Data / Investment advisers / Utah / AG Financial
AG Financial, Salt Lake City, UT: $103 million AUM, SEC registered investment adviser
AG Financial is an SEC registered investment adviser with its main office in Salt Lake City, Utah and reports $103 million in regulatory assets under management in its Form ADV filed February 20, 2026. Its clients include individuals, high net worth individuals and charitable organizations. It is paid through a percentage of assets under management and fixed fees.
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- Registration
- SEC registered investment adviser
- CRD number
- 140226
- SEC file number
- 801-66579
- SEC status
- Approved, effective April 19, 2006
- Legal name
- AG Financial, LLC
- Main office
- 2825 East Cottonwood Parkway Suite 500, Salt Lake City, UT 84121
- Phone
- (801) 990-3470
- Website
- myagfinancial.com
- Regulatory AUM
- $103,463,706 in the Form ADV filed February 20, 2026
- Discretionary AUM
- $102,936,942
- Non discretionary AUM
- $526,764
- Accounts
- 441
- Employees
- 2, of which 2 give investment advice
- Form of organization
- Limited Liability Company
- Paid through
- a percentage of assets under management, fixed fees
- Other offices
- 1
- Form ADV Item 11 disclosures
- None reported
- Latest Form ADV filing
- February 20, 2026
- SEC record
- Investment Adviser Public Disclosure
Clients
Client types the adviser reports in Form ADV item 5.D, with the AUM it attributes to each.
| Client type | Clients | AUM |
|---|---|---|
| Individuals (other than high net worth individuals) | 163 | $65.6 million |
| High net worth individuals | 12 | $19.2 million |
| Charitable organizations | Fewer than 5 | $10.9 million |
| Pension and profit sharing plans | 13 | $6.9 million |
| Corporations or other businesses | Fewer than 5 | $836,303 |
AUM in the SEC's monthly files
Each change in the AUM the adviser reported across the monthly SEC files held here, with the first file that shows the new value.
| First in the file of | AUM | Form ADV filed |
|---|---|---|
| March 2, 2026 | $103.5 million | February 20, 2026 |
| December 1, 2025 | $105.3 million | February 27, 2025 |
Other advisers in Salt Lake City
| Adviser | City | AUM | Private funds | Source |
|---|---|---|---|---|
| Guardian Wealth Management | Salt Lake City | $174.8 million | Not listed | adviserinfo.sec.gov |
| Veritas Wealth Management, LLC | Salt Lake City | $135.8 million | Not listed | adviserinfo.sec.gov |
| Octant Quantitative Investment Management LLC | Salt Lake City | $128.2 million | Not listed | adviserinfo.sec.gov |
| Wealth Foundations Partners, LLC | Salt Lake City | $110.5 million | Not listed | adviserinfo.sec.gov |
| Haynie Wealth Management LLC | Salt Lake City | $106.6 million | Not listed | adviserinfo.sec.gov |
| Cherokee & Walker Management | Salt Lake City | $100.8 million | 4 | adviserinfo.sec.gov |
| Seven Canyons Advisors, LLC | Salt Lake City | $90 million | 2 | adviserinfo.sec.gov |
| Run Ventures | Salt Lake City | Not listed | 25 | adviserinfo.sec.gov |
Also on SpecStream
- Investment advisers in Salt Lake City, UT
- Investment advisers in Utah
- Advisers with $100 million to $500 million in AUM
- Advisers serving individuals
- Advisers serving high net worth individuals
- AG Financial on the SEC's adviser search
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.