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Data / Nursing homes / North Carolina / Willow Creek Nursing and Rehabilitation Center

Willow Creek Nursing and Rehabilitation Center, Goldsboro, NC: 2 star rating, fined $15,696 across 3 fines

Willow Creek Nursing and Rehabilitation Center in Goldsboro, NC is owned by Principle It Services, Inc. and Principle Long Term Care, Inc., is rated 2 of 5 stars by Medicare, and was fined $15,696 across 3 fines in the three years to October 1, 2026. CMS lists 24 health citations from inspections in that time, the latest survey on June 11, 2026, and 2 of them found actual harm or immediate jeopardy.

SpecStream is the live web data engine for teams and agents. It reads the CMS nursing home files every month, and this page is that reading, joined on the CMS Certification Number. Ask for the nursing homes you track by state, owner or rating and new inspection citations and fines arrive in your sheet, CRM, Slack or agent as CMS publishes them.

Watch this facility's inspections and finesGet every facility this owner runsGet nursing homes in North Carolina
Address
2401 Wayne Memorial Drive, Goldsboro, NC 27534
Overall rating
2 of 5 stars
Health inspection rating
2 of 5
Staffing rating
2 of 5
Quality measure rating
4 of 5
Certified beds
200
Residents per day
157 on average
Ownership type
For profit, limited liability company
Legal business name
Birch LTC Group, LLC
Chain
Principle Long Term Care, 37 facilities
Fines
$15,696 across 3 fines, three years to October 1, 2026
Payment denials
0
Health citations
24, of which 2 with actual harm or immediate jeopardy
Latest survey
June 11, 2026
CMS Certification Number
345113
On Care Compare
Medicare Care Compare

Fines and payment denials

Every fine and payment denial CMS lists for this facility in the three years, newest first.

DateTypeFine amountDenial startsDenial daysSource
February 13, 2026Fine$4,563Not listeddata.cms.gov
February 13, 2026Fine$4,563Not listeddata.cms.gov
December 6, 2024Fine$6,570Not listeddata.cms.gov

Recent health citations

Citations from health inspections, newest first.

Survey dateTagWhat CMS citedScope and severityStatusCorrected onSource
June 11, 2026F908Keep all essential equipment working safely.F: widespread, no actual harm, potential for more than minimal harmCorrectedJune 30, 2026data.cms.gov
June 11, 2026F842Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.D: isolated, no actual harm, potential for more than minimal harmCorrectedJune 30, 2026data.cms.gov
June 11, 2026F755Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.D: isolated, no actual harm, potential for more than minimal harmCorrectedJune 30, 2026data.cms.gov
June 11, 2026F684Provide appropriate treatment and care according to orders, resident’s preferences and goals.D: isolated, no actual harm, potential for more than minimal harmCorrectedJune 30, 2026data.cms.gov
June 11, 2026F580Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.D: isolated, no actual harm, potential for more than minimal harmCorrectedJune 30, 2026data.cms.gov
March 19, 2026F812Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.E: pattern, no actual harm, potential for more than minimal harmCorrectedApril 7, 2026data.cms.gov
March 19, 2026F584Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.B: pattern, minimal harm potentialNo revisit neededApril 7, 2026data.cms.gov
February 13, 2026F689Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.G: isolated, actual harmPast noncompliancedata.cms.gov
February 13, 2026F684Provide appropriate treatment and care according to orders, resident’s preferences and goals.G: isolated, actual harmPast noncompliancedata.cms.gov
January 24, 2025F580Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.D: isolated, no actual harm, potential for more than minimal harmCorrectedJanuary 29, 2025data.cms.gov
December 6, 2024F760Ensure that residents are free from significant medication errors.D: isolated, no actual harm, potential for more than minimal harmCorrectedJanuary 24, 2025data.cms.gov
December 6, 2024F726Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.D: isolated, no actual harm, potential for more than minimal harmCorrectedJanuary 24, 2025data.cms.gov
December 6, 2024F695Provide safe and appropriate respiratory care for a resident when needed.D: isolated, no actual harm, potential for more than minimal harmCorrectedJanuary 24, 2025data.cms.gov
December 6, 2024F658Ensure services provided by the nursing facility meet professional standards of quality.D: isolated, no actual harm, potential for more than minimal harmCorrectedJanuary 24, 2025data.cms.gov
December 6, 2024F656Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.D: isolated, no actual harm, potential for more than minimal harmCorrectedJanuary 24, 2025data.cms.gov
December 6, 2024F602Protect each resident from the wrongful use of the resident's belongings or money.D: isolated, no actual harm, potential for more than minimal harmPast noncomplianceMay 19, 2024data.cms.gov
December 6, 2024F584Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.D: isolated, no actual harm, potential for more than minimal harmCorrectedJanuary 24, 2025data.cms.gov
November 30, 2023F867Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.F: widespread, no actual harm, potential for more than minimal harmCorrectedDecember 28, 2023data.cms.gov
November 30, 2023F812Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.E: pattern, no actual harm, potential for more than minimal harmCorrectedDecember 28, 2023data.cms.gov
November 30, 2023F689Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.E: pattern, no actual harm, potential for more than minimal harmCorrectedDecember 28, 2023data.cms.gov
November 30, 2023F688Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.D: isolated, no actual harm, potential for more than minimal harmCorrectedDecember 28, 2023data.cms.gov
November 30, 2023F677Provide care and assistance to perform activities of daily living for any resident who is unable.D: isolated, no actual harm, potential for more than minimal harmCorrectedDecember 28, 2023data.cms.gov
November 30, 2023F584Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.D: isolated, no actual harm, potential for more than minimal harmCorrectedDecember 28, 2023data.cms.gov
November 30, 2023F582Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.F: widespread, no actual harm, potential for more than minimal harmCorrectedDecember 28, 2023data.cms.gov

Owners and managers

Organizations CMS lists as owners or managers of this facility, as CMS names them. CMS also lists 12 individual or personal trusts (3 managers, 3 officers, directors or trustees, 6 other disclosable parties). Their names are not shown on this page.

OrganizationRoleShareSinceSource
Principle It Services, Inc.Direct ownerNot listedJanuary 1, 2011data.cms.gov
Principle Long Term Care, Inc.Direct ownerNot listedJanuary 1, 2011data.cms.gov
Principle Long Term Care, Inc.Operational or managerial controlNot listedJanuary 1, 2011data.cms.gov
Principle It Services, Inc.Additional disclosable partyNot listedJanuary 1, 2011data.cms.gov
Principle Long Term Care, Inc.Additional disclosable partyNot listedJune 17, 2025data.cms.gov

Also on SpecStream

Updated November 7, 2026. Read from CMS Provider Data Catalog, nursing homes. Open data from the Centers for Medicare & Medicaid Services (US government work). Fines and citations are as CMS lists them on the date this page was read and can change after an appeal. The CMS files are joined on the CMS Certification Number. CMS gives owners no ID, so an owner page groups facilities by the owner name as CMS spells it. Names of individual owners and managers are not shown. This page uses CMS data and is not endorsed or certified by CMS. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.