Data / Investment advisers / Iowa / Plan2thrive Financial
Plan2thrive Financial, Eldridge, IA: $148 million AUM, SEC registered investment adviser
Plan2thrive Financial is an SEC registered investment adviser with its main office in Eldridge, Iowa and reports $148 million in regulatory assets under management in its Form ADV filed October 30, 2026. Its clients include high net worth individuals, individuals and pension and profit sharing plans. It is paid through a percentage of assets under management, hourly charges and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 317005
- SEC file number
- 801-132052
- SEC status
- Approved, effective March 3, 2025
- Legal name
- Plan2thrive Financial, LLC
- Main office
- 220 W Davenport St, Eldridge, IA 52748
- Phone
- (563) 323-5790
- Website
- plan2thrivefs.com
- Regulatory AUM
- $147,546,146 in the Form ADV filed October 30, 2026
- Discretionary AUM
- $136,331,449
- Non discretionary AUM
- $11,214,697
- Accounts
- 766
- Employees
- 4, of which 3 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- October 30, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 25 | $72.2 million |
| Individuals (other than high net worth individuals) | 197 | $56.4 million |
| Pension and profit sharing plans | 3 | $11.2 million |
| Charitable organizations | 20 | $7.8 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| March 2, 2026 | $147.5 million | February 17, 2026 |
| December 1, 2025 | $119.3 million | June 12, 2025 |
Other advisers in Iowa
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Arnold and Mote Wealth Management | Hiawatha | $168.2 million | Not listed | adviserinfo.sec.gov |
| Bridgeway Wealth Management, LLC | Cedar Rapids | $164.6 million | Not listed | adviserinfo.sec.gov |
| Water Valley Investment Advisors, Inc. | Sioux Center | $157.2 million | Not listed | adviserinfo.sec.gov |
| Forrest Financial Services | Windsor Heights | $154 million | Not listed | adviserinfo.sec.gov |
| Tuve Investment Management, Inc. | Waterloo | $147.7 million | Not listed | adviserinfo.sec.gov |
| The Life Group Financial Services | Dubuque | $146.2 million | Not listed | adviserinfo.sec.gov |
| Van Diest Capital | Polk City | $144.1 million | Not listed | adviserinfo.sec.gov |
| Lane Family Wealth Management | North Liberty | $142.7 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Iowa
- Advisers with $100 million to $500 million in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Plan2thrive Financial on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.