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Data / Federal awards / NAICS 541850 / Department of Defense

Department of Defense contracts under NAICS 541850 Indoor and Outdoor Display Advertising: $5.1 million to 54 recipients (FY2024 to FY2027)

Updated October 6, 2026. Source: USAspending.gov.

Department of Defense obligated $5.1 million under NAICS 541850, Indoor and Outdoor Display Advertising, across 97 contract awards to 54 named recipients in fiscal years 2024 to 2027. The largest recipients are SPARTAN RACE INC ($845,000), LEARFIELD COLLEGE LLC ($607,100), KROENKE SPORTS & ENTERTAINMENT, LLC ($440,000). 2 opportunities under this code are open on SAM.gov now.

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Agency
Department of Defense
NAICS code
541850 Indoor and Outdoor Display Advertising
Contract awards
97
Obligated
$5.1 million
Named recipients
54
Small business share of obligations
50%
Full and open competition share
8%
Set aside share
14%
Latest action
2026-07-01

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Incumbents at this agency

Ranked by dollars obligated in fiscal years 2024 to 2027.

RecipientBusiness sizeAwardsObligatedShare
SPARTAN RACE INCOther Than Small Business2$845,00016.6%
LEARFIELD COLLEGE LLCOther Than Small Business8$607,10011.9%
KROENKE SPORTS & ENTERTAINMENT, LLCOther Than Small Business2$440,0008.6%
C.R. & A. CUSTOM APPAREL INC.Small Business5$341,5206.7%
THE ENTERTAINMENT MARKETING GROUP, INC.Small Business2$258,1435.1%
BLAIR INCSmall Business2$207,6174.1%
ENHANCE A COLOUR CORP.Other Than Small Business2$198,5663.9%
BEACH STREET OPS., LLCOther Than Small Business1$178,0003.5%
LEARFIELD COMMUNICATIONS, LLCOther Than Small Business4$158,0003.1%
INSANE IMPACT LLCSmall Business1$146,0002.9%
SOUTH DAKOTA HIGH SCHOOL ACTIVITIES ASSOCIATIONOther Than Small Business1$100,0002.0%
PLAYFLY LLCSmall Business1$91,0001.8%
LAMAR MEDIA CORP.Small Business6$90,5151.8%
PROFEDSIONAL SOLUTIONS LLCSmall Business2$89,9501.8%
CAMPBELL & CO ADVERTISING AGENCY LLCSmall Business2$83,0341.6%
CHRISTIANA MALL LLCOther Than Small Business1$71,4001.4%
SMOKY HILL BASEBALL PROGRAMOther Than Small Business1$71,0031.4%
AMAKA COMMUNICATIONS AND CONSULTING, LLCSmall Business1$68,2201.3%
CLEAR CHANNEL OUTDOOR, LLCOther Than Small Business4$66,4891.3%
ALTERNATE TRANSIT ADVERTISING, INCSmall Business1$65,3001.3%
BASEFIKS BILISIM TEKNOLOJILERI ITHALAT IHRACAT TAAHHUT TICARET LIMITED SIRKETIOther Than Small Business1$64,5301.3%
EXHIBIT ARTS. LLCSmall Business1$64,0561.3%
DECERIS LLCSmall Business1$59,9821.2%
DIRECTIONAL AD-VANTAGE HOLDINGS, LLCSmall Business2$54,9511.1%
LOOKING GLASS MEDIA, LLCSmall Business1$48,0000.9%
ADAM N EVE SAFETY LLCSmall Business1$45,0900.9%
DISTRIBUTIVE EDUCATION CLUBS OF AMERICA, INCORPORATEDOther Than Small Business1$45,0000.9%
DELAWARE STATE UNIVERSITYOther Than Small Business2$42,0000.8%
USA IMAGE TECHNOLOGIES INCSmall Business6$37,1250.7%
VIVO360, INC.Small Business1$36,6000.7%
JAYOUR LLCSmall Business1$36,0260.7%
CMG MEDIA CORPORATIONOther Than Small Business2$35,3470.7%
SCORE PUBLISHING, LLCSmall Business1$33,5000.7%
HFT MANAGEMENT INCOther Than Small Business2$29,0250.6%
PB MARKETING GROUP LLCSmall Business1$28,7510.6%
CHERRY ENTERPRISES INCSmall Business2$27,0000.5%
VANTAGE LLCSmall Business2$26,4000.5%
GLOBAL MEDIA MARKETING, INCSmall Business1$25,0000.5%
NEXCLIX, INC.Small Business1$24,0250.5%
B.E.E., INC.Small Business1$23,8800.5%
EASTERN KENTUCKY UNIVERSITYOther Than Small Business1$21,5000.4%
SYRACUSE REGIONAL AIRPORT AUTHOther Than Small Business1$20,1600.4%
OUTFRONT MEDIA INC.Other Than Small Business1$20,0000.4%
UNITED STATES SPACE FOUNDATIONOther Than Small Business1$18,9750.4%
DELAWARE TECHNICAL & COMMUNITY COLLEGEOther Than Small Business1$18,0000.4%
CREATIVE MANAGEMENT SERVICES, LLCOther Than Small Business1$13,9540.3%
PHOTO-COMMUNICATIONS INCSmall Business1$13,4790.3%
BROWN EDUCATIONAL SYSTEMS LLCSmall Business1$7,8000.2%
THE BRIDGE GROUP LLCSmall Business2$1,3500.0%
VERDE OUTDOOR MEDIA LLCSmall Business1$00.0%

Offices buying

Sub agencyAwardsObligated
Department of the Army71$2.8 million
Department of the Navy20$1.9 million
Department of the Air Force3$467,323
Washington Headquarters Services1$13,479
U.S. Special Operations Command1$11,235
Defense Health Agency1$-47,780

Obligations by fiscal year

Fiscal yearObligated
FY2024$1.7 million
FY2025$2.5 million
FY2026$930,150

Products and services bought

CodeProduct or serviceAwardsObligated
R701Support- Management: Advertising51$2.7 million
9905Signs, Advertising Displays, and Identification Plates31$1.2 million
R499Support- Professional: Other2$513,677
Z2PBRepair or Alteration of Exhibit Design (non-Building)1$256,793
R702Support- Management: Data Collection1$224,316
K023Modification of Equipment- Ground Effect Vehicles, Motor Vehicles, Trailers, and Cycles2$89,950
T001Photo/map/print/publication- Arts/graphics1$38,545
X1PZLease/rental of Other Non-Building Facilities2$27,760

Largest contract awards

Award IDRecipientAgencyTypeNAICSWhat it buysObligated in windowAward valueStartsEndsPlace of performanceSource
N0018926PD021SPARTAN RACE INCDepartment of DefensePurchase Order541850SPARTAN RACE ADVERTISING WITH NAVY RECRUITING COMMAND (NRC). PLEASE SEE STATEMENT OF WORK.$650,000$650,000March 31, 2026March 31, 2027Boston, MAusaspending.gov
W9124D25CA040BLAIR INCDepartment of DefenseDefinitive Contract541850THIS IS A NON-PERSONAL SERVICE(S) CONTRACT TO PROVIDE DESIGN, FABRICATION, AND INSTALLATION OF WALL DISPLAYS FOR THE HQDA, ASA MRA DCS, G-1 $513,677$513,677September 17, 2025September 16, 2026Washington, DCusaspending.gov
M0026324F1170C.R. & A. CUSTOM APPAREL INC.Department of DefenseDelivery Order541850STOREFRONT GRAPHICS$358,182$358,182August 27, 2024April 28, 2025Atlanta, GAusaspending.gov
FA701424F0296THE ENTERTAINMENT MARKETING GROUP, INC.Department of DefenseBPA Call541850AFDW/PK-MEAD-MCLAUGHLIN.DAF/SAF/PUBLIC AFFAIRS DISPLAY AND EXHIBITS SUPPORT SERVICES. MINIMUM FOR OVERALL BPA: $200,000.00. MAXIMUM FOR OVER$256,793$256,793August 1, 2024July 31, 2025Miami, FLusaspending.gov
W912LC24PA007LEARFIELD COLLEGE LLCDepartment of DefensePurchase Order541850ADVERTISING AT UNIVERSITY SPORTING EVENTS IN SUPPORT OF RECRUITING AND RETENTION BATTALION$249,800$249,800September 26, 2024September 25, 2026Boulder, COusaspending.gov
W912LC24PA006LEARFIELD COLLEGE LLCDepartment of DefensePurchase Order541850PROVIDE ADVERTISING AT UNIVERSITY SPORTING EVENTS IN SUPPORT OF RECRUITING AND RETENTION BATTALION.$249,800$249,800September 26, 2024September 25, 2026Fort Collins, COusaspending.gov
W912LC25PA042KROENKE SPORTS & ENTERTAINMENT, LLCDepartment of DefensePurchase Order541850SOCIAL MEDIA MARKETING$230,000$230,000September 25, 2025September 24, 2026Centennial, COusaspending.gov
M0026325F1081C.R. & A. CUSTOM APPAREL INC.Department of DefenseDelivery Order541850STOREFRONT GRAPHICS INSTALL-OPT. YEAR 2$224,316$224,316September 22, 2025September 21, 2026Quantico, VAusaspending.gov
W912LC22P0031KROENKE SPORTS & ENTERTAINMENT, LLCDepartment of DefensePurchase Order541850ADVERTISING/MARKETING SERVICES$210,000$630,000September 25, 2022September 24, 2025Denver, COusaspending.gov
N0018925F0700ENHANCE A COLOUR CORP.Department of DefenseDelivery Order541850CHINFO HALLWAY DISPLAYS$198,566$198,566September 23, 2025June 12, 2026Washington, DCusaspending.gov
N0018925PZ309SPARTAN RACE INCDepartment of DefensePurchase Order541850SPARTAN RACE ADVERTISING NRC$195,000$195,000August 7, 2025December 31, 2025Boston, MAusaspending.gov
N0018926PD044BEACH STREET OPS., LLCDepartment of DefensePurchase Order541850NRC ATLANTIC PARK SURF SPONSORSHIP SERVICES$178,000$178,000May 11, 2026May 31, 2027Virginia Beach, VAusaspending.gov
FA481424P0006INSANE IMPACT LLCDepartment of DefensePurchase Order541850LED MOBILE MARQUEE$146,000$146,000February 14, 2024February 14, 2024Clive, IAusaspending.gov
W912MM21P0037SOUTH DAKOTA HIGH SCHOOL ACTIVITIES ASSOCIATIONDepartment of DefensePurchase Order541850SD HIGH SCHOOL ACTIVITIES ASSOCIATION (SDHSAA) SPORTS MARKETING & ADVERTISING$100,000$250,000August 1, 2021July 31, 2026Pierre, SDusaspending.gov
M0026324F1187C.R. & A. CUSTOM APPAREL INC.Department of DefenseDelivery Order541850STOREFRONT GRAPHICS INSTALL-OPT. YEAR 2$97,686$97,686September 30, 2024September 22, 2025Atlanta, GAusaspending.gov
W50S9D25PA005PLAYFLY LLCDepartment of DefensePurchase Order541850WSU ATHLETIC DEPT ADVERTISING FOR 141 RECRUITING MISSION$91,000$91,000August 9, 2025June 21, 2026Fairchild Afb, WAusaspending.gov
W50S8R24PA024CAMPBELL & CO ADVERTISING AGENCY LLCDepartment of DefensePurchase Order541850OHANG BILLBOARD ADVERTISING SERVICE$83,034$83,034September 26, 2024May 2, 2025Oklahoma City, OKusaspending.gov
W50S9E25PA020LEARFIELD COMMUNICATIONS, LLCDepartment of DefensePurchase Order541850THIS IS FOR THE WA ANG TO ADVERTISE AT THE U OF W.$75,000$75,000September 18, 2025December 18, 2025Camp Murray, WAusaspending.gov
W50S6X25PA009CHRISTIANA MALL LLCDepartment of DefensePurchase Order54185016X14 SKYBANNER AND 100 TABLE CLINGS$71,400$71,400September 29, 2025September 28, 2026New Castle, DEusaspending.gov
W912LC24PA013SMOKY HILL BASEBALL PROGRAMDepartment of DefensePurchase Order541850SMOKEY HILLS SPORTS ADVERTISING$71,003$71,003September 27, 2024September 26, 2025Aurora, COusaspending.gov
W50S7F25PA012AMAKA COMMUNICATIONS AND CONSULTING, LLCDepartment of DefensePurchase Order541850SEVEN BILLBOARDS FOR A TOTAL OF 6 MONTHS THROUGHOUT THE STATE OF MINNESOTA TO GENERATE RECRUITMENT LEADS TO ENLISTMENT$68,220$68,220September 1, 2025April 30, 2026Arlington, MNusaspending.gov
N3904023P0059ALTERNATE TRANSIT ADVERTISING, INCDepartment of DefensePurchase Order541850FULL BUS WRAP ADVERTISEMENT$65,300$101,350February 13, 2023March 8, 2026Greenland, NHusaspending.gov
FA568525P0027BASEFIKS BILISIM TEKNOLOJILERI ITHALAT IHRACAT TAAHHUT TICARET LIMITED SIRKETIDepartment of DefensePurchase Order541850MARKETING ELECTONIC BILLBOARDS$64,530$64,530September 26, 2025November 21, 2025Turkeyusaspending.gov
W9136425PA103EXHIBIT ARTS. LLCDepartment of DefensePurchase Order541850VARIOUS PROMO ITEMS FOR DISTRIBUTION AT YELLOW RIBBON EVENTS SUCH AS RESOURCE BOOKLETS, NOTEPADS, LAPEL PINS, PENS, AND LANYARDS. CONTRACTOR$64,056$64,056September 8, 2025November 7, 2025Columbus, OHusaspending.gov
M6890925P7619DECERIS LLCDepartment of DefensePurchase Order541850250TH USMC BIRTHDAY EXHIBIT AND DISPLAY$59,982$59,982April 17, 2025August 27, 2025Arlington, VAusaspending.gov

Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.