Data / Federal awards / NAICS 541810 / Department of Health and Human Services
Department of Health and Human Services contracts under NAICS 541810 Advertising Agencies: $995.7 million to 32 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
Department of Health and Human Services obligated $995.7 million under NAICS 541810, Advertising Agencies, across 127 contract awards to 32 named recipients in fiscal years 2024 to 2027. The largest recipients are IPG DXTRA, INC. ($371.5 million), TRUE NORTH COMMUNICATIONS INC ($210.7 million), PORTER NOVELLI PUBLIC SERVICES INC. ($178.5 million).
The request: Every federal contract awarded by Department of Health and Human Services under NAICS 541810, with the winner, the value and the period of performance. $10 of work on sign-up, no card.
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- Agency
- Department of Health and Human Services
- NAICS code
- 541810 Advertising Agencies
- Contract awards
- 127
- Obligated
- $995.7 million
- Named recipients
- 32
- Small business share of obligations
- 8%
- Full and open competition share
- 100%
- Set aside share
- 8%
- Latest action
- 2026-09-30
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| IPG DXTRA, INC. | Other Than Small Business | 9 | $371.5 million | 37.3% |
| TRUE NORTH COMMUNICATIONS INC | Other Than Small Business | 6 | $210.7 million | 21.2% |
| PORTER NOVELLI PUBLIC SERVICES INC. | Other Than Small Business | 15 | $178.5 million | 17.9% |
| PLOWSHARE GROUP, INC | Other Than Small Business | 1 | $105.4 million | 10.6% |
| ELEVATION, LTD. | Small Business | 2 | $47 million | 4.7% |
| KETCHUM INC. | Other Than Small Business | 12 | $41.4 million | 4.2% |
| BANYAN COMMUNICATIONS, INC. | Small Business | 11 | $21.1 million | 2.1% |
| CROSBY MARKETING COMMUNICATIONS INC. | Other Than Small Business | 6 | $8.1 million | 0.8% |
| SYNERGY ENTERPRISES, INC | Small Business | 2 | $7.2 million | 0.7% |
| SCHATZ PUBLISHING GROUP, LLC | Small Business | 5 | $3.6 million | 0.4% |
| MEDIAFORCE LLC | Small Business | 1 | $1.3 million | 0.1% |
| EVENT SOURCE PROFESSIONALS INC | Small Business | 4 | $552,065 | 0.1% |
| SENSIS INC. | Small Business | 4 | $542,171 | 0.1% |
| DIX-GRA, INC. | Small Business | 1 | $174,761 | 0.0% |
| DOXIMITY INC | Other Than Small Business | 1 | $103,600 | 0.0% |
| STRIBE, INC. | Small Business | 1 | $78,900 | 0.0% |
| BUILD CLINICAL, LLC | Small Business | 3 | $47,260 | 0.0% |
| ADZ ETC INC | Small Business | 4 | $40,078 | 0.0% |
| BOILING POINT MEDIA, LLC | Small Business | 1 | $18,070 | 0.0% |
| FORS MARSH GROUP LLC | Other Than Small Business | 2 | $5,000 | 0.0% |
| OGILVY PUBLIC RELATIONS WORLDWIDE LLC | Other Than Small Business | 2 | $5,000 | 0.0% |
| THE C3 GROUP INC | Other Than Small Business | 1 | $0 | 0.0% |
| LERHEAS MEDIA CORP | Small Business | 2 | $0 | 0.0% |
| SAGE COMMUNICATIONS, LLC | Small Business | 1 | $0 | 0.0% |
| PR NEWSWIRE ASSOCIATION LLC | Other Than Small Business | 1 | $-5,500 | -0.0% |
| AFYA INC | Small Business | 3 | $-10,729 | -0.0% |
| AMERICAN UNIVERSITY | Other Than Small Business | 1 | $-12,500 | -0.0% |
| ANTELOPE FLATS, LLC | Small Business | 1 | $-19,481 | -0.0% |
| POWELL STRATEGIES, LLC | Small Business | 3 | $-94,762 | -0.0% |
| SIDEM LLC | Small Business | 1 | $-352,840 | -0.0% |
| BETAH ASSOCIATES, INC. | Small Business | 13 | $-367,077 | -0.0% |
| DANIEL J EDELMAN INC | Other Than Small Business | 5 | $-890,143 | -0.1% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Centers for Medicare and Medicaid Services | 51 | $637.2 million |
| Food and Drug Administration | 11 | $161.4 million |
| Centers for Disease Control and Prevention | 14 | $107.6 million |
| Office of the Assistant Secretary for Financial Resources | 9 | $76.9 million |
| Substance Abuse and Mental Health Services Administration | 3 | $7.3 million |
| Health Resources and Services Administration | 9 | $5.1 million |
| National Institutes of Health | 24 | $811,238 |
| Office of Assistant Secretary for Preparedness and Response | 1 | $0 |
| Indian Health Service | 1 | $0 |
| Office of the Assistant Secretary for Administration | 4 | $-625,746 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $606.2 million |
| FY2025 | $185.9 million |
| FY2026 | $203.6 million |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R426 | Support- Professional: Communications | 59 | $848.7 million |
| R499 | Support- Professional: Other | 16 | $129.1 million |
| R708 | Support- Management: Public Relations | 9 | $9.4 million |
| R701 | Support- Management: Advertising | 13 | $7.3 million |
| R410 | Support- Professional: Program Evaluation/review/development | 2 | $566,053 |
| T001 | Photo/map/print/publication- Arts/graphics | 4 | $344,244 |
| 6640 | Laboratory Equipment and Supplies | 2 | $304,607 |
| R799 | Support- Management: Other | 2 | $170,422 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 75FCMC22F0003 | IPG DXTRA, INC. | Department of Health and Human Services | Delivery Order | 541810 | HEALTH INSURANCE EXCHANGE PUBLIC EDUCATION AND OUTREACH | $323,698,538 | $819,898,146 | June 14, 2022 | March 10, 2027 | New York, NY | usaspending.gov |
| 75FCMC24F0115 | PORTER NOVELLI PUBLIC SERVICES INC. | Department of Health and Human Services | Delivery Order | 541810 | MEDICARE OPEN ENROLLMENT (MOE) AND NEW TO MEDICARE PUBLIC EDUCATION (NMPE) AND OUTREACH CAMPAIGNS (OC) TASK ORDER COMPETITION OBTAIN TECHNIC | $163,881,092 | $163,882,982 | June 28, 2024 | June 30, 2027 | Washington, DC | usaspending.gov |
| 75D30120F09371 | PLOWSHARE GROUP, INC | Department of Health and Human Services | Delivery Order | 541810 | CDC NATIONAL TOBACCO EDUCATION CAMPAIGN | $105,441,935 | $501,110,341 | September 30, 2020 | September 30, 2026 | Atlanta, GA | usaspending.gov |
| 75F40126F19004 | TRUE NORTH COMMUNICATIONS INC | Department of Health and Human Services | Delivery Order | 541810 | PROTECTING AMERICANS FROM TOBACCO-RELATED HEALTH RISKS AND CHRONIC DISEASE | $82,488,544 | $82,488,544 | July 1, 2026 | June 30, 2031 | Silver Spring, MD | usaspending.gov |
| 75F40124F19003 | TRUE NORTH COMMUNICATIONS INC | Department of Health and Human Services | Delivery Order | 541810 | NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER | $77,060,488 | $77,060,488 | September 11, 2024 | January 11, 2028 | New York, NY | usaspending.gov |
| 75F40125F19005 | TRUE NORTH COMMUNICATIONS INC | Department of Health and Human Services | Delivery Order | 541810 | CTP NATIONAL PUBLIC EDUCATION CAMPAIGNS PROGRAM | $51,154,511 | $51,154,511 | July 23, 2025 | July 5, 2029 | Silver Spring, MD | usaspending.gov |
| 75FCMC20F0062 | ELEVATION, LTD. | Department of Health and Human Services | Delivery Order | 541810 | HISPANIC HEALTH INSURANCE MARKETPLACE PUBLIC EDUCATION AND OUTREACH | $44,000,000 | $148,150,000 | July 10, 2020 | July 9, 2026 | Washington, DC | usaspending.gov |
| 75FCMC26F0101 | IPG DXTRA, INC. | Department of Health and Human Services | Delivery Order | 541810 | THE PURPOSE OF THIS TASK ORDER IS TO PROVIDE PUBLIC EDUCATION AND OUTREACH CAMPAIGNS ACROSS THE FEDERALLY FACILITATED MARKETPLACE (FFM) STAT | $36,999,987 | $36,999,987 | July 20, 2026 | July 19, 2027 | New York, NY | usaspending.gov |
| 75FCMC23F0001 | KETCHUM INC. | Department of Health and Human Services | Delivery Order | 541810 | OUTREACH TO ENCOURAGE ENROLLMENT IN MEDICARE LOW INCOME PROGRAMS | $24,716,468 | $46,080,607 | September 14, 2023 | September 17, 2027 | Washington, DC | usaspending.gov |
| 75FCMC22F0001 | KETCHUM INC. | Department of Health and Human Services | Delivery Order | 541810 | PLAN, DEVELOP, EXECUTE AND MONITOR COMMUNICATIONS ACTIVITIES FOR THE CENTERS FOR MEDICARE & MEDICAID SERVICES (CMS) OFFICE OF MINORITY HEALT | $17,439,045 | $31,572,418 | August 11, 2022 | August 30, 2027 | Washington, DC | usaspending.gov |
| 75N95024F00102 | BANYAN COMMUNICATIONS, INC. | Department of Health and Human Services | Delivery Order | 541810 | NINDS ONCE COMMUNICATIONS AND INFORMATION RESOURCE SUPPORT | $14,382,307 | $14,382,307 | June 10, 2024 | June 9, 2027 | Atlanta, GA | usaspending.gov |
| 75FCMC25FJ149 | IPG DXTRA, INC. | Department of Health and Human Services | Delivery Order | 541810 | HEALTH CARE FRAUD PREVENTION OUTREACH AND EDUCATION CAMPAIGN TASK ORDER UNDER THE NATIONAL EDUCATION CAMPAIGN AND OUTREACH CONTRACT (NEC) IN | $13,999,957 | $13,999,957 | September 24, 2025 | September 15, 2027 | New York, NY | usaspending.gov |
| 75S20122C00001 | SYNERGY ENTERPRISES, INC | Department of Health and Human Services | Definitive Contract | 541810 | THE PURPOSE OF THIS CONTRACT IS TO CONTINUE TO FURTHER DEVELOP, IMPLEMENT, AND EVALUATE THE ALIGNMENT OF PUBLIC MESSAGING WITH THE INTERVENT | $7,219,472 | $11,493,597 | June 18, 2022 | June 17, 2027 | Rockville, MD | usaspending.gov |
| 75FCMC22F0003 | PORTER NOVELLI PUBLIC SERVICES INC. | Department of Health and Human Services | Delivery Order | 541810 | HEALTH CARE FRAUD PREVENTION OUTREACH & EDUCATION CAMPAIGN UNDER THE NATIONAL EDUCATION CAMPAIGN & OUTREACH CONTRACT (NEC) | $6,999,580 | $20,997,235 | July 6, 2022 | September 29, 2025 | Washington, DC | usaspending.gov |
| 75Q80121F80004 | CROSBY MARKETING COMMUNICATIONS INC. | Department of Health and Human Services | Delivery Order | 541810 | USPSTF COMMUNICATION SUPPORT | $6,475,416 | $14,022,688 | June 15, 2021 | December 14, 2026 | Annapolis, MD | usaspending.gov |
| 75FCMC25FJ164 | PORTER NOVELLI PUBLIC SERVICES INC. | Department of Health and Human Services | Delivery Order | 541810 | THE PURPOSE OF THIS STATEMENT OF WORK IS TO PLAN, RESEARCH, DEVELOP, EXECUTE AND MONITOR COMMUNICATIONS ACTIVITIES FOR THE CMS OFFICE OF HEA | $3,856,778 | $3,856,778 | September 30, 2025 | September 29, 2027 | Washington, DC | usaspending.gov |
| 75R60223F80172 | BANYAN COMMUNICATIONS, INC. | Department of Health and Human Services | Delivery Order | 541810 | MATERNAL MENTAL HEALTH HOTLINE COMMUNICATIONS AND MARKETING CAMPAIGN SERVICES | $3,459,703 | $4,796,928 | September 29, 2023 | September 28, 2027 | Atlanta, GA | usaspending.gov |
| 75FCMC24F0172 | PORTER NOVELLI PUBLIC SERVICES INC. | Department of Health and Human Services | Delivery Order | 541810 | STRATEGIC COMMUNICATIONS FOR PROGRAM INTEGRITY | $3,371,834 | $3,371,834 | September 1, 2024 | August 31, 2026 | Washington, DC | usaspending.gov |
| 75ACF124F80012 | SCHATZ PUBLISHING GROUP, LLC | Department of Health and Human Services | Delivery Order | 541810 | OTIP SEEKS SERVICES TO ADVANCE ITS COMMUNICATIONS, PUBLIC AWARENESS, AND OUTREACH ACTIVITIES, INCLUDING THE DESIGN OF NEW STRATEGIES, INCLUD | $3,369,328 | $3,369,328 | March 30, 2024 | March 29, 2027 | Washington, DC | usaspending.gov |
| 75FCMC26F0119 | ELEVATION, LTD. | Department of Health and Human Services | Delivery Order | 541810 | THE PURPOSE OF THIS TASK ORDER IS TO IMPLEMENT A HEALTH INSURANCE MARKETPLACE PUBLIC EDUCATION AND OUTREACH CAMPAIGN TO REACH THE SPANISH RE | $3,000,000 | $3,000,000 | July 22, 2026 | July 21, 2027 | Washington, DC | usaspending.gov |
| 75FCMC22F0004 | PORTER NOVELLI PUBLIC SERVICES INC. | Department of Health and Human Services | Delivery Order | 541810 | COMMUNICATION MANAGEMENT & OUTREACH SUPPORT | $2,379,909 | $6,277,999 | August 15, 2022 | August 14, 2025 | Washington, DC | usaspending.gov |
| 75FCMC22F0002 | KETCHUM INC. | Department of Health and Human Services | Delivery Order | 541810 | QUALITY PAYMENT PROGRAM COMMUNICATION, EDUCATION AND OUTREACH | $2,138,614 | $8,403,050 | September 2, 2022 | April 28, 2025 | Washington, DC | usaspending.gov |
| 75R60224F34010 | CROSBY MARKETING COMMUNICATIONS INC. | Department of Health and Human Services | BPA Call | 541810 | FY24 WEBSITE SOCIAL MEDIA SUPPORT AND MESSAGE AND MATERIALS DISSEMINATION HSB115 C 5273 | $1,608,649 | $1,608,649 | September 27, 2024 | March 17, 2025 | Annapolis, MD | usaspending.gov |
| 75FCMC24F0114 | KETCHUM INC. | Department of Health and Human Services | Delivery Order | 541810 | NURSING HOME NURSE STAFFING OUTREACH CAMPAIGN | $1,532,108 | $1,532,108 | September 3, 2024 | March 13, 2026 | Washington, DC | usaspending.gov |
| 75F40122F80310 | MEDIAFORCE LLC | Department of Health and Human Services | Delivery Order | 541810 | DISSEMINATION OF FDA EDUCATION AND OUTREACH CAMPAIGN PUBLIC SERVICE ANNOUNCEMENTS | $1,336,245 | $2,768,496 | August 29, 2022 | April 30, 2025 | Silver Spring, MD | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.