Data / Investment advisers / Mississippi / Financial Concepts
Financial Concepts, Columbus, MS: $1.1 billion AUM, SEC registered investment adviser
Financial Concepts is an SEC registered investment adviser with its main office in Columbus, Mississippi and reports $1.1 billion in regulatory assets under management in its Form ADV filed June 8, 2026. Its clients include high net worth individuals, individuals and pension and profit sharing plans. It is paid through a percentage of assets under management and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 157616
- SEC file number
- 801-72394
- SEC status
- Approved, effective May 27, 2011
- Legal name
- Giraffes, Inc.
- Main office
- 2980 North Frontage Road, Columbus, MS 39701
- Phone
- (662) 327-1480
- Regulatory AUM
- $1,088,251,596 in the Form ADV filed June 8, 2026
- Discretionary AUM
- $1,088,251,596
- Accounts
- 5,235
- Employees
- 19, of which 3 give investment advice
- Form of organization
- Corporation
- Paid through
- a percentage of assets under management, fixed fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- June 8, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 310 | $612.4 million |
| Individuals (other than high net worth individuals) | 2,208 | $439.2 million |
| Pension and profit sharing plans | 15 | $35.8 million |
| Charitable organizations | 4 | $770,009 |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| March 2, 2026 | $1.09 billion | February 2, 2026 |
| December 1, 2025 | $890 million | May 2, 2025 |
Other advisers in Mississippi
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Hardy Reed, LLC | Tupelo | $2.89 billion | Not listed | adviserinfo.sec.gov |
| The Molpus Woodlands Group, LLC | Ridgeland | $1.83 billion | 9 | adviserinfo.sec.gov |
| Mag Cap | Ridgeland | $1.69 billion | Not listed | adviserinfo.sec.gov |
| Barnes Pettey Financial Advisors, LLC | Clarksdale | $1.31 billion | Not listed | adviserinfo.sec.gov |
| Ballew Advisors Inc | Jackson | $1.30 billion | Not listed | adviserinfo.sec.gov |
| Element Wealth, LLC | Ridgeland | $743.7 million | Not listed | adviserinfo.sec.gov |
| Argent Wealth, LLC | Ridgeland | $487.3 million | Not listed | adviserinfo.sec.gov |
| Legacy Wealth Management, LLC | Ridgeland | $458.6 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Mississippi
- Advisers with $1 billion to $10 billion in AUM
- Advisers serving high net worth individuals
- Advisers serving individuals
- Financial Concepts on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.