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Data / Investment advisers / Oregon / Cross Financial Advisors

Cross Financial Advisors, Portland, OR: $482 million AUM, SEC registered investment adviser

Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.

Cross Financial Advisors is an SEC registered investment adviser with its main office in Portland, Oregon and reports $482 million in regulatory assets under management in its Form ADV filed September 27, 2026. Its clients include high net worth individuals, individuals and corporations and other businesses. It is paid through a percentage of assets under management, hourly charges and fixed fees.

The request: Watch Cross Financial Advisors (CRD number 287686): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.

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Registration
SEC registered investment adviser
CRD number
287686
SEC file number
801-110589
SEC status
Approved, effective June 22, 2017
Legal name
Cross Financial Advisors, LLC
Main office
11600 SW Shilo Lane Suite 100, Portland, OR 97225
Phone
(503) 430-0563
Website
crossfinancialmgmt.com
Regulatory AUM
$481,819,342 in the Form ADV filed September 27, 2026
Discretionary AUM
$481,819,342
Accounts
2,907
Employees
12, of which 11 give investment advice
Form of organization
Limited Liability Company
Paid through
a percentage of assets under management, hourly charges, fixed fees
Other offices
6
Form ADV Item 11 disclosures
None reported
Latest Form ADV filing
September 27, 2026
SEC record
Investment Adviser Public Disclosure

Clients

Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.

Client typeClientsAUM
High net worth individuals548$304.4 million
Individuals (other than high net worth individuals)1,283$163.6 million
Corporations or other businesses14$7.7 million
Pension and profit sharing plans17$3.7 million
Charitable organizations11$2.4 million

AUM in the SEC's monthly files

Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.

First in the file ofAUMForm ADV filed
April 1, 2026$481.8 millionMarch 20, 2026
December 1, 2025$418.9 millionJuly 14, 2025

Other advisers in Portland

AdviserCityAUMPrivate fundsSource
Preisz FinancialPortland$701.7 millionNot listedadviserinfo.sec.gov
Efm Investments & Advisory LLCPortland$680 million7adviserinfo.sec.gov
Acm Management Company, LLCPortland$650.1 million2adviserinfo.sec.gov
Equilibrium Capital Investment Management , LLCPortland$642.6 million4adviserinfo.sec.gov
Peregrine Asset Advisers, Inc.Portland$611 millionNot listedadviserinfo.sec.gov
Blue Water WealthPortland$472.8 millionNot listedadviserinfo.sec.gov
Encompass Wealth Advisors, LLCPortland$472.8 millionNot listedadviserinfo.sec.gov
Silver Oak Advisory GroupPortland$418.9 millionNot listedadviserinfo.sec.gov

Also on SpecStream

Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.