Data / Investment advisers / North Carolina / Verity Asset Management
Verity Asset Management, Durham, NC: $1.2 billion AUM, SEC registered investment adviser
Verity Asset Management is an SEC registered investment adviser with its main office in Durham, North Carolina and reports $1.2 billion in regulatory assets under management in its Form ADV filed June 5, 2026. Its clients include high net worth individuals, individuals and other investment advisers. It is paid through a percentage of assets under management, hourly charges and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 158667
- SEC file number
- 801-66730
- SEC status
- Approved, effective May 26, 2006
- Legal name
- Verity Asset Management, Inc.
- Main office
- 280 S Mangum St Ste 550, Durham, NC 27701
- Phone
- (919) 490-6717
- Regulatory AUM
- $1,154,371,169 in the Form ADV filed June 5, 2026
- Discretionary AUM
- $1,154,371,169
- Accounts
- 7,603
- Employees
- 77, of which 54 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Other offices
- 10
- Form ADV Item 11 disclosures
- Reported: other federal, state or foreign regulatory actions, self-regulatory organization actions
- Latest Form ADV filing
- June 5, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 201 | $434.2 million |
| Individuals (other than high net worth individuals) | 5,602 | $411.7 million |
| Other investment advisers | 14 | $185.8 million |
| Investment companies | 1 | $91 million |
| Pension and profit sharing plans | 17 | $31.4 million |
| Corporations or other businesses | 3 | $214,035 |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $1.15 billion | March 31, 2026 |
| December 1, 2025 | $1.04 billion | November 10, 2025 |
Other advisers in Durham
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Silverback Asset Management, LLC | Durham | $1.19 billion | 2 | adviserinfo.sec.gov |
| Kuhn Advisors, Inc. | Durham | $800.8 million | Not listed | adviserinfo.sec.gov |
| Integrated Wealthcare, LLC | Durham | $218.2 million | Not listed | adviserinfo.sec.gov |
| Pinafore Wealth Counsel Inc. | Durham | $173.6 million | Not listed | adviserinfo.sec.gov |
| SLP Wealth | Durham | $63.7 million | Not listed | adviserinfo.sec.gov |
| Vested Finance | Durham | Not listed | 9 | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Durham, NC
- Investment advisers in North Carolina
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Verity Asset Management on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.