Data / Investment advisers / Michigan / Bright Financial Advisors, Inc.
Bright Financial Advisors, Inc., Portage, MI: $725 million AUM, SEC registered investment adviser
Updated November 7, 2026. Source: the SEC's Form ADV data files for investment advisers.
Bright Financial Advisors, Inc. is an SEC registered investment adviser with its main office in Portage, Michigan and reports $725 million in regulatory assets under management in its Form ADV filed October 27, 2026. Its clients include high net worth individuals, individuals and charitable organizations. It is paid through a percentage of assets under management, hourly charges and fixed fees.
The request: Watch Bright Financial Advisors, Inc. (CRD number 107931): each new Form ADV amendment, with AUM, clients and private funds. $10 of work on sign-up, no card.
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- Registration
- SEC registered investment adviser
- CRD number
- 107931
- SEC file number
- 801-57192
- SEC status
- Approved, effective January 20, 2000
- Main office
- 450 W. Centre Avenue Suite C, Portage, MI 49024
- Phone
- (269) 373-2700
- Website
- brightfinancialadvisors.com
- Regulatory AUM
- $725,469,127 in the Form ADV filed October 27, 2026
- Discretionary AUM
- $725,469,127
- Accounts
- 3,619
- Employees
- 12, of which 2 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- October 27, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 223 | $564.6 million |
| Individuals (other than high net worth individuals) | 440 | $160.7 million |
| Charitable organizations | 2 | $216,156 |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| February 2, 2026 | $725.5 million | January 23, 2026 |
| December 1, 2025 | $570.1 million | April 21, 2025 |
Other advisers in Michigan
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| West Michigan Advisors | Holland | $781.3 million | Not listed | adviserinfo.sec.gov |
| Stonebridge Financial Group | Grand Rapids | $739.4 million | Not listed | adviserinfo.sec.gov |
| Valstone Partners VI | Birmingham | $735.9 million | 3 | adviserinfo.sec.gov |
| Sturbridge Capital LLC | Birmingham | $730.9 million | 4 | adviserinfo.sec.gov |
| Kaydan Wealth Management, Inc. | Fenton | $726.5 million | Not listed | adviserinfo.sec.gov |
| Trunorth Capital Management, LLC | Kalamazoo | $724.5 million | Not listed | adviserinfo.sec.gov |
| Fieldview Capital Management, LLC | Niles | $712.5 million | Not listed | adviserinfo.sec.gov |
| Skyoak Wealth | Southfield | $692.7 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Michigan
- Advisers with $500 million to $1 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Bright Financial Advisors, Inc. on the SEC's adviser search
Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.