Data / Federal awards / NAICS 541810 / Department of Veterans Affairs
Department of Veterans Affairs contracts under NAICS 541810 Advertising Agencies: $37.6 million to 38 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
Department of Veterans Affairs obligated $37.6 million under NAICS 541810, Advertising Agencies, across 91 contract awards to 38 named recipients in fiscal years 2024 to 2027. The largest recipients are GIG LINE MEDIA, INC. ($16.7 million), ARGENT ARC LLC ($10.5 million), THE ADVERTISING COUNCIL INC ($6.6 million).
The request: Every federal contract awarded by Department of Veterans Affairs under NAICS 541810, with the winner, the value and the period of performance. $10 of work on sign-up, no card.
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- Agency
- Department of Veterans Affairs
- NAICS code
- 541810 Advertising Agencies
- Contract awards
- 91
- Obligated
- $37.6 million
- Named recipients
- 38
- Small business share of obligations
- 82%
- Full and open competition share
- 8%
- Set aside share
- 34%
- Latest action
- 2026-09-16
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| GIG LINE MEDIA, INC. | Small Business | 2 | $16.7 million | 44.3% |
| ARGENT ARC LLC | Small Business | 2 | $10.5 million | 27.9% |
| THE ADVERTISING COUNCIL INC | Other Than Small Business | 3 | $6.6 million | 17.5% |
| AMERICAN SMALL BUSINESS ALLIANCE INC | Small Business | 19 | $2.8 million | 7.4% |
| RED, INC. | Small Business | 2 | $170,916 | 0.5% |
| BLUE LINE MEDIA INC | Small Business | 1 | $120,200 | 0.3% |
| ADZ ETC INC | Small Business | 16 | $104,507 | 0.3% |
| BUILD CLINICAL, LLC | Small Business | 6 | $81,796 | 0.2% |
| OUTFRONT MEDIA INC. | Small Business | 1 | $75,000 | 0.2% |
| BLACKBERG GROUP LLC | Small Business | 1 | $65,592 | 0.2% |
| AUDACY OPERATIONS, LLC | Other Than Small Business | 2 | $39,950 | 0.1% |
| RALLYPOINT NETWORKS, INC | Small Business | 1 | $33,050 | 0.1% |
| CARAHSOFT TECHNOLOGY CORP | Other Than Small Business | 1 | $32,271 | 0.1% |
| THE BUFFALO NEWS, INC. | Other Than Small Business | 1 | $30,000 | 0.1% |
| VISTRA COMMUNICATIONS, LLC | Small Business | 1 | $25,020 | 0.1% |
| IHEARTCOMMUNICATIONS INC | Other Than Small Business | 1 | $24,600 | 0.1% |
| PANHANDLE BASEBALL CLUB INC | Small Business | 1 | $23,070 | 0.1% |
| VETERANS4YOU LLC | Small Business | 1 | $22,045 | 0.1% |
| NEWSDAY LLC | Small Business | 1 | $20,150 | 0.1% |
| NEXSTAR MEDIA INC. | Other Than Small Business | 1 | $19,875 | 0.1% |
| CREATIVE AUDIO ENTERPRISES, INC | Small Business | 4 | $19,241 | 0.1% |
| CISION US INC | Other Than Small Business | 1 | $17,100 | 0.0% |
| CUMULUS MEDIA INC. | Other Than Small Business | 1 | $15,000 | 0.0% |
| MULTIMEDIA ENTERTAINMENT LLC | Other Than Small Business | 1 | $15,000 | 0.0% |
| TOWNSQUARE MEDIA, INC. | Other Than Small Business | 1 | $15,000 | 0.0% |
| AMERICAN STUDIES CENTER | Other Than Small Business | 1 | $14,000 | 0.0% |
| DRURY SOUTHWEST SIGNS INC | Small Business | 1 | $13,475 | 0.0% |
| STINGHOUSE ADVERTISING LLC | Small Business | 1 | $12,650 | 0.0% |
| E.W. SCRIPPS COMPANY (THE) | Other Than Small Business | 1 | $10,999 | 0.0% |
| REWARDS FOR RESEARCH PTY LTD | Small Business | 2 | $9,148 | 0.0% |
| PUBLISHING CONCEPTS | Small Business | 1 | $3,300 | 0.0% |
| BEE PUBLICATIONS, INCORPORATED | Small Business | 1 | $1,256 | 0.0% |
| WESTERN MEDIA LLC | Small Business | 1 | $690 | 0.0% |
| DYNAMIC INTEGRATED SERVICES, LLC | Small Business | 1 | $0 | 0.0% |
| THREE65 IDEAS, LLC | Small Business | 1 | $0 | 0.0% |
| GBSA INC | Small Business | 5 | $-3,419 | -0.0% |
| L MAC SOLUTIONS LLC | Small Business | 1 | $-9,914 | -0.0% |
| ADIGENI LLC | Small Business | 1 | $-19,437 | -0.1% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Department of Veterans Affairs | 91 | $37.6 million |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $18.2 million |
| FY2025 | $13.9 million |
| FY2026 | $5.4 million |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R701 | Support- Management: Advertising | 51 | $17.6 million |
| R426 | Support- Professional: Communications | 4 | $16.7 million |
| X1AB | Lease/rental of Conference Space and Facilities | 16 | $2.3 million |
| R499 | Support- Professional: Other | 7 | $521,950 |
| W077 | Lease or Rental of Equipment- Musical Inst/phonograph/home Radio | 1 | $250,416 |
| AN41 | Health R&d Services; Health Care - Other; Basic Research | 1 | $75,000 |
| DA10 | IT and Telecom - Business Application/application Development Software As A Service | 1 | $32,271 |
| T099 | Photo/map/print/publication- Other | 3 | $22,000 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 36C10X24C0045 | GIG LINE MEDIA, INC. | Department of Veterans Affairs | Definitive Contract | 541810 | FEDERAL ACTION PLAN AND LETHAL MEANS SAFETY COMMUNICATION SUPPORT | $14,796,389 | $14,796,389 | September 30, 2024 | September 29, 2025 | Washington, DC | usaspending.gov |
| 36C10X25P0059 | ARGENT ARC LLC | Department of Veterans Affairs | Purchase Order | 541810 | CHOOSEVA ADVERTISING | $6,485,161 | $6,485,161 | September 16, 2025 | May 16, 2026 | Washington, DC | usaspending.gov |
| 36C10X23P0088 | THE ADVERTISING COUNCIL INC | Department of Veterans Affairs | Purchase Order | 541810 | THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRAT | $4,433,698 | $6,358,176 | September 28, 2023 | September 27, 2026 | New York, NY | usaspending.gov |
| 36C10X25P0036 | ARGENT ARC LLC | Department of Veterans Affairs | Purchase Order | 541810 | CHOOSEVA ADVERTISING | $4,000,000 | $4,000,000 | May 7, 2025 | September 15, 2025 | Washington, DC | usaspending.gov |
| 36C10X26P0035 | THE ADVERTISING COUNCIL INC | Department of Veterans Affairs | Purchase Order | 541810 | VHA OSPS DONATED MEDIA ASSETS | $2,263,372 | $2,263,372 | September 28, 2026 | September 27, 2027 | New York, NY | usaspending.gov |
| 36C10X25P0062 | GIG LINE MEDIA, INC. | Department of Veterans Affairs | Purchase Order | 541810 | AMPLIFICATION OF LETHAL MEANS SAFETY CAMPAIGN (FACE YOUR DRAGON ADVERTISEMENT) | $1,865,000 | $1,865,000 | September 25, 2025 | February 28, 2026 | Yucca Valley, CA | usaspending.gov |
| 36C10X26N0120 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | SBIS# 23732.62378-CENTER FOR WOMEN VETERANS SUMMIT: SOUTHWEST (EMAP 142509), JULY 24-25, 2026 SAN ANTONIO TX | $618,727 | $618,727 | July 23, 2026 | July 25, 2026 | San Antonio, TX | usaspending.gov |
| 36C10X25F0017 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | AV SERVICES | $281,131 | $281,131 | April 28, 2025 | August 7, 2025 | Chicago, IL | usaspending.gov |
| 36C10X26F0046 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | Delivery Order | 541810 | NATIONAL VETERAN CREATIVE ARTS FESTIVAL VENUE | $250,416 | $250,416 | June 8, 2026 | June 15, 2026 | Columbia, SC | usaspending.gov |
| 36C10X24F0077 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | ILEAD COORDINATION SERVICES | $240,056 | $240,056 | September 4, 2024 | September 7, 2024 | Washington, DC | usaspending.gov |
| 36C10X26N0082 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | AV SERVICES | $178,591 | $178,591 | August 10, 2026 | August 13, 2026 | Beltsville, MD | usaspending.gov |
| 36C10X26N0154 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | CONFERENCE DALLAS TX | $177,432 | $177,432 | August 25, 2026 | August 27, 2026 | Dallas, TX | usaspending.gov |
| 36C10X21F0041 | RED, INC. | Department of Veterans Affairs | Delivery Order | 541810 | POSTTRAUMATIC STRESS DISORDER (PTSD) WEBSITE MAINTENANCE AND UPDATING | $164,935 | $659,060 | March 29, 2021 | March 28, 2025 | Idaho Falls, ID | usaspending.gov |
| 36C10X26N0077 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | ILEAD COORDINATION SERVICES WOMEN'S HEALTH MINI RESIDENCY PRIMARY CARE PROVIDERS | $152,474 | $152,474 | May 4, 2026 | May 8, 2026 | Chicago, IL | usaspending.gov |
| 36C10X26N0090 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | BIS 23230 WOMEN'S HEALTH FIELD LEADERS TRAINING JUNE 1-4, 2026 | $141,297 | $141,297 | June 1, 2026 | June 4, 2026 | Salt Lake City, UT | usaspending.gov |
| 36C10X26N0011 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | MODIFICATION P00001 $0 ILEAD COORDINATION SERVICES | $135,807 | $135,807 | December 15, 2025 | December 19, 2025 | Arlington, VA | usaspending.gov |
| 36C10X24F0066 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | ILEAD COORDINATION SERVICES | $122,096 | $122,096 | July 8, 2024 | July 11, 2024 | Chicago, IL | usaspending.gov |
| 36C10X24F0069 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | ILEAD COORDINATION SERVICES | $122,095 | $122,095 | August 5, 2024 | August 8, 2024 | Chicago, IL | usaspending.gov |
| 36C26223P0610 | BLUE LINE MEDIA INC | Department of Veterans Affairs | Purchase Order | 541810 | BILLBOARD AND BUS BENCH ADVERTISEMENT SERVICES FOR VAGLAHS HOMELESS VETERANS PROGRAM. | $120,200 | $317,400 | January 23, 2023 | July 22, 2024 | Los Angeles, CA | usaspending.gov |
| 36C10X25F0029 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | MODIFICATION P00001 $0 ILEAD COORDINATION SERVICES | $96,682 | $96,682 | June 2, 2025 | June 5, 2025 | Beltsville, MD | usaspending.gov |
| 36C24125P0427 | OUTFRONT MEDIA INC. | Department of Veterans Affairs | Purchase Order | 541810 | BOSTON SUBWAY VETERAN PTSD STUDY RECRUITMENT ADVERTISEMENTS | $75,000 | $75,000 | June 1, 2025 | May 31, 2026 | Jamaica Plain, MA | usaspending.gov |
| 36C10X24N0165 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | ILEAD COORDINATION SERVICES | $72,722 | $72,722 | August 13, 2024 | August 15, 2024 | Washington, DC | usaspending.gov |
| 36C10X24F0075 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | ILEAD COORDINATION SERVICES | $68,691 | $68,691 | September 10, 2024 | September 12, 2024 | Dallas, TX | usaspending.gov |
| 36C10X24F0067 | AMERICAN SMALL BUSINESS ALLIANCE INC | Department of Veterans Affairs | BPA Call | 541810 | ILEAD COORDINATION SERVICES | $68,044 | $68,044 | July 8, 2024 | July 11, 2024 | Chicago, IL | usaspending.gov |
| 36C24825P0532 | BLACKBERG GROUP LLC | Department of Veterans Affairs | Purchase Order | 541810 | DIGITAL MEDIA SERVICE | $65,592 | $6,886,513 | January 30, 2025 | January 29, 2026 | West Palm Beach, FL | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.