Data / Federal awards / NAICS 541613 / Department of Homeland Security
Department of Homeland Security contracts under NAICS 541613 Marketing Consulting Services: $255.0 million to 10 recipients (FY2024 to FY2027)
Updated October 6, 2026. Source: USAspending.gov.
Department of Homeland Security obligated $255.0 million under NAICS 541613, Marketing Consulting Services, across 53 contract awards to 10 named recipients in fiscal years 2024 to 2027. The largest recipients are SAFE AMERICA MEDIA LLC ($142.8 million), PEOPLE WHO THINK, L.L.C. ($77.1 million), ELEVATION, LTD. ($22.9 million).
The request: Every federal contract awarded by Department of Homeland Security under NAICS 541613, with the winner, the value and the period of performance. $10 of work on sign-up, no card.
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- Agency
- Department of Homeland Security
- NAICS code
- 541613 Marketing Consulting Services
- Contract awards
- 53
- Obligated
- $255.0 million
- Named recipients
- 10
- Small business share of obligations
- 14%
- Full and open competition share
- 91%
- Set aside share
- 4%
- Latest action
- 2026-09-29
Incumbents at this agency
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| SAFE AMERICA MEDIA LLC | Other Than Small Business | 4 | $142.8 million | 56.0% |
| PEOPLE WHO THINK, L.L.C. | Other Than Small Business | 5 | $77.1 million | 30.3% |
| ELEVATION, LTD. | Small Business | 15 | $22.9 million | 9.0% |
| RED CARROT INC | Small Business | 22 | $11 million | 4.3% |
| SCHATZ PUBLISHING GROUP, LLC | Small Business | 2 | $1.4 million | 0.6% |
| NETCHANNELS MARKETING | Small Business | 1 | $5,600 | 0.0% |
| NORTHROP GRUMMAN SYSTEMS CORPORATION | Other Than Small Business | 1 | $0 | 0.0% |
| SENSIS INC. | Small Business | 1 | $0 | 0.0% |
| ROCK CREEK PUBLISHING GROUP INC. | Other Than Small Business | 1 | $-0 | -0.0% |
| GALLUP, INC. | Other Than Small Business | 1 | $-231,931 | -0.1% |
Offices buying
| Sub agency | Awards | Obligated |
|---|---|---|
| Office of Procurement Operations | 13 | $189.6 million |
| U.S. Immigration and Customs Enforcement | 19 | $46 million |
| U.S. Customs and Border Protection | 15 | $13.4 million |
| Transportation Security Administration | 2 | $6 million |
| U.S. Citizenship and Immigration Services | 1 | $45,000 |
| U.S. Coast Guard | 2 | $0 |
| Federal Emergency Management Agency | 1 | $-0 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $16.4 million |
| FY2025 | $227.2 million |
| FY2026 | $11.4 million |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R701 | Support- Management: Advertising | 39 | $250.6 million |
| R699 | Support- Administrative: Other | 3 | $2.2 million |
| T001 | Photo/map/print/publication- Arts/graphics | 2 | $1.4 million |
| AF12 | Education, Training, Employment, & Social Svcs R&d Svcs; Education Svcs R&d; Applied Research | 1 | $498,197 |
| R708 | Support- Management: Public Relations | 2 | $210,922 |
| R408 | Support- Professional: Program Management/support | 3 | $154,952 |
| 7A21 | IT and Telecom - Business Application Software (perpetual License Software) | 1 | $0 |
| R799 | Support- Management: Other | 2 | $0 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 70RDA225FR0000034 | SAFE AMERICA MEDIA LLC | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: NEW TASK ORDER FOUR FOR FOLLOW-ON STRONGER BORDERS, STRONGER AMERICA DOMESTIC CAMPAIGN SUPPORT | $65,000,000 | $65,000,000 | August 22, 2025 | February 21, 2026 | Alexandria, VA | usaspending.gov |
| 70RDA225FR0000009 | SAFE AMERICA MEDIA LLC | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER 1 FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVIC | $62,825,854 | $62,825,854 | February 19, 2025 | August 18, 2025 | Alexandria, VA | usaspending.gov |
| 70RDA225FR0000047 | PEOPLE WHO THINK, L.L.C. | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER FIVE FOR STRONGER BORDERS, STRONGER AMERICA FOLLOW-ON INTERNATIONAL CAMPAIGN ADVERTISI | $25,456,545 | $25,456,545 | September 26, 2025 | March 25, 2026 | Mandeville, LA | usaspending.gov |
| 70CMSW25FR0000081 | PEOPLE WHO THINK, L.L.C. | Department of Homeland Security | Delivery Order | 541613 | THIS AWARD PROCURES MEDIA CONTENT CREATION SUPPORT SERVICES FOR IMMIGRATION AND CUSTOMS ENFORCEMENT RECRUITMENT CAMPAIGN IN SUPPORT OF THE O | $24,974,000 | $24,974,000 | August 15, 2025 | January 1, 2026 | Mandeville, LA | usaspending.gov |
| 70CMSW25FR0000082 | SAFE AMERICA MEDIA LLC | Department of Homeland Security | Delivery Order | 541613 | THIS AWARD PROCURES MEDIA DISSEMINATION BUYS/AD PLACEMENT SUPPORT SERVICES FOR IMMIGRATION AND CUSTOMS ENFORCEMENT RECRUITMENT CAMPAIGN IN S | $15,000,000 | $15,000,000 | August 15, 2025 | January 1, 2026 | Alexandria, VA | usaspending.gov |
| 70RDA225FR0000013 | PEOPLE WHO THINK, L.L.C. | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER TWO FOR STRONGER BORDERS, STRONGER AMERICA INTERNATIONAL CAMPAIGN ADVERTISING AND MEDI | $13,857,600 | $13,857,600 | March 12, 2025 | June 11, 2025 | Mandeville, LA | usaspending.gov |
| 70RDA225FR0000021 | PEOPLE WHO THINK, L.L.C. | Department of Homeland Security | Delivery Order | 541613 | NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER THREE FOR STRONGER BORDERS, STRONGER AMERICA FOLLOW-ON INTERNATIONAL CAMPAIGN ADVERTIS | $12,860,000 | $12,860,000 | June 18, 2025 | September 17, 2025 | Mandeville, LA | usaspending.gov |
| 70B03C24F00000288 | ELEVATION, LTD. | Department of Homeland Security | BPA Call | 541613 | TRUSTED TRAVELER PROGRAM OUTREACH | $6,499,062 | $6,499,062 | June 17, 2024 | September 29, 2026 | Washington, DC | usaspending.gov |
| 70T01026F7663N009 | RED CARROT INC | Department of Homeland Security | Delivery Order | 541613 | TALENT ACQUISITION MARKETING SERVICES | $6,000,000 | $6,000,000 | September 30, 2026 | September 29, 2027 | Miami, FL | usaspending.gov |
| 70RDA225FC0000007 | ELEVATION, LTD. | Department of Homeland Security | BPA Call | 541613 | NEW BPA CALL FOR DHS/OHSS CORE REPORT SUPPORT SERVICES - DOGE EO EXCEPTION SEC. 2. (D) | $5,620,311 | $5,620,311 | June 1, 2025 | September 30, 2026 | Washington, DC | usaspending.gov |
| 70B03C25F00000956 | ELEVATION, LTD. | Department of Homeland Security | BPA Call | 541613 | THIS REQUIREMENT IS FOR MEDIA OUTREACH SERVICES AND MARKETING TO COMMUNICATE AND PROMOTE THE VARIOUS PROGRAMS ASSOCIATED WITH THE ELECTRONIC | $4,397,413 | $4,397,413 | September 18, 2025 | March 31, 2027 | Washington, DC | usaspending.gov |
| 70RDA224FC0000013 | ELEVATION, LTD. | Department of Homeland Security | BPA Call | 541613 | OFFICE OF HOMELAND SECURITY STATISTICS (OHSS) CORE REPORT SUPPORT SERVICES. | $4,069,636 | $4,069,636 | June 1, 2024 | May 31, 2025 | Washington, DC | usaspending.gov |
| 70CMSW20FC0000017 | RED CARROT INC | Department of Homeland Security | BPA Call | 541613 | PROFESSIONAL SUPPORT SERVICES FOR INFORMATION DISCLOSURE UNIT | $2,383,440 | $5,704,321 | January 31, 2020 | March 31, 2025 | Washington, DC | usaspending.gov |
| 70B03C24F00000880 | ELEVATION, LTD. | Department of Homeland Security | BPA Call | 541613 | ELECTRONIC SYSTEM FOR TRAVEL AUTHORIZATION (ESTA) PROGRAM | $1,904,597 | $1,904,597 | September 29, 2024 | November 28, 2025 | Washington, DC | usaspending.gov |
| 70CMSW24FR0000104 | SCHATZ PUBLISHING GROUP, LLC | Department of Homeland Security | Delivery Order | 541613 | 3 PRINTING SPECIALISTS IN SUPPORT OF THE ICE MAIL AND PRINT UNIT (MPU) | $1,381,425 | $1,381,425 | September 16, 2024 | September 15, 2027 | Washington, DC | usaspending.gov |
| 70CMSW22FC0000017 | RED CARROT INC | Department of Homeland Security | BPA Call | 541613 | TO PROVIDE A COMPREHENSIVE COLLECTION OF NEWS SOURCES FOR ICE WIDE COMMUNICATION AND OUTREACH SUPPORT SERVICES | $657,392 | $1,202,801 | January 27, 2022 | January 26, 2026 | Washington, DC | usaspending.gov |
| 70CMSW26FC0000055 | RED CARROT INC | Department of Homeland Security | BPA Call | 541613 | THIS AWARD PROCURES PRESS AND SOCIAL MEDIA TEAM SUPPORT FOR THE OFFICE OF PUBLIC AFFAIRS. | $510,605 | $510,605 | August 1, 2026 | July 31, 2027 | Washington, DC | usaspending.gov |
| 70CMSW26FC0000035 | RED CARROT INC | Department of Homeland Security | BPA Call | 541613 | THIS AWARD PROCURES MARKETING SERVICES FOR THE VOICE PROGRAM, OFFICE OF PARTNERSHIP AND ENGAGEMENT (OPE). | $498,197 | $498,197 | May 20, 2026 | November 19, 2026 | Washington, DC | usaspending.gov |
| 70B06C24C00000184 | RED CARROT INC | Department of Homeland Security | Definitive Contract | 541613 | CBP OFFICE OF TRADE INTELLECTUAL PROPERTY RIGHTS AND GREEN TRADE CAMPAIGN | $217,825 | $217,825 | September 30, 2024 | April 23, 2025 | Miami, FL | usaspending.gov |
| 70CMSW25FC0000012 | RED CARROT INC | Department of Homeland Security | BPA Call | 541613 | THIS AWARD IS ISSUED TO ACQUIRE COMMUNICATION AND OUTREACH SUPPORT SERVICES FOR THE OFFICE OF PUBLIC AFFAIRS. | $206,372 | $206,372 | March 14, 2025 | March 13, 2026 | Washington, DC | usaspending.gov |
| 70B02C24F00000946 | ELEVATION, LTD. | Department of Homeland Security | BPA Call | 541613 | ADVERTISING CAMPAIGN | $184,778 | $184,778 | September 17, 2024 | September 16, 2025 | Washington, DC | usaspending.gov |
| 70CMSW26FC0000034 | RED CARROT INC | Department of Homeland Security | BPA Call | 541613 | THIS AWARD PROCURES ICE COMMUNICATION NETWORK SUPPORT (ICN) AND VIDEOGRAPHER SERVICES FOR THE OFFICE OF PUBLIC AFFAIRS (OPA). | $183,686 | $183,686 | March 19, 2026 | October 18, 2026 | Washington, DC | usaspending.gov |
| 70CMSW25FC0000121 | RED CARROT INC | Department of Homeland Security | BPA Call | 541613 | THIS AWARD PROCURES ICE COMMUNICATION NETWORK SUPPORT AND EDITORIAL SERVICES FOR THE OFFICE OF PUBLIC AFFAIRS (OPA). | $156,246 | $156,246 | September 12, 2025 | March 11, 2026 | Washington, DC | usaspending.gov |
| 70RTAC24FR0000087 | RED CARROT INC | Department of Homeland Security | Delivery Order | 541613 | THIS TASK ORDER IS TO PROCURE MEASUREMENT AND EVALUATION (MEL) SUPPORT SERVICES ON BEHALF OF THE DEPARTMENT OF HOMELAND SECURITY (DHS), OFFI | $154,952 | $154,952 | September 30, 2024 | February 13, 2025 | Washington, DC | usaspending.gov |
| 70B06C24F00000180 | ELEVATION, LTD. | Department of Homeland Security | BPA Call | 541613 | CT-PAT CONFERENCE SUPPORT SERVICES | $110,989 | $110,989 | March 1, 2024 | March 1, 2024 | Washington, DC | usaspending.gov |
Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.