Data / Investment advisers / Missouri / First Heartland Consultants, Inc.
First Heartland Consultants, Inc., Lake St. Louis, MO: $2.1 billion AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
First Heartland Consultants, Inc. is an SEC registered investment adviser with its main office in Lake St. Louis, Missouri and reports $2.1 billion in regulatory assets under management in its Form ADV filed July 13, 2026. Its clients include individuals, high net worth individuals and pension and profit sharing plans. It is paid through a percentage of assets under management, hourly charges and fixed fees.
The request: Watch First Heartland Consultants, Inc. (CRD number 110377): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.
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- Registration
- SEC registered investment adviser
- CRD number
- 110377
- SEC file number
- 801-46595
- SEC status
- Approved, effective May 23, 1994
- Main office
- 4101 Lake St. Louis Blvd, Lake St. Louis, MO 63367
- Phone
- (636) 625-0900
- Website
- firstheartland.com
- Regulatory AUM
- $2,085,947,725 in the Form ADV filed July 13, 2026
- Discretionary AUM
- $1,879,795,545
- Non discretionary AUM
- $206,152,180
- Accounts
- 9,610
- Employees
- 96, of which 88 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Other offices
- 71
- Form ADV Item 11 disclosures
- Reported: SEC or CFTC regulatory actions, other federal, state or foreign regulatory actions, self-regulatory organization actions
- Latest Form ADV filing
- July 13, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| Individuals (other than high net worth individuals) | 6,041 | $1.33 billion |
| High net worth individuals | 309 | $540.5 million |
| Pension and profit sharing plans | 86 | $198.1 million |
| Corporations or other businesses | 13 | $9.8 million |
| Charitable organizations | 12 | $5.3 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $2.09 billion | March 17, 2026 |
| December 1, 2025 | $1.77 billion | February 26, 2025 |
Other advisers in Missouri
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Stonebridge Financial Group, LLC | St. Louis | $2.40 billion | Not listed | adviserinfo.sec.gov |
| Smith Moore & Co. | Clayton | $2.37 billion | Not listed | adviserinfo.sec.gov |
| American Century Investments Private Client Group, Inc. | Kansas City | $2.33 billion | Not listed | adviserinfo.sec.gov |
| Detalus Advisors, LLC | St. Louis | $2.22 billion | Not listed | adviserinfo.sec.gov |
| Fiduciary Advisors, Inc. | St. Louis | $2.10 billion | Not listed | adviserinfo.sec.gov |
| Mosaic Wealth | St. Louis | $2.04 billion | Not listed | adviserinfo.sec.gov |
| Atwood & Palmer, Inc. | Kansas City | $2.04 billion | Not listed | adviserinfo.sec.gov |
| Jag Capital Management LLC | St. Louis | $1.90 billion | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Missouri
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving individuals
- Advisers serving high net worth individuals
- First Heartland Consultants, Inc. on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.