Data / Investment advisers / Michigan / Heron Bay Capital Management
Heron Bay Capital Management, Bloomfield Hills, MI: $644 million AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
Heron Bay Capital Management is an SEC registered investment adviser with its main office in Bloomfield Hills, Michigan and reports $644 million in regulatory assets under management in its Form ADV filed September 21, 2026. Its clients include high net worth individuals, individuals and pension and profit sharing plans. It is paid through a percentage of assets under management.
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- Registration
- SEC registered investment adviser
- CRD number
- 305537
- SEC file number
- 801-117590
- SEC status
- Approved, effective November 12, 2019
- Legal name
- Heron Bay Capital Management, LLC
- Main office
- 40701 Woodward Ave Suite 104, Bloomfield Hills, MI 48304
- Phone
- (248) 970-0900
- Regulatory AUM
- $643,782,110 in the Form ADV filed September 21, 2026
- Discretionary AUM
- $591,247,365
- Non discretionary AUM
- $52,534,745
- Accounts
- 490
- Employees
- 7, of which 5 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- September 21, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 46 | $492.2 million |
| Individuals (other than high net worth individuals) | 81 | $92 million |
| Pension and profit sharing plans | Fewer than 5 | $59.6 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| February 2, 2026 | $643.8 million | January 27, 2026 |
| December 1, 2025 | $605.2 million | May 1, 2025 |
Other advisers in Bloomfield Hills
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Integrated Investment Consultants, LLC | Bloomfield Hills | $1.08 billion | Not listed | adviserinfo.sec.gov |
| Lsia | Bloomfield Hills | $932.1 million | Not listed | adviserinfo.sec.gov |
| Cranbrook Wealth Management, LLC | Bloomfield Hills | $906.8 million | Not listed | adviserinfo.sec.gov |
| Northern Financial Advisors, Inc | Bloomfield Hills | $684 million | Not listed | adviserinfo.sec.gov |
| Lifecycle Financial Planners Inc. | Bloomfield Hills | $671.7 million | Not listed | adviserinfo.sec.gov |
| Alidade Capital, LLC | Bloomfield Hills | $564.9 million | 2 | adviserinfo.sec.gov |
| Greystone Financial Group, LLC | Bloomfield Hills | $494.9 million | Not listed | adviserinfo.sec.gov |
| Gainplan LLC | Bloomfield Hills | $461.6 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Bloomfield Hills, MI
- Investment advisers in Michigan
- Advisers with $500 million to $1 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Heron Bay Capital Management on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.