Data / Investment advisers / California / Define Financial, LLC
Define Financial, LLC, San Diego, CA: $315 million AUM, SEC registered investment adviser
Define Financial, LLC is an SEC registered investment adviser with its main office in San Diego, California and reports $315 million in regulatory assets under management in its Form ADV filed May 18, 2026. Its clients include high net worth individuals, charitable organizations and individuals. It is paid through a percentage of assets under management, hourly charges and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 286648
- SEC file number
- 801-122024
- SEC status
- Approved, effective August 6, 2021
- Main office
- 12526 High Bluff Drive Suite 270, San Diego, CA 92130
- Phone
- (858) 345-1197
- Regulatory AUM
- $314,636,290 in the Form ADV filed May 18, 2026
- Discretionary AUM
- $314,636,290
- Accounts
- 588
- Employees
- 7, of which 5 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management, hourly charges, fixed fees
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- May 18, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 86 | $263.5 million |
| Charitable organizations | Fewer than 5 | $39.8 million |
| Individuals (other than high net worth individuals) | 33 | $11.3 million |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| April 1, 2026 | $314.6 million | March 26, 2026 |
| December 1, 2025 | $275.8 million | July 25, 2025 |
Other advisers in San Diego
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Dean Roland Russell, LLC | San Diego | $351.2 million | Not listed | adviserinfo.sec.gov |
| Superior Planning Wealth Management & Family Office | San Diego | $349.6 million | Not listed | adviserinfo.sec.gov |
| Eiger Wealth Management, LLC | San Diego | $338.7 million | Not listed | adviserinfo.sec.gov |
| Copley Financial Group, Inc. | San Diego | $331.2 million | Not listed | adviserinfo.sec.gov |
| Wealth Analytics Partners, LLC | San Diego | $316 million | Not listed | adviserinfo.sec.gov |
| Kachkovsky & Fisher, Inc. | San Diego | $305.1 million | Not listed | adviserinfo.sec.gov |
| McNaughton Wealth Management, LLC | San Diego | $291.6 million | Not listed | adviserinfo.sec.gov |
| Silvia McColl Wealth Management, LLC | San Diego | $283.4 million | Not listed | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in San Diego, CA
- Investment advisers in California
- Advisers with $100 million to $500 million in AUM
- Advisers serving high net worth individuals
- Advisers serving charitable organizations
- Define Financial, LLC on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.