORCE RECRUITING SERVICES NATIONAL MARKETING AND ADVERTISING TASK ORDER FOR LOCAL DIGITAL ENGAGEMENT SERVICES. | $47,756,102 | $68,331,702 | November 9, 2022 | December 31, 2026 | Austin, TX | usaspending.gov |
| FA300225F0018 | GSD&M LLC | Department of Defense | Delivery Order | 541810 | PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY TO MAINTAIN A LEADS DATA PROCESSING SYSTEM THAT ELE | $44,558,810 | $44,558,810 | December 1, 2024 | November 30, 2026 | Austin, TX | usaspending.gov |
| 75FCMC20F0062 | ELEVATION, LTD. | Department of Health and Human Services | Delivery Order | 541810 | HISPANIC HEALTH INSURANCE MARKETPLACE PUBLIC EDUCATION AND OUTREACH | $44,000,000 | $148,150,000 | July 10, 2020 | July 9, 2026 | Washington, DC | usaspending.gov |
Updated October 6, 2026. Read from USAspending.gov. Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.