Data / Investment advisers / New Jersey / Sterling Financial Planning Inc
Sterling Financial Planning Inc, Sparta, NJ: $761 million AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
Sterling Financial Planning Inc is an SEC registered investment adviser with its main office in Sparta, New Jersey and reports $761 million in regulatory assets under management in its Form ADV filed September 8, 2026. Its clients include high net worth individuals, individuals and charitable organizations. It is paid through a percentage of assets under management, hourly charges and fixed fees.
The request: Watch Sterling Financial Planning Inc (CRD number 108664): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.
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- Registration
- SEC registered investment adviser
- CRD number
- 108664
- SEC file number
- 801-56025
- SEC status
- Approved, effective November 10, 1998
- Main office
- 60 Blue Heron Road, Suite 201, Sparta, NJ 07871
- Phone
- (973) 729-1234
- Website
- sterlingadvice.com
- Regulatory AUM
- $760,762,843 in the Form ADV filed September 8, 2026
- Discretionary AUM
- $487,530,839
- Non discretionary AUM
- $273,232,004
- Accounts
- 1,639
- Employees
- 8, of which 8 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, hourly charges, fixed fees, other fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- September 8, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 212 | $615.3 million |
| Individuals (other than high net worth individuals) | 350 | $126.9 million |
| Charitable organizations | 8 | $14.5 million |
| Corporations or other businesses | 6 | $2.3 million |
| Pension and profit sharing plans | 2 | $1.9 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $760.8 million | March 27, 2026 |
| December 1, 2025 | $671.9 million | March 26, 2025 |
Other advisers in New Jersey
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Vestgen Investment Management | Egg Harbor TWP. | $786.6 million | Not listed | adviserinfo.sec.gov |
| Faropoint Ventures, LLC | Hoboken | $780 million | 3 | adviserinfo.sec.gov |
| Embassy Asset Management LP | Short Hills | $774 million | 2 | adviserinfo.sec.gov |
| Seabridge Investment Advisors LLC | Summit | $771.2 million | Not listed | adviserinfo.sec.gov |
| Hennion & Walsh Asset Management, Inc. | Parsippany | $768.8 million | Not listed | adviserinfo.sec.gov |
| Sciencast Management LP | Princeton | $760 million | Not listed | adviserinfo.sec.gov |
| Shrewsbury River Capital LP | Red Bank | $757.5 million | 3 | adviserinfo.sec.gov |
| Tilson Financial Group Inc | New Providence | $750.6 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in New Jersey
- Advisers with $500 million to $1 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Sterling Financial Planning Inc on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.