Data / Investment advisers / Iowa / Integrity Alliance, LLC
Integrity Alliance, LLC, Urbandale, IA: $5.4 billion AUM, SEC registered investment adviser
Integrity Alliance, LLC is an SEC registered investment adviser with its main office in Urbandale, Iowa and reports $5.4 billion in regulatory assets under management in its Form ADV filed October 8, 2026. Its clients include high net worth individuals, individuals and pension and profit sharing plans. It is paid through a percentage of assets under management, hourly charges and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 139627
- SEC file number
- 801-69742
- SEC status
- Approved, effective November 14, 2008
- Main office
- 4135 NW Urbandale Dr, Urbandale, IA 50322
- Phone
- (877) 886-1939
- Website
- integritywealth.com
- Regulatory AUM
- $5,411,976,879 in the Form ADV filed October 8, 2026
- Discretionary AUM
- $4,454,941,329
- Non discretionary AUM
- $957,035,550
- Accounts
- 20,448
- Employees
- 400, of which 322 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Other offices
- 128
- Form ADV Item 11 disclosures
- Reported: SEC or CFTC regulatory actions, other federal, state or foreign regulatory actions, self-regulatory organization actions
- Latest Form ADV filing
- October 8, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 1,082 | $2.66 billion |
| Individuals (other than high net worth individuals) | 9,578 | $2.18 billion |
| Pension and profit sharing plans | 125 | $365.3 million |
| Corporations or other businesses | 95 | $200.1 million |
| Charitable organizations | 5 | $6.5 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $5.41 billion | March 31, 2026 |
| December 1, 2025 | $2.41 billion | September 26, 2025 |
Other advisers in Iowa
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Principal Real Estate | Des Moines | $105.65 billion | 18 | adviserinfo.sec.gov |
| Aegon Asset Management US | Cedar Rapids | $88.80 billion | 19 | adviserinfo.sec.gov |
| Transamerica Retirement Advisors, LLC | Cedar Rapids | $18.83 billion | Not listed | adviserinfo.sec.gov |
| Principal Securities, Inc. | Des Moines | $17.02 billion | Not listed | adviserinfo.sec.gov |
| Avantax Planning Partners, Inc. | Dubuque | $7.57 billion | Not listed | adviserinfo.sec.gov |
| Foster Group, Inc. | Urbandale | $4.78 billion | Not listed | adviserinfo.sec.gov |
| Nations Financial Group, Inc. | Cedar Rapids | $4.77 billion | Not listed | adviserinfo.sec.gov |
| BTC Capital Management | Des Moines | $4.60 billion | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Iowa
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Integrity Alliance, LLC on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.