Data / Federal awards / NAICS 541613 / General Services Administration
General Services Administration contracts under NAICS 541613 Marketing Consulting Services: $59.3 million to 100 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
General Services Administration obligated $59.3 million under NAICS 541613, Marketing Consulting Services, across 153 contract awards to 100 named recipients in fiscal years 2024 to 2027. The largest recipients are APTIVE RESOURCES LLC ($48.5 million), GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. ($6.3 million), BIXAL SOLUTIONS INCORPORATED ($1.7 million).
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- Agency
- General Services Administration
- NAICS code
- 541613 Marketing Consulting Services
- Contract awards
- 153
- Obligated
- $59.3 million
- Named recipients
- 100
- Small business share of obligations
- 82%
- Full and open competition share
- 99%
- Set aside share
- 4%
- Latest action
- 2026-10-04
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| APTIVE RESOURCES LLC | Other Than Small Business | 29 | $48.5 million | 81.8% |
| GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | Other Than Small Business | 4 | $6.3 million | 10.6% |
| BIXAL SOLUTIONS INCORPORATED | Small Business | 2 | $1.7 million | 2.8% |
| 720 STRATEGIES LLC | Other Than Small Business | 10 | $1.5 million | 2.5% |
| PATHWAYS 2 SOLUTIONS, INC. | Small Business | 2 | $760,657 | 1.3% |
| RED CARROT INC | Small Business | 3 | $482,812 | 0.8% |
| CATMEDIA INC | Small Business | 2 | $200,189 | 0.3% |
| MONTAGE MARKETING GROUP, LLC | Small Business | 2 | $138,063 | 0.2% |
| PERFORMANCE MARKETING-NJ, INC. | Small Business | 1 | $0 | 0.0% |
| SRB COMMUNICATIONS LLC | Small Business | 1 | $0 | 0.0% |
| JR COMMUNICATIONS LLC | Small Business | 1 | $0 | 0.0% |
| AQUENT LLC | Other Than Small Business | 1 | $0 | 0.0% |
| JONES PUBLIC RELATIONS, INC. | Small Business | 1 | $0 | 0.0% |
| GROUP O INC | Other Than Small Business | 1 | $0 | 0.0% |
| YMI, INC. | Small Business | 1 | $0 | 0.0% |
| KOKOPELLI PICTURES LLC | Small Business | 1 | $0 | 0.0% |
| RATIONAL 360 INC | Small Business | 1 | $0 | 0.0% |
| COGITO GOVERNMENT SOLUTIONS LLC | Small Business | 1 | $0 | 0.0% |
| RICE MCVANEY COMMUNICATIONS, LLC | Small Business | 1 | $0 | 0.0% |
| TRUE NORTH COMMUNICATIONS INC | Other Than Small Business | 1 | $0 | 0.0% |
| EFK GROUP, LLC. | Small Business | 1 | $0 | 0.0% |
| XPROMOS MARKETING MASTERY LLC | Small Business | 1 | $0 | 0.0% |
| THE HATCHER GROUP INC | Small Business | 1 | $0 | 0.0% |
| MILRICH VIRTUAL PROFESSIONALS, LLC | Small Business | 1 | $0 | 0.0% |
| A+T MEDIA, INC. | Small Business | 1 | $0 | 0.0% |
| THE MEDIA NETWORK, INC. | Small Business | 1 | $0 | 0.0% |
| PALLADIAN PARTNERS, INC. | Other Than Small Business | 1 | $0 | 0.0% |
| THE INSTITUTE FOR PERCEPTION LTD | Small Business | 1 | $0 | 0.0% |
| NATIVA, INC. | Small Business | 1 | $0 | 0.0% |
| ENSEMBLE GOVERNMENT SERVICES, LLC | Small Business | 1 | $0 | 0.0% |
| GUD MARKETING, INC | Small Business | 1 | $0 | 0.0% |
| MEDIACROSS, INC. | Small Business | 1 | $0 | 0.0% |
| AWL STRATEGIES LLC | Small Business | 1 | $0 | 0.0% |
| AQUILINE GROUP LLC (THE) | Small Business | 1 | $0 | 0.0% |
| FAMILY HEALTH INTERNATIONAL | Other Than Small Business | 1 | $0 | 0.0% |
| OGILVY PUBLIC RELATIONS WORLDWIDE LLC | Other Than Small Business | 1 | $0 | 0.0% |
| SONJE PRODUCTIONS LLC | Small Business | 1 | $0 | 0.0% |
| THREESPOT MEDIA LLC | Small Business | 1 | $0 | 0.0% |
| MATTHEWS MEDIA GROUP, INC | Other Than Small Business | 1 | $0 | 0.0% |
| MODTHINK LLC | Small Business | 1 | $0 | 0.0% |
| WRITTEN, LLC | Small Business | 1 | $0 | 0.0% |
| STEEGE/THOMSON COMMUNICATIONS, INC. | Small Business | 1 | $0 | 0.0% |
| HCN GLOBAL, LLC | Small Business | 1 | $0 | 0.0% |
| FREE MOUNTAIN INC | Small Business | 1 | $0 | 0.0% |
| THE ENDURANCE GROUP | Small Business | 1 | $0 | 0.0% |
| MORGAN & MYERS, INC | Small Business | 1 | $0 | 0.0% |
| CHATHAM COMMUNICATIONS JV, LLC | Small Business | 1 | $0 | 0.0% |
| BROWN MARKETING STRATEGIES, INC. | Small Business | 1 | $0 | 0.0% |
| ARTEMIS ARC LLC | Small Business | 1 | $0 | 0.0% |
| VIBRANT BRANDS INC | Small Business | 1 | $0 | 0.0% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Federal Acquisition Service | 143 | $55.1 million |
| Public Buildings Service | 1 | $2.7 million |
| Office of Administrative Services | 9 | $1.5 million |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $49.3 million |
| FY2025 | $4.7 million |
| FY2026 | $5.3 million |
| FY2027 | $-23,161 |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R701 | Support- Management: Advertising | 71 | $46.8 million |
| B502 | Special Studies/analysis- Air Quality | 1 | $4.6 million |
| 9905 | Signs, Advertising Displays, and Identification Plates | 1 | $2.7 million |
| DA10 | IT and Telecom - Business Application/application Development Software As A Service | 1 | $1.7 million |
| R499 | Support- Professional: Other | 13 | $1.7 million |
| R408 | Support- Professional: Program Management/support | 3 | $1.1 million |
| F101 | Environmental Systems Protection- Air Quality Support | 1 | $573,844 |
| DG10 | IT and Telecom - Network As A Service | 1 | $336,071 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 47QFMA21F0038 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RB BPA CALL 08 | $24,534,806 | $65,278,427 | September 24, 2021 | September 23, 2024 | Alexandria, VA | usaspending.gov |
| 47QFMA21F0016 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RECRUITMENT AND BRANDING BPA AFCS CALL 04 | $12,016,104 | $45,066,332 | March 24, 2021 | May 23, 2026 | Alexandria, VA | usaspending.gov |
| 47QFSA24F0011 | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | General Services Administration | Delivery Order | 541613 | EPA AIR QUALITY MODELING AND SIMULATION ANALYSIS | $4,623,332 | $6,333,997 | December 30, 2023 | December 29, 2026 | Washington, DC | usaspending.gov |
| 47QFMA24F0003 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | CALL 21 DEFENSE COUNTERINTELLIGENCE AND SECURITY AGENCY DCSA | $3,520,121 | $4,689,011 | October 27, 2023 | October 26, 2025 | Alexandria, VA | usaspending.gov |
| 47PA0026F0003 | APTIVE RESOURCES LLC | General Services Administration | Delivery Order | 541613 | FY26 FREEDOM 250 PRODUCTION-SOURCING AND DELIVERY SERVICES | $2,702,717 | $2,702,717 | April 17, 2026 | September 30, 2026 | Alexandria, VA | usaspending.gov |
| 47QACA25F0242 | BIXAL SOLUTIONS INCORPORATED | General Services Administration | Delivery Order | 541613 | SBA 73351022F0135 SBAGOV CONTENT SUPPORT SERVICES | $1,679,956 | $1,679,956 | September 30, 2025 | September 29, 2026 | Washington, DC | usaspending.gov |
| 47QFMA23F0014 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RB BPA CALL 20 SFS JOB FAIR | $1,660,716 | $2,521,897 | June 21, 2023 | April 30, 2027 | Alexandria, VA | usaspending.gov |
| 47QFMA21F0031 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RECRUITMENT AND BRANDING BPA CALL 06 NAVAIR | $1,318,660 | $12,173,344 | July 22, 2021 | July 21, 2026 | Alexandria, VA | usaspending.gov |
| 47QFMA19F0007 | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | General Services Administration | Delivery Order | 541613 | REMOTELY PILOTED AIRCRAFT AND HIGH ALTITUDE ISR SUPPORT FOR ACC A5I | $1,078,675 | $17,919,222 | January 30, 2019 | November 29, 2024 | Hampton, VA | usaspending.gov |
| 47QFMA24F0010 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RB BPA CALL 26 IRS | $1,014,912 | $2,555,931 | January 24, 2024 | July 23, 2024 | Alexandria, VA | usaspending.gov |
| 47QTSA25P0002 | PATHWAYS 2 SOLUTIONS, INC. | General Services Administration | Purchase Order | 541613 | 73351024F0036 BOOTS TO BUSINESS MARKETING AND OUTREACH SERVICES | $760,657 | $760,657 | May 6, 2025 | May 5, 2026 | Washington, DC | usaspending.gov |
| 47HAA023F0179 | 720 STRATEGIES LLC | General Services Administration | BPA Call | 541613 | MY COUNCILS SUPPORT SERVICES UNDER THE COMMUNICATIONS SUPPORT BPA. | $574,371 | $1,094,224 | September 29, 2023 | May 10, 2026 | Washington, DC | usaspending.gov |
| 47QFSA20F0098 | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | General Services Administration | Delivery Order | 541613 | EPA AIR QUALITY MODELING AND SIMULATION ANALYSIS FY2020 | $573,844 | $3,128,349 | September 30, 2020 | December 29, 2023 | Washington, DC | usaspending.gov |
| 47QFMA24F0008 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | NATIONAL PARK SERVICE NPS RECRUITMENT AND BRANDING SUPPORT OPM BPA CALL 24 | $505,103 | $643,203 | December 12, 2023 | April 30, 2025 | Alexandria, VA | usaspending.gov |
| 47HAA023F0025 | 720 STRATEGIES LLC | General Services Administration | BPA Call | 541613 | 720 STRATEGY, LLC COMMUNICATION SUPPORT SERVICE BASE AND 3 OPTIONS | $495,069 | $1,073,011 | March 1, 2023 | February 28, 2025 | Washington, DC | usaspending.gov |
| 47HAA022F0209 | 720 STRATEGIES LLC | General Services Administration | BPA Call | 541613 | COMMUNICATIONS SUPPORT BPA CALL ORDER PMLOB, WHLDP, PMA AND CXO FELLOWSHIP SUPPORT. | $470,074 | $2,857,551 | September 30, 2022 | September 29, 2025 | Washington, DC | usaspending.gov |
| 47QFMA24F0005 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | ODEIA RECRUITMENT AND BRANDING SUPPORT CALL 23 | $433,343 | $438,343 | December 20, 2023 | December 17, 2024 | Alexandria, VA | usaspending.gov |
| 47QFMA24F0018 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RB BPA CALL 28 IHS SFC | $426,991 | $670,917 | July 29, 2024 | July 28, 2025 | Alexandria, VA | usaspending.gov |
| 47QFMA23F0016 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RB BPA CALL 18 SHAREPOINT REDESIGN | $415,068 | $604,771 | June 15, 2023 | December 31, 2024 | Alexandria, VA | usaspending.gov |
| 47QACA26F0351 | RED CARROT INC | General Services Administration | Delivery Order | 541613 | INTERNET BASED COMMUNICATIONS | $336,071 | $336,071 | August 19, 2026 | August 18, 2027 | Washington, DC | usaspending.gov |
| 47QTCB24F0003 | CATMEDIA INC | General Services Administration | Delivery Order | 541613 | 1. MEDIA PLAN 2. DIGITAL AD INSERTIONS 3 WEEKLY AND MONTHLY TRACKING REPORT 4. MONTHLY DASHBOARD 5. DIGITAL AD CREATION AND REVISION OF EXIS | $200,189 | $200,189 | January 1, 2024 | May 16, 2025 | Tucker, GA | usaspending.gov |
| 47QACA25F0327 | RED CARROT INC | General Services Administration | Delivery Order | 541613 | PROFESSIONAL SERVICES FOR INTERNET COMMUNICATION | $146,741 | $146,741 | September 30, 2025 | September 29, 2026 | Washington, DC | usaspending.gov |
| 47QPCA24F0065 | MONTAGE MARKETING GROUP, LLC | General Services Administration | Delivery Order | 541613 | LOGINGOV PARTNERSHIP EDUCATIONAL VIDEOS | $138,063 | $138,063 | September 23, 2024 | April 22, 2025 | Washington, DC | usaspending.gov |
| 47QFMA25F0002 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OFFICE OF PERSONNEL MANAGEMENT RECRUITMENT AND BRANDING BLANKET PURCHASE ORDER U.S. DEPARTMENT OF AIR FORCE, AIR FORCE NUCLEAR WEAPONS CENTE | $104,402 | $105,190 | November 5, 2024 | May 4, 2025 | Alexandria, VA | usaspending.gov |
| 47QFMA24F0011 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM RB BPA CALL 27 TOFR | $100,974 | $100,974 | January 26, 2024 | July 25, 2024 | Alexandria, VA | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.