Data / Investment advisers / Iowa / Friday Financial
Friday Financial, Dubuque, IA: $409 million AUM, SEC registered investment adviser
Friday Financial is an SEC registered investment adviser with its main office in Dubuque, Iowa and reports $409 million in regulatory assets under management in its Form ADV filed October 2, 2026. Its clients include high net worth individuals, individuals and corporations and other businesses. It is paid through a percentage of assets under management.
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- Registration
- SEC registered investment adviser
- CRD number
- 329748
- SEC file number
- 801-129486
- SEC status
- Approved, effective February 9, 2024
- Legal name
- Friday Financial, Inc.
- Main office
- 600 Star Brewery Drive Suite 400, Dubuque, IA 52001
- Phone
- (563) 552-7526
- Website
- fridayfi.com
- Regulatory AUM
- $409,324,015 in the Form ADV filed October 2, 2026
- Discretionary AUM
- $408,704,683
- Non discretionary AUM
- $619,332
- Accounts
- 829
- Employees
- 9, of which 6 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- October 2, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 88 | $333.3 million |
| Individuals (other than high net worth individuals) | 191 | $59.3 million |
| Corporations or other businesses | 7 | $12.7 million |
| Charitable organizations | 3 | $3.9 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| March 2, 2026 | $409.3 million | February 9, 2026 |
| December 1, 2025 | $210.5 million | July 8, 2025 |
Other advisers in Iowa
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| FSB Premier Wealth Management, Inc. | Waterloo | $431.7 million | Not listed | adviserinfo.sec.gov |
| Legacy Bridge Private Family Offices | West des Moines | $425.8 million | Not listed | adviserinfo.sec.gov |
| Quad-Cities Investment Group, LLC | Davenport | $425.5 million | Not listed | adviserinfo.sec.gov |
| Valiant Wealth, LLC | West des Moines | $423.1 million | 30 | adviserinfo.sec.gov |
| Mokosak Advisory Group, LLC | Urbandale | $413.9 million | Not listed | adviserinfo.sec.gov |
| Compass Financial Services | West des Moines | $407.4 million | Not listed | adviserinfo.sec.gov |
| Midwest Heritage Financial Advisors | West des Moines | $398.7 million | Not listed | adviserinfo.sec.gov |
| Aegon Real Assets US | Cedar Rapids | $394.5 million | 1 | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Iowa
- Advisers with $100 million to $500 million in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Friday Financial on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.