Data / Investment advisers / Pennsylvania / Key Financial, Inc.
Key Financial, Inc., West Chester, PA: $2.8 billion AUM, SEC registered investment adviser
Key Financial, Inc. is an SEC registered investment adviser with its main office in West Chester, Pennsylvania and reports $2.8 billion in regulatory assets under management in its Form ADV filed October 20, 2026. Its clients include high net worth individuals, individuals and corporations and other businesses. It is paid through a percentage of assets under management, fixed fees and commissions.
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- Registration
- SEC registered investment adviser
- CRD number
- 116240
- SEC file number
- 801-107742
- SEC status
- Approved, effective May 5, 2016
- Main office
- 1045a Andrew Drive, West Chester, PA 19380
- Phone
- (610) 429-9050
- Website
- keyfinancialinc.com
- Regulatory AUM
- $2,839,149,609 in the Form ADV filed October 20, 2026
- Discretionary AUM
- $2,548,454,796
- Non discretionary AUM
- $290,694,813
- Accounts
- 4,448
- Employees
- 36, of which 10 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, fixed fees, commissions, other fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- October 20, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 687 | $2.55 billion |
| Individuals (other than high net worth individuals) | 722 | $266.8 million |
| Corporations or other businesses | 9 | $12.9 million |
| State or municipal government entities | Fewer than 5 | $7.8 million |
| Pension and profit sharing plans | Fewer than 5 | $3 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $2.84 billion | March 23, 2026 |
| December 1, 2025 | $2.46 billion | March 15, 2025 |
Other advisers in West Chester
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Venerable Investment Advisers, LLC | West Chester | $16.27 billion | Not listed | adviserinfo.sec.gov |
| Wealthcare Advisory Partners LLC | West Chester | $8.29 billion | Not listed | adviserinfo.sec.gov |
| Wedmont Private Capital | West Chester | $3.44 billion | Not listed | adviserinfo.sec.gov |
| Veery Capital, LLC | West Chester | $971.4 million | Not listed | adviserinfo.sec.gov |
| Market Street Wealth Management | West Chester | $837 million | Not listed | adviserinfo.sec.gov |
| Wealthcare Capital Partners, LLC | West Chester | $407.4 million | Not listed | adviserinfo.sec.gov |
| Financial Coach | West Chester | $397.3 million | Not listed | adviserinfo.sec.gov |
| Trinity Investment Advisors, LLC | West Chester | $388.2 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in West Chester, PA
- Investment advisers in Pennsylvania
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Key Financial, Inc. on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.