Data / Federal awards / NAICS 541810 / THE ADVERTISING COUNCIL INC
THE ADVERTISING COUNCIL INC: 15 federal contract awards, $32.9 million obligated (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
THE ADVERTISING COUNCIL INC (UEI JV39FYRGTSF3), New York, NY, received 15 federal prime contract awards with $32.9 million obligated in fiscal years 2024 to 2027, from 4 agencies under 1 NAICS code. Its largest buyer is Department of Transportation ($24.2 million) and its largest code is NAICS 541810 Advertising Agencies.
The request: Every federal contract awarded under NAICS 541810, with the winner, the agency and the value. $10 of work on sign-up, no card.
SpecStream is the live web data engine for teams and agents. It reads every federal contract award on USAspending.gov and every open opportunity on SAM.gov, and this page is that reading. Ask for the awards in your niche and the winners, agencies, values and recompetes arrive in your sheet, CRM, Slack or agent as they are reported.
- UEI
- JV39FYRGTSF3
- Location
- New York, NY
- Business size
- Other Than Small Business
- Contract awards
- 15
- Obligated
- $32.9 million
- First action in window
- 2024-01-08
- Latest action
- 2026-09-16
Where the work is
NAICS codes, with the other winners in each.
| NAICS | Industry | Awards | Obligated |
|---|---|---|---|
| 541810 | Advertising Agencies | 15 | $32.9 million |
Buying agencies
| Agency | Awards | Obligated |
|---|---|---|
| Department of Transportation | 6 | $24.2 million |
| Department of Veterans Affairs | 3 | $6.6 million |
| Department of Homeland Security | 3 | $1.5 million |
| Executive Office of the President | 3 | $599,999 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $12.5 million |
| FY2025 | $11 million |
| FY2026 | $9.4 million |
Contract awards
All 15 awards in fiscal years 2024 to 2027.
| Award ID | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| 693JJ922F00105N | Department of Transportation | Delivery Order | 541810 | TITLE: HEATSTROKE PREVENTION PUBLIC SERVICE ADVERTISING CAMPAIGNS ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY | $7,317,360 | $12,126,128 | August 30, 2022 | September 29, 2027 | New York, NY | usaspending.gov |
| 693JJ922F00102N | Department of Transportation | Delivery Order | 541810 | TITLE: CHILD CAR SAFETY PUBLIC SERVICE ADVERTISING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTIT | $6,222,396 | $11,358,907 | September 13, 2022 | September 29, 2027 | New York, NY | usaspending.gov |
| 36C10X23P0088 | Department of Veterans Affairs | Purchase Order | 541810 | THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRAT | $4,433,698 | $6,358,176 | September 28, 2023 | September 27, 2026 | New York, NY | usaspending.gov |
| 693JJ922F00101N | Department of Transportation | Delivery Order | 541810 | TITLE: ALCOHOL-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CO | $4,200,000 | $7,536,863 | August 25, 2022 | September 29, 2027 | New York, NY | usaspending.gov |
| 693JJ922F00103N | Department of Transportation | Delivery Order | 541810 | TITLE: TEXTING AND DISTRACTED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONT | $3,439,848 | $5,755,872 | August 30, 2022 | September 29, 2027 | New York, NY | usaspending.gov |
| 693JJ922F00104N | Department of Transportation | Delivery Order | 541810 | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWAR | $3,050,000 | $5,755,956 | September 16, 2022 | September 29, 2027 | New York, NY | usaspending.gov |
| 36C10X26P0035 | Department of Veterans Affairs | Purchase Order | 541810 | VHA OSPS DONATED MEDIA ASSETS | $2,263,372 | $2,263,372 | September 28, 2026 | September 27, 2027 | New York, NY | usaspending.gov |
| 70FA4024C00000001 | Department of Homeland Security | Definitive Contract | 541810 | 2024 READY CAMPAIGN | $1,502,654 | $1,502,654 | February 27, 2024 | February 17, 2025 | New York, NY | usaspending.gov |
| 11316024F0010OND | Executive Office of the President | BPA Call | 541810 | NATIONAL MEDIA CAMPAIGN | $600,000 | $600,000 | August 15, 2024 | August 14, 2025 | Washington, DC | usaspending.gov |
| 693JJ922D000020 | Department of Transportation | IDC | 541810 | TITLE: OBTAIN MEDIA SERVICES FOR TRAFFIC SAFETY PUBLIC SERVICE CAMPAIGNS DESCRIPTION: PROCURE MEDIA SERVICES TO SUPPORT ALCOHOL-IMPAIRED DRI | $0 | $40,831,148 | August 5, 2022 | usaspending.gov | ||
| 70FA4020A00000002 | Department of Homeland Security | BPA | 541810 | MEDIA ADVERTISING BPA | $0 | $9,995,231 | February 13, 2020 | usaspending.gov | ||
| 11316022A0009EOP | Executive Office of the President | BPA | 541810 | MEDIA CAMPAIGN | $0 | $3,000,000 | September 22, 2022 | usaspending.gov | ||
| 70FA4020F00000026 | Department of Homeland Security | Delivery Order | 541810 | FEMA'S READY CAMPAIGN | $-1 | $5,118,145 | March 2, 2020 | February 26, 2023 | Washington, DC | usaspending.gov |
| 11316022F0012OND | Executive Office of the President | BPA Call | 541810 | MEDIA CAMPAIGN | $-1 | $499,999 | September 28, 2022 | September 29, 2023 | Washington, DC | usaspending.gov |
| 36C10X20P0155 | Department of Veterans Affairs | Purchase Order | 541810 | OMHSP SUICIDE PREVENTION NATIONAL CAMPAIGN | $-120,904 | $6,201,168 | September 28, 2020 | September 27, 2023 | New York, NY | usaspending.gov |
Also on SpecStream
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.