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Data / Investment advisers / California / Infinity Financial Services Advisory

Infinity Financial Services Advisory, Oakland, CA: $174 million AUM, SEC registered investment adviser

Infinity Financial Services Advisory is an SEC registered investment adviser with its main office in Oakland, California and reports $174 million in regulatory assets under management in its Form ADV filed May 26, 2026. Its clients include individuals, high net worth individuals and corporations and other businesses. It is paid through a percentage of assets under management and hourly charges.

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Registration
SEC registered investment adviser
CRD number
304981
SEC file number
801-117719
SEC status
Approved, effective December 5, 2019
Legal name
Gilbert Greg RIA, LLC
Main office
212 9th Street Suite 202, Oakland, CA 94607
Phone
(510) 588-8000
Website
infinitysecurities.com
Regulatory AUM
$173,954,611 in the Form ADV filed May 26, 2026
Discretionary AUM
$173,954,611
Accounts
839
Employees
35, of which 35 give investment advice
Form of organization
Limited Liability Company
Paid through
a percentage of assets under management, hourly charges
Other offices
34
Form ADV Item 11 disclosures
Reported: criminal actions, other federal, state or foreign regulatory actions, self-regulatory organization actions
Latest Form ADV filing
May 26, 2026
SEC record
Investment Adviser Public Disclosure

Clients

Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.

Client typeClientsAUM
Individuals (other than high net worth individuals)612$115.1 million
High net worth individuals30$52.5 million
Corporations or other businesses15$6.4 million

AUM in the SEC's monthly files

Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.

First in the file ofAUMForm ADV filed
April 1, 2026$174 millionMarch 31, 2026
December 1, 2025$150.1 millionMarch 28, 2025

Other advisers in Oakland

AdviserCityAUMPrivate fundsSource
Carbon Collective Investing, LLCOakland$348.4 millionNot listedadviserinfo.sec.gov
Granite CapitalOakland$314.6 millionNot listedadviserinfo.sec.gov
Illumen Capital Management, LLCOakland$294.9 million6adviserinfo.sec.gov
Authentic Ventures Investment Manager, LLCOakland$201.2 million14adviserinfo.sec.gov
Falcon Bridge CapitalOakland$192.7 million2adviserinfo.sec.gov
Brooker Wealth ManagementOakland$136.4 millionNot listedadviserinfo.sec.gov
Candide GroupOakland$123.6 millionNot listedadviserinfo.sec.gov
Contango Wealth Management LLCOakland$122.8 millionNot listedadviserinfo.sec.gov

Also on SpecStream

Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.