Data / Federal awards / NAICS 541613
NAICS 541613 Marketing Consulting Services: $918.8 million in federal contracts to 287 recipients (FY2024 to FY2027)
Federal agencies obligated $918.8 million under NAICS 541613, Marketing Consulting Services, across 1,119 contract awards to 287 named recipients in fiscal years 2024 to 2027. The largest recipients are SAFE AMERICA MEDIA LLC ($142.8 million), GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. ($122.3 million), PEOPLE WHO THINK, L.L.C. ($77.1 million). Department of Health and Human Services is the largest buyer with $258.8 million.
SpecStream is the live web data engine for teams and agents. It reads every federal contract award on USAspending.gov and every open opportunity on SAM.gov, and this page is that reading. Ask for the awards in your niche and the winners, agencies, values and recompetes arrive in your sheet, CRM, Slack or agent as they are reported.
- NAICS code
- 541613 Marketing Consulting Services
- Contract awards
- 1,119
- Obligated
- $918.8 million
- Named recipients
- 287
- Buying agencies
- 40
- Small business share of obligations
- 38%
- Full and open competition share
- 75%
- Set aside share
- 17%
- Latest action
- 2026-10-04
Incumbents: the largest recipients
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| SAFE AMERICA MEDIA LLC | Other Than Small Business | 4 | $142.8 million | 15.5% |
| GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | Other Than Small Business | 40 | $122.3 million | 13.3% |
| PEOPLE WHO THINK, L.L.C. | Other Than Small Business | 5 | $77.1 million | 8.4% |
| APTIVE RESOURCES LLC | Other Than Small Business | 53 | $72.9 million | 7.9% |
| KRUEGER INTERNATIONAL, INC. | Other Than Small Business | 4 | $39 million | 4.2% |
| BIXAL SOLUTIONS INCORPORATED | Small Business | 44 | $38.7 million | 4.2% |
| RED CARROT INC | Small Business | 70 | $30.2 million | 3.3% |
| IPG DXTRA, INC. | Other Than Small Business | 16 | $27.6 million | 3.0% |
| THE HATCHER GROUP INC | Small Business | 15 | $26.7 million | 2.9% |
| FAMILY HEALTH INTERNATIONAL | Other Than Small Business | 12 | $24.4 million | 2.7% |
| ARROW ARC LLC | Small Business | 1 | $24.4 million | 2.7% |
| ELEVATION, LTD. | Small Business | 15 | $22.9 million | 2.5% |
| BLN FORS MARSH JV LLC | Small Business | 15 | $18 million | 2.0% |
| POWELL STRATEGIES, LLC | Small Business | 7 | $17.8 million | 1.9% |
| MB SOLUTIONS INC | Small Business | 1 | $17.7 million | 1.9% |
| IQ SOLUTIONS, INC. | Other Than Small Business | 22 | $16.9 million | 1.8% |
| ICF MACRO INC | Other Than Small Business | 20 | $13.2 million | 1.4% |
| MOBOMO, LLC | Small Business | 5 | $12.9 million | 1.4% |
| BRUNET-GARCIA ADVERTISING LLC | Small Business | 11 | $9.7 million | 1.1% |
| TMGL LLC | Small Business | 3 | $8.9 million | 1.0% |
| SCHATZ PUBLISHING GROUP, LLC | Small Business | 17 | $7.6 million | 0.8% |
| SENSIS INC. | Small Business | 23 | $7.5 million | 0.8% |
| PALLADIAN PARTNERS, INC. | Other Than Small Business | 10 | $6.7 million | 0.7% |
| CHENEGA IT ENTERPRISE SERVICES, LLC | Small Business | 1 | $5.5 million | 0.6% |
| AMERICAN INSTITUTES FOR RESEARCH IN THE BEHAVIORAL SCIENCES | Other Than Small Business | 8 | $5.3 million | 0.6% |
| YAYASAN PUTERA SAMPOERNA | Other Than Small Business | 1 | $5.1 million | 0.6% |
| DANIEL J EDELMAN INC | Other Than Small Business | 3 | $4.7 million | 0.5% |
| ENSEMBLE GOVERNMENT SERVICES, LLC | Small Business | 7 | $4.5 million | 0.5% |
| MEDIA FUSION, LLC | Small Business | 7 | $4.4 million | 0.5% |
| CHATHAM COMMUNICATIONS JV, LLC | Small Business | 5 | $4.1 million | 0.4% |
| ARTEMIS ARC LLC | Small Business | 4 | $3.9 million | 0.4% |
| EFK GROUP, LLC. | Small Business | 3 | $3.9 million | 0.4% |
| TRIPTK LLC | Other Than Small Business | 1 | $3.8 million | 0.4% |
| ABT GLOBAL LLC | Other Than Small Business | 7 | $3.5 million | 0.4% |
| WESTAT, INC. | Other Than Small Business | 16 | $3.5 million | 0.4% |
| RESEARCH TRIANGLE INSTITUTE | Other Than Small Business | 10 | $3.4 million | 0.4% |
| MATTHEWS MEDIA GROUP, INC | Other Than Small Business | 2 | $3.3 million | 0.4% |
| OGILVY PUBLIC RELATIONS WORLDWIDE LLC | Other Than Small Business | 18 | $3.1 million | 0.3% |
| VISTRA COMMUNICATIONS, LLC | Small Business | 4 | $3.1 million | 0.3% |
| BARBARICUM LLC | Other Than Small Business | 9 | $2.9 million | 0.3% |
| MONTAGE MARKETING GROUP, LLC | Small Business | 9 | $2.8 million | 0.3% |
| CHICKASAW FEDERAL HEALTH, LLC | Small Business | 1 | $2.8 million | 0.3% |
| N-TOUCH STRATEGIES, LLC | Small Business | 1 | $2.3 million | 0.2% |
| WIDMEYER COMMUNICATIONS, INC. | Other Than Small Business | 10 | $1.9 million | 0.2% |
| GRUPO CASTANO INC | Small Business | 1 | $1.8 million | 0.2% |
| IMMERSIVE CONCEPTS L.L.C. | Small Business | 1 | $1.8 million | 0.2% |
| CROSBY MONTAGE PARTNERS, LLC | Small Business | 6 | $1.7 million | 0.2% |
| BANYAN COMMUNICATIONS, INC. | Small Business | 21 | $1.6 million | 0.2% |
| 720 STRATEGIES LLC | Other Than Small Business | 10 | $1.5 million | 0.2% |
| PATHWAYS 2 SOLUTIONS, INC. | Small Business | 5 | $1.5 million | 0.2% |
Agencies buying under this code
| Agency | Awards | Obligated | Largest recipient |
|---|---|---|---|
| Department of Health and Human Services | 292 | $258.8 million | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. |
| Department of Homeland Security | 53 | $255 million | SAFE AMERICA MEDIA LLC |
| Department of Defense | 122 | $70.3 million | MB SOLUTIONS INC |
| Department of Justice | 33 | $59.4 million | KRUEGER INTERNATIONAL, INC. |
| General Services Administration | 153 | $59.3 million | APTIVE RESOURCES LLC |
| Department of Veterans Affairs | 54 | $52.7 million | ARROW ARC LLC |
| Department of the Interior | 20 | $44.5 million | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. |
| National Science Foundation | 12 | $25.4 million | APTIVE RESOURCES LLC |
| Department of State | 56 | $19.9 million | MOBOMO, LLC |
| Department of Education | 21 | $11.7 million | BIXAL SOLUTIONS INCORPORATED |
| Department of Housing and Urban Development | 13 | $9 million | RED CARROT INC |
| Securities and Exchange Commission | 12 | $8.8 million | BIXAL SOLUTIONS INCORPORATED |
| Environmental Protection Agency | 29 | $6.2 million | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. |
| Department of Commerce | 25 | $5.8 million | N-TOUCH STRATEGIES, LLC |
| Department of Labor | 3 | $4.7 million | SCHATZ PUBLISHING GROUP, LLC |
| Department of Transportation | 20 | $4.6 million | MONTAGE MARKETING GROUP, LLC |
| Department of Agriculture | 50 | $4.6 million | ENSEMBLE GOVERNMENT SERVICES, LLC |
| National Aeronautics and Space Administration | 7 | $3.9 million | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. |
| Department of Energy | 11 | $3.6 million | RED CARROT INC |
| Department of the Treasury | 36 | $2.8 million | BIXAL SOLUTIONS INCORPORATED |
| Consumer Product Safety Commission | 11 | $2 million | WIDMEYER COMMUNICATIONS, INC. |
| Small Business Administration | 14 | $1.8 million | BIXAL SOLUTIONS INCORPORATED |
| Federal Trade Commission | 19 | $1.6 million | ROCK CREEK PUBLISHING GROUP INC. |
| United States Trade and Development Agency | 3 | $531,689 | CHATHAM COMMUNICATIONS JV, LLC |
| Consumer Financial Protection Bureau | 4 | $444,306 | BIXAL SOLUTIONS INCORPORATED |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $348.9 million |
| FY2025 | $383.4 million |
| FY2026 | $158.3 million |
| FY2027 | $28.2 million |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R701 | Support- Management: Advertising | 172 | $381.4 million |
| R499 | Support- Professional: Other | 276 | $223.2 million |
| R408 | Support- Professional: Program Management/support | 58 | $58.1 million |
| R426 | Support- Professional: Communications | 104 | $46.6 million |
| 7110 | Office Furniture | 4 | $39 million |
| R708 | Support- Management: Public Relations | 75 | $29.7 million |
| R406 | Support- Professional: Policy Review/development | 1 | $17.7 million |
| DH01 | IT and Telecom - Platform Support Services: Database, Mainframe, Middleware (labor) | 2 | $14.2 million |
| R410 | Support- Professional: Program Evaluation/review/development | 39 | $12.4 million |
| DA01 | IT and Telecom - Business Application/application Development Support Services (labor) | 10 | $11.3 million |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 70RDA225FR0000034 | SAFE AMERICA MEDIA LLC | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: NEW TASK ORDER FOUR FOR FOLLOW-ON STRONGER BORDERS, STRONGER AMERICA DOMESTIC CAMPAIGN SUPPORT | $65,000,000 | $65,000,000 | August 22, 2025 | February 21, 2026 | Alexandria, VA | usaspending.gov |
| 70RDA225FR0000009 | SAFE AMERICA MEDIA LLC | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER 1 FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVIC | $62,825,854 | $62,825,854 | February 19, 2025 | August 18, 2025 | Alexandria, VA | usaspending.gov |
| 140D0425F0958 | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | Department of the Interior | Delivery Order | 541613 | ADMINISTRATION FOR CHILDREN AND FAMILIES (ACF), OFFICE OF REFUGEE RESETTLEMENT (ORR), MISSION SUPPORT SERVICES BRIDGE | $39,154,847 | $39,172,425 | September 19, 2025 | March 21, 2027 | Washington, DC | usaspending.gov |
| 75FCMC25FJ031 | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | Department of Health and Human Services | Delivery Order | 541613 | THIS ACQUISITION IS A LOGICAL FOLLOW-ON (LFO) FOR CONTRACTOR SUPPORT FOR TASKS ASSOCIATED WITH PROGRAM MANAGEMENT, OUTREACH/TRAINING, INQUIR | $29,157,534 | $29,157,534 | January 30, 2025 | August 28, 2027 | Falls Church, VA | usaspending.gov |
| 15UC0C27D00000011 | KRUEGER INTERNATIONAL, INC. | Department of Justice | IDC | 541613 | SALES AND MARKETING | $28,211,461 | $28,211,461 | October 1, 2026 | usaspending.gov | ||
| 70RDA225FR0000047 | PEOPLE WHO THINK, L.L.C. | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER FIVE FOR STRONGER BORDERS, STRONGER AMERICA FOLLOW-ON INTERNATIONAL CAMPAIGN ADVERTISI | $25,456,545 | $25,456,545 | September 26, 2025 | March 25, 2026 | Mandeville, LA | usaspending.gov |
| 70CMSW25FR0000081 | PEOPLE WHO THINK, L.L.C. | Department of Homeland Security | Delivery Order | 541613 | THIS AWARD PROCURES MEDIA CONTENT CREATION SUPPORT SERVICES FOR IMMIGRATION AND CUSTOMS ENFORCEMENT RECRUITMENT CAMPAIGN IN SUPPORT OF THE O | $24,974,000 | $24,974,000 | August 15, 2025 | January 1, 2026 | Mandeville, LA | usaspending.gov |
| 47QFMA21F0038 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RB BPA CALL 08 | $24,534,806 | $65,278,427 | September 24, 2021 | September 23, 2024 | Alexandria, VA | usaspending.gov |
| 36C77623C0104 | ARROW ARC LLC | Department of Veterans Affairs | Definitive Contract | 541613 | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN | $24,357,425 | $34,307,425 | September 25, 2023 | September 24, 2027 | Alexandria, VA | usaspending.gov |
| 75ACF121F80034 | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | Department of Health and Human Services | Delivery Order | 541613 | MISSION SUPPORT SERVICES FOR OFFICE OF REFUGEE RESETTLEMENT (ORR) AND THE OFFICE ON TRAFFICKING IN PERSONS (OTIP) | $20,636,226 | $126,379,207 | September 22, 2021 | September 21, 2025 | Washington, DC | usaspending.gov |
| 75D30124F19709 | FAMILY HEALTH INTERNATIONAL | Department of Health and Human Services | Delivery Order | 541613 | HIV COMMUNICATIONS PROGRAM | $18,267,334 | $18,267,334 | September 30, 2024 | May 30, 2025 | Durham, NC | usaspending.gov |
| W9124P21C0009 | MB SOLUTIONS INC | Department of Defense | Definitive Contract | 541613 | HQAMC MEDICAL LOGISTICS LABOR BASE PLUS 4 OPTIONS | $17,746,076 | $45,030,877 | March 31, 2021 | September 30, 2026 | Huntsville, AL | usaspending.gov |
| 75D30120F08104 | IPG DXTRA, INC. | Department of Health and Human Services | BPA Call | 541613 | NCIRD COMMUNICATIONS SUPPORT | $15,890,192 | $66,522,629 | September 28, 2020 | March 27, 2026 | Atlanta, GA | usaspending.gov |
| 75P00124F80191 | BLN FORS MARSH JV LLC | Department of Health and Human Services | Delivery Order | 541613 | COMPREHENSIVE COMMUNICATIONS SUPPORT FOR THE OFFICE OF INFECTIOUS DISEASE AND HIV/AIDS POLICY (OIDP). | $15,219,556 | $15,219,556 | September 30, 2024 | September 29, 2026 | Mclean, VA | usaspending.gov |
| 70CMSW25FR0000082 | SAFE AMERICA MEDIA LLC | Department of Homeland Security | Delivery Order | 541613 | THIS AWARD PROCURES MEDIA DISSEMINATION BUYS/AD PLACEMENT SUPPORT SERVICES FOR IMMIGRATION AND CUSTOMS ENFORCEMENT RECRUITMENT CAMPAIGN IN S | $15,000,000 | $15,000,000 | August 15, 2025 | January 1, 2026 | Alexandria, VA | usaspending.gov |
| 70RDA225FR0000013 | PEOPLE WHO THINK, L.L.C. | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER TWO FOR STRONGER BORDERS, STRONGER AMERICA INTERNATIONAL CAMPAIGN ADVERTISING AND MEDI | $13,857,600 | $13,857,600 | March 12, 2025 | June 11, 2025 | Mandeville, LA | usaspending.gov |
| 75FCMC26F0055 | BIXAL SOLUTIONS INCORPORATED | Department of Health and Human Services | Delivery Order | 541613 | THE MEDICAID AND CHIP DATACONNECT (MAC-DC) TASK ORDER PERFORMS CLOUD/PLATFORM OPERATIONS, SECURE DATA INGESTION AND STAGING, PIPELINE RELIAB | $13,834,147 | $13,834,147 | March 25, 2026 | March 24, 2027 | Fairfax, VA | usaspending.gov |
| 70RDA225FR0000021 | PEOPLE WHO THINK, L.L.C. | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER THREE FOR STRONGER BORDERS, STRONGER AMERICA FOLLOW-ON INTERNATIONAL CAMPAIGN ADVERTIS | $12,860,000 | $12,860,000 | June 18, 2025 | September 17, 2025 | Mandeville, LA | usaspending.gov |
| 15F06725F0001708 | THE HATCHER GROUP INC | Department of Justice | BPA Call | 541613 | HRD RECRUITING SERVICES | $12,214,942 | $12,334,942 | September 12, 2025 | September 11, 2026 | Bethesda, MD | usaspending.gov |
| 47QFMA21F0016 | APTIVE RESOURCES LLC | General Services Administration | BPA Call | 541613 | OPM HRS RECRUITMENT AND BRANDING BPA AFCS CALL 04 | $12,016,104 | $45,066,332 | March 24, 2021 | May 23, 2026 | Alexandria, VA | usaspending.gov |
| 75FCMC20F0013 | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | Department of Health and Human Services | Delivery Order | 541613 | PREMIUM STABILIZATION PROGRAM AND MARKETPLACE OPERATIONAL SUPPORT | $11,795,308 | $47,155,163 | January 22, 2020 | January 29, 2025 | Chantilly, VA | usaspending.gov |
| 36C10X26F0059 | POWELL STRATEGIES, LLC | Department of Veterans Affairs | BPA Call | 541613 | VETERANS AFFAIRS ADVERTISING CAMPAIGN | TASK ORDER FOR FY26 FALL/WINTER & PACT ACT CAMPAIGNS | $11,755,605 | $11,755,605 | September 21, 2026 | September 20, 2027 | Annapolis, MD | usaspending.gov |
| 15F06724F0001666 | THE HATCHER GROUP INC | Department of Justice | BPA Call | 541613 | MARKETING SERVICES | $11,639,671 | $11,691,045 | September 12, 2024 | September 11, 2025 | Bethesda, MD | usaspending.gov |
| 19AQMM24F7091 | MOBOMO, LLC | Department of State | BPA Call | 541613 | TASK ORDER TM-003 - DIGITAL COMMUNICATIONS/SOCIAL MEDIA MESSAGING SUPPORT | $11,000,871 | $19,779,703 | March 1, 2024 | February 28, 2027 | Washington, DC | usaspending.gov |
| 75D30123F17573 | IPG DXTRA, INC. | Department of Health and Human Services | BPA Call | 541613 | ARX COMMUNICATIONS & MEDIA | $8,056,859 | $11,507,616 | September 1, 2023 | March 31, 2027 | New York, NY | usaspending.gov |
Updated October 6, 2026. Read from USAspending.gov. Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.