Data / Investment advisers / Alabama / RFG Advisory, LLC
RFG Advisory, LLC, Vestavia Hills, AL: $8 billion AUM, SEC registered investment adviser
RFG Advisory, LLC is an SEC registered investment adviser with its main office in Vestavia Hills, Alabama and reports $8 billion in regulatory assets under management in its Form ADV filed October 30, 2026. Its clients include investment companies, high net worth individuals and individuals. It is paid through a percentage of assets under management, hourly charges and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 158401
- SEC file number
- 801-79153
- SEC status
- Approved, effective February 6, 2014
- Main office
- 1400 Urban Center Drive Suite 475, Vestavia Hills, AL 35242
- Phone
- (205) 397-2450
- Website
- willowprivatewealth.com
- Regulatory AUM
- $7,969,008,040 in the Form ADV filed October 30, 2026
- Discretionary AUM
- $7,969,008,040
- Accounts
- 29,833
- Employees
- 360, of which 178 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Other offices
- 71
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- October 30, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| Investment companies | 9 | $2.77 billion |
| High net worth individuals | 1,256 | $2.56 billion |
| Individuals (other than high net worth individuals) | 15,951 | $2.53 billion |
| Corporations or other businesses | 110 | $86.6 million |
| Pension and profit sharing plans | 38 | $10.9 million |
| Charitable organizations | 38 | $9 million |
| State or municipal government entities | 1 | $5 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| August 3, 2026 | $7.97 billion | July 30, 2026 |
| April 1, 2026 | $6.81 billion | March 24, 2026 |
| December 1, 2025 | $6.12 billion | November 6, 2025 |
Other advisers in Alabama
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Waverly Advisors, LLC | Birmingham | $29.87 billion | 19 | adviserinfo.sec.gov |
| Highland Associates Inc | Birmingham | $20.99 billion | 4 | adviserinfo.sec.gov |
| Regions Investment Management, Inc. | Birmingham | $20.14 billion | Not listed | adviserinfo.sec.gov |
| Aptus Capital Advisors, LLC | Fairhope | $14.14 billion | Not listed | adviserinfo.sec.gov |
| Harbert Fund Advisors, LLC | Birmingham | $7.82 billion | 44 | adviserinfo.sec.gov |
| Vulcan Value Partners LLC | Birmingham | $6.08 billion | 4 | adviserinfo.sec.gov |
| Resource Management Service, LLC | Birmingham | $5.92 billion | 5 | adviserinfo.sec.gov |
| Eversource Wealth Advisors, LLC | Birmingham | $5.10 billion | 1 | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Alabama
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving investment companies
- Advisers serving high net worth individuals
- RFG Advisory, LLC on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.