Data / Federal awards / NAICS 541810 / YOUNG & RUBICAM LLC
YOUNG & RUBICAM LLC: 132 federal contract awards, $338.8 million obligated (FY2024 to FY2027)
YOUNG & RUBICAM LLC (UEI M837GULLR4W8), New York, NY, received 132 federal prime contract awards with $338.8 million obligated in fiscal years 2024 to 2027, from 2 agencies under 1 NAICS code. Its largest buyer is Department of Defense ($338.8 million) and its largest code is NAICS 541810 Advertising Agencies.
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- UEI
- M837GULLR4W8
- Parent organization
- WPP PLC
- Location
- New York, NY
- Business size
- Other Than Small Business
- Contract awards
- 132
- Obligated
- $338.8 million
- First action in window
- 2023-10-06
- Latest action
- 2026-07-01
Where the work is
NAICS codes, with the other winners in each.
| NAICS | Industry | Awards | Obligated |
|---|---|---|---|
| 541810 | Advertising Agencies | 132 | $338.8 million |
Buying agencies
| Agency | Awards | Obligated |
|---|---|---|
| Department of Defense | 131 | $338.8 million |
| General Services Administration | 1 | $0 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $113.9 million |
| FY2025 | $107.6 million |
| FY2026 | $117.3 million |
Contract awards
The 50 largest of 132 awards by dollars obligated in fiscal years 2024 to 2027.
| Award ID | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| N0018926FD069 | Department of Defense | Delivery Order | 541810 | DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4 | $35,000,000 | $35,000,000 | June 2, 2026 | November 30, 2026 | New York, NY | usaspending.gov |
| N0018924FZ004 | Department of Defense | Delivery Order | 541810 | OPT II SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA PLACEMENT FY24 Q3 Q4 | $35,000,000 | $35,000,000 | October 23, 2023 | October 22, 2024 | New York, NY | usaspending.gov |
| N0018925FZ047 | Department of Defense | Delivery Order | 541810 | OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q1 Q4 | $29,000,000 | $29,000,000 | November 14, 2024 | October 31, 2025 | New York, NY | usaspending.gov |
| N0018924FZ710 | Department of Defense | Delivery Order | 541810 | OPT III SPACE CHARGES MEDIA PLACEMENT | $22,000,000 | $22,000,000 | June 28, 2024 | February 28, 2025 | New York, NY | usaspending.gov |
| N0018926FZ007 | Department of Defense | Delivery Order | 541810 | OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY26 Q1 - Q2. | $20,000,000 | $20,000,000 | November 15, 2025 | March 31, 2026 | New York, NY | usaspending.gov |
| N0018925FZ408 | Department of Defense | Delivery Order | 541810 | OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q3 - Q4 FY25 | $19,200,000 | $19,200,000 | May 20, 2025 | October 31, 2025 | New York, NY | usaspending.gov |
| N0018926FD011 | Department of Defense | Delivery Order | 541810 | DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4 | $16,500,000 | $16,500,000 | March 26, 2026 | July 31, 2026 | New York, NY | usaspending.gov |
| N0018924FZ759 | Department of Defense | Delivery Order | 541810 | OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FOR FY24 Q4 THROUGH FY25 Q2 | $16,477,000 | $16,477,000 | September 28, 2024 | June 30, 2025 | New York, NY | usaspending.gov |
| N0018924FZ205 | Department of Defense | Delivery Order | 541810 | OPT III BASIC ADVERTISING SERVICES 20 MAY 2024 THROUGH 19 FEBRUARY 2025 | $13,034,340 | $13,034,340 | May 20, 2024 | February 19, 2025 | New York, NY | usaspending.gov |
| N0018926FZ139 | Department of Defense | Delivery Order | 541810 | OPT IV SPACE CHARGES MEDIA PLACEMENT | $12,500,000 | $12,500,000 | February 18, 2026 | June 30, 2026 | New York, NY | usaspending.gov |
| N0018925FZ106 | Department of Defense | Delivery Order | 541810 | OPT IV SPACE CHARGES MEDIA PLACEMENT FY 25 Q4 - FY26 Q1. | $10,000,000 | $10,000,000 | June 16, 2025 | December 31, 2025 | New York, NY | usaspending.gov |
| N0018925FZ146 | Department of Defense | Delivery Order | 541810 | OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q3 - Q4 FY26 Q1 | $8,000,000 | $8,000,000 | February 4, 2025 | December 31, 2025 | New York, NY | usaspending.gov |
| N0018925FZ116 | Department of Defense | Delivery Order | 541810 | OPT IV BASIC ADVERTISING SERVICES Q4 FY25 Q1 FY26 UNDER LABOR CLIN 4001. | $6,531,982 | $6,531,982 | August 20, 2025 | November 19, 2025 | New York, NY | usaspending.gov |
| N0018926FD061 | Department of Defense | Delivery Order | 541810 | NAVY RECRUITING MARKETING AND ADVERTISING PROGRAM, OPT V BASIC ADVERTISING SERVICES (CLIN 5001) | $6,470,100 | $6,470,100 | May 20, 2026 | September 19, 2026 | New York, NY | usaspending.gov |
| N0018925FZ199 | Department of Defense | Delivery Order | 541810 | OPT IV SPACE CHARGES MEDIA PLACEMENT FY 25 Q4 - FY26 Q1. | $6,351,000 | $6,351,000 | August 21, 2025 | December 31, 2025 | New York, NY | usaspending.gov |
| N0018924FZ153 | Department of Defense | Delivery Order | 541810 | OPT II BASIC ADVERTISING SERVICES 20 JAN 2024 THROUGH 19 MAY 2024 | $4,991,489 | $4,991,489 | January 20, 2024 | February 22, 2024 | New Hyde Park, NY | usaspending.gov |
| N6671526F0033 | Department of Defense | Delivery Order | 541810 | OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $4,900,555 | $4,900,555 | April 28, 2026 | June 30, 2026 | New York, NY | usaspending.gov |
| N6671526F0015 | Department of Defense | Delivery Order | 541810 | OPT IV BASIC ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM | $4,898,987 | $4,898,987 | February 20, 2026 | May 19, 2026 | New York, NY | usaspending.gov |
| N6671525F0007 | Department of Defense | Delivery Order | 541810 | NAVY RECRUITING MARKETING AND ADVERTISING PROGRAM, OPT III BASIC ADVERTISING SERVICES (CLIN 3001) | $4,344,780 | $4,344,780 | February 20, 2025 | May 19, 2025 | New York, NY | usaspending.gov |
| N6671525F0041 | Department of Defense | Delivery Order | 541810 | OPT IV FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM | $4,036,958 | $4,036,958 | June 30, 2025 | October 23, 2025 | New York, NY | usaspending.gov |
| N6671524FA003 | Department of Defense | Delivery Order | 541810 | OPT III ADDITIONAL COMMERCIALS VIDEOS | $3,977,480 | $3,977,480 | August 20, 2024 | January 19, 2025 | New York, NY | usaspending.gov |
| N6671525F0009 | Department of Defense | Delivery Order | 541810 | FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM | $3,960,613 | $3,960,613 | December 20, 2024 | May 19, 2025 | New York, NY | usaspending.gov |
| N6671526F0010 | Department of Defense | Delivery Order | 541810 | OPT IV BASIC ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM. | $3,265,991 | $3,265,991 | December 20, 2025 | February 19, 2026 | New York, NY | usaspending.gov |
| N6671526F0040 | Department of Defense | Delivery Order | 541810 | FIELD EVENTS MARKETING ODES IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $3,184,542 | $3,184,542 | May 20, 2026 | September 19, 2026 | New York, NY | usaspending.gov |
| N6671525F0011 | Department of Defense | Delivery Order | 541810 | OPT III ADDITIONAL COMMERCIALS VIDEOS (CLIN 3008) IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM | $3,181,984 | $3,181,984 | January 20, 2025 | May 19, 2025 | New York, NY | usaspending.gov |
| N6671524FA002 | Department of Defense | Delivery Order | 541810 | NAVY RECRUITING MARKETING AND ADVERTISING SERVICES | $3,100,770 | $3,100,770 | July 26, 2024 | October 31, 2024 | New York, NY | usaspending.gov |
| N6671524F0019 | Department of Defense | Delivery Order | 541810 | OPT II FIELD EVENTS MARKETING ODES | $3,062,184 | $3,062,184 | May 15, 2024 | September 30, 2024 | New York, NY | usaspending.gov |
| N6671526F0007 | Department of Defense | Delivery Order | 541810 | OPT IV FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM | $2,756,869 | $2,756,869 | October 24, 2025 | January 24, 2026 | New York, NY | usaspending.gov |
| N6671526F0022 | Department of Defense | Delivery Order | 541810 | OPT IV FIELD EVENTS MARKETING ODES (CLIN 4005) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM | $2,230,995 | $2,230,995 | January 25, 2026 | March 15, 2026 | New York, NY | usaspending.gov |
| N6671525F0002 | Department of Defense | Delivery Order | 541810 | OPTION III FIELD EVENTS MARKETING, NAVY RECRUITING MARKETING AND ADVERTISING | $2,221,126 | $2,221,216 | October 1, 2024 | December 19, 2024 | New York, NY | usaspending.gov |
| N6671526F0028 | Department of Defense | Delivery Order | 541810 | OPT IV FIELD EVENTS MARKETING ODES (CLIN 4005) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM | $2,168,131 | $2,168,131 | March 16, 2026 | May 19, 2026 | New York, NY | usaspending.gov |
| N6671524F0023 | Department of Defense | Delivery Order | 541810 | OPT III FIELD EVENTS MARKETING ODES | $1,850,193 | $1,850,193 | May 29, 2024 | November 24, 2024 | New York, NY | usaspending.gov |
| N6671524F0020 | Department of Defense | Delivery Order | 541810 | OPT III RECURRING WEB & SYSTEM SUPPORT | $1,515,456 | $1,515,456 | May 20, 2024 | February 19, 2025 | New York, NY | usaspending.gov |
| N6671525F0034 | Department of Defense | Delivery Order | 541810 | OPT IV FIELD EVENTS MARKETING ODES IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM | $1,439,681 | $1,439,681 | May 20, 2025 | June 29, 2025 | New York, NY | usaspending.gov |
| N0018925FZ154 | Department of Defense | Delivery Order | 541810 | OPT III SPACE CHARGES MEDIA PLACEMENT - OOO BILLBOARD MEDIA ADDS FOR NTAGS ACTIVE DUTY AND RESERVE DUTY EFFORTS. | $1,284,600 | $1,284,600 | February 7, 2025 | August 31, 2025 | New York, NY | usaspending.gov |
| N6671524F0022 | Department of Defense | Delivery Order | 541810 | OPT III FIELD EVENTS MARKETING ODES | $1,249,454 | $1,249,454 | May 20, 2024 | September 30, 2024 | New York, NY | usaspending.gov |
| N6671525F0037 | Department of Defense | Delivery Order | 541810 | OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $978,410 | $978,410 | June 1, 2025 | September 30, 2025 | New York, NY | usaspending.gov |
| N6671525F0016 | Department of Defense | Delivery Order | 541810 | OPT III ADDITIONAL ADVERTISING SERVICES (CLIN 3003) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $976,908 | $976,908 | February 1, 2025 | May 31, 2025 | New York, NY | usaspending.gov |
| N6671526F0006 | Department of Defense | Delivery Order | 541810 | OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $881,260 | $881,260 | October 21, 2025 | January 31, 2026 | New York, NY | usaspending.gov |
| N6671526F0043 | Department of Defense | Delivery Order | 541810 | OPT V ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $881,260 | $881,260 | May 20, 2026 | September 19, 2026 | New York, NY | usaspending.gov |
| N6671525F0029 | Department of Defense | Delivery Order | 541810 | OPT IV RECURRING WEB AND SYSTEM SUPPORT IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM | $858,191 | $858,191 | May 20, 2025 | October 19, 2025 | New York, NY | usaspending.gov |
| N6671526F0024 | Department of Defense | Delivery Order | 541810 | OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $794,839 | $794,839 | February 1, 2026 | May 19, 2026 | New York, NY | usaspending.gov |
| N6671524F0017 | Department of Defense | Delivery Order | 541810 | OPT II FIELD EVENTS MARKETING ODES | $769,600 | $769,600 | March 1, 2024 | May 19, 2024 | New York, NY | usaspending.gov |
| N6671525F0004 | Department of Defense | Delivery Order | 541810 | OPT III ADDITIONAL ADVERTISING SERVICES AND ADDITIONAL OTHER DIRECT EXPENSES IN SUPPORT OF THE NAVY RECRUITING MARKETING AND ADVERTISING PRO | $761,283 | $761,283 | October 25, 2024 | February 28, 2025 | New York, NY | usaspending.gov |
| N6671526F0042 | Department of Defense | Delivery Order | 541810 | OPT V ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $753,156 | $774,656 | May 20, 2026 | September 19, 2026 | New York, NY | usaspending.gov |
| N6671525F0040 | Department of Defense | Delivery Order | 541810 | OPT IV FIELD EVENTS MARKETING ODES IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $736,225 | $736,225 | June 24, 2025 | October 19, 2025 | New York, NY | usaspending.gov |
| N6671526F0037 | Department of Defense | Delivery Order | 541810 | OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM | $700,393 | $700,393 | July 1, 2026 | August 14, 2026 | New York, NY | usaspending.gov |
| N6671526F0012 | Department of Defense | Delivery Order | 541810 | OPT IV RECURRING WEB AND SYSTEM SUPPORT (CLIN 4006) IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM | $686,553 | $686,553 | January 20, 2026 | May 19, 2026 | New York, NY | usaspending.gov |
| N6671524F0012 | Department of Defense | Delivery Order | 541810 | OPT II FIELD EVENTS MARKETING ODES | $666,365 | $666,365 | February 1, 2024 | May 14, 2024 | New York, NY | usaspending.gov |
| N6671526F0039 | Department of Defense | Delivery Order | 541810 | OPT V RECURRING WEB AND SYSTEM SUPPORT (CLIN 5006) IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM | $665,440 | $665,440 | May 20, 2026 | September 19, 2026 | New York, NY | usaspending.gov |
Also on SpecStream
Updated October 6, 2026. Read from USAspending.gov. Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.